How to Get The Most Out Of The Holidays As An Ecommerce Business
The holidays are always a busy time of year, and you might be wondering how you can get the most out of the holiday season as an e-commerce business. The vast majority of people use the internet when they are looking for products and services they require, so you need to think carefully about your online presence if you want to capitalize on the holiday season. What do you need to do if you want to make the most of this year’s holidays?
Take a look at a few important points below, and consider partnering with an eCommerce SEO agency that can help you make the most of the holiday season.
1. Create a Holiday Gift Guide Using the Right Keywords
Countless people are trying to figure out what types of gifts they want to give their family members and friends this holiday season. Therefore, why not help them out? You should put together a holiday gift guide that can help your target market select the best possible gifts for their loved ones.
Of course, you should include the products and services you provide as a part of that gift guide. That way, they will have an easier time moving from your gift guide to your website, where they will purchase the products and services you offer. Consider putting together a holiday gift guide for different situations based on the products and services you provide.
2. Offer Personalized Gifts
Next, you should consider offering personalized gifts. There are only so many gift cards and coffee mugs that someone can receive. It might be time for you to think outside the box by customizing gifts for your customers and clients.
For example, if you sell t-shirts, consider offering some customizable options. If you sell sports equipment, consider monogramming names onto your sports equipment. If you offer ways for your customers and clients to customize gifts to meet the needs of the recipient, you may have an easier time increasing your orders and boosting your profit margins.
3. Upgrade Your Shipping Software
In addition, consider upgrading your shipping software. During the holiday season, you should be prepared to receive a lot more orders. Do you think your current software program is ready for the influx? You do not want orders to be delayed, as the vast majority of your customers will want to have their items by Christmas. If you miss the deadline, customers could show up asking for a refund, and the reputation of your brand will suffer.
Therefore, you should consider upgrading your shipping software. Upgraded shipping software will have an easier time making sure your orders reach the customer on time. In addition, a better shipping software program might find ways for you to reduce your shipping expenses. For example, there might be opportunities for you to secure a better deal if you ship in bulk.
4. Consider Partnering With a Complementary Brand
You may want to expand your target market during the holiday season, and one of the best ways to do so is to partner with a complementary brand. You do not need to partner with a competitor, but you should partner with a brand that offers complimentary products and services. You might be able to get your name in front of some new people.
For example, if your company sells tires, you may want to partner with a local body shop. That way, customers can go from your tire shop to the body shop, handling a wide variety of issues with their cars. Consider reaching out to some local small businesses to see if they might be willing to partner with you.
5. Target Multiple Revenue Streams
You should try to target multiple revenue streams. Even though plenty of people are going to purchase products and services directly from your website, do not forget to target other channels as well. You may want to try some other online marketplaces, and you should consider lifting your product on social media. Make it as easy as possible for people to find your product and services, and ensure you streamline the checkout process. That way, you can keep your cart abandonment rate as low as possible.
6. Test Your Promotions for Specific Categories First
Even though you may want to offer some promotions during the holiday season, you should test your promotions and various categories first. You may want to offer some holiday discount codes, or you might want to include BOGO offers. You might even want to consider matching sales with donations to local nonprofit organizations.
You may want to consider testing your promotions on social media first. See which ones are generating the most traction. Then, you may want to extend your most popular promotions throughout the holiday season.
Work With SEO Locale & Get The Most FromThe Holiday Season
The holiday season is a great time for you to boost your revenue numbers, but you need to work with a professional company that can help you get the most out of this crucial time. At SEO Locale, we are a professional digital SEO company. We can help you get your name out there, making sure your brand is synonymous with exceptional customer service. We can increase your online traffic, boost your conversion rate, and work with you to make sure you have a solid digital marketing plan in place. If you would like to learn more about how we can help you, contact us today!
What To Expect From Your First SEO Company
Are you looking for a way to grow your business? If so, you have probably thought about constructing a strong website. After all, plenty of people use search engines when they are looking for something they need, and having a strong website can help you expand your business. At the same time, there are tons of websites on the internet, so how can you make sure people notice your online presence? That is where working with a professional SEO company, such as a digital marketing agency in Philadelphia, PA, can be helpful. If you are partnering with an SEO agency for the first time, what are some of the expectations you should have?
Building A Relationship
One of the most important things you can expect from your SEO agency is that they will actively build a strong relationship with you and with your target market. It is the job of your SEO experts to get to know your business better. What are some of the products and services that you offer? What helps you stand out from the crowd? How do you like to communicate with the team?
Then, once your SEO agency gets to know you, they will help you get to know your target market. They will do extensive research on your target market and competitors in order to align your website with the needs of your customers and clients.
Improving Your Website Experience For Customers
An important part of improving your relationship with your customers is to make sure your website is user-friendly. There are a few ways that an SEO agency can help you improve your website experience for your customers. They include:
- Your SEO agency should ensure that you have an intuitive navigation menu in place that makes it easy for people to navigate your website.
- The SEO team will also make sure your website loads well on a variety of platforms, including desktops, laptops, and mobile devices.
- Your SEO agency will also make sure your articles are laid out appropriately, using bullet points, headers, images, and videos.
All of this is important for making sure your customers have a positive experience when they visit your website.
Adding & Updating
If you want your website to show up on search results rankings, you need to show search engines that your website is still active. That is why your SEO agency should help you add to and update your website regularly. For example, your SEO agency may upload new images and videos you have of your products and services, or run a blog on your behalf. Updating your website regularly is important for encouraging visitors to come back to your website, but it is also important for ensuring search engines continue to crawl it so you rank well.
Picking Keywords
How do you know what words and phrases you should target as a part of your digital marketing campaign? Your SEO agency will help you decide. There is a balance between choosing keywords that are relevant to your target market and hold significant volume in your industry.
Rely on an SEO agency that has the necessary experience to help you target the right keywords and phrases, keep track of your search results rankings, and ensure you are generating the right type of traffic. Your SEO agency should also keep constant communication with you about your search results rankings.
Getting Expert Advice
As your business grows, your needs will change. This means that you need to rely on expert advice that can help you expand your online presence. For example, if you decide to offer a new line of products and services, how can your SEO agency help you get the word out? If you want to develop stronger relationships with your clients through social media, what are the right social media platforms?
An experienced SEO agency will provide you with the advice you need to ensure you maximize the return on your digital marketing investment.
And Being Found On Search Results
Ultimately, the biggest expectation you should have of your SEO agency is that they will help you rank on search engines. While proper search engine optimization is not something that will happen overnight, it is something that has quantifiable results. Over time, you should see your rankings improve and an increase in online traffic and conversion rates.
Partner With SEO Locale For All Of Your SEO Needs
At SEO Locale, we provide the best SEO for law firms, dentists, real estate agents, and a variety of other industries. We have developed a sterling reputation in our industry because we always provide our customers and clients with exceptional service. If you would like to learn more about how our SEO services can help you get noticed online, get in touch with us today and speak with a member of our team! It would be our pleasure to help you generate the right type of traffic.
