GROWTH OF A SPEECH THERAPY ACADEMY
Speech Success Academy came on board with SEO Locale in June of 2020. They wanted to increase their search presence and get more leads. Especially because of COVID-19, they wanted to make sure they were able to continue to bring in business. After meeting with our team to discuss our services and what we can do for their business, they decided to come on board with us, and we got started right away on creating a strategy that would help them achieve their goals.
The Challenge - Getting Their Website Ranking For Relevant Keywords & Getting More Leads
Speech Success Academy provides speech therapy and speech teletherapy in the Greater Philadelphia area. They felt as though, especially with COVID-19, they wanted to adapt their business so it could continue to be successful even with stay-at-home orders and CDC guidelines. Besides offering teletherapy services, they wanted to increase their presence on search engines. To do this, our team wanted to find the best keywords to get them ranking on the first page of Google and bring in quality leads for their business.
The Solution - Finding The Right Keywords For The Campaign & Analyzing Their Competitors
We wanted to make sure we picked quality keywords for their campaign to help Speech Success Academy rank on search engines, which in turn, would get them more website traffic, calls, and contact form submissions. To achieve this, we looked into what their competitors were ranking for and combined that with other keywords they wanted to be found for.
After we found out what Speech Success Academy was ranking for, as well as what their competitors were ranking for, we collaborated with them to select the best keywords for their campaign. We then mapped out these keywords based on where they fit on their website, and then created on page recommendations for content that would go on those pages. After the on page recommendations were made and approved, we started creating content for those pages and implementing the meta titles and descriptions to start attracting new customers to their website.
Within a few months, Speech Success Academy had a large majority of their keywords being found on the first page of Google and received more leads, calls and submission forms than they previously had. They were so pleased with the results we were able to achieve for them in a short amount of time that they decided to bring on another business with us.
THE RESULT OF OUR WORK
- Out of the 73 keywords Speech Success Academy is ranking for that we’re targeting in their campaign, 3 keywords are in the 51-100 spots on Google, 7 are in the 21-50 spots, 7 are in the 11-20 spots, 25 are in the 4-10 spots and 31 are in the 1-3 spot.
- Over 74% of their keywords we’re tracking in their campaign are ranking on the first page of Google.
- Their average rank for all of their keywords is 9 – which is on the first page of Google.
- 45 of their keywords we’re tracking are above the fold on Google.
- In the last three months, Google organic users went up by 34.74%, new users went up 30.68%, and sessions increased by 25.35%.
- In the last three months, Google paid search users went up by 15.28%, new users increased by 14.69%, and sessions increased by 22.93%.