Pandemic Assistance: How Digital Marketing Has Saved Small Businesses in 2021
The pandemic has caused many small businesses to shutter. Some, however, took it as a sign to assess the situation and pivot. Instead of closing shop to avoid further risking their resources, business
When Are the Best Times to Post on Social Media
Social media platforms such as Facebook, Twitter, and Instagram were created to be enjoyable and convenient ways to connect users to their friends and family. But, with advancements in technology, con
How Digital Marketing Is Changing the Real Estate Market in 2021
Most potential buyers prefer to see a property in person before making their final decision. But now they can go back and view a house at any time through virtual tours and images. We have adapted to
How Digital Marketing Can Help You Gain Momentum in 2021
As we reach the end of 2021’s first quarter, it’s essential to step back and analyze the various ways digital marketing can help us gain momentum for our businesses. It’s also important to look at the
Are My Competitors Using SEO: How Can I Tell?
Search Engine Optimization (SEO) is a critical part of your marketing effort that you need to incorporate if you hope to optimize your online visibility chances. With it, you can easily improve your v
SEO: How to Level the Playing Field with Your Competitors
The business world is incredibly competitive. With a multitude of companies in your field, it’s a chore to keep an eye on the competition while managing your business. Some businesses try to cut corne
The Latest Social Media Trends For 2021 And How You Can Use These For Your Business
In today’s world, social media is one the most effective marketing channel for any company. With billions of people handling at least one account each on a social media site, it’s critical for you as
5 Reasons Using a Digital Marketing Company Can Optimize Your Business
Digital marketing is a key part of today’s marketing strategies. Thanks to the rise of online and social media platforms, everyone is taking advantage of the internet to sell their services or product
Should You Use Social Media Stories?
Social media stories provide an avenue of opportunity that many businesses have overlooked. According to Facebook, over a billion people use stories across their social media platforms. These include
Should You Invest Your Time in TikTok?
TikTok is perhaps one of the top conversations in the social space. With millions of users and metrics going higher by the day, the service is currently the most popular social media buzz. Like
5 Tactics For Great Customer Reviews
There are multiple factors that can affect the decision of a customer when making a purchase. A common approach for many is to ask their friends for recommendations or to conduct their research online
Tracking Your SEO Success With Google Analytics
Google Analytics has become an all-in-one tool that businesses worldwide require to ensure that their online efforts aren’t wasted. Considering that just about every company in today’s world now has a
5 Practices For A Great Landing Page
It’s important that business owners and entrepreneurs know the value of setting up great landing pages to drive up conversions. When it comes down to the essentials of online businesses, having an opt
5 Social Media Mistakes Your Business is Making
Social media connects our world in a way that no one has ever seen before. Revolutions, social movements, and critical political discussions are constantly happening on Facebook, Instagram, and Twitte
Top 6 Steps To Effective Social Media Marketing
Start a Successful Social Media Campaign Running social media pages is one of the most cost-effective ways to increase brand awareness, enhance customer experience, and boost sales. No matter how big
2021 Growing Your Business with New Years Resolutions
2021 New Year’s Resolutions For Businesses The year 2020 was a year filled with change and uncertainty. We saw many businesses shut down or downsize due to the effect of the global pandemic. It has be
Why Your Marketing Plan Should Include SEO
Search engine optimization improves your online visibility, increasing your chances of gaining customers. When you are marketing, you’re actively promoting your products and services. By implementing
How COVID-19 Impacted E-Commerce and Paid Search in 2020
COVID Makes E-Commerce and Digital Marketing More Important Than Ever No one would have been able to predict the catastrophic economic turmoil that many businesses went through in 2020. Thanks to the
Online Shopping Shatters Old Records on Black Friday 2020
Economic Woes Didn’t Stop Online Shoppers Many experts were wondering how holiday sales would turn out in the wake of the pandemic. With many stores having to change their policies due to the influx o
Google’s New Small Business Advisors Program Aims to Help SMBs Grow
Small business owners are not given the same resources as corporations or enterprises. They are often left on their own trying to figure out how to gain an edge over one another. Google wants to help.
Holiday 2020 is Do or Die for Many SMBs
The COVID-19 pandemic hit small businesses the hardest. Big box stores frequently have investors and savings and even help from the government to rely on. Small businesses, on the other hand, don’t ha
Online Holiday Sales Could Reach $200 Billion Thanks to COVID
With a recent report from Adobe stating that online holiday sales may reach $200 billion, it’s more important than ever for businesses to hone their SEO and bring traffic to their website. SEO Locale
How Does User Experience Affect Your SEO?
A lot has changed since the initial days of SEO. Back then, all developers needed to do to make their website rank well on Google’s search page was keyword stuff. Times have changed. To ensure that sp
Keyword Tracking for Effective SEO Strategies
There are many metrics which must be observed when maintaining a website. Keeping track of all the different ways in which a site is found, visited, and viewed can be an exhausting process, espe
How Does Our Domain Authority Look Compared to Other SEO Agencies?
SEO Locale is ranked 342nd out of over 13,000 agencies. To some this may look like something an agency should not be proud of, but as a small start-up in the Philadelphia area, we’re beating agencies
Google Search Console – A Free SEO Tool Not Used by Business Owners
As a premier digital marketing agency in Philadelphia region, we see all different types of small businesses that need SEO. You can create a hyper local SEO strategy that will work for your business.
How Mobile Friendly Website Impacts SEO?
What many business owners don’t know is that almost half of all transactions happen on mobile phones. Entrepreneurs and business owners who want customers to engage with their company website have to
Will AMP Disappear Since It Is No Longer A Requirement For Top Stories?
Showing up on Google’s Top Stories is a huge advantage for gaining exposure. When you show up in Top Stories, your articles gain more visibility than the standard search results. Formerly, you had to
Web Hosting Plays An Important Role for Future Google Update
For a long time, search engine optimization has remained a mystery for companies. While experts understand current best practices and the important factors that contribute to SEO, much of the process
What Will Happen to Apparel Stores Since Covid-19 Hit?
COVID-19 shook the entire planet this year. Businesses in all industries have been deeply affected, but the apparel industry is one that has been hit the hardest. Since the pandemic, physical retailer
Future Core Web Vitals Update by Google
The Future of Search Ranking is Near Recently, Google announced that it was going to be implementing a new change on search ranking. Called Core Web Vitals, these new criteria push website developers
Does SEO Matter During a Pandemic?
While COVID-19 has hardly been the first pandemic to ever shake the world, it is the first in recent history. What has made COVID-19 so exceptional is its fast infection rate and deadly symptoms. This
What You Need to Know About Google BERT!
How BERT Can Impact Your SEO Score Google regularly unleashes new pieces of software that impact how its search engine performs. One of the most exciting, for many software engineers, is BERT. Short f
How to do an SEO Audit?
You may be an experienced digital marketer or a novice, but there are several ways to improve your auditing skills for Search Engine Optimization. I’ve been in this space for 16 years now and had to d
SEO Works During Coronavirus Shutdown
Recently we’ve been getting slammed with new inbound leads at SEO Locale. The team is still working through the shutdown. Sadly we have not seen our team members for almost a month now. As a company w
Do You Still Need SEO During the Coronavirus Pandemic?
You need SEO during the Coronavirus pandemic now more than ever. Your business must operate from home if you want to do your part to keep the community safe, and you should reach out to people who nee
What Type of Monthly Reporting Does Your SEO Company Offer? We Break Down Our Proprietary Reporting.
All of our clients at SEO Locale get monthly reports they can understand. We don’t send you hundreds of pages with numbers. We show you the growth or possible decrease in traffic, we don’t need to alw
What Does Google Penalties on Guest Post Articles Mean for You?
Backlinks are still one of the most popular
ways to get traffic back to your website. If the site that publishes your guest
post article is high-quality, is relevant to your own content and is already
How to Effectively Use Instagram for SEO Marketing
Thanks to the incredible dynamic advancement of the internet we are experiencing! Today, social media marketing has become one of the most seamless strategies for boosting an organization’s sales tren
Google Decluttering The First Results Page – What This Means for Featured Snippets
Google recently announced that pages that earn a featured snippet will no longer repeat as a regular listing on the first page search results. If you’re unfamiliar with what featured snippets are, the
A Look at The Digital Marketing Benefits of Google Search Console
As a leader in national SEO and digital marketing we leverage the Google Search Console for data within our future strategy for our clients. The Google Search Console is a combination of Google SEO to
Digital Marketing Trends for 2020
The new decade is a great time to start setting goals for your digital marketing. You will want to use a variety of different methods to keep your brand in front of your target audience at all times.
Myth or Fact: Do Google Reviews Help SEO?
Do Google Reviews help SEO? The short answer is yes that Google reviews, so long as they are positive, do assist with SEO by helping to improve search engine rankings. Positive reviews indicate to sea
Why SEO Plays a Central Role in your Digital Marketing Strategy
At this point, having a solid digital marketing strategy is a must for business owners. Your digital marketing strategy is what you will leverage to attract and retain more customers. Often times thou
Simple Guide to Breaking Down Facebook Ads
Facebook ads are used by many companies to
reach a wider audience and gain more business online. If you’re thinking about
utilizing Facebook advertising for the first time, there are a few things you
What Is the Relationship Between SEO and Social Media?
The relationship between social media and SEO is quite complicated. Thus, if you wish to comprehend this relationship, then you need to become mindful of many advanced multidisciplinary concepts in th
The Dangers of Hiring an SEO Company That Specializes in One Vertical
When you are shopping around for a digital marketing agency you may search for “lawyer seo company”. When doing searches like this you will find yourself looking at SEO companies that target just one
Listen Now: Future of SEO in 2020
Marc Brookland and Nick Quirk discuss with Neil Howe at Business Innovators Radio about how Google is always changing. Local Service Ads by Google will be expanding to more local small businesses. Loc
Best of Both Worlds: How to Make SEO and User Experience Work Together
When you dig into what search engine optimization (SEO) is at its core, you quickly realize that it’s all about user experience (UX). Search engines like Google don’t want to recommend their
What is the role of SEO in internet marketing?
SEO stands for search engine optimization and it’s the foundation of organic internet marketing. We believe it’s important that everyone understand the role of SEO in marketing because it can either m
How Users Interact with Your Website Is A Crucial Metric to Follow
The usability of your website is linked to how efficiently, effectively and satisfactorily your users and visitors can see and interact with your website. Everything in your site will be included in t
Phil Cannella and SEO Locale Join to Fight Fake News
These days there’s a lot of talk about fake news and those who work in the field of Search Engine Optimization (SEO) are at the forefront of helping determine which content is relevant to search engine users.
How does SEO help to enhance business visibility?
Today’s leading marketing techniques are unrecognizable to what once was. The flyers, billboards, and commercials that were at one point the dominant tools used to spread awareness of a brand or company pale in comparison to three little letters that have taken over the scene today. SEO. Search engine optimization
5 Ways to Leverage Schema on Your Website
5 Ways to Leverage Schema on Your Website The digital marketing industry is always evolving. While this is not necessarily a bad thing, it can leave website owners struggling to keep up with constant updates and changes.
Google Announces Updates on NoFollow, Sponsored and UGC
Recent Google NoFollow Changes Google turned the internet world on its head causing confusion and concern about changing Nofollow attributes that have been in place since 2005 as a way for publishers to protect their rankings. As of March 1, 2020, Google will begin treating NoFollow attributes in a different
Top 3 Social Media and Influencer Marketing Tactics To Ace Your SMEs
In 2019, social media networks have become a force to be reckoned with when it comes to communicating, building relationships and promoting your brand. What turned social media into one of the most popular digital marketing channels are their simplicity and popularity. For SMEs, finding cost-effective ways to show their
Small Business Marketing Tip #1: Fear Tactic
The Fear Tactic is used by a ton of digital marketing agencies. Our industry scares business owners as to why they need to act immediately. Our approach is different. We educate our prospective and current clients on technical issues that should be addressed and provide the information on how you
How To Start an Ecommerce Business
Over 40 percent of internet users across the world have made a purchase online. That’s a substantial figure. Moreover, it shows how people are increasingly turning to online shopping, primarily because of better mobile networks. You have to register a domain name, buy a hosting service, and use website builders
Why do Lawyers Need SEO?
Studies conducted in recent years show a significant increase in the percentage of people that use the internet to find a lawyer. One such study conducted in 2017 where 400 people were surveyed showed that people in need of an attorney were looking for the following elements: Pictures of the
Traditional Marketing vs Digital Marketing for Dentists
Traditional marketing strategies versus online marketing plans are two very different ways to bring traffic into your dentist office. At first the difference may not be obvious. Both are ways to tell potential clients about your practice, where they can find you and what services you offer. Whether that’s done
How SEO Services Can Help Any Business?
Search engine optimization is a digital marketing tactic that aims to expose a website to relevant search engine users. Essentially, SEO involves conforming to the expectations of Google so that its algorithms will elevate an optimized site in search engine results pages. When you engage in SEO, you can develop
How to Find a Good SEO Company?
Finding an SEO company that drives results is key if you want to invest your money wisely and make even more back. The problem is, there are a ton of SEO companies out there these days, and they are not all created equal. Some of them have questionable morals and
The Growth of Hyper Local SEO
For many years, businesses have been using local SEO to drive traffic to their websites. Local SEO enabled companies to attract customers in their catchment area and attract them to their brick and mortar stores. Hyperlocal SEO is the natural extension of this, but rather than target people at the
Why Business Owners Shouldn’t Ignore SEO
As a consumer, how often do you use a search engine to source a product or find a local business? Research shows that search engines are increasingly popular, with Google alone processing more than 40,000 global queries per second. As a modern-day business owner, SEO is a digital marketing technique
Small Business Highlight: TD’s Treasure Hunt
TD’s Treasure Hunt is located in Hilltown, but operates in the Bucks & Montgomery County areas. We had the opportunity to learn more about TD’s Treasure Hunt and what Tank actually does for people. Tanks helps people with their antiques and collectibles. He provides a consignment concept for people that
Small Business Highlight: Training for Warriors Doylestown
Training for Warriors Doylestown is owned by Mike. Mike had an interesting story of how he started working out and why he created a fitness establishment for everyone. They offer two week free trials or 30 day jump starter programs to help get people on track or back on track for
Small Business Highlight: The Curated Closet
The Curated Closet is located in Doylestown and owned by Marni. Marni had a passion for fashion at a young age, she started out designing wedding gowns. The Curated Closet buys designer clothing from big department stores and sells them about 50% off, the clothing is brand new. Marni told
Small Business Highlight: Lash And Brow Studio in Warminster, PA
Lash And Brow Studio is located in Warminster, PA and owned by Kathy Masterson. Kathy is licensed esthetician and certified. Lash and Brow concentrates on enhancing lashes and brows for women. Lash and Brow Studio offers skin care, facials, skin plasma tightening, Microblading, waxing, eyelash extensions and more. Lash and Brow was
Small Business Highlight: The Craft Boutique At Moyer Farmhouse
The Craft Boutique, located in Chalfont, PA in the heart of Central Bucks County features 80 local artisans, showcasing their handmade, recycled and re-purposed products. The Boutique is a warm and inviting place to find locally, hand-created gifts and home décor. The artisans are a hand-selected group of talented individuals
Small Business Highlight: Pets Are Inn
Pets Are Inn is located in Bucks County owned by Andrew Miller. Pets Are Inn is registered as a kennel with comfort of staying with a family providing you a stress free vacation. Pets Are Inn is a licensed and insured pet sitting service for your pets. You go on
Small Business Highlight: AllClaims Adjustment Co.
AllClaims Adjustment Co. is located in Doylestown owned by Bill Jacot. AllClaims Adjustment Co. is a licensed public adjuster in Pennsylvania. Bill helps homeowners get the money they deserve with insurance companies when something goes wrong. Bill was a contractor for many years prior to creating his business. Providing him a
Small Business Highlight: CG Studio
CG Studio is located in the heart of Chalfont owned by Christina. CG Studio offers hair cuts to men, women and kids. They also offer make-up services. When we first walked in, I couldn’t believe how personable Christina and her employee was to us. They have a similar story like
Small Business Highlight: The Zen Den
The Zen Den is in Doylestown, PA and is owned by Annette. The Zen Den was started 8 years ago and continues to grow each year. The Zen Den serves more than just coffee. You can grab yourself a smoothie or food. Every weekend there is live music allowing you
Small Business Highlight: Swift Total Home Solutions
Swift Total Home Solutions services Bucks, Philadelphia & Montgomery County, PA area and is owned by Bob Swift. Bob’s parents had a horrible experience with contractors when Bob was young. It didn’t sit well with him so he strived to become the best contractor in the area by educating them
Small Business Highlight: Taylor Cotilla Photography
Taylor Cotilla Photography is located in Doylestown, PA and is owned by Taylor Cotilla. Taylor started in 2013 and built her client base since. Taylor now runs the company on her own with a few second shooters under her wing. Taylor specializes in photography for products, engagements, weddings, family and commercial photos.
Small Business Highlight: Camera Shy? Not Me!
Camera Shy? Not Me! services Bucks & Montgomery County, PA owned by Keith. The unique photo booth business name was developed by Keith’s Wife. Keith did mention the famous quote to us: Happy wife, happy life! It is definitely a true quote to live by, but his Wife did create
Small Business Highlight: High Performance Gymnastics
High Performance Gymnastics is located in Chalfont, PA owned by Stephen Smith. High Performance Gymnastics provides gymnastics for all ages. From recreational to competitive gymnastics is provided. Stephen got started in Gymnastics at a young age and became a passion for him to be able to provide gymnastics in the
Small Business Highlight: BoDaMar & Co Photo Booths
BoDaMar is located in the Doylestown area owned by Andrea and her family. BoDaMar & Co Photo Booths is a local family owned and operated business and because of this, you will have peace of mind knowing that the owners of the company work every event, guaranteeing the utmost in
Small Business Highlight: Primp and Play in Doylestown, PA
Primp and Play is located in Doylestown, PA owned by Casey Morris. Casey started her franchise of Primp and Play after talking with her good friend Tara who started the Primp and Play franchise, along with being a mother and having a passion for art. Casey says “Primp and Play
Small Business Highlight: IET, Inc.
IET, Inc. is located in Pipersville, PA owned by Mike Scalzi. Mike started in Doylestown in his basement and evolved from 1998 to now. Our first 5 minutes of meeting Mike was filled with information on what IET, Inc. does and how he got started. The most interesting information he
Small Business Highlight: First Place Painting
First Place Painting located in Schwenksville, PA owned by Bill Ferst. First Place Painting is a residential and commercial painting company. Focusing on interior and exterior painting. Clients love the prep work that is completed before the painting process is started and the cleaning up. Bill graduated from Penn
Small Business Highlight: The Angry Nutrition Guy
The Angry Nutrition Guy located in Warminster owned by Jordan. When we first met him, we expected an angry guy, little did we know that his business name derives from being angry about the industry he is in. There are so many people out there providing misinformation about nutrition and
Small Business Highlight: Doylestown Float Studio
Doylestown Float Studio, which just opened up a few months ago, is located in Doylestown Borough and is operated by Migdalia Costante. Migdalia brings this unique studio to Doylestown offering float therapy/sensory deprivation. Initially trying float therapy as a way to relieve the symptoms of stress and anxiety, Migdalia states
Small Business Highlight: Anytime Fitness
Anytime Fitness located in Chalfont is owned by Kevin and managed by Brianna. Been in business for 5+ years. Brianna gave us the opportunity to ask her questions about Anytime Fitness and how they are involved in the community. A goal for Anytime Fitness Chalfont in 2019 is to expand
Small Business Highlight: Wayback Burgers in Chalfont, PA
Wayback Burgers located in Chalfont is owned by Dhaval Patel. He likes to be called D. The burgers are not frozen, the milkshakes are fresh and D likes to treat every customer like they are family. Before I knew D was the owner, I’ve visited Wayback Burgers multiple times since
Small Business Highlight: Villari’s Self Defense Centers in Chalfont
Villari’s Self Defense Centers located in Chalfont is owned by Master Pfister. Karate for adults and children that teaches them more than just self defense. Respect is a key element that is learned at Villari’s Self Defense Centers. Master Pfister mentioned to us that he would be able to talk
Small Business Highlight: Eggroll Queen Cafe
Eggroll Queen Cafe located in Chalfont is owned by Stephanie Hrin. Fairly new business to the area with another cafe opening up in Dublin, PA in 2019. Stephanie has a vision unlike any other business owner by providing delicious egg rolls and being heavily involved in the community. She is
Small Business Highlight: GI Juice & Java
GI Juice & Java located in Buckingham is owned by Tiffany Pedone and her mother, Sherry Carlin USArmy Ret. Started just a few months ago, Tiffany moved back home from New York City and living a fast paced and healthy living lifestyle. After moving to Buckingham she noticed a miss
Small Business Highlight: Quality Landscapes and Hardscapes, LLC
Quality Landscapes and Hardscapes, LLC located in Warrington is owned by Philip Mccusker. Started in 2014 while he was at Central Bucks High School South. Before the video started we learned more about Quality Landscapes and Hardscapes, LLC and how they do more than just cutting the grass. Philip talked to us
Reality Check: Amazon Versus Your Small Business
Amazon is not the nail in the coffin on small businesses it’s made out to be. Everyone knows that Amazon is excellent for selling products and their innovations continue to enhance the market, but ultimately costing small and large businesses to shut down. Toys “R” Us is the latest victim
Pardon My Marketing Episode 1: Google Analytics Verification
Google has announced that it will soon automatically verify you for a website in Search Console if you are already a verified owner of the same property in Google Analytics. This means you don’t have to request manual verification within Google Search Console if you’ve already set up Analytics, and
SEO for Dummies by an Intern
I started my journey at the end of May with almost no knowledge of SEO, and when I say almost no knowledge, I mean I didn’t even know SEO stood for search engine optimization. But within just a short month of training sessions, hands-on learning, and a lot of watching
The Importance of Pillar Pages and Content Clusters
You don’t have to resort to spending all of your money on PPC campaigns and attempting risky black hat SEO techniques like keyword and link stuffing, cloaking, and using invisible text to drive up your standings in the search rankings. By using a technique that revolves around developing pillar pages
Competitor SEO Q&A
Everybody I speak to always asks questions about competition. Once in a while you get that old question, “well my competitor is targeting this keyword” or “my competitor is ranking for this phrase.” However, often times the keywords or phrases your competition is ranking for isn’t the best quality keyword.
Month of May Recap for SEO – 2018
Google Updates Google decides to remove the search engine optimization meta description tag limit of ~320 characters and goes back to what they had originally Google’s Chrome browser to drop secure label for all HTTPS sites Google Trends gets a makeover and new features. We use this tool for our
3 Ways To Save Money in Your PPC Campaigns
Everyone wants to save money, especially when it comes to digital marketing. Whether you’re a small business or an account manager, there’s never enough budget to go around. If you feel confined by a lack of spend, don’t feel alone. Here are three ways that will cut some of your
Trusting a Digital Marketing & SEO Company
Finding the right digital marketing company to fit your needs can be difficult and frustrating at times. I can provide some tips to help ask your next or current SEO company to assure you are receiving the best product possible. When you start to browse for a new digital marketing
SERP Display Options Change SEO Rankings
How SERP display options change SEO ranking: SEO has been a manic numbers game for the majority of its life. We covet the number 1 ranking position. Some even contend for the 0 spot where the Google Rich Snippet cards will post. As SERPs display changes, how will this game
Win Local Search: Guide for Local Businesses
Local search is key for every local business, no matter what industry you are or where you’re located. Making sure that your website is winning the local search battle is what will separate your business from your competitors. Google’s algorithm is a constant change which makes local search even more
