Local Services Ads Not Getting Leads? What to Check First
When Local Services Ads go quiet, it is usually the budget, the areas, the job types, the hours or the reviews. Here is what…
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Link-Building Strategies for AI Search
With fewer and fewer people clicking on the 10 blue links, more and more people are using ChatGPT, Perplexity, Gemini, etc. to answer their…
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How to Build a Future-Proof Digital Marketing Strategy in a Rapidly Changing Online World
Let’s face it, building a digital marketing strategy isn’t a one-and-done type of deal. No digital channel is immune to change. Algorithms evolve, and…
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Google Business Profile for Multiple Locations: Setup, Rules and Rankings
Every real location needs its own profile and its own page. Here is how to set them up, manage them together, and keep each…
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The Real Reasons Google Changed Your Business Information
You open your Google Business Profile on a random Tuesday and something looks off. Your hours say you close at 6 PM, but you…
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How to Rank in Nearby Towns Without an Office There
You can rank in towns where you have no office, mostly through the organic results. Here is what Google allows, how to choose towns,…
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Why a Slow WordPress Site Costs You Real Money
Your WordPress site takes six seconds to load, and every one of those seconds is costing you customers. Research published by Google shows that…
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The Dangerous Appeal of Guaranteed SEO Rankings
You have probably received the email. A confident stranger promises your business the number one spot on Google, guaranteed, usually within 30 days. The…
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What Our Rank Tracker Shows About Local Search Right Now
Live figures from SEOApp, the rank tracker we built, and how to read them: page one versus the top three, weekly swings, and why…
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