What many business owners don’t know is that almost half of all transactions happen on mobile phones. Entrepreneurs and business owners who want customers to engage with their company website have to take the time to invest in mobile search engine optimization.

Mobile SEO acts as the optimization of your website to rank a lot better in search results and keep the leads that you get from mobile on your page.

You will learn about mobile SEO, why it’s important to your bottom line, and why you should consider creating a mobile SEO strategy for your business.

What Exactly is Mobile SEO?

It’s the optimization process of your website to make sure that your website looks great and works well on mobile devices. When you or a staff member performs mobile SEO, you’ll give your users a great user experience. The positive user experience comes from the fact that your site looks great on any device.

In the past few years, the use of mobile devices have increased exponentially. Over 70 percent of people shop on their mobile devices. As more and more people gain access to these devices, these numbers will only increase in the future.

A lot of business owners don’t realize the importance of having a website that’s mobile friendly. But if you don’t have a mobile friendly website, your website SEO will suffer. So will the way that potential customers perceive your business. One study even showed that over half of all customers will not visit a business again if they had a bad mobile experience. To prevent negative mobile experiences, optimize your business website so that it works well on mobile devices.

Why Is Mobile SEO Important?

  1. Your Customers Spend Most of Their Internet Time on Smartphones
    Users spend over 70 percent of their online time on their mobile devices. If your customers are spending most of their internet time on their smartphones, your business website will need to be ready. A poor mobile experience could mean losing lots of valuable leads.
  2. Your Customers Will Return If They Have a Good Mobile Experience
    It’s an intuitive leap to figure that your customers are more likely to return if they have a positive mobile experience the first time. When customers return again and again, these leads turn into valuable sales.
  3. Your Customers Will Hold Your Business in Higher Regard
    A large part of creating a mobile friendly website is giving your customers the best experience possible. When your customers have a positive mobile experience, that makes it more likely that they will experience what you have to offer in a way that’s fruitful for both parties.

Mobile SEO is a vital part of growing your business in the online space. To help your company grow through SEO, account for customers that access your website through their mobile devices. A thorough and creative mobile SEO plan helps you reach potential customers.

SEO Locale offers full digital marketing packages that include mobile SEO naturally. Ranking you on Google is our priority, but seeing your return on investment is just as important, give us a call today!