Hundreds of millions of people use social media daily. Having a strong presence on social media allows you to connect with a wide audience of potential customers and clients. With so many platforms available – Facebook, Instagram, Twitter, YouTube, and others – how can you make sure that you pick the right one for your business? And how can you engage your audience appropriately on these platforms? There are a few important points to keep in mind.
Analyze Your Current Level of Engagement
If you want your social media presence and engagement to grow, you have to analyze your current position. Knowing where you are right now will help you improve your strategy in the future. Therefore, take a look at a few key metrics, such as:
- The number of profiles you currently have on the major platforms
- The number of followers you have on those platforms
- The number of shares you get from an average post
- The number of likes and comments you get on each post
Every business is different, but there is a good chance that these numbers will be important to you. Tracking them over time will help you understand where you are succeeding and where you need to make improvements.
Think About Your Goals
Before you can implement a new strategy, you need to consider your goals. What do you want to get out of your social media strategy? Of course, you want it to help you grow your business, but you also need to figure out how you will get there. Some of the goals you might have for your social media strategy include:
- You want to redefine your brand identity and change how people look at your company.
- You desire to gain new leads for your business by using social media to drive more traffic to your website.
- You want to collect feedback from your customers and clients about the products and services you have to offer.
- You want to educate your audience about various topics that could be important to them.
Depending on the goals you have, the strategy you use on social media will change.
Consider Your Target Market
Furthermore, you need to think about your target market. You probably will not talk to people who are interested in buying a new phone in the same way you might talk to someone who wants to go camping once per month. Who are you trying to target with your social media campaign? Thinking about your target market is important because it will dictate several important elements of your strategy, such as:
- The social media platform you will use to reach your target market
- The type of content you share, such as articles versus images and videos
- How often do you publish, such as once per day, once per week, or even once per month
- The voice you try to strike with your brand
Who are you trying to reach? How old are they? What are their interests? What are some of the problems that you are trying to fix? Make sure you think about this before you roll out a new strategy.
How To Create & Share Content To Maximize Engagement
Now that you have a solid idea of how to define your target market and your goals, it is time to think about how to reach your target market. First, you need to think about why someone might be interested in the products and services you have to offer. You need to address their wants and needs instead of focusing all of the attention on your business and brand. If you think of yourself as having a conversation with your target market, you will immediately have more success. Social media is not meant to be used as a broadcast service. Sure, it is helpful to roll out a few infographics and articles from time to time to highlight certain aspects of your business but to truly boost your engagement, you need to think outside the box. A few ideas that you might find helpful include:
- Host a contest from time to time for a gift card or a discount on a purchase.
- Pose questions to your followers to see what they think of certain ideas, products, and services.
- Test your audience’s knowledge base by holding a quiz.
- Share images and videos of your business and prompt your followers to share them.
- Have a customer spotlight where you can highlight how much your customers love your products and services.
Remember that people have shorter attention spans today than they ever had in the past. You need to find a way to hook them as quickly as possible. Then, be sure to keep their interest by posting on social media regularly. If you go a long time between posts, you might lose some followers who would otherwise be interested in your brand. If you put this strategy to use, you should see your engagement rates go up.
Contact a Professional Social Media Marketing Agency in Your Area for Help
Crafting a strong social media marketing strategy can be a challenge. You might want to reach out to a social media marketing agency in Philadelphia that can help you. At SEO Locale, it would be our pleasure to help you with all of your digital marketing needs. We can provide you with access to a local SEO expert that can help you by customizing your strategy to meet your needs, so call us today to speak to a member of our team!
Today, the vast majority of people use the internet to search for products and services that they need. As a business owner, you need to figure out how people are finding you online, which means knowing which keywords you are ranking for. Keywords are terms and phrases people search for that bring them to your digital storefront, so how do you know what you are ranking for? There are a few ways to find out, so take a look at a few key points below. Then, do not hesitate to reach out to the best SEO agency in NJ for help improving your digital marketing strategy.
1. Use Google Search Console
If you want to figure out which keywords you rank for, one of the first options is to use Google Search Console. GSC helps you measure your website’s searches, traffic, performance, and more. The performance tab is where you’ll find the performance report that shows all of the keywords your site is ranking for on Google.
Google Search Console also tracks other information as well, such as impressions, clicks, average click-through rate (CTR), and your overall position. You can also sort the data to make it easier to interpret.
This type of information is important because it allows you to monitor your organic searches and presence on Google. Based on this information, you can optimize your digital marketing strategy by using keywords to move your site higher on Google’s search results. This is a very powerful tool that can help you get the most out of your digital marketing strategy.
2. Use Google Analytics
In addition to Google Search Console, you might want to utilize Google Analytics. There are a few ways you can figure out how your website is performing based on Google Analytics. The first option is to click on the acquisition tab. Then, you can look at the organic search traffic to see how someone searching your keywords has been led to your website because of the search results. You can also view which pages of your website are doing well and further utilize the keywords on those pages or know where to strengthen your other pages.
Google Analytics gives you access to information that will give insight into your website performance and user activity. Then, you can identify which pages have words and phrases driving the most traffic to your website. Google Analytics can be overwhelming, so you might need to play around with the features to figure out how to get the most out of it. Remember that you do not have to try to interpret everything independently – our SEO company near Bucks County can improve your digital marketing strategy and help you make sense of the numbers.
3. Use Tools & Find Your Keywords
One of the most common tools that people use is SEMrush. It is a platform that provides data on current keywords that your website is being found for. It tells you what the words are, where they are found on your website, and how they are showing up in search results. Several platforms provide this type of information. It all depends on your current needs and comfort with the platform. Most options across the board offer data on:
- Your overall ranking position
- Your search volume
- The keyword or phrase
Even though looking at one of the search result platforms is helpful, your rankings can change significantly over time. There is more to SEO than rankings and seeing your keywords move. You want to be found for your services and brand name, you can target specific locations, and much more. Keywords can be impacted by updates, competitors, search volume, and if they are on a local, national, or international level.
You need to think about how you want to spend your time and how much you are willing to put into your SEO efforts. You can partner with a digital marketing expert who can help you keep track of your keyword ranking. They can help you figure out which words and phrases you want to target, which can help you not only drive traffic but also drive the right type of traffic to your website. They can also help you stay on top of changes in certain search engine algorithms that might influence your rankings over time, allowing you to not only get to the top but also stay there.
If you are looking for a team to help you identify words and phrases pertinent to your website, count on our team to optimize your website.
Reach Out To Our Digital Marketing Company
It is important to know what is working and what is not, and that is why you need to know what keywords you are or aren’t ranking for. There’s so much to understand when it comes to tracking keyword rankings and improving your position on Google. At SEO Locale, our local, national, and international SEO company makes it easy. Contact us today to learn more about how we can help you!