The Role of Social Media in Marketing Crypto Exchanges
Anything is possible within the realm of social media, making it one of the most powerful tools that can change society. For instance, a viral post could make or break your crypto exchange. A simple s
Understanding Your Google Search Results
You are probably familiar with search results pages, but what are you seeing when you look at them? You need to understand exactly how search results pages are presented, as they could have an impact
How To Plan An Email Marketing Campaign
Are you looking for a way to quickly and effectively reach your target market? If so, you need to rely on the internet to help you. The overwhelming majority of people use the internet when they are l
Competitor Analysis: Identifying Competitor SEO
If you want to put your business in a position to be successful, you need to pay attention to the competition. Because so many people use the internet when they are looking for products and services t
SEO Content & Other Healthy Website Practices
If you want to grow your business, you have to have a strong online presence. The vast majority of people use the Internet when they are looking for products and services that they require. Even thoug
Understanding Social Media Regulations For Your Business Page
Are you looking for a way to drive more traffic to your website? If you want to grow your business, you need to have a strong online presence. One of the ways to drive more traffic to your website is
3 Data Points You Should Be Watching On Your Website
What do you do when you are looking for a product or service you need? There is a good chance that you rely on search engines to help you. Your customers probably do the same thing, and you need to ma
Behind The Scenes With Nick Quirk, COO Of SEO Locale
In a recent interview with SafetyDetectives, our co-owner, and COO at SEO Locale, Nick Quirk, reveals many of the challenges, solutions, and variables that can make or break a great SEO strategy. To b
How to Get The Most Out Of The Holidays As An Ecommerce Business
The holidays are always a busy time of year, and you might be wondering how you can get the most out of the holiday season as an e-commerce business. The vast majority of people use the internet when
What To Expect From Your First SEO Company
Are you looking for a way to grow your business? If so, you have probably thought about constructing a strong website. After all, plenty of people use search engines when they are looking for somethin
How to Engage Your Audience On Social Platforms
Hundreds of millions of people use social media daily. Having a strong presence on social media allows you to connect with a wide audience of potential customers and clients. With so many platforms av
What Keywords Am I Being Found For? Here Are 3 Ways To Find Out
Today, the vast majority of people use the internet to search for products and services that they need. As a business owner, you need to figure out how people are finding you online, which means knowi
3 Things Contractors Should Include In Their Digital Marketing Plan
If you run a contracting business, you need to invest in strong digital marketing services. The vast majority of people use the internet when they are looking for products and services they require. A
How Often Should I Update My Content?
You need to have a strong online presence if you want to make an impact in the current environment. Because so many people use the internet when they are looking for products and services they require
Successful Hashtags & Emojis
Are you looking for a way to construct a strong digital marketing campaign? If so, you need to take a well-rounded approach. That is where hashtags and emojis can be helpful. They are a great way to d
3 Ways To Optimize Your Content: Natural SEO, Engagement, Visibility
Are you looking for a way to boost your brand awareness in the digital era? If so, you need a comprehensive digital marketing campaign. Several moving parts have to work together if you want your digi
Clutch Names SEO Locale Among Camden’s Top SEO Companies for 2022
At SEO Locale, we understand that we are only as successful as our clients, which drives us to get results for them every day. Therefore, our team is devoted to every client and the growth of their bu
Different Website Platforms for Small Businesses
For many people, websites and web design can seem like another world. However, as the demand for online presence and marketing marches forward, we can’t ignore the need for online platforms. Your smal
3 Steps To A User-Friendly Website
If you want to reach as many people as possible as a small business, you need a stronger online presence. The reality is most people use the internet when they are looking for products, services, or i
Finding Your Website Content Niche
A content niche is a specific topic you can write about to generate traffic growth on your website. The more in-depth knowledge you have on the website, the better! To grow your site’s content, you mu
Understanding How To Use Local VS. Nations Keywords
When you create an SEO Strategy for your business, the two most common types of SEO to target are local and national. Local SEO means that your website is optimized for the specific locations near you
Understanding the Digital Marketing Needs of Ecommerce vs Service-based Businesses
Digital marketing is an all-encompassing tool for both e-commerce and service-based businesses. While there is no cookie-cutter strategy for either business model, there are certain digital marketing
How to Develop Eye-Catching Blogs
There are thousands of active blogs being posted every day. Out of all of them, few stand out and gain continuous attention because they can catch the eye of their intended audience. While it may seem
SEO Locale is a Game Changer in the SEO Industry
At SEO Locale, we provide specialized local search engine optimization, national search engine optimization, web design, web development, paid search management, social media management, mobile app de
Social Media Trending & How To Optimize Posts
It’s a constant challenge for small businesses to keep up with social media due to ever-changing trends and new platforms. There are several practical and on-trend ways by which you can follow the goi
3 Website Development Success Factors For SEO
If you are a business owner, then chances are you know what an impact a strong website can have on your business. As digital marketing becomes a necessity for small businesses, proper SEO practices ca
How To Avoid Cookie Cutter SEO
No two businesses are alike, even if they are in the same niche or industry. Each has a unique story and features that make them stand out. It goes to say that no two businesses can have the same exac
How To Start A Small Business Blog
Every business, large or small, regardless of its products or services, should have a strong online presence. Starting a blog for your business is an effective approach to increasing your online visib
Website Practices For An Authentic Online Presence
In the age of technology and the internet, your online presence means everything. Your reputation and appearance are what help you gain clicks and prospects. This is why you must present your business
Optimizing Your Mobile Experience
As smartphones become an integrated part of today’s day-to-day life, there’s also an increased demand for websites to be optimized and mobile-friendly. To adapt, search engines and businesses are now
The Patience Behind Keywords
As the rest of the world shifts to a digital space, businesses are forced to adapt to new marketing strategies to survive and thrive. One of the proven approaches is increasing online visibility throu
How To Improve Your Medical Practice’s Online Presence
In the modern age, getting found online is critical for your medical practice. You have an enormous advantage over other local medical practices if you appear in prospective patients’ search results.
How To Incorporate Keywords in Social Media
Social media trends vary on different platforms; some behave differently from others. What could be most searched on Facebook may be different from what’s most searched on Twitter, and so on. When usi
7 Reasons Why You Need A Digital Marketing Strategy
A digital marketing strategy is a must-have in today’s day and age. Nearly 50% of all businesses don’t use a digital strategy, which means crucial marketing channels are severely underutilized. A clea
Monthly To-Dos For Maintaining Your Website
Having a website is essential for a business. You can provide valuable information to your potential and existing customers while building a positive brand in the online community. Your website can al
Pandemic Assistance: How Digital Marketing Has Saved Small Businesses in 2021
The pandemic has caused many small businesses to shutter. Some, however, took it as a sign to assess the situation and pivot. Instead of closing shop to avoid further risking their resources, business
When Are the Best Times to Post on Social Media
Social media platforms such as Facebook, Twitter, and Instagram were created to be enjoyable and convenient ways to connect users to their friends and family. But, with advancements in technology, con
How Digital Marketing Is Changing the Real Estate Market in 2021
Most potential buyers prefer to see a property in person before making their final decision. But now they can go back and view a house at any time through virtual tours and images. We have adapted to
How Digital Marketing Can Help You Gain Momentum in 2021
As we reach the end of 2021’s first quarter, it’s essential to step back and analyze the various ways digital marketing can help us gain momentum for our businesses. It’s also important to look at the
Are My Competitors Using SEO: How Can I Tell?
Search Engine Optimization (SEO) is a critical part of your marketing effort that you need to incorporate if you hope to optimize your online visibility chances. With it, you can easily improve your v
SEO: How to Level the Playing Field with Your Competitors
The business world is incredibly competitive. With a multitude of companies in your field, it’s a chore to keep an eye on the competition while managing your business. Some businesses try to cut corne
The Latest Social Media Trends For 2021 And How You Can Use These For Your Business
In today’s world, social media is one the most effective marketing channel for any company. With billions of people handling at least one account each on a social media site, it’s critical for you as
5 Reasons Using a Digital Marketing Company Can Optimize Your Business
Digital marketing is a key part of today’s marketing strategies. Thanks to the rise of online and social media platforms, everyone is taking advantage of the internet to sell their services or product
Should You Use Social Media Stories?
Social media stories provide an avenue of opportunity that many businesses have overlooked. According to Facebook, over a billion people use stories across their social media platforms. These include
Should You Invest Your Time in TikTok?
TikTok is perhaps one of the top conversations in the social space. With millions of users and metrics going higher by the day, the service is currently the most popular social media buzz. Like
5 Tactics For Great Customer Reviews
There are multiple factors that can affect the decision of a customer when making a purchase. A common approach for many is to ask their friends for recommendations or to conduct their research online
Tracking Your SEO Success With Google Analytics
Google Analytics has become an all-in-one tool that businesses worldwide require to ensure that their online efforts aren’t wasted. Considering that just about every company in today’s world now has a
5 Practices For A Great Landing Page
It’s important that business owners and entrepreneurs know the value of setting up great landing pages to drive up conversions. When it comes down to the essentials of online businesses, having an opt
5 Social Media Mistakes Your Business is Making
Social media connects our world in a way that no one has ever seen before. Revolutions, social movements, and critical political discussions are constantly happening on Facebook, Instagram, and Twitte
Top 6 Steps To Effective Social Media Marketing
Start a Successful Social Media Campaign Running social media pages is one of the most cost-effective ways to increase brand awareness, enhance customer experience, and boost sales. No matter how big
2021 Growing Your Business with New Years Resolutions
2021 New Year’s Resolutions For Businesses The year 2020 was a year filled with change and uncertainty. We saw many businesses shut down or downsize due to the effect of the global pandemic. It has be
Why Your Marketing Plan Should Include SEO
Search engine optimization improves your online visibility, increasing your chances of gaining customers. When you are marketing, you’re actively promoting your products and services. By implementing
How COVID-19 Impacted E-Commerce and Paid Search in 2020
COVID Makes E-Commerce and Digital Marketing More Important Than Ever No one would have been able to predict the catastrophic economic turmoil that many businesses went through in 2020. Thanks to the
Online Shopping Shatters Old Records on Black Friday 2020
Economic Woes Didn’t Stop Online Shoppers Many experts were wondering how holiday sales would turn out in the wake of the pandemic. With many stores having to change their policies due to the influx o
Google’s New Small Business Advisors Program Aims to Help SMBs Grow
Small business owners are not given the same resources as corporations or enterprises. They are often left on their own trying to figure out how to gain an edge over one another. Google wants to help.
Holiday 2020 is Do or Die for Many SMBs
The COVID-19 pandemic hit small businesses the hardest. Big box stores frequently have investors and savings and even help from the government to rely on. Small businesses, on the other hand, don’t ha
Online Holiday Sales Could Reach $200 Billion Thanks to COVID
With a recent report from Adobe stating that online holiday sales may reach $200 billion, it’s more important than ever for businesses to hone their SEO and bring traffic to their website. SEO Locale
How Does User Experience Affect Your SEO?
A lot has changed since the initial days of SEO. Back then, all developers needed to do to make their website rank well on Google’s search page was keyword stuff. Times have changed. To ensure that sp
Keyword Tracking for Effective SEO Strategies
There are many metrics which must be observed when maintaining a website. Keeping track of all the different ways in which a site is found, visited, and viewed can be an exhausting process, espe
How Does Our Domain Authority Look Compared to Other SEO Agencies?
SEO Locale is ranked 342nd out of over 13,000 agencies. To some this may look like something an agency should not be proud of, but as a small start-up in the Philadelphia area, we’re beating agencies
Google Search Console – A Free SEO Tool Not Used by Business Owners
As a premier digital marketing agency in Philadelphia region, we see all different types of small businesses that need SEO. You can create a hyper local SEO strategy that will work for your business.
How Mobile Friendly Website Impacts SEO?
What many business owners don’t know is that almost half of all transactions happen on mobile phones. Entrepreneurs and business owners who want customers to engage with their company website have to
Will AMP Disappear Since It Is No Longer A Requirement For Top Stories?
Showing up on Google’s Top Stories is a huge advantage for gaining exposure. When you show up in Top Stories, your articles gain more visibility than the standard search results. Formerly, you had to
Web Hosting Plays An Important Role for Future Google Update
For a long time, search engine optimization has remained a mystery for companies. While experts understand current best practices and the important factors that contribute to SEO, much of the process
What Will Happen to Apparel Stores Since Covid-19 Hit?
COVID-19 shook the entire planet this year. Businesses in all industries have been deeply affected, but the apparel industry is one that has been hit the hardest. Since the pandemic, physical retailer
Future Core Web Vitals Update by Google
The Future of Search Ranking is Near Recently, Google announced that it was going to be implementing a new change on search ranking. Called Core Web Vitals, these new criteria push website developers
Does SEO Matter During a Pandemic?
While COVID-19 has hardly been the first pandemic to ever shake the world, it is the first in recent history. What has made COVID-19 so exceptional is its fast infection rate and deadly symptoms. This
What You Need to Know About Google BERT!
How BERT Can Impact Your SEO Score Google regularly unleashes new pieces of software that impact how its search engine performs. One of the most exciting, for many software engineers, is BERT. Short f
How to do an SEO Audit?
You may be an experienced digital marketer or a novice, but there are several ways to improve your auditing skills for Search Engine Optimization. I’ve been in this space for 16 years now and had to d
SEO Works During Coronavirus Shutdown
Recently we’ve been getting slammed with new inbound leads at SEO Locale. The team is still working through the shutdown. Sadly we have not seen our team members for almost a month now. As a company w
Do You Still Need SEO During the Coronavirus Pandemic?
You need SEO during the Coronavirus pandemic now more than ever. Your business must operate from home if you want to do your part to keep the community safe, and you should reach out to people who nee
What Type of Monthly Reporting Does Your SEO Company Offer? We Break Down Our Proprietary Reporting.
All of our clients at SEO Locale get monthly reports they can understand. We don’t send you hundreds of pages with numbers. We show you the growth or possible decrease in traffic, we don’t need to alw
What Does Google Penalties on Guest Post Articles Mean for You?
Backlinks are still one of the most popular
ways to get traffic back to your website. If the site that publishes your guest
post article is high-quality, is relevant to your own content and is already
How to Effectively Use Instagram for SEO Marketing
Thanks to the incredible dynamic advancement of the internet we are experiencing! Today, social media marketing has become one of the most seamless strategies for boosting an organization’s sales tren
Google Decluttering The First Results Page – What This Means for Featured Snippets
Google recently announced that pages that earn a featured snippet will no longer repeat as a regular listing on the first page search results. If you’re unfamiliar with what featured snippets are, the
A Look at The Digital Marketing Benefits of Google Search Console
As a leader in national SEO and digital marketing we leverage the Google Search Console for data within our future strategy for our clients. The Google Search Console is a combination of Google SEO to
Digital Marketing Trends for 2020
The new decade is a great time to start setting goals for your digital marketing. You will want to use a variety of different methods to keep your brand in front of your target audience at all times.
Myth or Fact: Do Google Reviews Help SEO?
Do Google Reviews help SEO? The short answer is yes that Google reviews, so long as they are positive, do assist with SEO by helping to improve search engine rankings. Positive reviews indicate to sea
Why SEO Plays a Central Role in your Digital Marketing Strategy
At this point, having a solid digital marketing strategy is a must for business owners. Your digital marketing strategy is what you will leverage to attract and retain more customers. Often times thou
Simple Guide to Breaking Down Facebook Ads
Facebook ads are used by many companies to
reach a wider audience and gain more business online. If you’re thinking about
utilizing Facebook advertising for the first time, there are a few things you
What Is the Relationship Between SEO and Social Media?
The relationship between social media and SEO is quite complicated. Thus, if you wish to comprehend this relationship, then you need to become mindful of many advanced multidisciplinary concepts in th
The Dangers of Hiring an SEO Company That Specializes in One Vertical
When you are shopping around for a digital marketing agency you may search for “lawyer seo company”. When doing searches like this you will find yourself looking at SEO companies that target just one
Listen Now: Future of SEO in 2020
Marc Brookland and Nick Quirk discuss with Neil Howe at Business Innovators Radio about how Google is always changing. Local Service Ads by Google will be expanding to more local small businesses. Loc
Best of Both Worlds: How to Make SEO and User Experience Work Together
When you dig into what search engine optimization (SEO) is at its core, you quickly realize that it’s all about user experience (UX). Search engines like Google don’t want to recommend their
What is the role of SEO in internet marketing?
SEO stands for search engine optimization and it’s the foundation of organic internet marketing. We believe it’s important that everyone understand the role of SEO in marketing because it can either m
How Users Interact with Your Website Is A Crucial Metric to Follow
The usability of your website is linked to how efficiently, effectively and satisfactorily your users and visitors can see and interact with your website. Everything in your site will be included in t
Phil Cannella and SEO Locale Join to Fight Fake News
These days there’s a lot of talk about fake news and those who work in the field of Search Engine Optimization (SEO) are at the forefront of helping determine which content is relevant to search engine users.
How does SEO help to enhance business visibility?
Today’s leading marketing techniques are unrecognizable to what once was. The flyers, billboards, and commercials that were at one point the dominant tools used to spread awareness of a brand or company pale in comparison to three little letters that have taken over the scene today. SEO. Search engine optimization
5 Ways to Leverage Schema on Your Website
5 Ways to Leverage Schema on Your Website The digital marketing industry is always evolving. While this is not necessarily a bad thing, it can leave website owners struggling to keep up with constant updates and changes.
Google Announces Updates on NoFollow, Sponsored and UGC
Recent Google NoFollow Changes Google turned the internet world on its head causing confusion and concern about changing Nofollow attributes that have been in place since 2005 as a way for publishers to protect their rankings. As of March 1, 2020, Google will begin treating NoFollow attributes in a different
Top 3 Social Media and Influencer Marketing Tactics To Ace Your SMEs
In 2019, social media networks have become a force to be reckoned with when it comes to communicating, building relationships and promoting your brand. What turned social media into one of the most popular digital marketing channels are their simplicity and popularity. For SMEs, finding cost-effective ways to show their
Small Business Marketing Tip #1: Fear Tactic
The Fear Tactic is used by a ton of digital marketing agencies. Our industry scares business owners as to why they need to act immediately. Our approach is different. We educate our prospective and current clients on technical issues that should be addressed and provide the information on how you
How To Start an Ecommerce Business
Over 40 percent of internet users across the world have made a purchase online. That’s a substantial figure. Moreover, it shows how people are increasingly turning to online shopping, primarily because of better mobile networks. You have to register a domain name, buy a hosting service, and use website builders
Why do Lawyers Need SEO?
Studies conducted in recent years show a significant increase in the percentage of people that use the internet to find a lawyer. One such study conducted in 2017 where 400 people were surveyed showed that people in need of an attorney were looking for the following elements: Pictures of the
Traditional Marketing vs Digital Marketing for Dentists
Traditional marketing strategies versus online marketing plans are two very different ways to bring traffic into your dentist office. At first the difference may not be obvious. Both are ways to tell potential clients about your practice, where they can find you and what services you offer. Whether that’s done
How SEO Services Can Help Any Business?
Search engine optimization is a digital marketing tactic that aims to expose a website to relevant search engine users. Essentially, SEO involves conforming to the expectations of Google so that its algorithms will elevate an optimized site in search engine results pages. When you engage in SEO, you can develop
How to Find a Good SEO Company?
Finding an SEO company that drives results is key if you want to invest your money wisely and make even more back. The problem is, there are a ton of SEO companies out there these days, and they are not all created equal. Some of them have questionable morals and
The Growth of Hyper Local SEO
For many years, businesses have been using local SEO to drive traffic to their websites. Local SEO enabled companies to attract customers in their catchment area and attract them to their brick and mortar stores. Hyperlocal SEO is the natural extension of this, but rather than target people at the
Why Business Owners Shouldn’t Ignore SEO
As a consumer, how often do you use a search engine to source a product or find a local business? Research shows that search engines are increasingly popular, with Google alone processing more than 40,000 global queries per second. As a modern-day business owner, SEO is a digital marketing technique