*This post was updated on October 15th, 2019. These days there’s a lot of talk about fake news and those who work in the field of Search Engine Optimization (SEO) are at the forefront of helping determine which content is relevant to search engine users. Phil Cannella and his company, […]
Today’s leading marketing techniques are unrecognizable to what once was. The flyers, billboards, and commercials that were at one point the dominant tools used to spread awareness of a brand or company pale in comparison to three little letters that have taken over the scene today. SEO. Search engine optimization […]
5 Ways to Leverage Schema on Your Website The digital marketing industry is always evolving. While this is not necessarily a bad thing, it can leave website owners struggling to keep up with constant updates and changes. However, one of the newest evolution within the digital marketing field holds a […]
Recent Google NoFollow Changes Google turned the internet world on its head causing confusion and concern about changing Nofollow attributes that have been in place since 2005 as a way for publishers to protect their rankings. As of March 1, 2020, Google will begin treating NoFollow attributes in a different […]
In 2019, social media networks have become a force to be reckoned with when it comes to communicating, building relationships and promoting your brand. What turned social media into one of the most popular digital marketing channels are their simplicity and popularity. For SMEs, finding cost-effective ways to show their […]
The Fear Tactic is used by a ton of digital marketing agencies. Our industry scares business owners as to why they need to act immediately. Our approach is different. We educate our prospective and current clients on technical issues that should be addressed and provide the information on how you […]
Over 40 percent of internet users across the world have made a purchase online. That’s a substantial figure. Moreover, it shows how people are increasingly turning to online shopping, primarily because of better mobile networks. You have to register a domain name, buy a hosting service, and use website builders […]
Studies conducted in recent years show a significant increase in the percentage of people that use the internet to find a lawyer. One such study conducted in 2017 where 400 people were surveyed showed that people in need of an attorney were looking for the following elements: Pictures of the […]
Traditional marketing strategies versus online marketing plans are two very different ways to bring traffic into your dentist office. At first the difference may not be obvious. Both are ways to tell potential clients about your practice, where they can find you and what services you offer. Whether that’s done […]
Search engine optimization is a digital marketing tactic that aims to expose a website to relevant search engine users. Essentially, SEO involves conforming to the expectations of Google so that its algorithms will elevate an optimized site in search engine results pages. When you engage in SEO, you can develop […]
