How SERP display options change SEO ranking:
SEO has been a manic numbers game for the majority of its life. We covet the number 1 ranking position. Some even contend for the 0 spot where the Google Rich Snippet cards will post.
As SERPs display changes, how will this game of numbers evolve?
SERPs displayed with open-faced cards
With the advanced placement that Google has in the internet consumer market, most search engines emulate its style. Search customers thus generally identify search engine results with the familiar down-scrolling hierarchy of column displayed results. Most of the other competing engines still use this top-to-bottom display. Yet some have broken the mold.
One bold innovation already on the market is Peekier. This engine will display results in left to right reading columns of snippet cards. Every result has an equal chance of catching the searcher’s eyes. You are given a magnifying glass icon instead of a click icon. You can then scroll over each result which will make the window appear bigger. If the information looks appealing to you from the preview, you can click on it.
Peekier has stated that this window shopping style for SERPs was devised to give you more viewing security. You can see a lot of information about any given site before you even go there. Each site has their own Rich Snippet styles of text boxes and a landing page portrait preview in the thumbnail.
Peekier is also a highly privacy conscious engine. This engine has been built on the idea that data collection is not a good thing. The tech behind the preview window allows you to see if the sites you’re reviewing are even useful to you without spreading your data all over the place. This search protects you from a lot of potential scams and malware.
Because this type of innovation levels the playing field, we have to look at what it changes about SEO rank. This site launched at the beginning of this year. Which means, as it gains familiarity, it will also inspire others to innovate in similar ways. As popularity goes, so does the trend in SEO. Will numbers even matter in SEO of tomorrow? We believe not. Actually, the future of SEO lies in ensuring the absolute quality of preview screens. Welcome them in well and they’ll want to stay to see the rest of the show. This logic translates into clickthroughs and more.
Don’t believe us yet? We’ve got more details that could blow your mind.
The future of holographic tech in SERPs
SERPs’ arrangement will inevitably change. The technology that opens site windows will no doubt do the same. Some feats of internet science that once seemed completely insane will soon be made possible by tech like Microsoft HoloLens. Search engine projects like HoloSearch will inevitably become a reality.
It may happen sooner than you think. French-famed search engine Qwant has already been testing the capacity of a holographic search with Microsoft HoloLens.
Virtual reality, augmented and mixed, has been a bit of a controversy since it debuted on the market. The theory of it has been great, but many VR campaigns have not worked well for SEO or marketing given their offsetting costs and the general public skepticism. That will change as this tech becomes part of PCs.
Imagine just a few years from today. You click on a search result card you’ve been previewing. Instead of opening to another monitor page, the tech displays a mixed reality screen projection on your office wall. Holographic people appear in your office, standing tiny on your desk. Much the same way that Princess Leia did a long time ago, in a Galaxy you only dreamed about, far away and impossible.
Knowing this, you have every reason to continue building on your VR SEO optimizations. It won’t be as costly as before when the source tech becomes more available.
In the knowledge that some foreign markets are already hashing out the fine print for VR domination, you might not even have a choice. The search engine of the future is a galleria as competitive as shopping malls of the corporeal have always been. That means that now you must truly invest in the user interface of your site. If you have designers, call them now.
Keywords or Alexa’s script?
Our content marketing departments need not change their professions yet. As long as there are websites and businesses, there will always be a need for reports and great writing diction.
The trouble is, we’ve gotten used to writing posts stuffed with a lot of easy keywords so that the Google bots can find our pages and help them ride the internet escalator skyward. This sort of thinking has cost some of us. We’ve paid too much for shoddy content that only worked to attract bots but repulsed our customers.
People who use voice search and consult virtual tour guides like Siri, Alexa or Cortana want a response that helps them find what they need. They don’t want a monotone read-off of filler words grating their ears.
Your content teams will need strong specialists in the future. Ones who can create compelling scripts for virtual actresses yet to come. Alexa might need to take on her own holographic avatar. She may become your saleswoman. Would you want your saleswoman to talk nasal tone to your shoppers and generally give them the creeps? No, you’d want Jennifer Lawrence in Joy portraying the creator of the plastic wring mop. You’d want someone with a personality that could take what seemed like a trivial subject and turn it into a story-time that kept consumers calling her up on a regular basis.
Re-evaluate the stress you’re putting on quality content today. Is there too much filler? Have you been trying to do it on the skinny for so long with content mills and other cheap job boards that you cost yourself chunks of money?
Your content team is not a college newspaper you can afford to influence lack-luster from. They are Broadway on the Internet. Treat them like SEO royalty and see the rewards.
So, here’s our takeaway: tech will become so advanced that search engine consumers are going to expect a luxury shopping experience from the SERPs they see. Which means that you’ll be treated your SEO more like the fine-dining experience than you did a basic functionality necessary for doing business.
Treat SEO with respect and do it with pride. If you feel a little overwhelmed, don’t ever hesitate to talk to the professionals. This ensures you have time to work on your brick-and-mortar world business stuff knowing full well your customers are staying in the Presidential suite when they visit your site.
If you have any questions on digital marketing techniques, feel free to give us a call or email. SEO Locale is a premier digital marketing agency in Philadelphia.