As smartphones become an integrated part of today’s day-to-day life, there’s also an increased demand for websites to be optimized and mobile-friendly. To adapt, search engines and businesses are now pivoting towards a mobile-centric Internet. But should you guide your business into the handheld and mobile world?
If you’re running a small business and you’re eager to compete against the competition in your industry, a mobile-friendly website is a crucial component of your strategy.
The Rise Of Mobile Users
If you asked somebody in 2010 what their primary device was, chances are they’d say a desktop or a laptop computer. The Internet landscape has changed so much since then. Most of the world’s users now use a mobile device as their primary tool for communication and research.
This gave rise to the mobilegeddon, the infamous algorithm change by Google. This change prioritized mobile-friendly websites in their search results, which came at the expense of many web admins at the time.
However, this algorithm was necessary to accommodate the shift of consumer behavior that was increasingly mobile and smartphone-centered. Many businesses have made it a point to integrate mobile-friendliness while building their websites.
Appear Professional & Trustworthy
Most users like to browse websites using their mobile phones and conduct their product research on the go. According to OhMyCrawl, it is common to use phones to locate services and fulfill needs throughout the day everywhere they go. This has led to an increased demand for faster loading times and increased page responsiveness. You need to ensure that the user experience is fast, easy to navigate. Not only does this make the entire experience more convenient for your customers, but this also makes your website look professional and credible to your target users.
Ranking In Search Engine Results
Google was responsible for the push of many websites to be mobile-friendly. If you are ready to make the switch you need to follow their guidelines if you want to rank high on their results page.
If you want to take full advantage of SEO, building your website with mobile in mind is crucial. With the increasingly competitive digital landscape, optimizing your website for SEO and mobile can make or break your online presence. This is especially true for small and medium-sized companies that want to scale their operations and compete with well-established Internet brands.
It’s not enough to make your website experience great on just a desktop. You also need a seamless transition between desktops and mobile devices. After all, Google SEO doesn’t just mean that you have to use the right keywords; it also means making sure that the user experience is top-notch and less stressful, no matter the platform.
Stay Relevant & Competitive
Many of your competitors today are integrating mobile optimization in their websites. A mobile-friendly website has now become an industry standard for most businesses. This has become the standard, so your users have come to expect a fast, reliable, and mobile-friendly website. If your website isn’t mobile-friendly, your business will look obsolete.
Invest In Your Digital Marketing
If you’re looking for the best eCommerce SEO company to increase your site leads, traffic, and conversion, then start with mobile optimization and review your competitors. If you aren’t sure where to start or how to take the next step with your online optimization, partner with our digital marketing agency in Philadelphia, PA. We are building websites with an emphasis on excellent user experience in mind.
We take optimization and SEO beyond user experience to ensure you can meet the needs of your audience. We believe that your website is key to your company’s growth, and we want to make this step in the process easier for you. Contact our team today to learn more!
As the rest of the world shifts to a digital space, businesses are forced to adapt to new marketing strategies to survive and thrive. One of the proven approaches is increasing online visibility through search engine optimization or SEO. If this process is done correctly, your website will become the top result on the search engine results page.
This is considered the prime real estate in digital marketing. Since your business is on the front page, users will most likely visit your website looking to fulfill their needs. This results in increased conversion rates, eventually leading to new sales. However, reaching the front page can be easier said than done. Every other business (that is aware of SEO) wants to be at the top of the page, resulting in complex competition. You need a comprehensive SEO strategy that will put you above the rest.
There are several factors to consider when building your SEO approach. Keywords, a website’s technical configuration, and user feedback are just some of the things to take into account. For now, let’s focus on one specific and vital topic: keywords. At SEO Locale, we’ve shared some tips and advice to help you create a good keyword strategy for your website.
Each Business Is Different — No Two Have The Same SEO Needs
When it comes to digital marketing, every online business will need SEO, but it won’t be the same for all. For example, the best SEO for lawyers is different from the best options for a dentist or contractor. In most cases, these differences boil down to keywords. If you’re a customer, you are going to Google what you need in your area.
Each industry has its area of keywords and within that, they become more specific based on location and services, and skills. These can and will change over time. If your website has the relevant keywords and phrases for the type of service you offer, you’ll get a higher chance of being in top results.
Businesses in the same industries will have differences in their SEO needs. Let’s look at two sporting goods stores — one selling premium products while the other has more budget-friendly goods. They might compete for the top spot in searches if they use something like “sporting goods store.” However, if they add words like “hockey gear” or “soccer cleats” to their content, they may be found for different specializations.
Different Industries Are More Competitive
Some lucky companies are so niche and specialized that they only need minimal SEO strategies to reach the top. For most other businesses, though, there’s a competitive field where sophisticated strategies will make the most difference. Only those with an adaptive and comprehensive SEO approach will end up on the front page.
By taking advantage of the most relevant keywords and other factors, you can reach your target audience. Each business is unique, and a customized plan to ensure each aspect is promoted and optimized.
Having the Right Keywords and Relevancy for a Website
How do you know what the right keyword strategies are? The organic addition of keywords and key phrases in your content is a great place to start. Whether it’s on blog posts, landing pages, or social media, you can add them to various areas of your website presence. Keyword research is also an important step before including anything in your content. This practice helps you determine what customers are typing when searching for a product or service that you offer.
It’s Not a One-and-Done Effort — It Is Continuous
Customers’ needs change. Trends evolve. The online market is constantly evolving. That’s why SEO is not a one-time thing that you can forget after the initial efforts.
If you want to adapt to the ever-changing online marketplace, you must understand that SEO is a continuous process. You can’t anticipate what trends will emerge in the next weeks, months, or years. Searches and target audience needs change day to day and week to week. You can use those trends to drive more traffic to your site.
Strong Keywords Take Patience
You may have the best keywords in your content, but you won’t reach the front page overnight. It takes a comprehensive and long-term approach to achieve this. Thankfully, SEO Locale is here to help you optimize your website, set the right goals, and use the right keywords for your business. If you are searching for the best SEO and digital marketing company near you, contact SEO Locale today!