August, 2020

There are many metrics which must be observed when maintaining a website.  Keeping track of all the different ways in which a site is found, visited, and viewed can be an exhausting process, especially if companies aren’t using good quality software to compile their data.  Not every metric provides suggestions for improving organic traffic, either.  That is why it’s so important companies use keyword tracking software. As a premier digital marketing agency, we track keywords for all of our clients that have SEO in their packages. It is important even if you are tracking keywords on a national SEO versus local SEO level to have the data to expand the campaign or track the success.

SEO Keywords & Tracking

Keyword tracking, also known as keyword rank tracking, is a means of monitoring your site’s visibility through keyword searches.  By using a keyword tracker you can see where the keywords, and subsequently your page, are in the search engine results page (SERP).  Knowing a site’s ranking provides a business with some insight into the effectiveness of their current SEO strategies, while also allowing them to anticipate what sort of search optimization strategies they may need to implement in the future.

Why Does it Matter to Track Your SEO Keywords?

It will highlight changes in organic traffic.  A fluctuation in ranking can be a sign that a site’s traffic is starting to suffer.  Keyword tracking makes it possible to see which keywords aren’t performing as well, and which pages on a website are being affected by the drop.

When a company is tracking its position it will also be able to see the position of its competition.  In the list of keywords each company will have some core words exclusive to their specific market, industry, field, or brand.  Competitors will be using the same keywords.  While it’s best to rank ahead of competitors, ranking behind them has its advantages.  All it requires is research into their latest SEO strategy, and doing it better. 

Sites that have multiple locations will need to perform keyword tracking with geography-specific terms.  If one is excelling or another is rapidly falling behind, there is a problem with that location which needs to be identified.  Many keyword trackers offer the option to change the search engine country which brands with international locations will benefit from most.  

What Software Tracks SEO Keywords?

There are many keyword tracking softwares available, all with a variety of useful features.  SEOlium, for example, is unique in that they generate, own, and completely control all of their raw data.  This gives them absolute oversight over it, making it easier to reduce inaccuracies by implementing an algorithm that combines technology and human observation.

Companies who aren’t tracking their keywords can’t reasonably expect measurable success.  Companies who are using it can measure their success, and identify ways to increase it.

SEO Locale is ranked 342nd out of over 13,000 agencies. To some this may look like something an agency should not be proud of, but as a small start-up in the Philadelphia area, we’re beating agencies with 50+ employees. Our team is small, but our product works and this is definitely exciting to see us be in the top 500 by SEOlium. You can search any local agencies on SEOlium to see where they stack up against SEO Locale with Domain Authority. Domain Authority is a metric created by Moz, a great software for anyone who is trying to learn SEO or track certain information on their digital marketing. Let’s dive into some of the information.

SEO Locale and the Domain Authority Ranking

With so many SEO companies out there it can be difficult for businesses to determine which one is the best choice.  They have different histories, different visions, different specialties, and so on.  Fortunately there are many websites that can simplify the process through weighing facts and figures or pros and cons.  One company in particular, Moz, has made the decision for customers by uniquely quantifying it instead.  

Moz and DA

Moz is an SEO software company who has created their own ranking system to determine what they call ‘Domain Authority’, or ‘DA’.  Domain Authority is a search engine ranking used to predict success on search engine results pages and is calculated on a scale of 1-100.  However it’s not affiliated with Google and it doesn’t influence SERPs directly.  Rather it creates a comparative metric by considering multiple factors and aggregate data, as opposed to being a firm score.  A bigger DA indicates a better ranking ability.  Moz gets this data from its Link Explorer web index, and the rank itself is calculated by a machine learning model.   

Where We Stand

Using this metric, SEO Locale’s Domain Authority has ranked 342 out of over 13,000 agencies.  This is no small feat, and it serves as both a testament to both our success as a company and our visibility online.  This also comes as little surprise, as we’re a premiere digital marketing agency and we have a clear understanding of how we were able to achieve that impressive number, as well as how we know we can improve it in the near future.  And we want to share that knowledge with you.  

Get In Touch with a True SEO Company in Philadelphia

If you’re in the market for a reliable and trustworthy SEO company, we at SEO Locale have exactly what you need.  We can tell you about the awards and accolades we have for our work in the Philadelphia region, but we would rather show you why we earned them.  If you’re still not convinced simply Google ‘SEO Philadelphia’ and see for yourself that we’re proof our product works.  

We understand that we are only as successful as our clients, which is why we promise to go above and beyond to meet your company’s needs.  Contact a team member today to learn more about our high-ranking, award winning services and how you too can utilize SEO to grow both your traffic and your business.

As a premier digital marketing agency in Philadelphia region, we see all different types of small businesses that need SEO. You can create a hyper local SEO strategy that will work for your business. Using the data from Google Search Console can be key to success. Today we break down the Google Search Console for you.

How do I drive traffic to my website? It is a question posed by thousands of business owners out there. And to be honest, driving traffic is not as easy as it sounds. Pulling traffic, especially organic, is more of a dream than a reality for many businesses. However, this should not be the case. There are free tools that assist you to rank better for your intended keywords. Google Search Console (GSC) is free, and one of the most powerful tools for SEO. You need to create the correct foundation when you are starting with an SEO strategy. Google Search Console will have the data for you to get started. Let’s learn about the Google Search Console and how it could benefit you.

What is Google Search Console? GSC, formerly known as Google Webmaster Tools, is one of the robust tools owned by Google. It is not as popular as Google Analytics, but boy, it packs a punch. GSC monitors the performance of your website. It is also proficient in pointing out areas where to optimize your organic traffic.

How to use GSC to optimize SEO
SEO is vital for most businesses and especially online businesses. Not only leads to a surge in traffic, but leads to an increase in conversions if you leverage the data correctly with your user experience. If you are wondering how to improve your ranking for your site, then you are reading the right article. Below, we shall point out how to use one of Google’s gems, Google Search Console, to improve your SEO.

To boost rankings of underwhelming keywords
You have heard people emphasizing the importance of appearing on page one of the Search Engine Results Pages (SERPS). Well, it is indeed essential to appear on page one of search results. In most cases, users do not look for search results beyond page one. Lower rank means you are losing out on tons of traffic. Therefore, GSC becomes a vital tool in identifying keywords of your website that rank beyond page two. You then work on these keywords to rank better.

Establish what users do with the results
GSC performance report enables you to determine the interaction of users with your website. It helps track the number of clicks, impressions, and click-through rates. These metrics guide on the corrective action you should take to improve SEO for your online business.

Fix indexing issues
At times, developers put tags on pages that prevent search engines from crawling them. Fortunately, GSC identifies such problems for you. GSC provides a report of such issues with the exact pages not indexed and the reason for not indexing.

Other ways GSC can help online businesses improve SEO include:

• Establishing sites linking to your website
• Help determine that your site is mobile-friendly
• Assist in optimizing pages whose organic traffic is dropping

To wrap it up, GSC is underrated yet a robust tool that gives a lot of insights about your website. There are lots of pros to using Google Search Console, and just one con: you can’t see competitive data there. An easy fix is to use a professional Google rank tracker 3rd party tool. Make it your SEO strategy. It is free but super powerful when leveraging data to grow your business online.