You don’t have to resort to spending all of your money on PPC campaigns and attempting risky black hat SEO techniques like keyword and link stuffing, cloaking, and using invisible text to drive up your standings in the search rankings. By using a technique that revolves around developing pillar pages […]
Everybody I speak to always asks questions about competition. Once in a while you get that old question, “well my competitor is targeting this keyword” or “my competitor is ranking for this phrase.” However, often times the keywords or phrases your competition is ranking for isn’t the best quality keyword. […]
Google Updates Google decides to remove the search engine optimization meta description tag limit of ~320 characters and goes back to what they had originally Google’s Chrome browser to drop secure label for all HTTPS sites Google Trends gets a makeover and new features. We use this tool for our […]
Everyone wants to save money, especially when it comes to digital marketing. Whether you’re a small business or an account manager, there’s never enough budget to go around. If you feel confined by a lack of spend, don’t feel alone. Here are three ways that will cut some of your […]
Finding the right digital marketing company to fit your needs can be difficult and frustrating at times. I can provide some tips to help ask your next or current SEO company to assure you are receiving the best product possible. When you start to browse for a new digital marketing […]
How SERP display options change SEO ranking: SEO has been a manic numbers game for the majority of its life. We covet the number 1 ranking position. Some even contend for the 0 spot where the Google Rich Snippet cards will post. As SERPs display changes, how will this game […]
Local search is key for every local business, no matter what industry you are or where you’re located. Making sure that your website is winning the local search battle is what will separate your business from your competitors. Google’s algorithm is a constant change which makes local search even more […]
WordPress is used on over 25% the all sites across the web. It’s easy to understand why. It’s extremely user-friendly, intuitive, easy to post, update and remove pages, and is very SEO friendly. However, WordPress sites are not created SEO friendly. It requires custom work to be done on the backend, […]
The saying goes ‘if it ain’t broke, don’t fix it’ but coming top of a Google search can only take your business so far. In an increasingly mobile world, having a responsive website design which assumes customers will be ordering from their phones and tablets is critical to maximizing business and enticing […]
The old adage is, “You gotta spend money to make money.” Well, I disagree that that. There is a very important keyword missing from that sentence, wisely. You can spend all the money you have to your name, but that doesn’t mean you’re going to make any money from it. Paid search provides a […]
