NEW LEAF Consignment is an upscale, designer consignment shop located in Madison, NJ. Arleen, the owner, was looking to drive in more foot traffic to her store and bring awareness to her unique business in North Jersey. Arleen came to SEO Locale in August 2018 because her previous marketing company wasn’t providing the digital marketing they promised. Arleen needed SEO Locale to help her revamp her website and include a strong SEO plan of action.
Since Arleen's previous marketing company wasn’t providing any amount of SEO services, our team quickly got to work on building NEW LEAF a brand new SEO friendly website. Meanwhile, our SEO team began to work on rolling out the SEO strategy. Here are the results of our SEO process.
- Since NEW LEAF started with us, the keywords we selected to target in our campaign have had 232 position increases. The graph above shows the positive growth in rankings from September 2018 to July 1st of 2019.
- Aside from the selected keywords we chose to target for our campaign, we have also seen a correlated growth in the overall keywords NEW LEAF organically ranks for on Google. There are almost 600 keywords that NEW LEAF ranks for.
- The positive change in NEW LEAF’s organic keyword rankings has helped increase the organic traffic of the new and improved site by 37%.
One of the most important parts of our SEO campaign with Arleen was to increase the foot traffic to her store. Although we can’t 100% accurately track that KPI, we keep constant communication with Arleen to ensure that she notices and feels an increase in foot traffic as well as an increase in her bottom line.