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Modern Male Case Study

Phenomenal Growth, Expanded Business & Great Communication

Start Date – April 1, 2017

New Site Launch Date – April 23, 2017

Goals:

  1. Build new website, 100% responsive
  2. Online booking capabilities
  3. Optimize site for 2 locations
  4. Enhance user experience
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Challenge

Challenge

Nick of Modern Male Barber came to SEO Locale in April 2017 with a dream – a dream to grow his business and take it to the next level. If he were to continue expanding his business, he knew that teaming up with a premier digital marketing agency in Philadelphia was his best bet.

At that time, all Nicky had was a basic, template website, no tracking tools of any kinds (Google Analytics, Google Webmasters Tools, etc.) and provided no structure for his users. Understanding this issue and being aware was the first step, the next step was coming to SEO Locale and letting us get to work. We created a completely customized online marketing strategy for Modern Male Barbershop.

Solution

Solution

SEO Locale determined that the best way to overcome these issues was to first design and develop a brand new website for Nick. This design would drastically enhance the overall user experience, allow customers to book appointments online and also be 100% responsive with any device and web browser.

While we came up with a design and updated logo, our SEO team devised a strong list of high volume, industry-related target keywords that we knew would generate a high conversion rate. We then created landing pages to match our target keywords and created them with a high user experience, high conversion touch in mind. This would ensure we provide Modern Male Barbershop with the highest return on their investment.

The Result of Our Work

  • Since starting with us in April, we completed a full web design and development project in just two weeks.
  • In a short 30 days, we have seen excellent improvements in overall traffic, organic traffic, user experience, keyword rankings and revenue growth.

You can see that keyword rankings have skyrocketed across Google, Bing, Google Local Search Packs and Google Mobile. This has led to an increase in organic search. Our excellent design & optimization team worked together to create high converting landing that users are happy using, demonstrated by the drop in bounce rate. How is Nicky and Modern Male Barbershop doing today? Try asking him yourself at one of his two brand new locations that he has opened since starting with SEO Locale!

4% CTR
80% less CPA
400% ROI

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