Is it Time to Redesign?
The saying goes ‘if it ain’t broke, don’t fix it’ but coming top of a Google search can only take your business so far.
In an increasingly mobile world, having a responsive website design which assumes customers will be ordering from their phones and tablets is critical to maximizing business and enticing customers to return. Is your website providing a positive experience for your mobile users?
According to mobile marketing analysts, using a mobile phone or tablet for internet browsing has been more popular than the traditional desktop since 2014. Chances are, any website created before 2014 were not targeting this audience. If you’re not offering a smooth, enjoyable experience for mobile users then it is likely customers will shop elsewhere.
Naturally, creating a solution for mobile users should not impact on desktop users either. Degrading the desktop experience in pursuit of a better mobile experience simply frustrates two audiences!
So what are the solutions?
A common tactic to overcome the hurdle of redesigning an established website is to use a conversion platform. While this is a quick fix for the short term, it is much more time intensive to update since effectively two websites need updating. In addition, customers will notice the difference between the two sites – especially where functionality is lacking. In essence, having a website which has been designed from the outset with mobile users in mind is preferable and crucial to long term success.
Responsive design, a design which has taken into consideration the parameters of mobile devices, crafts an exemplary impression of your website – while still allowing for improvements to the site design and functionality for desktop users.
This is where SEO Locale comes in. We know your first impression is important and offer a custom web design package to ensure your website stays ahead of your rivals. Our digital marketing experts will work their magic alongside our remarkable development team – to provide a unique website which will give your audience the WOW factor whichever platform they use.
Is it time to redesign?