When you create an SEO Strategy for your business, the two most common types of SEO to target are local and national. Local SEO means that your website is optimized for the specific locations near your business. National SEO, on the other hand, is designed to improve a company’s page ranking or visibility in an entire country. Each type has different sets of rules and may cause confusion as to what factors are essential for each type of application.
What Does Local SEO Entail?
Local SEO encompasses setting up your website to generate a high rank in your area. Local SEO is specifically designed to help improve your rankings in the exact location where you live. A critical factor in doing this is ensuring your website contains nearby locations so Google can associate your business with your location. It’s important to target your local area or within a certain radius of your business on your website. This will help both Google and potential customers identify the areas you serve. Generally, if you can include a location-related keyword without feeling unnatural, it can be beneficial. Local SEO pages usually differ from your website’s central focus because they can target smaller areas.
Local SEO is commonly used for service industries or local small business shops can benefit from being more visible in their general area.
When To Use National SEO
National SEO is often used to increase a company’s visibility on a national scale. To do this, you can target specific states or major cities throughout the entire country. This is different from local SEO because it does not require any specific areas near your business location and focuses on how to share your business across the nation. National keywords are often more difficult to rank for but can be beneficial if you are willing to put the time into the strategy. In addition to targeting national keywords, you will want to incorporate internal links to improve SERP rankings because they are seen as “trusted” by Google. These are often the most recommended strategies used by a professional digital marketing and SEO company.
National SEO is often used for Ecommerce businesses or industries that work in several states and not just one area.
How To Determine Your SEO Needs
Each strategy plays a very different role in helping you increase your rank and visibility on search engines such as Google. The SEO method you choose depends on the need of the company, your goal, and your budget. Sometimes you only need to invest efforts in one type of SEO, and sometimes you need both. There are many variables to consider when deciding what SEO is best for your company.
Effective SEO is about finding the best keywords for your business. But not every keyword in every town will be suitable for your business. If you are competing against a small business in the geographic area, you might want to put some effort into local SEO efforts. If it is a matter of 1 or 2 local competitors and they are dominating the SERPs in that area, you need to approach the best local SEO companies to take action if you want a shot at success.
If you are looking to expand your business across the U.S, you can start mapping out your targeted states and locations to build your national strategy.
Target Audience Size
Going national might not make sense if you are in a relatively small market (such as within 500 miles of NYC). You can still do local SEO to improve your site’s overall performance and capture more visitors from different locations (such as northern New York vs. southern).
If you are in a small market and your product/service has a limited audience, it might be practical to focus on local SEO efforts instead of national ones. For instance, if your target market is people with diabetes in the local area, you will not receive much bang for your buck when you invest in national SEO because many companies are trying to reach the same people. However, investing in national SEO makes more sense if your company can specialize and serve a unique niche that is not being served by other businesses.
If you are a new business, it could take a while before you reach the critical mass needed to justify an investment in national SEO. However, as long as your business remains relevant and provides a service/product that consumers need, you should be able to generate some additional traffic with local SEO efforts. For example, launching an online bakery store would make more sense to invest in local SEO (such as building regional links from bakeries in your target area) because of regional demand for your offer.
Contact Us For Leading SEO Services
Many business owners wonder which SEO strategies will be best for their website and company. They also struggle with what type of SEO efforts they should focus on, whether local or national, content-driven or paid advertisement-driven. No one answer fits everyone, but the above general guidelines you can use to help make your decision.
For more information or to consult with our SEO company, contact SEO Locale today.
At SEO Locale, we provide specialized local search engine optimization, national search engine optimization, web design, web development, paid search management, social media management, mobile app development, reputation management, content strategy and optimization, and email marketing.
As a premier digital agency of Philadelphia, we are honored and privileged to serve clients nationally. There is no more awesome feeling than helping fellow Philly businesses grow and flourish. We are here to help YOU and want YOU to be successful. We understand that we are only as successful as our clients, which is precisely what drives us to get results for them every day.
Because of our clients’ support and trust, we are a game-changer, highlighting SEO Locale as one of the leading SEO firms on Clutch.
Clutch is a B2B ratings, and reviews platform and a company resource that helps small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. The platform publishes data-driven client feedback, market reports, and agency shortlists.
We’re proud to have our clients’ feedback help us cement our name in the industry. No matter how small or big their projects are, we are always appreciative whenever we get the chance to partner with incredible clients. Take a look at some of the quotes from reviews left by our clients.
“Deliverables are met when they are supposed to be met, and the team is transparent. They’re just easy to work with. Nick is very good at explaining SEO and how to improve it.” – Arleen J. Gaetani, Owner, NEW LEAF Consignment
“Everything has gone well. I tend to slow things down as I specialize in procrastinating, they always gently nudge me to keep the progress on track.” – Mike Lukas, Operations Director, Environmental Risk Services
“I am most impressed by the business model, their mission, and their collective talent. From building websites, digital ranking, videos, anything I’ve asked for they deliver beyond my expectations…and I have high standards!” – Linda Stewart, Owner, My Jewel Shop, Inc.
We are truly grateful to all of our clients. Without them, we wouldn’t have been able to reach milestones and grow into what we are today. We are looking forward to working with you in the years to come.
Get in touch with us, and we can start collaborating on your project.
No two businesses are alike, even if they are in the same niche or industry. Each has a unique story and features that make them stand out. It goes to say that no two businesses can have the same exact SEO strategy.
This is why many businesses are still buried under loads of search engine pages, unable to reach the first page. Many believe that simple SEO or website efforts are enough to make them visible. Online competition is fierce. You need to step up your SEO game, avoid cookie-cutter SEO, and work towards a one-of-a-kind strategy that meets your business needs.
Importance Of SEO In The Digital Marketing World
SEO is integral to digital marketing efforts. It does many things for your business, such as increasing your website visibility and search engine results page (SERP) rankings. SEO helps you stay ahead of your competitors and boost your traffic, leads, conversions, and ROI. Digital marketing and SEO are linked, two techniques that work better together.
What Is Considered Digital Marketing?
Digital marketing is a type of marketing, an umbrella of marketing style under which several other subsets fall. It is about promoting your brand, service, or product using digital technology such as mobile phones, TVs, and computers. Examples of digital marketing techniques include content marketing, search engine marketing, and email marketing.
Why Include SEO?
SEO, on the other hand, is a technique that allows you to utilize digital marketing to the fullest by being visible online. Search engine optimization collects user data and uses the information to structure the digital marketing campaign in the correct parameters. With SEO, you have the data to target the right services and locations to fulfill your target audience’s needs.
Organic SEO VS. Cookie Cutter SEO
SEO is vital to staying in front of the competition. However, it doesn’t mean just any SEO can deliver your desired results. Your SEO campaign must be substantial, or you may never reach the first page of search engines. Cookie-cutter SEO won’t make it, but what exactly is “cookie-cutter SEO?”
Cookie-cutter SEO isn’t customized and advanced enough to make a difference in your online visibility. Organic SEO, however, can do that by utilizing techniques that help your website rank high in organic, unpaid search engine ranks. With organic SEO, we can help you get increased site traffic.
Your business is one of a kind and your SEO strategy should reflect that. Unique SEO plans can get you at the top of organic search results. Taking into consideration the unique properties of your business, services, and products, SEO can build the fundamentals of your digital marketing plan. Creating a unique plan starts at the foundation of SEO. Items like keyword research, content creation, multimedia content, optimized page load time, and web design, should be catered to your goals and business. These strategies work together to improve your website and fulfill the criteria set by the search engine’s algorithm.
How To Avoid Cookie Cutter SEO
Cookie-cutter SEO is the one-size-fits-all approach to search engine optimization and digital marketing. While the foundation of SEO can be applied to any business, it is the unique properties and aspects that allow your business to successfully stand above the competition. Every business has different needs, and it can be a challenge to identify and take those key elements to the next level. Working with one of the best local SEO companies can provide a greater understanding of the perfect SEO plan. With that said, how can you avoid the cookie-cutter approach?
Know Yourself & Be Authentic
The first step to avoiding cookie-cutter SEO is to know yourself. Get to know your brand, services, products, employees, and customers. Know what sets you apart from the competition, which will help your marketer to know the kind of SEO you need. This way, you can also stay authentic with your customers and on your website, attracting organic traffic.
Work With The Right Digital Marketing Services
The best digital marketing companies are familiar with SEO trends, particularly what works and what does not. If you need outside help to market your business, ensure that you work with the right company. Whether it is for carpet cleaning SEO, cleaning service SEO, or SEO for real estate agents, the right digital marketing company has the means to deliver results.
Customized SEO Approach
The one technique that can counter cookie-cutter SEO is a targeted SEO approach. With custom-tailored SEO, you can direct the strategy’s focus toward where it is needed. This way, the website stands to have a higher chance of succeeding. With customized SEO, you get a solution that meets your website’s SEO requirements.
We Don’t Believe In A “One Size Fits All”
If you want to get actual results and avoid cookie-cutter SEO, you need the best authentic SEO services that help optimize your website. As a leading local SEO company, with experience, skills, and a passion for small businesses, SEO Locale can help you. Reach out to us, and we will design an SEO strategy that is as unique as your business.
As the rest of the world shifts to a digital space, businesses are forced to adapt to new marketing strategies to survive and thrive. One of the proven approaches is increasing online visibility through search engine optimization or SEO. If this process is done correctly, your website will become the top result on the search engine results page.
This is considered the prime real estate in digital marketing. Since your business is on the front page, users will most likely visit your website looking to fulfill their needs. This results in increased conversion rates, eventually leading to new sales. However, reaching the front page can be easier said than done. Every other business (that is aware of SEO) wants to be at the top of the page, resulting in complex competition. You need a comprehensive SEO strategy that will put you above the rest.
There are several factors to consider when building your SEO approach. Keywords, a website’s technical configuration, and user feedback are just some of the things to take into account. For now, let’s focus on one specific and vital topic: keywords. At SEO Locale, we’ve shared some tips and advice to help you create a good keyword strategy for your website.
Each Business Is Different — No Two Have The Same SEO Needs
When it comes to digital marketing, every online business will need SEO, but it won’t be the same for all. For example, the best SEO for lawyers is different from the best options for a dentist or contractor. In most cases, these differences boil down to keywords. If you’re a customer, you are going to Google what you need in your area.
Each industry has its area of keywords and within that, they become more specific based on location and services, and skills. These can and will change over time. If your website has the relevant keywords and phrases for the type of service you offer, you’ll get a higher chance of being in top results.
Businesses in the same industries will have differences in their SEO needs. Let’s look at two sporting goods stores — one selling premium products while the other has more budget-friendly goods. They might compete for the top spot in searches if they use something like “sporting goods store.” However, if they add words like “hockey gear” or “soccer cleats” to their content, they may be found for different specializations.
Different Industries Are More Competitive
Some lucky companies are so niche and specialized that they only need minimal SEO strategies to reach the top. For most other businesses, though, there’s a competitive field where sophisticated strategies will make the most difference. Only those with an adaptive and comprehensive SEO approach will end up on the front page.
By taking advantage of the most relevant keywords and other factors, you can reach your target audience. Each business is unique, and a customized plan to ensure each aspect is promoted and optimized.
Having the Right Keywords and Relevancy for a Website
How do you know what the right keyword strategies are? The organic addition of keywords and key phrases in your content is a great place to start. Whether it’s on blog posts, landing pages, or social media, you can add them to various areas of your website presence. Keyword research is also an important step before including anything in your content. This practice helps you determine what customers are typing when searching for a product or service that you offer.
It’s Not a One-and-Done Effort — It Is Continuous
Customers’ needs change. Trends evolve. The online market is constantly evolving. That’s why SEO is not a one-time thing that you can forget after the initial efforts.
If you want to adapt to the ever-changing online marketplace, you must understand that SEO is a continuous process. You can’t anticipate what trends will emerge in the next weeks, months, or years. Searches and target audience needs change day to day and week to week. You can use those trends to drive more traffic to your site.
Strong Keywords Take Patience
You may have the best keywords in your content, but you won’t reach the front page overnight. It takes a comprehensive and long-term approach to achieve this. Thankfully, SEO Locale is here to help you optimize your website, set the right goals, and use the right keywords for your business. If you are searching for the best SEO and digital marketing company near you, contact SEO Locale today!
Search Engine Optimization (SEO) is a critical part of your marketing effort that you need to incorporate if you hope to optimize your online visibility chances. With it, you can easily improve your visibility on search engines—both locally and internationally—so that when someone goes on search engines looking for what you provide, they can easily find your website and get in touch with you.
Sadly, the increase in the number of companies using the internet has also led to an upsurge in SEO applications. More companies have seen this component’s critical nature, and they’re using it to improve their market visibility significantly. So, while it is recommended that you also employ SEO in your efforts, you will be better served if you understand how competitors are working to know how best to capitalize on it.
Like everything else that has to do with your business, you must engage in thorough competitor analysis to launch your SEO efforts. Your competitors could eventually become your greatest allies when it comes to SEO if you allow them. By gaining insights into how they work, you can essentially reverse-engineer their success and capitalize on their weaknesses. Eventually, you can one-up their strategy to record better wins.
To do this, you will need some practical competitive intelligence. The objective here is to understand how others are employing SEO strategies. From there, you can adopt what works, improve on it, and gain the advantage you desire.
So, how do you get a look into your competitor’s SEO strategy?
Examine Your Competitor’s Keywords
Of course, this is a no-brainer. Keywords are the central element of SEO, and they form the building blocks of any company’s running strategy.
Besides organic searches, your rankings on search pages will be significantly affected by keywords. The better you can apply these keywords, the better you can optimize your strategy. To look into the keywords your competitors are using, you can take advantage of several tools.
Keyword Search Results
Perhaps one of the most prominent tools is checking the search results. Multiple tools work as a tracker. This lets you see your competitors’ keywords in organic search results, and it even shows you their keywords in Google Ads. Such tools, like Ubersuggest, will display top keywords and metrics like monthly pay-per-click hits and more. You will need to register to use its leading features, but Ubersuggest is among one of the many great ways to start.
You can also use tracking tools, another powerful resource that provides tons of features. Ahrefs, one of the available tools will show you top keywords, backlinks, most widely-used keywords, and even your competitor’s highest-ranking pages. The tool isn’t free, but you’ll find that it provides an excellent bang for your buck when you consider all its features. There are plenty of other options as well that may be a better fit for your industry or intent
The Importance of Keyword Research
It’s easy to see why this component is critical. By understanding the keywords that help your competitors rank, you’re seeing the secret to their SEO success and can draw ideas on possible keywords that will help you outrank them.
Look out for the term frequency-inverse document frequency tool to see your competitor’s approach to using keywords. If you’re looking to incorporate specific keywords into your content, this tool offers excellent help.
For further help on SEO research and success, you can reach out to a local SEO company in your area for professional SEO strategy advice and more.
Checking for Backlinks and Domain Data
As you probably know, keywords aren’t the only critical component of SEO. Several other elements will affect you and your competitors’ rankings, and one of them is domain authority. Essentially, this component assesses a website’s relevance in the company’s physical location.
Backlinking is another critical SEO component. It essentially examines the links that point to your website or other websites in the content available on the site. Having backlinks communicates that your site is of high quality and that it’s worth linking to. Eventually, you rank higher that way.
You can use tools to check domain data and backlinking information. Ensure you check how many backlinks your competitors have. Also, look into the websites that feature their links and the websites that these competitors also feature.
With all of this information, you have a better idea of how best to craft your content and the sites you should link to.
On-Page SEO Analysis
You will also need to look into your competitor’s on-page SEO. Essentially, this is the practice of optimizing your website using elements like image alt tags, meta descriptions, alt titles, and more.
To know more about your competitor’s on-page SEO, check out SEO inspection tools. Without a doubt, this is one of the most effective ways to check SEO. It will show you more details on your competitor’s website, including their metadata, page titles, and more. This way, you know what works and what doesn’t.
With page titles and metadata, SEO tools help you to know the correct format and length. Concerning image alt tags, the tool shows you the proper ways to apply meta descriptions so that Google’s algorithm and bots will be able to crawl through your site easily.
Social Media Checks
Beyond websites and search content, you should also look into your competitors’ social media pages for SEO ranking tips.
Brands are spending a significant amount of money on their social media presence these days. Whether you already have a page for yourself or are just looking into creating one, be sure to look into how your competitors handle theirs.
Look into how these companies interact and engage with their followers, including those that turn to customers and casual followers. Get to know what they post about, their post formats, and their activity levels.
Note that you don’t want to just copy their profiles. Understand their work and be inspired by it. Then incorporate some of their strategies into your social media campaign.
Does Social Media Matter to Your SEO?
Social media is critical to your SEO. By optimizing your profile and the content you post, you have a greater chance of getting people to go to your website. By extension, your chances of making higher sales are optimized as well.
It’s a delicate balance, but you’ll find that you need all the help you can get in today’s highly competitive SEO landscape. So, work on your social media as much as you can.
If you are ready to competitively market your company through SEO and other digital marketing tools, you can contact SEO Local for more information on digital marketing in Southampton, PA and the extended area today!
The business world is incredibly competitive. With a multitude of companies in your field, it’s a chore to keep an eye on the competition while managing your business. Some businesses try to cut corners to win because it seems easy and can get them the results they seek. However, the truth is that cheating tactics only work for a short time. At the end of the day, everyone gets found out, and you could get severely penalized for this.
When it comes to growing your business the right way, there’s no escaping the internet. Many people use it, so you can’t do without incorporating it into your growth strategy. With that in mind, it’s essential to also look into effective Search Engine Optimization (SEO) as part of your growth.
In this guide, we’ll look into how your small or medium business can capitalize on SEO for exponential growth as well as some tips you should consider when implementing it.
Leveling the Playing Field With SEO
Plugging Into Web Traffic the Right Way
When it comes to web performance, only a few things matter as much as organic search. It improves performance over time, can move customers down the purchasing funnel, and eventually gets a user to complete an action, be it a sale, a call, an engagement, etc.
However, it all begins with search, and when it comes to search, organic search is the purest form that can get you results. As many know, Google owns the largest share of the global search engine market. There are several other search engines and browsers out there, but Google’s share dwarfs theirs even when combined.
Of course, you could easily get higher visibility via other search engines. However, Google is the clear-cut leader in this category and is truly where you should focus your energy.
Being the most visited site in the world, Google is also the largest email service provider. Its subsidiary, YouTube, also owns the world’s most extensive catalog of video content and is one of the top search engines as well. At least once a day, a vast majority of people with internet access go on Google to get information.
By having high visibility on Google, you can easily capitalize on it to grow your business. The only way to achieve this, however, is through quality SEO and a standard website.
Good SEO Points to a Seamless User Experience
Many SEO professionals tend to focus more on keyword rankings and more while working. This goal is great, but it’s not the entire picture. When ranking sites, Google also considers things like website user experience and content quality.
In fact, user experience on its own is just as significant a factor in your SEO efforts as are things like keyword and content optimization. Positive user experience is a critical element of your success, and you need to ensure it as you go forward.
Customers know what they want, and they’ll go elsewhere if they can’t find it with you. Soon enough, your site and its performance will suffer. When your site has a high SEO ranking, it shows that the site’s content isn’t just good, but the site also provides enough features to draw users to stay on it.
Local SEO Grows Conversions
One of the most significant search engine trends available today is the rise of mobile traffic. More people are browsing and, by extension, searching for businesses on their phones. This trend has made local search more of a fundamental part of business success, especially for startups and medium businesses that are trying to grow.
Essentially, local SEO looks to optimize your website and online platform for a specific area. This way, people around you can easily find you. Considering that you’re closer to them, it becomes much easier to convert them. Local SEO focuses on towns, regions, cities, and even states to establish a channel for you to grow from the ground up.
A local SEO company can take advantage of this by optimizing your site and its content. This step includes adding local backlinks, citations, and local listings that are relevant to the area you’re looking to rank for, the target audience, and your business sector.
Local SEO can also incorporate services like Google My Business and reviews on sites like Yelp and more. All of these focus on optimizing for a specific vicinity, and they are incredibly effective at doing this.
Sure, SEO costs money. There’s no way you can rank high and grow your business without spending money. However, when you put it in the grand scheme of things, you’ll find that SEO is affordable. The payoff is also much more considerable over time. You can get an estimated cost for local or national SEO services from a national SEO agency.
When thinking of SEO, don’t consider it a marketing cost. Instead, think of it as a business investment. When implemented right, SEO will reap benefits for years to come. The more investment and attention it gets, the more it improves. So, you can get much more with less money.
Tips for Effective SEO Implementation
Take Out Anything That Slows Your Site
Remember that bit about site performance and user experience? Well, nothing contributes to a terrible user experience quite like slow responses on websites. Site speed remains a critical factor in SEO, and you want to ensure that you optimize your site as much as possible. A delay in load time can cost you conversions in real-time. Perform a thorough audit of your site, and if you find anything that delays traffic, take it out.
SEO is not a one size fits all marketing technique. There are many important pieces that can benefit a business. Backlinks are one vital part to a strong SEO plan. Try to link to other sites with similar information in your content. It is recommended that you get sites with data to back up the information you’re trying to convey.
For this, make sure to only link to sites that bounce off yours. Essentially, when someone clicks on that link, they should see it open in a separate tab, not yours. Otherwise, you run the risk of losing that customer and having them go to a separate page entirely.
Optimize Your Content for Humans
Whatever you put on your site, make sure to optimize it for the people you’re trying to reach. Let your language flow naturally and make the content easy to read. Don’t let your focus on keywords cloud you from trying to form that all-important human connection with your readers.
Google Analytics has become an all-in-one tool that businesses worldwide require to ensure that their online efforts aren’t wasted. Considering that just about every company in today’s world now has an online presence, firms will need a reliable and effective strategy to acquire new customers — one such strategy is to get their businesses online and directly in their target audience’s faces.
However, building a website alone isn’t merely enough. You also need to ensure that it is performing as it should and that your Search Engine Optimization (SEO) efforts are bearing fruits. Barring that, you’ll pretty much be spending so much money without getting much in terms of results.
To help with all of this, we have Google Analytics — a tool that provides insights into how your website performs online. They say, “if you can’t measure it, you can’t improve it.” When it comes to SEO, measurement and insights will go a long way in determining overall success.
It’s easy for you to look into your SEO efforts and believe that keyword ranking alone is the most critical metric. After all, the more keywords you have, the higher the chances of getting traffic. However, solely focusing on your keywords won’t give you a holistic view of your SEO efforts and what it does to the organization.
By going more in-depth, you can understand what truly matters — organic keyword searches and how they lead to business profits. Gaining this understanding is what Google Analytics offers you.
So, how do you know whether you’re doing SEO right? How can you get Google Analytics to help show you the insights you need? What do you have to focus on? We’ll look into these below.
First Things First: Have Goals
You can’t know how well you’re performing in business if you don’t have objectives and goals. So, for your SEO efforts, do the same thing.
What do you want your SEO efforts to achieve? Are you looking to improve site visits alone? Do you want to use SEO for increasing sales? Whatever it is you plan to do, make it explicit and let it be known. It will help in shaping your work and letting you know whether you’re still on track.
Engage the Custom Segment Section
For a long time, the Custom Segment feature has been the primary part of Google Analytics. It is especially popular because it extends your target audience’s details and helps you gain even more insights and information about the people who make up your market.
All you need to do is enable the Google Analytics SEO dashboard and monitor all SEO results. The SEO dashboard will showcase reports that track data from several sources and channels towards your site. Some of the data it provides include:
- When users visit your site and how long they stayed
- The pages the user visited, from the landing page to the moment they left the site
- The device that the user used when logging on to your site
- Which of your goals was achieved
Often the data that this section provides will be instrumental in helping you understand the nature of your traffic and the people who visit your site. You can also gain insights into some of their activities and use those to make better decisions.
Measuring SEO Traffic Quality
Measuring quality isn’t an exact science — especially when it comes to SEO. Some believe it to be subjective, while others don’t. However, even many people who think that you can measure traffic quality tend to stop at the search metric.
In truth, there are better ways to measure your SEO tariff quality. The most common tool is the Assisted Conversions report. With this report, you can set a date range and compare the traffic you got within that range with the previous method. Eventually, you’re left with a periodic comparison of conversions that you get from search directly. In the event of checking multiple visits to your site, you can also see the conversions where search helped out.
With this report, you can easily check for improvements or declines in your search traffic quality. If you find that conversions from search are decreasing, but your overall search traffic is growing steadily, you can easily see that the traffic coming from search isn’t of the highest quality.
Simultaneously, if you start focusing on a more refined set of keywords and see that conversions from search traffic are growing, you can easily see an improvement in SEO traffic.
To use the Assisted Conversions report, simply go to the “Conversions” section. Click on “Multi-Channel Funnels,” and you’ll see “Assisted Conversions.”
Focus on Site Loading Speed
Loading speed is critical when it comes to building a site. In fact, your site shouldn’t load for over five seconds. If loading takes too long, visitors will skip the site entirely.
Considering that it is a critical aspect of SEO, you will need to focus on site speed and optimize it. Monitor the metric across different platforms and keep it at its optimal levels. This way, visitors can engage with your site pages and improve conversion rates.
Google has a Speed Analyzer Tool that you can use to test your site’s speed. You can monitor the metric on Google Analytics to find more details.
Consider Your Best-Performing Pages
One of the best ways to replicate results and know where you stand will be to consider some of your best-performing pages across the board. With this data, you can essentially replicate the same components that these pages have and use them to optimize the views on your least-performing ages.
Essentially, look through your top pages every month and optimize them for the following:
- Readability and user intent
- Freshness (essentially, update their content if the need arises)
The truth is that some pages will perform better than others. So, you can easily get what works for the big hitters and use them to improve the conversions and views of the least-performing pages. It’s that simple.
With a recent report from Adobe stating that online holiday sales may reach $200 billion, it’s more important than ever for businesses to hone their SEO and bring traffic to their website. SEO Locale is a leader in the eCommerce SEO space, we help businesses grow their online sales and we’re going to break down the reasons why you need to step it up. Here’s why businesses can expect their online stores to be hit harder than their physical stores in 2020.
The COVID-19 Pandemic
While online sales have been steadily rising as the preferred way for consumers to shop, it’s the Coronavirus pandemic that is pushing most consumers into the arms of online stores. It’s simply safer to buy their holiday gifts online than it is going to a store.
Yet the pandemic has also brought into question as to if consumers are going to spend as much this year as they did last year. Many families were hit hard with job furloughs and lay-offs. While many of those families now have their job back, others are still unemployed, and for many, a large gap in their savings is gone.
Another stimulus check may help bolster families and allow them to spend as much as they would like this holiday season. However, as of yet, there hasn’t been any real action on a second stimulus check.
Regardless, any holiday shopping that is going to be done will likely be performed online.
Other big businesses are gearing towards this shift. Some, like Wal-Mart and Target, have even closed their doors for their usual Thanksgiving shopping sales.
With Black Friday quickly approaching, businesses need to be prepared to garner as much online traffic as possible to make up for the losses that the pandemic waged on them.
How to Find Those Holiday Sales
Businesses who haven’t implemented an SEO strategy are missing out. SEO, or search engine optimization, is the process in which a website utilizes certain tools and strategies to make Google’s search engine rank their website higher on their search result’s list.
If you’ve ever searched for anything on the internet, then you know that you likely don’t look past the third or fourth page during a Google search. No one has time for that. If your business is on that fourth or fifth page during a Google search, then you’re missing out on tons of traffic.
Implementing an SEO strategy can increase your SEO score and land you more consumers. If you have money to make up for because of the pandemic, then investing in SEO experts and strategies is essential to your survival.
Start Including SEO Today
It’s a race to the first holiday sales and those who hone their SEO score will receive most of the sales. Contact us if you want to learn more about our custom national SEO packages.
A lot has changed since the initial days of SEO. Back then, all developers needed to do to make their website rank well on Google’s search page was keyword stuff. Times have changed. To ensure that spammy or low-quality websites are not clogging up the search page, Google has implemented a number of changes to how their search engine optimization algorithms work. Now, more than ever, the state of your UX determines how well your website does when determining its rank. Find a white hat national SEO agency that can help you achieve your digital marketing goals. Here’s how UX affects your SEO score.
What is UX?
Those who do not continuously dwell in the land in web development and web design may not immediately understand what UX is. UX stands for User Experience. It describes the sort of experience and ease with which your users have when using your website. It has made up of a few key components. They include:
- Bounce rate
- Page dwell time
The bounce rate of a website corresponds to how many times users visit a single page on your website and then leave. This indicates to Google that they either visited your Home Page or a landing page and could not find what they were looking for. Patience is incredibly thin when users visit websites. If your Home Page or landing pages are not giving them the quality information that they seek, then they will exit and move on to the next website. A high SEO score requires a low bounce rate.
Page dwell time refers to how long the user spends on the website. It is a measure of their engagement. Obviously, if they spend a lot of time on a page, then they are reading what the page says because it is informative for them. To rank high in SEO, you need a high page dwell time.
Now that you know the two main metrics that Google uses to analyze your UX score, you can then influence those metrics to better your overall SEO score.
Factors That Influence UX
The key to improving your SEO in terms of your UX is to focus on these key factors:
- Load time
- User-friendly URL structure
- Mobile syncing and optimizing
Let us break these down further.
1. Load Time
Users are not going to wait a long time for a page to load. They have things to do and can’t wait around for your website to get its act together. A few variables may add to the load time. Large pictures, in particular, are to blame. They can also make your page look messy. When it comes to pleasing website design and fast load time, less is more.
2. User-friendly URL Structure
If you look at your search bar at the top of the screen, you should see a URL. A high-quality URL structure is an easy-to-understand list that describes and categorizes which page you are on in a website. Search engines use the structure to index the websites. Using a user-friendly URL structure that includes the website’s name, the category they are searching, and then the specific page, is a great way to help both the search engine and the user.
3. Mobile Syncing and Optimizing
If you do not have an app or a mobile website, then you are not going to do well for your SEO ranking. More users than ever use their phones to search for businesses or ask questions. The interface of your mobile site needs to be compact, easy to understand, and load quickly.
Trust the Experts
Clearly, there are a lot of variables involved with creating a great UX for your website. To make sure your website is ranking as high as it can, trust the experts at SEO Locale.
There are many metrics which must be observed when maintaining a website. Keeping track of all the different ways in which a site is found, visited, and viewed can be an exhausting process, especially if companies aren’t using good quality software to compile their data. Not every metric provides suggestions for improving organic traffic, either. That is why it’s so important companies use keyword tracking software. As a premier digital marketing agency, we track keywords for all of our clients that have SEO in their packages. It is important even if you are tracking keywords on a national SEO versus local SEO level to have the data to expand the campaign or track the success.
SEO Keywords & Tracking
Keyword tracking, also known as keyword rank tracking, is a means of monitoring your site’s visibility through keyword searches. By using a keyword tracker you can see where the keywords, and subsequently your page, are in the search engine results page (SERP). Knowing a site’s ranking provides a business with some insight into the effectiveness of their current SEO strategies, while also allowing them to anticipate what sort of search optimization strategies they may need to implement in the future.
Why Does it Matter to Track Your SEO Keywords?
It will highlight changes in organic traffic. A fluctuation in ranking can be a sign that a site’s traffic is starting to suffer. Keyword tracking makes it possible to see which keywords aren’t performing as well, and which pages on a website are being affected by the drop.
When a company is tracking its position it will also be able to see the position of its competition. In the list of keywords each company will have some core words exclusive to their specific market, industry, field, or brand. Competitors will be using the same keywords. While it’s best to rank ahead of competitors, ranking behind them has its advantages. All it requires is research into their latest SEO strategy, and doing it better.
Sites that have multiple locations will need to perform keyword tracking with geography-specific terms. If one is excelling or another is rapidly falling behind, there is a problem with that location which needs to be identified. Many keyword trackers offer the option to change the search engine country which brands with international locations will benefit from most.
What Software Tracks SEO Keywords?
There are many keyword tracking softwares available, all with a variety of useful features. SEOlium, for example, is unique in that they generate, own, and completely control all of their raw data. This gives them absolute oversight over it, making it easier to reduce inaccuracies by implementing an algorithm that combines technology and human observation.
Companies who aren’t tracking their keywords can’t reasonably expect measurable success. Companies who are using it can measure their success, and identify ways to increase it.