In the modern age, getting found online is critical for your medical practice. You have an enormous advantage over other local medical practices if you appear in prospective patients’ search results.
What’s the best way to get started? You probably don’t have a large marketing budget or a marketing staff at your practice, similar to many others. When it comes to things like SEO, SEM, and paid advertising don’t have time to be researched and mastered. There are overflowing listings for countless other practices. So how can you differentiate yourself from the competition?
1. Identify Your Region
A listing linked to Google Maps is crucial because patients typically search for doctors in their local area. Google Maps should show your practice’s name and location for people typing in the name of your city and your specialty. On Google Maps, patients can also search for nearby offices.
It is not only important to list on Google Maps if you want to be found. Nowadays, every individual relies on his or her GPS to get from point A to point B. If you are not listed, you might appear to be low-quality or out of date.
2. Make Your Website User-Friendly
An attractive website design, as well as a user-friendly website, are equally important. For a website to be successful, it should not only be attractive but also functional and accessible.
These elements contribute to enhancing the user experience. Included are:
- Online scheduling
- Easy-to-find contact information
- Useful and relevant information
- Your Locations
An easy-to-use website is much more likely to attract and keep visitors, resulting in a higher chance of creating loyal patients.
3. Doctor Reviews
Many patients or caretakers trust online reviews of doctors. Many rely on online ratings and review sites to influence their decision when selecting a medical professional.
Reviews can be a challenging aspect of your online presence. Medical providers are aware of how they treat their patients and can build that relationship within the office and out. Offering the opportunity for patients to give feedback can continue to build that relationship. In addition, you can add reviews to use on your website or have them open to the public to offer that reassurance potential patients are looking for.
4. SEO & Digital Marketing
Google Search is used by 77% of patients before making an appointment. For maximum exposure and visibility to potential patients, you need to appear at the top of your practice-related search.
Search engine optimization (SEO) is also very important for medical practices. Content marketing involves generating topical and targeted content (often using a blog), boosting your organic search rankings over time, and building an impression that your company is reputable and trusted.
You should also consider social media if you’re trying to improve your online presence. There are so many social media networks to be on that may contain many potential patients. Put all your practice information on a Facebook page – don’t forget to include your address, your website, and a few photos of your staff and office. Keeping it updated with practice news or interesting content monthly will keep patients interested.
With that being said, as a medical practitioner, you don’t have all the time in the world to optimize your digital marketing and SEO strategies to boost your online presence. Whether you are looking for the best chiropractic marketing services or some website development, we are here to help!
As a digital marketing agency, SEO Locale offers dermatology, physician, and dental SEO services to help improve your online presence and digital marketing efforts.
Contact us today to learn more about the company and its services.
Social media trends vary on different platforms; some behave differently from others. What could be most searched on Facebook may be different from what’s most searched on Twitter, and so on. When using social media to promote your business or website, optimize your social media marketing strategies for better exposure on the internet.
If you have some knowledge of SEO, then you already have a grasp of keyword strategies. If not, SEO (or Search Engine Optimization) is the process of optimizing the contents of your brand to rank you higher in search engine page results (SERPs). When search engine users look for something on Google or any other search engine, they barely go to the second-page results and focus mostly on what is displayed first.
The goal of your website content is to answer the search engine user’s questions to attract more traffic to your website. But how can you do that?
Optimizing Your Social Media Content
Identify the Keywords
Let’s say you are promoting a pool cleaning services website. For a search engine to know that you are under that category, you must use “pool cleaning services” or “pool cleaning business” within the content. If you sell pool cleaning products, then you must use “pool cleaning products” or “pool cleaning materials.” Keywords must be straight to the point and clear.
Remember, the goal is to create content on what a search engine user might ask for. Expanding too much or having too many words in the keywords might make your website go further down on search engine page results. Your keyword phrases must be short and precise.
Once the keywords are determined, you then incorporate them into your content. To optimize the keywords, they must be mentioned more than once within the content. Here are a few places where you can incorporate keywords into your social media content.
Use Keywords on Your Title, Headings, and Subheadings
Search engines can quickly determine which search queries your content belongs to if your keywords are in the title itself. It is the first thing that comes up in search engine page results, and it is how a search engine user judges if it fits their needs. Now, some content topics may be too broad or difficult, so you must analyze the scope of content to come up with a variation of the keyword that maintains its purpose.
Use Keywords on your Meta Description
The meta description is where you can describe what your content is all about. By putting your important keywords within the summarized description, Google can filter your content better to the most related search queries. Your content must not be wordy and easy to navigate for it to be user-friendly. If your introduction is good, then a user would continue reading the content.
Incorporating Keywords on Different Social Media Platforms
Platforms each have trend behaviors, and you must be knowledgeable on such trends so that you can optimize your content on search queries. You can never know which one is best among the others, but you can use more than one. Here are a few social media platforms and their behaviors on keyword searches.
With Facebook having over two billion regular users worldwide, it is the most popular social media platform in the world. With that many users with sophisticated augmentation, you should take advantage of the interests of different audiences and specifically alter your keywords to fit those.
With an average of 6,000 tweets per second, Twitter trends change fast. Utilize Twitter hashtags for your keywords to optimize search results exposure. Updating your feed often will help you stay relevant on Twitter
Like Twitter, Instagram relies heavily on hashtags to promote products. Instagram also relies on its visual presentations, so putting your keywords in hashtags on your posts will help in product discovery.
Google My Business
GMB requires location-based strategies, since it is where a lot of brands go for local exposure. The best way to optimize keywords is to incorporate them with specific cities, states, or regions.
The best way to incorporate keywords into your social media content is to analyze social media trends and use them to your advantage. You can also find and monitor your competitors on social media, allowing you to make your content better than theirs. What are they doing right? What do they lack? Using social media as leverage for itself will help lead your business into a success.
Are you ready to learn more about building an SEO-friendly social media strategy or optimizing your website? Contact our digital marketing agency in Philadelphia today!