Most businesses know that SEO is an essential part of their overall online internet marketing strategy. But what does a web design and SEO agency actually do? It’s a question that perplexes many, we’re going to take a look at what an SEO agency does to boost the digital marketing efforts of firms and get them on the path to success.
- SEO Services
- Web Development / Web Design
- Paid Advertising Management
- Social Media Management
If you want to target Bensalem residents or businesses, then you have to be able to create content that people living in the Bensalem area will be interested in consuming. SEO Locale offers customers a targeted hyper local SEO service, designed to attract people in the local area to a particular business. Geotargeting is vital for digital marketing since many companies rely on being able to draw people from the local area to their brick-and-mortar stores.
Internet marketing involves a lot more than creating content for the local community, but for most small businesses, it’s the logical first step – at least until they become large enough to start branching out their digital marketing nationally.
of search queries are four words or longer.
of mobile searches are related to a location.
The second significant activity of an SEO company is in link building. Link building isn’t digital marketing per se, but rather a tactic that helps to improve organic ranking in search results. In short, the better the links you have, the higher your page will rank.
Note that we did not say “the more links you have, the higher you will rank.” That’s because Google and other search engines have become a lot more sophisticated about how they use links to rank pages. In the past, all that mattered was quantity, but today quality is much more critical. Google wants to see that you have good websites linking to yours and that those links are relevant.
Another task of an SEO company is to analyze the results of its efforts to see whether they can expand the online marketing campaign. When it comes to SEO, the primary outcome measure is page rankings and Organic traffic. “Candy store in Bensalem", for instance, may involve ranking well for keyword searches that include the word Bensalem. Content and the entire digital marketing package needs to have a strategy behind it.
SEO Locale uses sophisticated tools to examine the effectiveness of our internet marketing efforts. We’re here to help you grow your Bensalem business online. Give us a call or email us for more information.