If you are a business owner, then chances are you know what an impact a strong website can have on your business. As digital marketing becomes a necessity for small businesses, proper SEO practices can effectively drive traffic to your website. When it comes to developing a website and incorporating SEO there are a few factors to keep in mind.
Users Experience & Interaction
One key website development success factor for SEO is user experience — SEO and user experience are closely connected in creating a high-ranking website. A well-planned user experience design enhances the site’s traffic, engagements, and rankings.
In the past, most web designers focused on building sites for search engines instead of focusing on the users. Today the focus is on optimizing for the people and not for the search engines. Web designers now focus on user behavior to give them the best results. This is because search engines gather user and website data to enhance their knowledge. They study how the users interact with the website, and if the users struggle to naviagte your website it could be impacting your rankings.
As a company offering local SEO for small businesses, we can help you in creating a site that is mobile-friendly, easy to navigate, and has appealing content. You can improve your site’s user experience by giving users what they are looking for.
Architecture Of A Site
Website architecture is simply your website’s framework, which is often overlooked. A website should not just contain a set of various posts or pages. It should be a systematic collection of content that is intentionally linked together for easy navigation by both users and search engines.
A website should be structured for both search engines and users to easily access content and work towards pushing it higher on the search engine results page. It should not just give a smooth user experience but also strategically internally link to show your website’s important pages.
Some of the features of a good website architecture include strategic web design, outstanding images, appealing portfolio displays, easy navigation, a blog for educational content, an SEO strategy, team member bios with headshots, and a call to action for more engagement.
Improve your website architecture by getting the help of a digital marketing agency for web development in Philadelphia.
Several SEO elements can help your website rank high on search engine result pages. These elements can be divided into two categories which are the on-page SEO elements and off-page SEO elements.
On-page SEO refers to the elements on your website that influence search rankings. Some of the most important on-page SEO elements include crawl-ability, indexability, content quality, and keyword usage, as well as demonstrating expertise, authoritativeness, and trustworthiness.
On the other hand, off-page SEO refers to actions outside your website to influence the rankings. Some examples of off-page SEO elements are backlinks (from other sites to yours), reviews, and social media posts. While some of these are not directly in your control, you can partner with other sites to improve off-page SEO.
All these SEO elements are significant components of optimizing your website for search results. If these elements are all incorporated into your website, you can built the trust and SEO efforts of your website for more ranking keywords.
The Bottom Line
If you want your business to succeed, you need to embrace digital marketing. Understanding the key development success factors for SEO can optimize your visibility online, which can tremendously help your business gain more customers.
Working with a digital marketing agency can help you determine the best online channels you should invest in, assess the website traffic, and keep track of your marketing actions and the results they provide.
If you are looking for a digital marketing agency in Philadelphia, PA, we’re here for you. SEO Locale offers local, national, and international SEO, web design, paid advertising, reputation management, social media marketing, multimedia, and email marketing. Contact us today to get started.
No two businesses are alike, even if they are in the same niche or industry. Each has a unique story and features that make them stand out. It goes to say that no two businesses can have the same exact SEO strategy.
This is why many businesses are still buried under loads of search engine pages, unable to reach the first page. Many believe that simple SEO or website efforts are enough to make them visible. Online competition is fierce. You need to step up your SEO game, avoid cookie-cutter SEO, and work towards a one-of-a-kind strategy that meets your business needs.
Importance Of SEO In The Digital Marketing World
SEO is integral to digital marketing efforts. It does many things for your business, such as increasing your website visibility and search engine results page (SERP) rankings. SEO helps you stay ahead of your competitors and boost your traffic, leads, conversions, and ROI. Digital marketing and SEO are linked, two techniques that work better together.
What Is Considered Digital Marketing?
Digital marketing is a type of marketing, an umbrella of marketing style under which several other subsets fall. It is about promoting your brand, service, or product using digital technology such as mobile phones, TVs, and computers. Examples of digital marketing techniques include content marketing, search engine marketing, and email marketing.
Why Include SEO?
SEO, on the other hand, is a technique that allows you to utilize digital marketing to the fullest by being visible online. Search engine optimization collects user data and uses the information to structure the digital marketing campaign in the correct parameters. With SEO, you have the data to target the right services and locations to fulfill your target audience’s needs.
Organic SEO VS. Cookie Cutter SEO
SEO is vital to staying in front of the competition. However, it doesn’t mean just any SEO can deliver your desired results. Your SEO campaign must be substantial, or you may never reach the first page of search engines. Cookie-cutter SEO won’t make it, but what exactly is “cookie-cutter SEO?”
Cookie-cutter SEO isn’t customized and advanced enough to make a difference in your online visibility. Organic SEO, however, can do that by utilizing techniques that help your website rank high in organic, unpaid search engine ranks. With organic SEO, we can help you get increased site traffic.
Your business is one of a kind and your SEO strategy should reflect that. Unique SEO plans can get you at the top of organic search results. Taking into consideration the unique properties of your business, services, and products, SEO can build the fundamentals of your digital marketing plan. Creating a unique plan starts at the foundation of SEO. Items like keyword research, content creation, multimedia content, optimized page load time, and web design, should be catered to your goals and business. These strategies work together to improve your website and fulfill the criteria set by the search engine’s algorithm.
How To Avoid Cookie Cutter SEO
Cookie-cutter SEO is the one-size-fits-all approach to search engine optimization and digital marketing. While the foundation of SEO can be applied to any business, it is the unique properties and aspects that allow your business to successfully stand above the competition. Every business has different needs, and it can be a challenge to identify and take those key elements to the next level. Working with one of the best local SEO companies can provide a greater understanding of the perfect SEO plan. With that said, how can you avoid the cookie-cutter approach?
Know Yourself & Be Authentic
The first step to avoiding cookie-cutter SEO is to know yourself. Get to know your brand, services, products, employees, and customers. Know what sets you apart from the competition, which will help your marketer to know the kind of SEO you need. This way, you can also stay authentic with your customers and on your website, attracting organic traffic.
Work With The Right Digital Marketing Services
The best digital marketing companies are familiar with SEO trends, particularly what works and what does not. If you need outside help to market your business, ensure that you work with the right company. Whether it is for carpet cleaning SEO, cleaning service SEO, or SEO for real estate agents, the right digital marketing company has the means to deliver results.
Customized SEO Approach
The one technique that can counter cookie-cutter SEO is a targeted SEO approach. With custom-tailored SEO, you can direct the strategy’s focus toward where it is needed. This way, the website stands to have a higher chance of succeeding. With customized SEO, you get a solution that meets your website’s SEO requirements.
We Don’t Believe In A “One Size Fits All”
If you want to get actual results and avoid cookie-cutter SEO, you need the best authentic SEO services that help optimize your website. As a leading local SEO company, with experience, skills, and a passion for small businesses, SEO Locale can help you. Reach out to us, and we will design an SEO strategy that is as unique as your business.