Podcast SEO

Your podcast is invisible to search. We fix that.

3 million podcasts. 200 million episodes. Yours needs to surface when people search — on Apple, Spotify, YouTube, Google, and inside AI answers. We optimize every layer: titles, descriptions, transcripts, schema, and distribution.

5,827 client keywords on page 1 of Google right now, from SEO App rank tracking
Podcast SEO Player
Optimized SEO Locale
Your Brand Podcast
Season 3
Your Brand Podcast
Ep. 47: How We Doubled Organic Traffic in 90 Days
The exact SEO strategies, tools, and frameworks we used to grow from 200 to 12,000 monthly listeners through search alone.
Apr 10, 2026 34 min 8.4K plays
14:22 34:08
Up NextSee All
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Schema Markup: The Hidden Podcast Growth Lever
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Will AI Kill Podcast Discovery? (No — Here's Why)
Apr 24 · 41 min
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Show Notes That Actually Rank (Template Included)
May 1 · 22 min
22:47
In good company
+ 250 more
5,827 Client Keywords on Page 1 Of Google, right now
4.9★ Google Rating From 116 reviews, two offices
11+ Years in Business Philadelphia, since 2015
+40,429 Positions Gained On page 1, latest check
18 In-House Specialists Nothing outsourced
What We Do

Full-spectrum podcast SEO.
Every episode. Every platform.

From episode titles to transcript indexing — we optimize every surface area that search engines and podcast directories use to discover and rank your show.

Episode Title & Description Optimization

Keyword-rich titles that rank without sounding spammy. Descriptions structured for Apple, Spotify, and Google — with timestamps, links, and CTAs baked in.

Show Notes & Blog Transcripts

Every episode gets a full blog post with SEO-optimized show notes, timestamped transcript, internal links, and structured headings. Turns 30 minutes of audio into indexable content.

Podcast Schema & Structured Data

PodcastEpisode, PodcastSeries, and PodcastSeason schema markup so Google surfaces your episodes in rich results, knowledge panels, and AI Overviews.

Multi-Platform Distribution

Optimized submission and feed management across Apple Podcasts, Spotify, YouTube Podcasts, Google Podcasts, Amazon Music, and 15+ directories.

YouTube Podcast Strategy

Full video podcast optimization — thumbnails, chapters, descriptions, tags, and playlist structure. YouTube is the #1 podcast discovery platform. We make sure you show up.

AI Search & Citation Optimization

Get your podcast cited by ChatGPT, Perplexity, and Google AI Overviews. Entity signals, topical authority, and structured content that LLMs reference.

Distribution

We optimize for every platform your listeners use.

Each platform has different ranking signals, different metadata fields, and different discovery algorithms. We tailor optimization for each one — not copy-paste the same description everywhere.

Book a Strategy Call
Apple PodcastsCategory ranking, ratings strategy, show-level SEO, and episode metadata optimization.
SpotifySpotify for Podcasters optimization, Q&A polls, topic tags, and algorithmic discovery signals.
YouTube PodcastsVideo SEO, chapters, thumbnails, playlist structure, and YouTube search ranking.
Google Search & AI OverviewsPodcast schema, show notes indexing, and transcript-driven content for Google organic.
Amazon Music & AudibleFeed optimization and category submission for Amazon's growing podcast listener base.
Why A Show Works

An hour of your voice does what a hundred blog posts cannot.

Podcasts build the kind of trust that shortens a sales cycle, and every episode becomes searchable content, clips and citations afterwards.

The Problem

Great content.
Zero discovery.

You're recording, editing, and publishing every week. But new listeners aren't finding you. The algorithm isn't surfacing you. And Google doesn't even know your podcast exists. Here's why.

Free Podcast SEO AuditSee your visibility across all 5 platforms
01
Episode titles are creative, not searchable

"The One Where We Talk About Stuff" doesn't rank. People search with intent — "how to grow an email list" does. We rewrite titles for discovery without killing your brand voice.

02
No show notes or transcripts = invisible to Google

Audio files aren't indexed. Without a blog post, transcript, or structured show notes page, Google has nothing to crawl. You're leaving hundreds of keywords on the table per episode.

03
Missing podcast schema markup

Google supports PodcastEpisode and PodcastSeries schema. Without it, you don't get rich results, playback buttons in search, or knowledge panel features. Most podcasters don't even know it exists.

04
Same description pasted to every platform

Apple, Spotify, YouTube, and Google all have different metadata fields and ranking signals. Copy-pasting the same blurb everywhere means you're optimized for none of them.

05
YouTube podcast is an afterthought

YouTube is the #1 podcast discovery platform and the world's 2nd largest search engine. If your video episodes lack chapters, SEO'd titles, and proper thumbnails, you're invisible.

Google Reviews

What clients say on Google.

Live reviews pulled straight from both our Google Business Profiles, refreshed daily.

4.9
116 Google reviews · 2 locations
See all on Google
Sector Bay
3 weeks ago

SEO Locale has been handling the marketing for our company, Sector Bay Laundry, for about 6 months. We moved on from another company, and the work ethic and responsiveness have been a night and day difference. I can't point out one specific person because the entire team as…

Philadelphia
Marc Shaw
8 months ago

SEO Locale has been great in every way! Very responsive and certainly willing and able to help in anything related to our site, seo and etc. You will not be disappointed, they are a great team to add as a vendor for all businesses.

Philadelphia
Ryan Buttenbaum
10 months ago

Amazing team. SEO Locale has helped transform our digital presence and continues to deliver real, measurable results. They’re responsive, collaborative, and genuinely care about our growth. Highly recommend for anyone looking to level up their marketing.

Montgomeryville
P Szambelak
11 months ago

SEO Locale has been incredible to work with. We had been using another company before them, and the results were very poor so partnering with SEO Locale was a breath of fresh air. From day one the difference in communication, professionalism, and results was obvious. Nick and…

Philadelphia
Todd Amos
11 months ago

We’ve been working with SEO Locale for over a year now, and the impact has been great. They took the time to understand our niche in exotic car exhausts and built an SEO strategy that fits our brand perfectly. We’ve seen stronger organic traffic, better keyword rankings, and…

Philadelphia
Matt Jager
11 months ago

I had a really good impression of Nick and the team but unfortunately they significantly underdelivered on what was promised. With two days left after our first month all we had received was a list of keywords and a few articles that were almost certainly AI generated, about 20%…

Montgomeryville
FAQ

Podcast SEO questions, answered.

Everything you need to know about making your podcast discoverable through search.

Is podcast SEO actually a thing?
Absolutely. Google indexes podcast episodes with schema markup, Apple and Spotify have their own ranking algorithms, and YouTube is the world's #2 search engine. Every episode is a searchable asset — if it's optimized. Podcast SEO covers episode metadata, show notes, transcripts, schema, and multi-platform distribution strategy.
Do I need transcripts for every episode?
Yes — and not just raw transcripts. Each episode should have a structured blog post with an SEO-optimized summary, timestamped transcript, internal links, and relevant keywords. This is what Google indexes. Without it, your 45 minutes of expert content is invisible to search. We create these for every episode we optimize.
How do you optimize for Apple Podcasts vs Spotify?
Each platform weights different signals. Apple prioritizes episode title keywords, reviews/ratings, and category selection. Spotify emphasizes follower engagement, Q&A polls, topic tags, and listening completion rate. We tailor metadata and strategy for each platform independently rather than copy-pasting the same description everywhere.
Can you help with our YouTube podcast too?
That's a major part of our strategy. YouTube is the #1 podcast discovery platform globally. We optimize video titles, descriptions, thumbnails, chapter timestamps, tags, playlists, and end screens. We also set up YouTube Podcasts integration so your show appears in Google's podcast search results.
How long before search starts bringing the podcast listeners?
Platform discovery improvements (Apple category ranking, Spotify algorithmic surfacing) typically start within 3–6 weeks. Google organic rankings for show notes and transcripts usually begin within 4–8 weeks. Most clients see meaningful listener growth by month 3, with compounding returns as the back-catalog gets optimized.
Do you create the podcast content too?
We focus on the SEO layer, not content production. You record and edit your episodes; we handle all optimization after that — titles, descriptions, show notes, transcripts, schema, distribution, and platform-specific metadata. We also provide topic research and keyword data to inform your editorial calendar.

Your best episodes deserve to be discovered.

Free podcast SEO audit. We’ll analyze your current visibility across Apple, Spotify, YouTube, and Google — and show you the exact optimization roadmap.

Call Get a Free Audit