How Digital Marketing Is Changing the Real Estate Market in 2021
Most potential buyers prefer to see a property in person before making their final decision. But now they can go back and view a house at any time through virtual tours and images. We have adapted to research our interests online before making a time commitment. Real estate agents and homeowners have begun to step up their marketing game and build a strong online presence.
Check out the following article to see how digital marketing is transforming the real estate market. Having a plan and adjusting your marketing strategies can help real estate agents and homeowners alike remain safe during this pandemic.
Virtual Tours
Given the challenges brought by COVID-19, conducting home tours in person became risky and impractical. Instead of putting everyone’s life at risk, many realtors now carry out virtual home tours. Doing so allows prospective buyers to examine the properties in the comfort of their homes. This helps narrow down the search for homes without having to set our several hours for tours.
You can utilize different platforms, like Facebook, Instagram, or YouTube. Others opt to utilize augmented technology to make these virtual tours possible. These video marketing strategies boost the exposure while protecting ourselves and our clients from the virus. Virtual home tours are expected to be the trend for the rest of 2021 and probably the years to come. They offer potential buyers to view the home and have a general idea of the house before the initial contact.
Social Media Marketing
Since most of us stay home now more than ever, social media platforms have become more versatile — either for school, work, or entertainment. The same is true for real estate agents. People looking to buy or sell their properties would browse the internet to find reliable real estate agents and the available homes they are sharing.
Using different social media channels, like Facebook, Instagram, Twitter, YouTube, and LinkedIn, can build your brand and boost exposure. Maximize the power of social media by producing catchy and viral content and leveraging social ad campaigns. This real estate trend will likely continue throughout 2021, so we need to quickly adapt to this fast-paced real estate market.
Drones
Most, if not all, property buyers want to look at the neighborhood outside so they can imagine what living in the neighborhood would be like. They need to consider different factors, like the amenities, proximity to hospitals, schools, markets, and other essential establishments.
While some people take their time to view the area on Google Maps, the images are not always up to date. This is where drones come in. You can use them to give potential clients a real-time experience of the community through the images and videos taken from the drones.
You can also feature these drone footage on your social media platforms as another selling point. Doing so can save time and reduce the amount of in-person meetings with clients.
Blockchain Technology
The benefits of blockchain technology are also now maximized in digital marketing. Through this technology, you can track ad placement and see if customers are clicking the ads. This feature makes it easier for us to reevaluate and improve your real estate marketing strategies.
Given the technology’s transparent nature, potential clients can see how marketers utilize their personal information. Once they trust us, they will likely share their details, helping us know them better.
Such transparency also helps us cut down real estate transaction costs, like registration fees, loan fees, and taxes. They can be reduced or even removed as platforms automate these processes.
Content Marketing
If you want to cut down on your expenses, especially since the pandemic has brought us inevitable economic challenges, you can focus on another digital marketing trend this 2021: content marketing.
As real estate agents and homeowners, it is important to keep seeking real estate marketing ideas that won’t burn a hole in your pocket but are still effective. That means exploring new marketing strategies like content marketing. Real estate internet marketing services can offer a window into an affordable way to share and view houses for sale.
With this type of marketing, you just need to focus on producing or repurposing content through blogs, Zoom webinars, YouTube videos, Facebook or Instagram stories, and several other platforms. Utilizing these channels helps us share valuable insights with potential clients and build your authority.
Community Service
The coronavirus pandemic has left so many people jobless and businesses closed. That is why every effort or outreach — no matter how big or small — would be appreciated by local communities.
Real estate agents who have the means can give back to the community by helping out the less fortunate through volunteering or donations. Potential clients would always pick competent real estate agents. However, it’s a great plus if they see agents actively involved in the community and going the extra mile to help other people.
With such a reputation, you can build credibility and trust, send a positive message, and expand your customer base. These charitable causes are expected to be the trend in the real estate market in 2021.
Keep Up With the Changing Real Estate Market
Virtual home tours, social media marketing, content marketing, and other digital marketing strategies are changing the real estate world in 2021. Knowing these trends help us plan and adjust your marketing strategies to keep up with the fast-moving real estate market. To find more real estate and digital marketing tips and trends, contact our digital marketing agency in Philadelphia today!
How Digital Marketing Can Help You Gain Momentum in 2021
As we reach the end of 2021’s first quarter, it’s essential to step back and analyze the various ways digital marketing can help us gain momentum for our businesses. It’s also important to look at the emerging trends and align these with your company to take advantage of the things happening around us. Because 2020 drastically changed our economy, this year will continue to challenge marketers looking to help businesses get started or continue what they have built. Here are a few ways how digital marketing can help you gain momentum.
The Ever-Growing Demand for Online Services and Shopping
According to a survey from PYMNTS, almost 36% of U.S. consumers bought their retail goods online in July, compared to 29% from April last year. The increase was due to the closure of many stores in the middle of the pandemic. The same can be said for customers who order from restaurants online, where 21% of consumers ordered during July, compared to 13% from April 2020.
As a result, companies rushed to meet these digital demands, with Target taking up the lead in expanding its curbside grocery business. Target was able to further its digital transformation, and sales increased by 141% in the first quarter alone in 2020. Because of this, more of their stores will have designated curbside pickup spots along with fresh and frozen space for online grocery orders. Target aims to provide a high-quality digital experience while delivering orders quicker and cutting costs simultaneously.
Share Your Stories
“Stories” began with Snapchat back in 2013, and while it took a while for other social platforms to implement it, almost every one of them uses it today. From Twitter Fleets, Instagram Stories, and YouTube Reels, each of these stories have their twist to it, but they all serve the same purpose. To get success from using stories, we’ll need to use every feature it has to offer.
This means we need to engage our followers through clickable media and polls, utilize the whole screen, and experiment with effects, motion overlays, stickers, and other kinds of creative things. For marketers and brands, this medium allows us to be candid and post as much as we want. It also offers an easy-to-use tool and an excellent opportunity to increase brand awareness, so it gives you the whole package.
Repurposing your Existing Videos for Social Media
Because of the pandemic, the number of clicks on videos has skyrocketed. As such, viewers will be expecting to get more video content on social media — whether it’s customers, stakeholders, or employees. It’s precisely because of this demand that you need to empower your team to create video content, all of which can be done with simple video makers online. If you’re stuck for ideas on what kind of videos you need to create, don’t worry about making anything new.
Instead, take existing webinars and blog posts and make teaser videos out of them. You can then repost them as new content for your other social media platforms such as LinkedIn. Product tutorials and customer case studies can also be transformed into beautiful Instagram stories. You never have to worry about the content because it’s always there, and the possibilities are endless; you just need to present them in a new perspective every time.
Showing the Public that Your Business Exists
In recent years, we’ve seen more and more businesses shift to a multi-channel marketing strategy rather than sticking to just one form of traffic and revenue generator. One key reason behind this is that companies want to reduce the risk of revenue by being too dependent on Youtube, Google, or Pinterest algorithms.
Another reason is that businesses look for target audience-specific marketing channels to optimize their marketing campaigns for their particular platform to out-spend the competition. The final reason is based just on common sense; because companies want to grow their revenues, it’s best to use all major marketing platforms to get as many customers as possible.
Digital Customer Strategy
The year 2020 launched a brand new way of conducting business through an offline-to-online transformation of many stores and shops, which have mostly flourished in the year that has passed. However, some companies couldn’t keep up with this trend and have stopped all their activities. We believe that marketing activities shouldn’t just focus on getting new customers, but also on assisting our existing and future customers.
Some experts have focused on more tactical aspects of digital marketing, but others focus on digital customer strategies. These hold critical importance from the limitations and lockdowns still in place in many places around the world. Such strategies range from customer education, customer retention, and concepts of “predefined personalization” to reach out to your digital customers.
Getting a new client shouldn’t be the end goal for any company, especially during these trying times. Simply acquiring a client for our services won’t help the business flourish if he/she will drop out after a few months. This is where support and education will help our clients endure difficult times and grow alongside us. Aside from creating lead magnets and well-functioning marketing funnels and developing sales processes and webinars, having a thorough digital customer strategy in place will ensure your business’s growth and the customers you serve.
By evaluating the current situation around us and the hurdles we’ve already jumped over in the past year, we can get a sense of the digital marketing trends and hiccups we need to look out for. By learning from what works and the mistakes made by others, we can adapt digital marketing strategies that we can use for the year ahead of us. While it can be so easy to lose our way or to chase after a brand new trend, it’s best to stick to practices that have been tested, so you can use them to build your momentum to keep your business running even after the pandemic is long gone.
For more information on digital marketing strategies and more, contact our digital marketing agency in Philadelphia today!
Are My Competitors Using SEO: How Can I Tell?
Search Engine Optimization (SEO) is a critical part of your marketing effort that you need to incorporate if you hope to optimize your online visibility chances. With it, you can easily improve your visibility on search engines—both locally and internationally—so that when someone goes on search engines looking for what you provide, they can easily find your website and get in touch with you.
Sadly, the increase in the number of companies using the internet has also led to an upsurge in SEO applications. More companies have seen this component’s critical nature, and they’re using it to improve their market visibility significantly. So, while it is recommended that you also employ SEO in your efforts, you will be better served if you understand how competitors are working to know how best to capitalize on it.
Like everything else that has to do with your business, you must engage in thorough competitor analysis to launch your SEO efforts. Your competitors could eventually become your greatest allies when it comes to SEO if you allow them. By gaining insights into how they work, you can essentially reverse-engineer their success and capitalize on their weaknesses. Eventually, you can one-up their strategy to record better wins.
To do this, you will need some practical competitive intelligence. The objective here is to understand how others are employing SEO strategies. From there, you can adopt what works, improve on it, and gain the advantage you desire.
So, how do you get a look into your competitor’s SEO strategy?
Examine Your Competitor’s Keywords
Of course, this is a no-brainer. Keywords are the central element of SEO, and they form the building blocks of any company’s running strategy.
Besides organic searches, your rankings on search pages will be significantly affected by keywords. The better you can apply these keywords, the better you can optimize your strategy. To look into the keywords your competitors are using, you can take advantage of several tools.
Keyword Search Results
Perhaps one of the most prominent tools is checking the search results. Multiple tools work as a tracker. This lets you see your competitors’ keywords in organic search results, and it even shows you their keywords in Google Ads. Such tools, like Ubersuggest, will display top keywords and metrics like monthly pay-per-click hits and more. You will need to register to use its leading features, but Ubersuggest is among one of the many great ways to start.
Tracking Tools
You can also use tracking tools, another powerful resource that provides tons of features. Ahrefs, one of the available tools will show you top keywords, backlinks, most widely-used keywords, and even your competitor’s highest-ranking pages. The tool isn’t free, but you’ll find that it provides an excellent bang for your buck when you consider all its features. There are plenty of other options as well that may be a better fit for your industry or intent
The Importance of Keyword Research
It’s easy to see why this component is critical. By understanding the keywords that help your competitors rank, you’re seeing the secret to their SEO success and can draw ideas on possible keywords that will help you outrank them.
Look out for the term frequency-inverse document frequency tool to see your competitor’s approach to using keywords. If you’re looking to incorporate specific keywords into your content, this tool offers excellent help.
For further help on SEO research and success, you can reach out to a local SEO company in your area for professional SEO strategy advice and more.
Checking for Backlinks and Domain Data
As you probably know, keywords aren’t the only critical component of SEO. Several other elements will affect you and your competitors’ rankings, and one of them is domain authority. Essentially, this component assesses a website’s relevance in the company’s physical location.
Backlinking is another critical SEO component. It essentially examines the links that point to your website or other websites in the content available on the site. Having backlinks communicates that your site is of high quality and that it’s worth linking to. Eventually, you rank higher that way.
You can use tools to check domain data and backlinking information. Ensure you check how many backlinks your competitors have. Also, look into the websites that feature their links and the websites that these competitors also feature.
With all of this information, you have a better idea of how best to craft your content and the sites you should link to.
On-Page SEO Analysis
You will also need to look into your competitor’s on-page SEO. Essentially, this is the practice of optimizing your website using elements like image alt tags, meta descriptions, alt titles, and more.
To know more about your competitor’s on-page SEO, check out SEO inspection tools. Without a doubt, this is one of the most effective ways to check SEO. It will show you more details on your competitor’s website, including their metadata, page titles, and more. This way, you know what works and what doesn’t.
With page titles and metadata, SEO tools help you to know the correct format and length. Concerning image alt tags, the tool shows you the proper ways to apply meta descriptions so that Google’s algorithm and bots will be able to crawl through your site easily.
Social Media Checks
Beyond websites and search content, you should also look into your competitors’ social media pages for SEO ranking tips.
Brands are spending a significant amount of money on their social media presence these days. Whether you already have a page for yourself or are just looking into creating one, be sure to look into how your competitors handle theirs.
Look into how these companies interact and engage with their followers, including those that turn to customers and casual followers. Get to know what they post about, their post formats, and their activity levels.
Note that you don’t want to just copy their profiles. Understand their work and be inspired by it. Then incorporate some of their strategies into your social media campaign.
Does Social Media Matter to Your SEO?
Social media is critical to your SEO. By optimizing your profile and the content you post, you have a greater chance of getting people to go to your website. By extension, your chances of making higher sales are optimized as well.
It’s a delicate balance, but you’ll find that you need all the help you can get in today’s highly competitive SEO landscape. So, work on your social media as much as you can.
If you are ready to competitively market your company through SEO and other digital marketing tools, you can contact SEO Local for more information on digital marketing in Southampton, PA and the extended area today!
SEO: How to Level the Playing Field with Your Competitors
The business world is incredibly competitive. With a multitude of companies in your field, it’s a chore to keep an eye on the competition while managing your business. Some businesses try to cut corners to win because it seems easy and can get them the results they seek. However, the truth is that cheating tactics only work for a short time. At the end of the day, everyone gets found out, and you could get severely penalized for this.
When it comes to growing your business the right way, there’s no escaping the internet. Many people use it, so you can’t do without incorporating it into your growth strategy. With that in mind, it’s essential to also look into effective Search Engine Optimization (SEO) as part of your growth.
In this guide, we’ll look into how your small or medium business can capitalize on SEO for exponential growth as well as some tips you should consider when implementing it.
Leveling the Playing Field With SEO
Plugging Into Web Traffic the Right Way
When it comes to web performance, only a few things matter as much as organic search. It improves performance over time, can move customers down the purchasing funnel, and eventually gets a user to complete an action, be it a sale, a call, an engagement, etc.
However, it all begins with search, and when it comes to search, organic search is the purest form that can get you results. As many know, Google owns the largest share of the global search engine market. There are several other search engines and browsers out there, but Google’s share dwarfs theirs even when combined.
Of course, you could easily get higher visibility via other search engines. However, Google is the clear-cut leader in this category and is truly where you should focus your energy.
Being the most visited site in the world, Google is also the largest email service provider. Its subsidiary, YouTube, also owns the world’s most extensive catalog of video content and is one of the top search engines as well. At least once a day, a vast majority of people with internet access go on Google to get information.
By having high visibility on Google, you can easily capitalize on it to grow your business. The only way to achieve this, however, is through quality SEO and a standard website.
Good SEO Points to a Seamless User Experience
Many SEO professionals tend to focus more on keyword rankings and more while working. This goal is great, but it’s not the entire picture. When ranking sites, Google also considers things like website user experience and content quality.
In fact, user experience on its own is just as significant a factor in your SEO efforts as are things like keyword and content optimization. Positive user experience is a critical element of your success, and you need to ensure it as you go forward.
Customers know what they want, and they’ll go elsewhere if they can’t find it with you. Soon enough, your site and its performance will suffer. When your site has a high SEO ranking, it shows that the site’s content isn’t just good, but the site also provides enough features to draw users to stay on it.
Local SEO Grows Conversions
One of the most significant search engine trends available today is the rise of mobile traffic. More people are browsing and, by extension, searching for businesses on their phones. This trend has made local search more of a fundamental part of business success, especially for startups and medium businesses that are trying to grow.
Essentially, local SEO looks to optimize your website and online platform for a specific area. This way, people around you can easily find you. Considering that you’re closer to them, it becomes much easier to convert them. Local SEO focuses on towns, regions, cities, and even states to establish a channel for you to grow from the ground up.
A local SEO company can take advantage of this by optimizing your site and its content. This step includes adding local backlinks, citations, and local listings that are relevant to the area you’re looking to rank for, the target audience, and your business sector.
Local SEO can also incorporate services like Google My Business and reviews on sites like Yelp and more. All of these focus on optimizing for a specific vicinity, and they are incredibly effective at doing this.
Relative Cost-Effectiveness
Sure, SEO costs money. There’s no way you can rank high and grow your business without spending money. However, when you put it in the grand scheme of things, you’ll find that SEO is affordable. The payoff is also much more considerable over time. You can get an estimated cost for local or national SEO services from a national SEO agency.
When thinking of SEO, don’t consider it a marketing cost. Instead, think of it as a business investment. When implemented right, SEO will reap benefits for years to come. The more investment and attention it gets, the more it improves. So, you can get much more with less money.
Tips for Effective SEO Implementation
Take Out Anything That Slows Your Site
Remember that bit about site performance and user experience? Well, nothing contributes to a terrible user experience quite like slow responses on websites. Site speed remains a critical factor in SEO, and you want to ensure that you optimize your site as much as possible. A delay in load time can cost you conversions in real-time. Perform a thorough audit of your site, and if you find anything that delays traffic, take it out.
Build Links
SEO is not a one size fits all marketing technique. There are many important pieces that can benefit a business. Backlinks are one vital part to a strong SEO plan. Try to link to other sites with similar information in your content. It is recommended that you get sites with data to back up the information you’re trying to convey.
For this, make sure to only link to sites that bounce off yours. Essentially, when someone clicks on that link, they should see it open in a separate tab, not yours. Otherwise, you run the risk of losing that customer and having them go to a separate page entirely.
Optimize Your Content for Humans
Whatever you put on your site, make sure to optimize it for the people you’re trying to reach. Let your language flow naturally and make the content easy to read. Don’t let your focus on keywords cloud you from trying to form that all-important human connection with your readers.
The Latest Social Media Trends For 2021 And How You Can Use These For Your Business
In today’s world, social media is one the most effective marketing channel for any company. With billions of people handling at least one account each on a social media site, it’s critical for you as a business to be on these platforms as well if you hope to reach members of your target market.
However, building up your social media isn’t quite as easy as you might imagine. For one, you need to remember that there’s fierce competition out there. Companies in your field are also on social media, and there’s a significant chance that many of these firms have larger budgets than you. With that in mind, you need to play smart.
Thankfully, this one of the many benefits of digital marketing strategies. Social media is ruled by trends — things and concepts that are the most “in vogue” right now. Trends differ between social media platforms broadly, but some are generally encompassing. It’s important to consider these as you chart a course forward.
Live Streams and Sessions for Engagement
If there’s one thing that captured everyone’s attention in 2020, it was the COVID-19 pandemic. It forced life to halt to a standstill, and people were instructed to stay at home.
Nevertheless, life must go on, and social media played a significant part in this. To maintain social distancing but still connect with others, people hopped online. Meetings soon became a standard on Zoom, and companies turned to live streams on social media to optimize their operations.
Naturally, this led to a surge in the use of live streaming tools across all social media channels. For instance, Facebook saw a significant upsurge in its live streaming and messaging channels — especially in areas most hit by the virus, like Italy and the United States.
As a stat sheet from Facebook showed, the number of views on Facebook Live and Instagram Live doubled in just a week at a certain point.
In 2021, it’s pretty evident that we’re not entirely out of the woods just yet. Life is slowly beginning to return to normal, but the coronavirus situation continues to evolve. People and companies remain committed to communicating through their devices, and social media live streaming is still a prominent part of this.
If you’re looking to optimize your social media strategy, you can’t possibly do it without live streaming. While everyone remains at home, you could engage your followers with live streaming sessions and grow your audience base from there.
Stories as Instagram’s Top Content Source
Instagram launched Stories in 2016. While the feature had a pretty rough landing due to comparisons with Snapchat, it has since risen to become one of Instagram’s biggest hits. On average, 500 million people react with Stories daily on Instagram, and there’s no sign of them going away soon.
If you aren’t using your Stories, it’s recommended that you do so. Incorporate videos and pictures into the component — primarily videos, which seem to outperform other content formats on Instagram.
People tend to spend more time viewing videos on their Stories than images. You need to get on Stories now, and you need to do so with engaging videos.
Virtual Reality is Coming
Thanks to the stay-at-home orders and prolonged social distancing requirements, people have begun looking into alternative reality iterations. For now, virtual reality remains one of the most effective technology trends out there.
The allure of virtual reality is easy to see. It allows you to get the sense of actually being somewhere — or with someone else, even if they’re on the other side of the planet. In a period where people are forced to stay home, this is the type of development that we desperately need.
There are already signs that 2021 will see more integration between social media and virtual reality. Facebook is working on revamping its Oculus to allow people to connect with others, play games, explore, and more.
As a business, you could leverage virtual reality to enable consumers to view what you’re selling. Industries like art, real estate, e-commerce, and more — those which deal with tangible assets and products — will undoubtedly benefit from this.
Upwards Growth for Social Commerce
Over the years, we’ve witnessed a significant shift that brings social media together with improved user experience. This shift has led to the development of more tools to connect social media with seamless online shopping.
For instance, Instagram allows e-commerce companies to add product tags and embed checkout links for products on their pages. Facebook even allows you to set up an entire shop, encouraging people to browse what you’ve got and make purchases right from the platform.
If you’re a marketer, this is a significant trend that you should be working on. Data shows that around 54% of social media users use these platforms to research products before purchasing. With social media playing a more critical role in influencing purchase decisions, you could use it to optimize your sales.
With social commerce, you can significantly optimize your customers’ purchasing journey. Now, users will be able to see a product on social media and purchase it from the app directly. There’s no need to leave the platform, go back to the website, and then begin looking for the product again.
By allowing customers to purchase straight away, you’re improving their experience and also reducing the chances of abandoned carts and transactions. Putting a “buy now” link or button on your platform will improve your chances of making a sale on your own. If your business deals in selling, you’ll need an effective social media storefront that provides shoppable posts and easy-to-purchase links.
Purposeful Marketing Campaigns
Social media has always been an excellent tool for driving engagement with meaningful causes. With the pandemic still going on out there, “meaningful causes” have taken on a new form. People want to lend a helping hand, and brands are also expected to do something.
This year, it’s important to lend a helping hand as best as you can as a business. With social media, it’s much easier and more comfortable to do so. You can use purpose-driven engagement and relief campaigns that help the most vulnerable of people, and you can use social media to increase your following while doing it.
Collect leads from events or customers entering your store. A product like OnSpot Social has the software that will help you collect the leads so you can create some purposeful marketing campaigns on top of your current marketing.
At the end of the day, customers follow brands that they can relate to. When they see a more humane side of you, they’re bound to believe more in your message.
Interested in developing your own social media marketing plan? Contact our social media marketing agency in Philadelphia to learn more!
5 Reasons Using a Digital Marketing Company Can Optimize Your Business
Digital marketing is a key part of today’s marketing strategies. Thanks to the rise of online and social media platforms, everyone is taking advantage of the internet to sell their services or products.
However, while it might seem easy to just hop on a platform yourself and start making moves, it will be beneficial to go through a qualified and reliable digital marketing agency. Here are some reasons why these people are in a unique position to help you.
Understanding Who You Serve
In today’s business climate, everything is incredibly competitive. It is hard to find a field that doesn’t have at least three companies blazing the trail and making significant headway, and many of these brands have been able to leverage social media to their advantage. As an upcoming name in your industry, you can’t do without having a social media presence.
Today, a significant percentage of adults worldwide use social media. So, it makes sense that you use these channels and engage with your customers. With digital marketing, you can use tools like social media platforms and digital ads to meet your customers where they are and draw them to you.
Advancements in technology have also made it possible to reach multiple people across various devices. While they use apps, play games, and generally interact with their devices, you can serve ads directly to them.
A digital marketing agency’s job is essentially to help you find the people who make up your target audience and develop means to reach them. You should understand that what you sell most likely does not appeal to everyone. That’s okay; you have a market you’re selling to. The point of a digital marketing agency is finding the people you’re looking to attract and using digital channels to get their attention.
A digital marketing agency will be able to harness the power of platforms like Google, Facebook, and Twitter to find your target market. These platforms have demographic and psychological information about many of their users. You can tap into these information bases to target people.
Instead of serving ads to every single person, you can target your efforts to improve efficiency. Digital marketing companies understand this, and they provide the infrastructure for you to get that done.
Analytics and Tracking
One of the most critical factors to consider when launching a digital marketing campaign is to set your goals. These goals will help you to track your performance and understand how well you’re doing.
With digital marketing, you can analyze your campaigns based on any time frame you like. It could be a day, a week, a month, and even hours! A digital marketing agency will understand how to work with analysis tools to access your customers’ demographics and other vital details. From there, it becomes easy to know how well your marketing campaign is performing.
It’s worth noting that your digital marketing campaign’s goals don’t necessarily need to be confusing. It could be as simple as improving brand awareness and growing your audience, generating leads to your website or online store, or making actual sales through your various platforms.
There are several other examples of what you would like to achieve with your digital marketing campaign. The point here is just to know where you’re trying to go before you even start the journey. Understand what you would like to happen as a result of your campaign; then walk backward from there.
Digital marketing companies can help you with this process. They can consult with you to understand what your campaign is all about and what you’re trying to achieve with it. From there, they devise the proper methods to help you out. All in all, knowing what to optimize for will help to determine what you believe to be a success.
Cost-Effective Operations
As stated earlier, the business climate is incredibly competitive. It’s difficult for you, a small startup looking to make a name, to compete with the industry leaders who have vast resources. However, digital marketing can be the ultimate equalizer.
Back in the day, everyone had to go through conventional media and marketing channels to sell their products. However, these platforms have become too centralized. Control by a group of people means that your efforts can easily fail since your top competitors can easily outspend you and drown out your marketing efforts.
Digital marketing helps to cancel that out. While a lot of digital marketing still depends on money, you will find even more success if you can connect with your target audience. To do that, you don’t need vast resources.
There have been several stories of brands that used targeted and focused digital marketing to improve their clientele over time, despite having limited resources. With digital marketing, you get an advertising medium that is trendy, cost-effective, and highly reliable. Also, since you can measure your success over time, it’s easy to understand your investment return.
With just a few dollars per day, optimization, and focused targeting, you can engage in a low-cost digital marketing campaign and see impressive results. With consistency, you can increase your budget and reach even more people. That’s how you get the ball rolling!
Relationship and Reputation Building
To grow your business, you must have a stellar reputation. Word-of-mouth marketing remains a highly effective marketing medium, and it relies heavily on the reputation you’ve built with existing customers.
Digital marketing agencies can help with this as well. They will help you monitor all your marketing and online channels, managing interactions with your current and prospective customers. By watching these channels, the digital marketing agency responds to compliments and complaints and answers questions. They can manage issues that your customers might have, discover trends, and build relationships with your customers that will last long.
When your company has a reputation for answering questions and responding to customers, you become more trustworthy. Soon enough, your reputation spreads, and your customers essentially become marketers.
Earning Potential
Digital marketing strategies can earn you multiple times the revenue. By bolstering your conversion rates, digital marketing can help to get leads. Over time, these leads translate to paying customers and growing revenues.
With a complete digital marketing strategy, you can easily turn casual viewers or followers into paying customers. Once they engage with your brand more often, you can also advertise for other brands looking to piggyback off your success. Start the process of learning more by contacting our digital marketing agency in Philadelphia!
Should You Use Social Media Stories?
Social media stories provide an avenue of opportunity that many businesses have overlooked. According to Facebook, over a billion people use stories across their social media platforms. These include Instagram and Snapchat. Many people access their stories daily, and it can be the way for you to take your business to the next level.
How Do Stories Work?
Social media stories are a separate feed that allows people to share full-screen vertical images and videos. They cater to people who want to focus more on this content, as made popular by websites such as Instagram. Platforms like Snapchat, YouTube, and Facebook allow stories to appear for 24 hours.
While they are temporary, some sites like Instagram allow storage into collections for later viewing. However, it doesn’t derail from the advantage that stories provide. Stories are an avenue of content that is only available for a short period. The temporary nature appeals to a broad audience who doesn’t want to miss out on their favorite brands.
Since they are short term, they become more personal. It makes your audience feel like they are the first ones to experience your post. The full-screen aspect of it is also immersive. Stories have been so popular that at least 75% of all users access them regularly.
The Target Audience
Most users who access social media stories are from the millennial and generation Z eras. A study showed that more than half of all millennials frequent stories. At the same time, around 70% of generation Z uses them. This trend exists because the stories feature began on Instagram, which was already used by these generations. While stories are now more widely used, they remain as the majority of the audience.
There is an opportunity for businesses who have these age groups in mind. Around 25% of these users browse stories to learn about new products and services. It has become a selling tool that many can take advantage of. Not only that, it is these generations that are also becoming a significant part of the world’s purchasing power.
Stories also have a high lead rate, with around 15% of all viewers checking the links associated with branded stories. Since stories only last for a short period, your audience will view the image or video through to the end.
Using Social Media Stories for Your Business
While stories are a relatively fresh avenue you can take advantage of, many don’t know how to start. It is a different type of media, so you should use its strengths to your advantage. Here are some ideas you can use for your content.
Develop a Series
Creating a story series you update weekly is a way to connect to your audience and build your brand. You can use it for discussion, updates, Q&A, and more. The trick to creating a series is to find content that matches your brand. You may need a more creative name or be more experimental.
A weekly series helps people stay tuned to your business. Those who want to learn more about you will have something to look forward to. It builds brand loyalty and makes you more interactive.
Behind the Scenes
For most consumers, all they see is what is at your storefront. They view the website, the products, and the services. You can use stories to help bring people deeper and give them the information they might want. By doing so, you transform otherwise generic content into something more engaging.
Sharing insights into your business, crazy events, and even simple things you use can be captivating. People love learning more about the endeavors of people behind the scenes. It gives you personality and makes you relatable. Here are some ideas of what behind-the-scenes content can look like:
- Making the product
- Stories/Background about team members
- Favorites in your inventory
How-To Content
Content that brings value to its watchers is very popular. We see videos of instructional videos, tips, and hacks everywhere. They are a hit for a reason. Think about your ideal content and think about how you can help them.
If you’re a food business, teach them more about picking ingredients or give them fun facts. Give them an idea about how you create food and the history behind it. You can even cover local events and interact with your audience.
Promotions
People are always looking for deals. They are looking for value with their purchases. By providing promotions in stories, you give your audience a feeling that they got something only a few people were able to snag. It keeps them tuned in, and they will start to monitor your feed regularly. It opens the door for you to do more marketing or build your brand.
Promotions are also easy to do, as you won’t need a lot of resources to give them discounts. You can even add something unique to your promotion to make it stand out from your competitors.
Shaping Your Story Content to Success
When it comes to creating social media stories, it is important to keep up with trends. Learning more about what is popular at the time can help you stay in the conversation. Here are some other tips that can help you build a business.
- Post Regularly: Create a schedule and stick with it. You don’t need to post every day but go at a pace that works for you. If you stick with it, you start to build a regular audience.
- Social Media Challenges: Challenges appear from time to time and become a trend. You can use these challenges to your advantage and bring more visibility to your business.
- Hashtags and Advertising: If any avenues can bring in more people, do it. You may need to spend a little to advertise. Also, don’t forget your hashtags, as it helps people when they are doing searches.
Social media stories will be one of the defining features of social media moving forward. While you have the chance, you should jump on the train before everyone else does. We all understand the value of being one of the first in any industry. Doing so will help you yield the rewards.
Interested in learning more about optimizing your social media? Ready to start your business’s social media strategy? Check out our social media marketing agency in Philadelphia and start building your digital marketing strategies!
Should You Invest Your Time in TikTok?
TikTok is perhaps one of the top conversations in the social space. With millions of users and metrics going higher by the day, the service is currently the most popular social media buzz.
Like every trend, companies have been looking into the possibility of using TikTok to promote their business. So, it begs the question, “Is TikTok really worth it?” The short answer is a resounding “Yes,” and we’ll look into the details to see why below.
Understanding TikTok
TikTok is quite different from Facebook, Twitter, and other social media that most people are familiar with. It was built as a video-sharing platform.
With TikTok, users can create, edit, and share videos that last no longer than 15 seconds. You can add music, animations, special effects, and several filters to your videos to spruce them up.
Depending on the style of your video and what you included will determine how it reaches people. While you can share with your followers, there are also themes that your content can be placed under, certain hashtags can help determine how a video will rotate through with Tik Tok’s algorithm. The views are based on the viewer’s theme preferences and what Tik Tok has created for them.
TikTok is available on Android and iOS. The service has grown significantly over the past year, combining internet connectivity and artificial intelligence to change how users consume their information.
How TikTok Works
TikTok operates primarily using artificial intelligence. The service provides customized suggestions for videos and content based on your feed to send you videos directly. It also provides filters based on facial recognition data for you. The end goal is to provide users with precisely what they desire when they want it.
For now, TikTok is one of the best ways to reach people under 25. However, several members of the older generations are also using it to reach out to their base and build new audiences, and there have been significant success stories so far.
Understand What Performs Well on TikTok
Now that we understand what TikTok is, it’s beneficial to understand what drives this social media platform’s operation. If you run a business, you’re probably wondering how TikTok knowledge can translate to marketing gains. Well, the answer will depend on your target market and brand.
You will need to study TikTok before launching your business there. Just as it is with other social media platforms, you need to understand how best to develop posts that will rank and perform well on the service. It might take a while, but it’ll be well worth the effort.
To begin, you need to understand the type of content that performs well on TikTok. You will also need to learn how best to interact with the service’s users to ensure that your business easily fits into the platform and its audience. By knowing who you’re serving and how to reach them, you essentially find the right fit for your content overall.
As you dive into the best type of content on TikTok, keep the following in mind.
First, TikTok is all about creating visually appealing content. You simply need to check the trending page to find that out.
Also, keep in mind that most of the people on TikTok are between the ages of 16 and 24 but as the platform grows more age groups are getting involved.
You will need to approach engagement more creatively. If you’re hoping to come here with a serious sales pitch, you will not get far. Be fun and creative with your content.
Creating Attractive Content
With the two principles above, let’s look into the type of content you should create while on TikTok. To begin with, understand that you don’t need perfect, highly-polished videos. TikTok is more about simplicity than anything else. So, instead of making a large production budget, just get your phone and start filming.
As long as you keep your content funny and wacky, you can reach millions with amateur video quality. It’s all about being light-hearted and informal. If this tone doesn’t fit your business, TikTok might not be your preferred platform.
Capitalizing on TikTok Ads
Understanding its reach, TikTok recently introduced ad features to its platform. This feature is a significant boon for companies looking to sell themselves on TikTok.
With TikTok Ads, you can generally use the following ad formats:
a. In-feed native content
In-feed native content is basically an ad like the ones you see on popular social media platforms like Snapchat and Instagram. They are more like story ads, and they support several features like web clicks and app downloads.
b. Hashtag challenges
A hashtag challenge provides the best means of going viral via a promoted hashtag and ad campaign. If you’re looking to get user-generated content to promote your brand, this is the ideal way to go.
c. Brand takeovers
A brand takeover essentially allows a company to take over TikTok’s platform for a period. It is usually a day, and on that day, users will be able to create videos and GIFs with embedded links to landing pages, hashtag challenges, etc.
d. Branded lenses
Branded lenses are high-definition glasses like those you see on Snapchat. They allow you to meet with new users via branded content.
The Power of Branded Hashtag Challenges
If you’re really looking to get your brand on TikTok, hashtag challenges are a perfect way. With this approach, you can encourage TiKTokkers to develop or redesign content and incorporate your brand’s hashtag into them.
Several brands, including Chipotle and Guess, have used this trend with significant success.
When it comes to marketing your business, there is hardly a better way to go about it on TikTok than with a branded hashtag.
Call Up TikTok Influencers
Like any other social media platform, TikTok also has significant influencers who can help you build your brand. Simply pay them to participate in whatever you’re doing, and they can use their videos and reach to get their followers to do the same thing.
The benefit of these influencers is that they help you to do what you otherwise couldn’t with a regular ad. Millennials and GenZ are more opposed to ads. You can bypass that wall with an influencer and get your material in front of these people without them dreading the pause in their scrolling.
All in all, marketing on TikTok is definitely worth it especially if you have a younger audience. You just need to understand what works and what passes as useful content. From there, it’s easy to get your target audience to pay attention to you.
Do you need help with TikTok advertising? Are you a business owner or an agency, we offer white label advertising, contact us today!
5 Tactics For Great Customer Reviews
There are multiple factors that can affect the decision of a customer when making a purchase. A common approach for many is to ask their friends for recommendations or to conduct their research online.
Since buying online has become easier and faster than ever before, the internet often does a lot of the selling for a brand. This can have a major impact on whether or not a customer makes a purchase.
The reality is that the best sales representatives and marketers of a company are not the sole providers of sales. Existing customers also play a large role. According to experts, customers trust the recommendations of friends and family over any other type of online advertising from a brand. When there are no trusted recommendations, researchers found that more than 80% of consumers relied on online reviews instead.
For a business to keep up with the competitive, online-first market, they need to get their happy customers sharing positive reviews of their experiences. The good news is that most customers are happy to help. A majority of customers who were asked for a review were willing.
The real question is how does one get their customers to write these amazing reviews that help close deals? How do you ensure that customers are satisfied and happy enough to supply the positive reviews needed?
Below are 5 tactics that can help companies obtain great customer reviews:
1. Optimize the Content
Reviews can appear unsolicited from both satisfied and dissatisfied customers on third-party websites. When people are on your site, however, it’s best to ensure that they can easily leave reviews there.
Optimizing your website, social profiles, emails, and even blog posts can provide people with an easy way to write reviews. This includes:
- Installing website badges to quickly direct visitors to your Facebook, Amazon, and Yelp pages.
- Optimizing the website for mobile devices to accommodate users who arrive while performing searches on their phones.
- Keeping requests short if asking for customer reviews via email.
2. Provide Incentives
Customers value their time, so it’s important to ensure that brands are giving them reasons to leave a review.
Providing them with incentives can make customers want to provide their feedback. These incentives can come in the form of coupons or discount codes. Brands can also encourage entries to a contest to win gift cards or even cash.
3. Meet Customers in the Middle
Avoid emailing customers to ask them to leave a positive review on third-party channels like Yelp. Rather, you should ensure that your request matches the avenue where you want your customers to provide their reviews.
When deciding to send out an email to ask customers for reviews, ensure that the email has direct links to the exact place where you want them to leave their honest feedback. For example, brands that wish to obtain reviews on Facebook should request via Facebook Messenger. When asking for customer reviews from different platforms, it’s essential to make the request as integrated as possible. One of how this can be done is by linking to a Yelp page via the email signature.
4. Respond To All Reviews
No one is perfect, and mistakes can happen despite the effort made. Nothing can stop a customer from leaving a disappointing one-star review on your website, Facebook page, Google My Business, or Yelp listing.
Despite this, brands should always take their time to respond thoughtfully to these customers without being defensive. The best thing you can do in this scenario is to attempt to work out a resolution. This may even benefit the business in the long run.
Customers are humans too, and the idea of a compassionate and empathetic customer service team from a brand can have a positive effect. This will eventually lead to an increase in total reviews, especially good feedback.
5. Share Positive Reviews From the Past
When a company begins receiving positive feedback from its customers, it can keep the momentum up by highlighting and sharing the reviews with others. Doing so can inspire new customers in following the act and leaving great reviews themselves.
On TripAdvisor, Yelp, Google, and other review websites, it’s possible for business owners to pin specific reviews that are helpful. This is similar to upvoting, which can move reviews further up on the website so that more users can see them.
Ensure that you periodically do this for positive reviews so that the brand page consistently highlights the top feedback.
Another way is to share positive reviews via your social media channels to open up this option for the audience there. It’s possible to format positive feedback as quotes on Instagram or reshare positive reviews on your Facebook page for followers to see.
Social proof is one of the best marketing tactics available today. This means that if customers can see other people sharing positive reviews, there’s a higher probability of them doing the same.
Aside from securing new reviews from customers, companies should also spend time promoting positive feedback across their social media channels.
The Bottom Line
No matter the type of business you own, the truth is that online reviews have a huge impact on bringing in more customers.
To start gathering customer feedback at scale, the best approach is to incorporate it slowly into your business process. This begins with having an active strategy for customer service and online reputation. Brands can use templates and ask existing, happy customers for their reviews.
The more positive reviews that a business has, the more trustworthy they appear in the industry. This in turn creates trust in potential customers who discover the brand online.
This is also why companies should not shy away from simply asking their customers for a review. You can make it easy for people to provide positive feedback by asking at the right time and right place.
Tracking Your SEO Success With Google Analytics
Google Analytics has become an all-in-one tool that businesses worldwide require to ensure that their online efforts aren’t wasted. Considering that just about every company in today’s world now has an online presence, firms will need a reliable and effective strategy to acquire new customers — one such strategy is to get their businesses online and directly in their target audience’s faces.
However, building a website alone isn’t merely enough. You also need to ensure that it is performing as it should and that your Search Engine Optimization (SEO) efforts are bearing fruits. Barring that, you’ll pretty much be spending so much money without getting much in terms of results.
To help with all of this, we have Google Analytics — a tool that provides insights into how your website performs online. They say, “if you can’t measure it, you can’t improve it.” When it comes to SEO, measurement and insights will go a long way in determining overall success.
It’s easy for you to look into your SEO efforts and believe that keyword ranking alone is the most critical metric. After all, the more keywords you have, the higher the chances of getting traffic. However, solely focusing on your keywords won’t give you a holistic view of your SEO efforts and what it does to the organization.
By going more in-depth, you can understand what truly matters — organic keyword searches and how they lead to business profits. Gaining this understanding is what Google Analytics offers you.
So, how do you know whether you’re doing SEO right? How can you get Google Analytics to help show you the insights you need? What do you have to focus on? We’ll look into these below.
First Things First: Have Goals
You can’t know how well you’re performing in business if you don’t have objectives and goals. So, for your SEO efforts, do the same thing.
What do you want your SEO efforts to achieve? Are you looking to improve site visits alone? Do you want to use SEO for increasing sales? Whatever it is you plan to do, make it explicit and let it be known. It will help in shaping your work and letting you know whether you’re still on track.
Engage the Custom Segment Section
For a long time, the Custom Segment feature has been the primary part of Google Analytics. It is especially popular because it extends your target audience’s details and helps you gain even more insights and information about the people who make up your market.
All you need to do is enable the Google Analytics SEO dashboard and monitor all SEO results. The SEO dashboard will showcase reports that track data from several sources and channels towards your site. Some of the data it provides include:
- When users visit your site and how long they stayed
- The pages the user visited, from the landing page to the moment they left the site
- The device that the user used when logging on to your site
- Which of your goals was achieved
Often the data that this section provides will be instrumental in helping you understand the nature of your traffic and the people who visit your site. You can also gain insights into some of their activities and use those to make better decisions.
Measuring SEO Traffic Quality
Measuring quality isn’t an exact science — especially when it comes to SEO. Some believe it to be subjective, while others don’t. However, even many people who think that you can measure traffic quality tend to stop at the search metric.
In truth, there are better ways to measure your SEO tariff quality. The most common tool is the Assisted Conversions report. With this report, you can set a date range and compare the traffic you got within that range with the previous method. Eventually, you’re left with a periodic comparison of conversions that you get from search directly. In the event of checking multiple visits to your site, you can also see the conversions where search helped out.
With this report, you can easily check for improvements or declines in your search traffic quality. If you find that conversions from search are decreasing, but your overall search traffic is growing steadily, you can easily see that the traffic coming from search isn’t of the highest quality.
Simultaneously, if you start focusing on a more refined set of keywords and see that conversions from search traffic are growing, you can easily see an improvement in SEO traffic.
To use the Assisted Conversions report, simply go to the “Conversions” section. Click on “Multi-Channel Funnels,” and you’ll see “Assisted Conversions.”
Focus on Site Loading Speed
Loading speed is critical when it comes to building a site. In fact, your site shouldn’t load for over five seconds. If loading takes too long, visitors will skip the site entirely.
Considering that it is a critical aspect of SEO, you will need to focus on site speed and optimize it. Monitor the metric across different platforms and keep it at its optimal levels. This way, visitors can engage with your site pages and improve conversion rates.
Google has a Speed Analyzer Tool that you can use to test your site’s speed. You can monitor the metric on Google Analytics to find more details.
Consider Your Best-Performing Pages
One of the best ways to replicate results and know where you stand will be to consider some of your best-performing pages across the board. With this data, you can essentially replicate the same components that these pages have and use them to optimize the views on your least-performing ages.
Essentially, look through your top pages every month and optimize them for the following:
- Conversion
- Readability and user intent
- Freshness (essentially, update their content if the need arises)
The truth is that some pages will perform better than others. So, you can easily get what works for the big hitters and use them to improve the conversions and views of the least-performing pages. It’s that simple.
