SEO

About SEO

This is the largest section of the blog and the one we have been writing the longest: search engine optimization as it is actually practiced by an agency that has to show rankings every month. The articles here cover how Google decides what to rank, what has changed in each update and what has not changed in a decade, how to research keywords for a business rather than a hobby, what on-page work still moves a page, and how to tell the difference between SEO that works and SEO that is sold.

If you are new to the subject, start with the pieces on what SEO is and how long it takes, then the ones on keyword research and on-page basics. If you run a business and are weighing whether to hire help, the articles on cost, contracts and reporting say what to ask before you sign anything. If you already do this for a living, the update write-ups and the technical pieces are where we go deepest.

Everything here is written by the people who run the campaigns, not by a content farm, and it reflects what we have seen work for clients in Philadelphia and across the country. Where a post is out of date we say so at the top rather than quietly deleting it.