Understanding Your Google Search Results
You are probably familiar with search results pages, but what are you seeing when you look at them? You need to understand exactly how search results pages are presented, as they could have an impact on how your potential viewers or target market are interpreting them as well.
Of course, you want to show up at the very top of the results page and try to generate as much traffic as possible. It can be difficult time improving your results if you don’t understand how search results work. What do you need to know about the anatomy of your Google search results, and how can a professional company help you?
The Basics Of Results Page
You may have noticed that the page can look very different depending on the query you enter into the search box. Before diving into some of the specifics, you need to know what the basic results page looks like.
When you take a look at the page, the results at the very top of the list could be a paid advertisement. It is typically marked with a “sponsored” label, and you may skip past this to the organic search results.
Once you get past the paid ad, you will see the organic search results. They are typically listed in order of relevance, which is why you want to be at the very top of the list. People are going to assume that your result is the most relevant if you are at the very top. Most people don’t look past the second page of Google when searching for their needs.
The Knowledge Graph
If you are looking for a specific person or company, you may see a knowledge graph on the right-hand side of the screen. This is an example of Google judging your search intent. If Google believes that you intend to learn more about a specific topic, they may present you with a helpful graph on the page that will present you with a few “fast facts.”
Different elements could be contained in this section. They include:
- When the person was born or when the company was founded
- If the company is publicly traded, it may give you the stock price
- It may also provide you with the residents at the individual or the headquarters of the company
- It could also provide you with links to a variety of social media profiles, such as Facebook, Twitter, and Instagram
- This box may also show you other people or companies that are associated with that listing
The facts positioned in this box may change depending on the nature of your query.
It is the job of Google to show you the most relevant results, and if the search engine believes that you are looking for something specific, it may offer you a few product listings. These listings are likely to come from a variety of websites, but they will typically be accompanied by prices and the vendor selling them. You might see listings from a brick-and-mortar store, or you might see listings from an online store instead. You will not see product listings for every search, but if you have entered a string of words that sounds like you are shopping for something, you may see some product listings.
If you have entered a specific question, Google may present you with a featured snippet at the top of the page. This snippet should contain an answer. For example, if you ask how to cook a specific type of food, this featured snippet may contain some brief instructions for a recipe. Typically, you will have to click on the link if you would like to see the entire thing, but the snippet will give you a chance to see whether the top result is relevant or not.
The Local Search
If you are searching for something in a specific geographic area, Google is probably going to show you something called the local 3-pack. This will be a listing of the three top results, the name of the company, the overall star rating, the address of the company, the phone number of the company, the hours of the company, and a little pin on a map, which will make it easier for you to find the company.
If you are trying to attract people to a brick-and-mortar location, you should make sure you have the right address, website, and contact information for your Google My Business profile. This will make it much easier for people to learn more about your business.
Rely On Local SEO Experts To Help You With Your Digital Marketing Campaign
Ready to understand exactly what your Google search results look like to your customers? You want to get the most out of your digital marketing campaign, and that means relying on an organic SEO company in Philadelphia.
At SEO Locale, we have experience working with businesses of all sizes and industries. Our team can help optimize your website, understand your rankings and results, and track your progress every step of the way. We are proud to provide search engine optimization in Bucks County, and across the extended area.
For more helpful tips on optimizing your mobile experience or managing your online presence, give us a call today.
Competitor Analysis: Identifying Competitor SEO
If you want to put your business in a position to be successful, you need to pay attention to the competition. Because so many people use the internet when they are looking for products and services they need, you need to rely on search engine optimization to help you improve your online presence.
In addition to thinking about your search engine optimization campaign, you need to take a look at what your competitors are doing. That way, you can figure out how to rank above them and drive more traffic to your website.
What is competitor SEO, and how can you use it to improve your SEO strategy?
An Overview Of An SEO Competitor Analysis
By performing an SEO competitor analysis, you can identify the strengths and weaknesses of the search engine optimization campaigns that your competitors run. You can use this information to figure out what they are doing that you can emulate while also finding ways to exploit their weaknesses.
Why Run An SEO Competitor Analysis?
You need to run a competitive analysis of other companies’ SEO campaigns because you can get a better feel for your overall market, identify your biggest competitors, and figure out what the search landscape looks like for some of your most important search terms and phrases.
Even if you are already at the top of the list for certain search results rankings, you still need to run an SEO competitor analysis. That way, you can make sure your ranking doesn’t drop below your biggest competitors.
A few other significant reasons why you need to perform an SEO competitor analysis include:
- You can get a feel for how your current SEO campaign is performing.
- You can identify gaps and weaknesses in your SEO campaign that you can improve upon.
- You may identify some weaknesses in your competitors that you can use to improve your ranking.
- You may be able to emulate what your competitors are doing well to improve your search engine optimization campaign.
You need an SEO competitor analysis if you want to stand out from the crowd. How can you do so effectively?
The Steps To Follow
Every SEO competitor analysis is a bit different, and you should customize your strategy to meet the needs of your business and the industry in which you operate. Some of the biggest steps you need to follow include:
1. Identify Your Competitors
First, you need to identify your biggest competitors. You can identify your biggest competition by taking a look at websites that rank highly for your most important words and phrases.
2. Look At The Top Pages For Your Competitors
Once you identify your competitors, you should take a look at their top pages. Some of the questions you need to answer when you are trying to find their top pages include:
- What pages rank for the most keywords?
- Which of their pages represent the highest percentage of their overall traffic?
- Why do you think those pages are generating the most traffic?
This will help you conduct a detailed breakdown of the pages that rank the best on your competitors’ websites.
3. Find Your Keyword Gaps
Next, you need to identify the keywords that you rank for but still fall significantly behind those of your competitors. For example, there might be a few keywords that you consistently seem to be one or two positions behind when compared to your competitors.
Some of the questions that you need to answer include:
- Why are your competitors ranking for those terms?
- Why do you think they are ranking ahead of you?
- Do your competitors have supplementary content that you may need to include?
- Do your competitors have more backlinks than you, causing them to rank better?
- What types of adjustments do you need to make on your site to improve your ranking?
If you answer these questions, you should be able to start improving your search results ranking.
4. Develop A Strategy To Improve
Now, it is time to put together a strategy to improve your search results ranking. Some of the most important points to keep in mind include:
- How can you improve your website authority with more backlinks?
- What do you need to do to make your content more powerful for visitors and search engines?
- Do you have any duplicate content or broken links that need to be addressed?
- Does your website show up well on mobile devices?
Answering these questions can help you form the foundation of a strong strategy that can ultimately improve your search results rankings.
Partner With SEO Locale For A Competitive SEO Strategy
This is just an overview of the basics of performing an SEO competitor analysis. If you want to get the most out of your strategy, you need to partner with a professional team that can help you. At SEO Locale, we provide a variety of SEO services, including dental SEO services, e-commerce SEO, heating and cooling SEO, and more services. We would be honored to help you with your SEO campaign and give you an advantage over your competitors. Contact us today!
SEO Content & Other Healthy Website Practices
If you want to grow your business, you have to have a strong online presence. The vast majority of people use the Internet when they are looking for products and services that they require. Even though it is helpful to have a website, that website is only going to help you if you have formatted it properly. That is where search engine optimization can be beneficial. What are a few of the most important website practices that you need to follow, and how can you work with a professional to help you maximize the value of your online presence?
A Fast Website Is Always Better
Do you get frustrated when you visit a website, only to realize that it is not loading that quickly? There is a chance that your visitors think the same way. You need to make sure that your website is fast. Otherwise, your bounce rate is going to increase.
Your bounce rate refers to the number of people who click on your website, but leave before it finishes loading. This is usually a sign that your website is not loading fast enough for them, and this is going to infuriate not only your visitors but also the search engines. If your bounce rate is too high, your rankings will fall, making it difficult for you to drive more traffic to your website. Performing a site-wide audit of your website from time to time, and making sure it loads as fast as possible.
Keyword Research Is A Journey, Not A Destination
There are a lot of people who feel like they only need to identify the right terms once. Then, once they reach the number one spot for those terms, the job is done. In reality, that is not the case.
You need to view keyword research as a journey, not a destination. For example, just because you are in the first place right now doesn’t mean you are going to stay there. Other people are working hard to pass you, so you need to continuously improve your contact by optimizing it for the right keywords.
Then, do not forget that the best terms for your business today might not be the best terms for your business tomorrow. As your business grows and expands, and as consumer expectations change, the top keywords you need to target will change as well. Therefore, make sure you focus on continuous keyword research if you want to get the most out of your search engine optimization campaign.
A Picture Is Worth A Thousand Words
Have you heard that a picture is worth 1000 words? That is the case when it comes to search engine optimization. Visitors like images and videos. Nobody likes to visit a website only to be confronted by a wall of text. You need to put images and videos on your website. Then, do not forget to optimize images and videos as well.
For example, you need to compress your images and videos if you want them to load as quickly as possible. Then, do not forget to use meta-titles and meta-descriptions to let everyone, including search engines, know what your images and videos are about. Ideally, you should include some keywords in your titles and descriptions if you want your website to rank well.
Update Your Content Regularly
One of the most important parts of a strong search engine optimization campaign is that you need to update your content regularly. For example, you may need to update your location pages if your business expands. Or, you may want to share some helpful blog posts from time to time. Updating your content regularly is important because it will let search engines know that your website is still active. Do a competitor analysis to identify areas where you can improve your content. This can make a significant difference in your search results rankings and offers more opportunities to drive more traffic to your website.
Avoid Clutter And Information Overload
You are probably passionate about the products and services you provide, so you want to put as much information on a webpage as possible. In reality, this is not always the best decision. You do not want to overload your visitors, but too much information. If the webpage is too busy, your visitors will not know where to look, and they might give up and go somewhere else.
Your information is important, but you said we need to think about your website architecture. For example, if you have a lot of information to share, simply make more subpages. Then, do not forget to use a navigation menu that will make it as easy as possible for your visitors to find what they are looking for. If you need help with this process, we can assist you.
Work With SEO Locale To Maximize Your Online Presence
There’s a lot that you need to keep in mind if you want to get the most out of your online presence, and that is where we can help you. We are SEO Locale, and we are proud to be a strong digital marketing agency in Baltimore. We have experience in a variety of industries, including heating and cooling SEO. It would be our pleasure to take a look at your online presence, provide you with some recommendations, and make sure that you maximize your online visibility. If you would like to learn more about how we can help you, contact us today to speak to a member of our team.
3 Data Points You Should Be Watching On Your Website
What do you do when you are looking for a product or service you need? There is a good chance that you rely on search engines to help you. Your customers probably do the same thing, and you need to make it as easy as possible for them to find your website. You need to keep an eye on your website to make sure you are not only generating traffic but also generating the right type of traffic.
If you take a look at the analytics for your website, you will see a lot of information at your disposal. How do you know if your website is doing well? Take a look at a few important data points that you should be watching regarding your website.
1. Organic Keyword Rankings
First, you need to make sure that you pay close attention to your rankings for organic keywords. Organic keywords are terms that people use when they interact with search engines. You need to keep an eye on your rankings for national SEO purposes, as they will dictate your online visibility.
For example, you need to figure out what words and phrases people use when they are looking for products and services you provide. Then, figure out where you rank for those specific terms. Keep in mind that your rankings can change over time. Therefore, if you notice that your rankings are starting to drop in a certain area, you might need to make improvements to increase your rankings.
You need to execute a strong search engine optimization campaign if you want to improve your rankings. This might include sharing your blog posts, changing your keyword density, or updating your website with new images and videos. Running a strong search engine optimization campaign can be challenging, and that is why you should consider reaching out to experts who can help you maximize your results.
2. Traffic To Your Site
Next, you also need to pay close attention to the traffic on your website. Of course, you need to start by taking a look at how many visitors you get every month. This is a great way to see just how visible you are online. Ideally, you want to have a lot of people coming to your website, and you want to make sure they are spending a long time on your website.
Furthermore, you need to figure out where your visitors are coming from. For example, are they coming to your website because they click on a link that they see on a search engine results page? Or, are they coming to your website from social media? There is even a chance that some people might be coming to your website by entering your URL manually into their browser bar.
You need to pay close attention to where your traffic is coming from because this will give you some idea of what aspects of your digital marketing campaign are working well. If you notice that a lot of people are coming to your website from search engines, this could be a sign that your search engine optimization campaign is working well.
Based on where your visitors are coming from, you can also see if you are targeting the correct audience. For example, if you find that most people are not spending a long time on your website, this might be a sign that you are targeting the wrong type of traffic.
Finally, you also need to pay close attention to your conversion rate. There are different types of conversions you might be looking for. For example, you might be looking for a way to get more people to pick up the phone and call you. Or, you might be looking for a way to get more people to sign up for your email list. You might even be looking to convert people into paying customers by getting them to buy your products and services.
Keep a close eye on your conversion rate. What percentage of your visitors are taking the action that you want them to take? If you find that your conversion rate is a bit low, it could be a sign that you aren’t targeting viable leads. This means that the people who come and visit your website might not be ready to purchase your products and services.
If your conversion rate is low, it could also be a sign that your contact information is difficult to find. If you work with an expert team, they can help you maximize your conversion rate. Our team would be happy to assist you.
Contact Our Digital Marketing Agency for Help
We are SEO Locale, and we are a professional digital marketing agency in Philadelphia. We can help you keep an eye on your website traffic, monitoring where your visitors come from. We can break down your traffic, improve the experience of your users, and boost your search results ranking. We can also help you locate direct traffic that can maximize your conversion rate and grow your business. We even have experience running plumbing & HVAC SEO campaigns, so it would be our pleasure to help you as well.
You need an expert team that can help you understand the analytics on your website dashboard. It would be our pleasure to help you customize a digital marketing campaign to meet your needs, so contact us today!
What To Expect From Your First SEO Company
Are you looking for a way to grow your business? If so, you have probably thought about constructing a strong website. After all, plenty of people use search engines when they are looking for something they need, and having a strong website can help you expand your business. At the same time, there are tons of websites on the internet, so how can you make sure people notice your online presence? That is where working with a professional SEO company, such as a digital marketing agency in Philadelphia, PA, can be helpful. If you are partnering with an SEO agency for the first time, what are some of the expectations you should have?
Building A Relationship
One of the most important things you can expect from your SEO agency is that they will actively build a strong relationship with you and with your target market. It is the job of your SEO experts to get to know your business better. What are some of the products and services that you offer? What helps you stand out from the crowd? How do you like to communicate with the team?
Then, once your SEO agency gets to know you, they will help you get to know your target market. They will do extensive research on your target market and competitors in order to align your website with the needs of your customers and clients.
Improving Your Website Experience For Customers
An important part of improving your relationship with your customers is to make sure your website is user-friendly. There are a few ways that an SEO agency can help you improve your website experience for your customers. They include:
- Your SEO agency should ensure that you have an intuitive navigation menu in place that makes it easy for people to navigate your website.
- The SEO team will also make sure your website loads well on a variety of platforms, including desktops, laptops, and mobile devices.
- Your SEO agency will also make sure your articles are laid out appropriately, using bullet points, headers, images, and videos.
All of this is important for making sure your customers have a positive experience when they visit your website.
Adding & Updating
If you want your website to show up on search results rankings, you need to show search engines that your website is still active. That is why your SEO agency should help you add to and update your website regularly. For example, your SEO agency may upload new images and videos you have of your products and services, or run a blog on your behalf. Updating your website regularly is important for encouraging visitors to come back to your website, but it is also important for ensuring search engines continue to crawl it so you rank well.
How do you know what words and phrases you should target as a part of your digital marketing campaign? Your SEO agency will help you decide. There is a balance between choosing keywords that are relevant to your target market and hold significant volume in your industry.
Rely on an SEO agency that has the necessary experience to help you target the right keywords and phrases, keep track of your search results rankings, and ensure you are generating the right type of traffic. Your SEO agency should also keep constant communication with you about your search results rankings.
Getting Expert Advice
As your business grows, your needs will change. This means that you need to rely on expert advice that can help you expand your online presence. For example, if you decide to offer a new line of products and services, how can your SEO agency help you get the word out? If you want to develop stronger relationships with your clients through social media, what are the right social media platforms?
An experienced SEO agency will provide you with the advice you need to ensure you maximize the return on your digital marketing investment.
And Being Found On Search Results
Ultimately, the biggest expectation you should have of your SEO agency is that they will help you rank on search engines. While proper search engine optimization is not something that will happen overnight, it is something that has quantifiable results. Over time, you should see your rankings improve and an increase in online traffic and conversion rates.
Partner With SEO Locale For All Of Your SEO Needs
At SEO Locale, we provide the best SEO for law firms, dentists, real estate agents, and a variety of other industries. We have developed a sterling reputation in our industry because we always provide our customers and clients with exceptional service. If you would like to learn more about how our SEO services can help you get noticed online, get in touch with us today and speak with a member of our team! It would be our pleasure to help you generate the right type of traffic.
What Keywords Am I Being Found For? Here Are 3 Ways To Find Out
Today, the vast majority of people use the internet to search for products and services that they need. As a business owner, you need to figure out how people are finding you online, which means knowing which keywords you are ranking for. Keywords are terms and phrases people search for that bring them to your digital storefront, so how do you know what you are ranking for? There are a few ways to find out, so take a look at a few key points below. Then, do not hesitate to reach out to the best SEO agency in NJ for help improving your digital marketing strategy.
1. Use Google Search Console
If you want to figure out which keywords you rank for, one of the first options is to use Google Search Console. GSC helps you measure your website’s searches, traffic, performance, and more. The performance tab is where you’ll find the performance report that shows all of the keywords your site is ranking for on Google.
Google Search Console also tracks other information as well, such as impressions, clicks, average click-through rate (CTR), and your overall position. You can also sort the data to make it easier to interpret.
This type of information is important because it allows you to monitor your organic searches and presence on Google. Based on this information, you can optimize your digital marketing strategy by using keywords to move your site higher on Google’s search results. This is a very powerful tool that can help you get the most out of your digital marketing strategy.
2. Use Google Analytics
In addition to Google Search Console, you might want to utilize Google Analytics. There are a few ways you can figure out how your website is performing based on Google Analytics. The first option is to click on the acquisition tab. Then, you can look at the organic search traffic to see how someone searching your keywords has been led to your website because of the search results. You can also view which pages of your website are doing well and further utilize the keywords on those pages or know where to strengthen your other pages.
Google Analytics gives you access to information that will give insight into your website performance and user activity. Then, you can identify which pages have words and phrases driving the most traffic to your website. Google Analytics can be overwhelming, so you might need to play around with the features to figure out how to get the most out of it. Remember that you do not have to try to interpret everything independently – our SEO company near Bucks County can improve your digital marketing strategy and help you make sense of the numbers.
3. Use Tools & Find Your Keywords
One of the most common tools that people use is SEMrush. It is a platform that provides data on current keywords that your website is being found for. It tells you what the words are, where they are found on your website, and how they are showing up in search results. Several platforms provide this type of information. It all depends on your current needs and comfort with the platform. Most options across the board offer data on:
- Your overall ranking position
- Your search volume
- The keyword or phrase
Even though looking at one of the search result platforms is helpful, your rankings can change significantly over time. There is more to SEO than rankings and seeing your keywords move. You want to be found for your services and brand name, you can target specific locations, and much more. Keywords can be impacted by updates, competitors, search volume, and if they are on a local, national, or international level.
You need to think about how you want to spend your time and how much you are willing to put into your SEO efforts. You can partner with a digital marketing expert who can help you keep track of your keyword ranking. They can help you figure out which words and phrases you want to target, which can help you not only drive traffic but also drive the right type of traffic to your website. They can also help you stay on top of changes in certain search engine algorithms that might influence your rankings over time, allowing you to not only get to the top but also stay there.
If you are looking for a team to help you identify words and phrases pertinent to your website, count on our team to optimize your website.
Reach Out To Our Digital Marketing Company
It is important to know what is working and what is not, and that is why you need to know what keywords you are or aren’t ranking for. There’s so much to understand when it comes to tracking keyword rankings and improving your position on Google. At SEO Locale, our local, national, and international SEO company makes it easy. Contact us today to learn more about how we can help you!
3 Ways To Optimize Your Content: Natural SEO, Engagement, Visibility
Are you looking for a way to boost your brand awareness in the digital era? If so, you need a comprehensive digital marketing campaign. Several moving parts have to work together if you want your digital marketing campaign to be successful. Three of the most important components of optimizing your content in your digital marketing campaign include natural SEO, engagement, and visibility. How can you use these digital marketing tools to help you with content optimization? Learn more below, and remember to reach out to an expert who can help you customize your digital marketing campaign.
1. Natural SEO
Search engine optimization is a critical part of optimizing your content. Natural SEO, which is also called organic SEO, can help you position your brand at the top of search results for relevant terms and phrases. By optimizing your content and website copy, you can increase your search results rankings. Then, when you land at the top of the list, you can generate more traffic for your business.
When you target natural SEO, you generate long-term, sustainable results. For the best results, you will need to produce content regularly to keep yourself at the top of search results rankings.
In addition to targeting the right terms and phrases, you have to generate content that directly answers the questions that people are asking. For instance, successful chiropractic SEO content will address the specific concerns of current and future patients in your particular chiropractic specialty. You have to think about the products and services you offer and how those products and services can address the concerns of your target market.
There are many different types of content that can help you improve your search results rankings. These include images, videos, blog posts, and even technical articles. If you focus on using your content to answer the questions posed by your target market, you can improve your search results rankings.
Engagement statistics are an important part of optimizing your content to improve brand awareness. Engagement is the process of making sure that you not only grab the attention of your visitors but also hold it. It is already challenging enough to get people to visit your website. How can you make sure that they stay there once they arrive? Some of the most important tips to keep in mind include:
- Links: A strong linking strategy makes it easier for people to find your website. Healthy backlinks help drive traffic to your website from other reliable websites. Additionally, use internal links within the content on your website so visitors can find what they are looking for.
- Lengthen and Divide Your Content: If you want people to spend more time on your website, give them more content. The more content you have, the more people will spend time looking at your website. At the same time, nobody likes to read a wall of text. Therefore, make sure that you use images and videos to break up the monotony of the text.
- Use a Navigation Menu: Easy-to-find navigation menus make your website and content more user-friendly. Be sure to use text fonts, colors, and sizes that contrast against the background color so that people can see what they’re clicking on.
Finally, if you are looking for ways to optimize your content, you also need to think about visibility. What can you do to increase your content’s visibility? A few tips you may want to follow include:
- Keyword Research: You must make sure that you stay on top of your keyword research. The right terms and phrases for your business may change as it grows and evolves. Stay on top of your keyword research and optimize your content accordingly.
- Verify Online Directories: You should also take a look at online directories to make sure your name, address, and phone number are accurate. If search engines see that this information varies from place to place, you may have a harder time improving your search results rankings.
- Focus on Content Quality: Even though it is easy to get lost in the metrics, you should not forget about content quality. There are several ways you can improve the quality of your content such as keeping it timely, including graphics, and ensuring it addresses the questions of your target audience. By improving the quality of your content, you can make it more visible.
Partner With SEO Locale on Your Digital Marketing Campaign
Optimizing your website’s content to get the most out of your online presence is a huge task. That is where SEO Locale, L.L.C. can help. We are a digital marketing agency in Philadelphia, PA that is experienced, comprehensive, and client-driven, meaning we care about your results as if they were our own. Contact us today to learn more about how we can help you optimize your content.
Clutch Names SEO Locale Among Camden’s Top SEO Companies for 2022
At SEO Locale, we understand that we are only as successful as our clients, which drives us to get results for them every day. Therefore, our team is devoted to every client and the growth of their businesses. We offer different services, such as local SEO, national SEO, international SEO, paid advertising, social marketing, and much more.
It has come to our attention that according to Clutch’s 2022 report, SEO Locale is one of the leading SEO companies in Philadelphia. For context, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews.
Each year, Clutch highlights the top B2B companies across different industries and locations. The leading business service providers deliver high-quality customer service and have accumulated profound knowledge in their fields of expertise. Receiving this award is no small feat, and we appreciate this recognition.
“It’s an incredibly high honor to be recognized by your peers as a leader in the industry and one of the top digital agencies in the country.” – Marc Brookland, CEO & Founder, SEO Locale
We are genuinely pleased with this outstanding award and the incredible support Clutch and our clients have shown us. Our client’s success is our primary motivation to continue providing exemplary service. Take a look at the reviews we’ve received on our Clutch profile.
“Deliverables are met when they are supposed to be met, and the team is transparent. They’re just easy to work with. Nick is very good at explaining SEO and how to improve it. I’m not a technologically-savvy person, so I like their responsiveness and do what they say they will do.” – Arleen J. Gaetani, Owner, NEW LEAF Consignment
Get your business found on search engines with our extensive and in-depth competitive analysis and on-page and off-page SEO strategies. Work with us now!
Understanding How To Use Local VS. Nations Keywords
When you create an SEO Strategy for your business, the two most common types of SEO to target are local and national. Local SEO means that your website is optimized for the specific locations near your business. National SEO, on the other hand, is designed to improve a company’s page ranking or visibility in an entire country. Each type has different sets of rules and may cause confusion as to what factors are essential for each type of application.
What Does Local SEO Entail?
Local SEO encompasses setting up your website to generate a high rank in your area. Local SEO is specifically designed to help improve your rankings in the exact location where you live. A critical factor in doing this is ensuring your website contains nearby locations so Google can associate your business with your location. It’s important to target your local area or within a certain radius of your business on your website. This will help both Google and potential customers identify the areas you serve. Generally, if you can include a location-related keyword without feeling unnatural, it can be beneficial. Local SEO pages usually differ from your website’s central focus because they can target smaller areas.
Local SEO is commonly used for service industries or local small business shops can benefit from being more visible in their general area.
When To Use National SEO
National SEO is often used to increase a company’s visibility on a national scale. To do this, you can target specific states or major cities throughout the entire country. This is different from local SEO because it does not require any specific areas near your business location and focuses on how to share your business across the nation. National keywords are often more difficult to rank for but can be beneficial if you are willing to put the time into the strategy. In addition to targeting national keywords, you will want to incorporate internal links to improve SERP rankings because they are seen as “trusted” by Google. These are often the most recommended strategies used by a professional digital marketing and SEO company.
National SEO is often used for Ecommerce businesses or industries that work in several states and not just one area.
How To Determine Your SEO Needs
Each strategy plays a very different role in helping you increase your rank and visibility on search engines such as Google. The SEO method you choose depends on the need of the company, your goal, and your budget. Sometimes you only need to invest efforts in one type of SEO, and sometimes you need both. There are many variables to consider when deciding what SEO is best for your company.
Effective SEO is about finding the best keywords for your business. But not every keyword in every town will be suitable for your business. If you are competing against a small business in the geographic area, you might want to put some effort into local SEO efforts. If it is a matter of 1 or 2 local competitors and they are dominating the SERPs in that area, you need to approach the best local SEO companies to take action if you want a shot at success.
If you are looking to expand your business across the U.S, you can start mapping out your targeted states and locations to build your national strategy.
Target Audience Size
Going national might not make sense if you are in a relatively small market (such as within 500 miles of NYC). You can still do local SEO to improve your site’s overall performance and capture more visitors from different locations (such as northern New York vs. southern).
If you are in a small market and your product/service has a limited audience, it might be practical to focus on local SEO efforts instead of national ones. For instance, if your target market is people with diabetes in the local area, you will not receive much bang for your buck when you invest in national SEO because many companies are trying to reach the same people. However, investing in national SEO makes more sense if your company can specialize and serve a unique niche that is not being served by other businesses.
If you are a new business, it could take a while before you reach the critical mass needed to justify an investment in national SEO. However, as long as your business remains relevant and provides a service/product that consumers need, you should be able to generate some additional traffic with local SEO efforts. For example, launching an online bakery store would make more sense to invest in local SEO (such as building regional links from bakeries in your target area) because of regional demand for your offer.
Contact Us For Leading SEO Services
Many business owners wonder which SEO strategies will be best for their website and company. They also struggle with what type of SEO efforts they should focus on, whether local or national, content-driven or paid advertisement-driven. No one answer fits everyone, but the above general guidelines you can use to help make your decision.
For more information or to consult with our SEO company, contact SEO Locale today.
SEO Locale is a Game Changer in the SEO Industry
At SEO Locale, we provide specialized local search engine optimization, national search engine optimization, web design, web development, paid search management, social media management, mobile app development, reputation management, content strategy and optimization, and email marketing.
As a premier digital agency of Philadelphia, we are honored and privileged to serve clients nationally. There is no more awesome feeling than helping fellow Philly businesses grow and flourish. We are here to help YOU and want YOU to be successful. We understand that we are only as successful as our clients, which is precisely what drives us to get results for them every day.
Because of our clients’ support and trust, we are a game-changer, highlighting SEO Locale as one of the leading SEO firms on Clutch.
Clutch is a B2B ratings, and reviews platform and a company resource that helps small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. The platform publishes data-driven client feedback, market reports, and agency shortlists.
We’re proud to have our clients’ feedback help us cement our name in the industry. No matter how small or big their projects are, we are always appreciative whenever we get the chance to partner with incredible clients. Take a look at some of the quotes from reviews left by our clients.
“Deliverables are met when they are supposed to be met, and the team is transparent. They’re just easy to work with. Nick is very good at explaining SEO and how to improve it.” – Arleen J. Gaetani, Owner, NEW LEAF Consignment
“Everything has gone well. I tend to slow things down as I specialize in procrastinating, they always gently nudge me to keep the progress on track.” – Mike Lukas, Operations Director, Environmental Risk Services
“I am most impressed by the business model, their mission, and their collective talent. From building websites, digital ranking, videos, anything I’ve asked for they deliver beyond my expectations…and I have high standards!” – Linda Stewart, Owner, My Jewel Shop, Inc.
We are truly grateful to all of our clients. Without them, we wouldn’t have been able to reach milestones and grow into what we are today. We are looking forward to working with you in the years to come.
Get in touch with us, and we can start collaborating on your project.