Are you looking for a way to drive more traffic to your website? If you want to grow your business, you need to have a strong online presence. One of the ways to drive more traffic to your website is to put social media to work for you. Hundreds of millions of people use social media daily, and you need to find a way to stand out from the crowd. Social media allows you to develop strong, personal relationships with your target market, but you must make sure you follow all relevant rules and regulations related to the various social media platforms. Otherwise, you might have a difficult time getting noticed.
What are a few of the most important rules and regulations you need to follow regarding your Facebook page? Learn more about how to maximize your Facebook page for your business.
Facebook Has Strict Policies for Business Profiles
First, Facebook has two separate categories for pages. The first is a personal page, which you probably already have. The second is a business page, but you might be interested in starting.
If you decide to create a business page, there are several important rules you will need to follow. They include:
- You must comply with all relevant community standards.
- You are also forbidden from using your Facebook business page to share offensive content.
- You are also forbidden to use the names of any of your followers without their consent.
If Facebook believes that you have violated any of the standards above, it could suspend or shut down your business account. In addition, if you try to contact a bunch of people using a bulk message, Facebook could consider this spam. Then, they could decide to shut down your business account.
How To Create a Strong Business Profile on Facebook
If you are interested in creating a strong business profile on Facebook, there are several important points you need to follow. They include:
- Create a Business Page: Do not try to create a personal page for your business. Even though you might be more comfortable with the personal layout, creating a business page provides you with access to a variety of tools you can use to maximize the results of your social media marketing campaign.
- The First Impression Counts: There is never a second chance to make a first impression, and you need to make sure that your Facebook page makes a strong impression on the target market. That means publishing a profile picture that is warm, welcoming, and professional. Remember that Facebook also has limits for the number of pixels you can use in your profile picture, so make sure you follow those guidelines.
- Use a Call-to-Action Button: You need to include a strong call to action if you want to maximize your social media marketing conversion rate. There are plenty of buttons that make it easier for you to include a day CTA. For example, you can include a button that encourages people to watch a video, subscribes to your email list, or purchase a product or service.
If you follow these tips, you will be on the right track when it comes to your Facebook business page.
Always Double-Check Your Posts Before Posting Them
Always take the time to review your posts before they go up. There are plenty of tools that allow you to schedule your posts in advance. That way, you don’t have to manually schedule each post. On the other hand, if you have forgotten about a post that is coming up on your content calendar, take a few minutes to review it. Make sure it still says something that you want to share with your target market.
Work With Experts To Maximize the Results of Your Facebook Marketing Campaign
It is great that there are so many people who use Facebook regularly. It means that you have a strong target market that you can convert into paying customers.
On the other hand, this also means that Facebook is a very competitive environment. You have a lot of tasks you need to complete to get the most out of your business, and you might not be able to handle everything on your own. That is why you need to partner with experts who can help you get the most out of your social media marketing campaign. This is one of the best ways for you to build your brand identity and grow your business. Our team would be happy to help you.
Contact SEO Locale for Help With Social Media Marketing Management
If you are looking for professional social media management in Philadelphia, count on our team to assist you. At SEO Locale, we have a tremendous amount of experience with different types of digital marketing. We also provide you with access to expert social media and search engine optimization in Philadelphia, and we can help you get your name in front of as many people as possible. Do you want to maximize the results of your social media marketing campaign? Contact us today to learn more about how we can help you!
What do you do when you are looking for a product or service you need? There is a good chance that you rely on search engines to help you. Your customers probably do the same thing, and you need to make it as easy as possible for them to find your website. You need to keep an eye on your website to make sure you are not only generating traffic but also generating the right type of traffic.
If you take a look at the analytics for your website, you will see a lot of information at your disposal. How do you know if your website is doing well? Take a look at a few important data points that you should be watching regarding your website.
1. Organic Keyword Rankings
First, you need to make sure that you pay close attention to your rankings for organic keywords. Organic keywords are terms that people use when they interact with search engines. You need to keep an eye on your rankings for national SEO purposes, as they will dictate your online visibility.
For example, you need to figure out what words and phrases people use when they are looking for products and services you provide. Then, figure out where you rank for those specific terms. Keep in mind that your rankings can change over time. Therefore, if you notice that your rankings are starting to drop in a certain area, you might need to make improvements to increase your rankings.
You need to execute a strong search engine optimization campaign if you want to improve your rankings. This might include sharing your blog posts, changing your keyword density, or updating your website with new images and videos. Running a strong search engine optimization campaign can be challenging, and that is why you should consider reaching out to experts who can help you maximize your results.
2. Traffic To Your Site
Next, you also need to pay close attention to the traffic on your website. Of course, you need to start by taking a look at how many visitors you get every month. This is a great way to see just how visible you are online. Ideally, you want to have a lot of people coming to your website, and you want to make sure they are spending a long time on your website.
Furthermore, you need to figure out where your visitors are coming from. For example, are they coming to your website because they click on a link that they see on a search engine results page? Or, are they coming to your website from social media? There is even a chance that some people might be coming to your website by entering your URL manually into their browser bar.
You need to pay close attention to where your traffic is coming from because this will give you some idea of what aspects of your digital marketing campaign are working well. If you notice that a lot of people are coming to your website from search engines, this could be a sign that your search engine optimization campaign is working well.
Based on where your visitors are coming from, you can also see if you are targeting the correct audience. For example, if you find that most people are not spending a long time on your website, this might be a sign that you are targeting the wrong type of traffic.
Finally, you also need to pay close attention to your conversion rate. There are different types of conversions you might be looking for. For example, you might be looking for a way to get more people to pick up the phone and call you. Or, you might be looking for a way to get more people to sign up for your email list. You might even be looking to convert people into paying customers by getting them to buy your products and services.
Keep a close eye on your conversion rate. What percentage of your visitors are taking the action that you want them to take? If you find that your conversion rate is a bit low, it could be a sign that you aren’t targeting viable leads. This means that the people who come and visit your website might not be ready to purchase your products and services.
If your conversion rate is low, it could also be a sign that your contact information is difficult to find. If you work with an expert team, they can help you maximize your conversion rate. Our team would be happy to assist you.
Contact Our Digital Marketing Agency for Help
We are SEO Locale, and we are a professional digital marketing agency in Philadelphia. We can help you keep an eye on your website traffic, monitoring where your visitors come from. We can break down your traffic, improve the experience of your users, and boost your search results ranking. We can also help you locate direct traffic that can maximize your conversion rate and grow your business. We even have experience running plumbing & HVAC SEO campaigns, so it would be our pleasure to help you as well.
You need an expert team that can help you understand the analytics on your website dashboard. It would be our pleasure to help you customize a digital marketing campaign to meet your needs, so contact us today!
In a recent interview with SafetyDetectives, our co-owner, and COO at SEO Locale, Nick Quirk, reveals many of the challenges, solutions, and variables that can make or break a great SEO strategy. To better understand these challenges and uncover realistic answers for individuals and businesses hoping to build a stronger online presence, he discusses key topics like web security, local search considerations, and how to source a reputable SEO team.
Where His Digital Marketing & SEO Journey Began
For the past 20 years, Nick’s career has revolved around digital marketing, web development, and SEO. Beginning with self-taught web building in Middle School, his passion for the field evolved into SEO and marketing. These topics are the future of society, and if he was to achieve success in the industry, he had to become a master of digital marketing.
We rely on our search engines for almost everything these days. The algorithms are always changing, and a dedication to constant learning is essential. Helping people find the best answers is the goal, and Nick knows that pushing himself to remain at the forefront of the field is the recipe for SEO success.
Nick’s Role At SEO Locale & What Sets Us Apart
As co-owner and Chief Operating Officer, Nick plays a crucial role in shaping our company’s cohesive and collaborative culture. An amazing client experience always starts with the right people, and we’re focused on hires that represent our drive, solution-oriented mindset, and commitment to learning and growth.
This focus on company culture directly influences the quality of our marketing services. With genuinely helpful and hardworking attitudes, our team can promote our client’s businesses as if they were our own. We’re constantly bouncing ideas off of each other, encouraging each other, and doing whatever it takes to help our partners stay afloat during the tough times and flourish during the good times.
What makes us unique? Our employees are the hardest-working digital marketers in the field. Our motivated team is growing every day and we constantly pursue the latest SEO information. Humility aside, we would gladly go head-to-head with any other SEO company out there!
Equally as important as our awesome team, our co-owners Nick and Marc remain actively involved in every project. We believe that accessible leadership is crucial to maintaining an inclusive company culture and trustworthy client relations.
How To Determine If Local Search Results Are Credible
Verifying the credibility of search results is relatively easy to do with a little due diligence. In most situations, you can decipher authenticity by evaluating:
- Do they have a physical location?
- Is there a local phone number tied to the location?
- Are there credible reviews or a social media page?
- Is there company history or about us information?
Unfortunately, scams have evolved and can be tricky to identify at first glance. Lead generation websites or false companies may even have a local phone number and other seemingly authentic identifiers. Any time personal information or your digital security could be at risk, it’s always better to practice caution and research more carefully.
Web Security And How It Relates To SEO Ranking
Quality web security is non-negotiable. Many of the websites we come across that aren’t hosted by us have been hacked. Even worse, many of these companies are unaware of the hack until months or even years later. Upon further analysis, a common finding is that SEO rankings dip and website credibility is compromised. Many of these vampire-like hacks are stealing the traffic generation from SEO and link building of that domain.
In other words, these malicious intrusions can ruin an SEO strategy by leeching visitors or generating inbound and outbound links that are completely unrelated to your information.
How to identify a legitimate SEO agency
Any reputable SEO agency should be easy to find and evaluate. Similar to the “local search results” questions above, here are a few tips to evaluate the SEO company in question:
- When searching for “SEO in X location”, does their company rank organically?
- Do they provide details about their team and relevant services?
- What do their previous clients have to say about their services?
Prioritizes Local & National SEO Strategies
The world of SEO is like a puzzle and the picture isn’t complete until every piece is in place. Locally, hyper-focused strategies that are fine-tuned to that specific market area with unique content and relatable information can organically improve search rankings. On the national scale, website performance and broader information that relates to a larger audience take precedence.
Regardless of the audience, finding a team that prioritizes technical SEO and understands how the entire puzzle fits together will stack the odds of SEO success in your favor.