Most potential buyers prefer to see a property in person before making their final decision. But now they can go back and view a house at any time through virtual tours and images. We have adapted to research our interests online before making a time commitment. Real estate agents and homeowners have begun to step up their marketing game and build a strong online presence.

Check out the following article to see how digital marketing is transforming the real estate market. Having a plan and adjusting your marketing strategies can help real estate agents and homeowners alike remain safe during this pandemic.

Virtual Tours

Given the challenges brought by COVID-19, conducting home tours in person became risky and impractical. Instead of putting everyone’s life at risk, many realtors now carry out virtual home tours. Doing so allows prospective buyers to examine the properties in the comfort of their homes. This helps narrow down the search for homes without having to set our several hours for tours.

You can utilize different platforms, like Facebook, Instagram, or YouTube. Others opt to utilize augmented technology to make these virtual tours possible. These video marketing strategies boost the exposure while protecting ourselves and our clients from the virus. Virtual home tours are expected to be the trend for the rest of 2021 and probably the years to come. They offer potential buyers to view the home and have a general idea of the house before the initial contact.

Social Media Marketing

Since most of us stay home now more than ever, social media platforms have become more versatile — either for school, work, or entertainment. The same is true for real estate agents. People looking to buy or sell their properties would browse the internet to find reliable real estate agents and the available homes they are sharing.

Using different social media channels, like Facebook, Instagram, Twitter, YouTube, and LinkedIn, can build your brand and boost exposure. Maximize the power of social media by producing catchy and viral content and leveraging social ad campaigns. This real estate trend will likely continue throughout 2021, so we need to quickly adapt to this fast-paced real estate market.


Most, if not all, property buyers want to look at the neighborhood outside so they can imagine what living in the neighborhood would be like. They need to consider different factors, like the amenities, proximity to hospitals, schools, markets, and other essential establishments.

While some people take their time to view the area on Google Maps, the images are not always up to date. This is where drones come in. You can use them to give potential clients a real-time experience of the community through the images and videos taken from the drones.

You can also feature these drone footage on your social media platforms as another selling point. Doing so can save time and reduce the amount of in-person meetings with clients.

Blockchain Technology

The benefits of blockchain technology are also now maximized in digital marketing. Through this technology, you can track ad placement and see if customers are clicking the ads. This feature makes it easier for us to reevaluate and improve your real estate marketing strategies.

Given the technology’s transparent nature, potential clients can see how marketers utilize their personal information. Once they trust us, they will likely share their details, helping us know them better.

Such transparency also helps us cut down real estate transaction costs, like registration fees, loan fees, and taxes. They can be reduced or even removed as platforms automate these processes.

Content Marketing

If you want to cut down on your expenses, especially since the pandemic has brought us inevitable economic challenges, you can focus on another digital marketing trend this 2021: content marketing.

As real estate agents and homeowners, it is important to keep seeking real estate marketing ideas that won’t burn a hole in your pocket but are still effective. That means exploring new marketing strategies like content marketing. Real estate internet marketing services can offer a window into an affordable way to share and view houses for sale.

With this type of marketing, you just need to focus on producing or repurposing content through blogs, Zoom webinars, YouTube videos, Facebook or Instagram stories, and several other platforms. Utilizing these channels helps us share valuable insights with potential clients and build your authority.

Community Service

The coronavirus pandemic has left so many people jobless and businesses closed. That is why every effort or outreach — no matter how big or small — would be appreciated by local communities.

Real estate agents who have the means can give back to the community by helping out the less fortunate through volunteering or donations. Potential clients would always pick competent real estate agents. However, it’s a great plus if they see agents actively involved in the community and going the extra mile to help other people.

With such a reputation, you can build credibility and trust, send a positive message, and expand your customer base. These charitable causes are expected to be the trend in the real estate market in 2021.

Keep Up With the Changing Real Estate Market

Virtual home tours, social media marketing, content marketing, and other digital marketing strategies are changing the real estate world in 2021. Knowing these trends help us plan and adjust your marketing strategies to keep up with the fast-moving real estate market. To find more real estate and digital marketing tips and trends, contact our digital marketing agency in Philadelphia today!