Paid Advertising & PPC

Every dollar tracked.
Every click earns its keep.

Google Ads, Meta, LinkedIn, TikTok — we manage $12M+ in annual ad spend across 340+ campaigns. No guesswork. No wasted budget. Just ROAS you can deposit.

10,049 client keywords on page 1 of Google right now, from SEO App rank tracking
AllMapsImagesNewsMore
About 4,280,000 results (0.38 seconds)
Sponsored
B bluewaterplumbing.com
Emergency Plumber Philadelphia — Same-Day Service, Licensed & Insured
24/7 emergency plumber in Philadelphia. Arrives in 60 min or less. Upfront pricing, no overtime fees. 4.9★ rated. Call now or book online.
Campaign Performance — Today
0
Clicks
$0.00
Avg CPC
0
Conversions
$0
Revenue
Return on Ad Spend 0.0x
0x1x2x3x4x5x+
Daily Budget$0 / $500
In good company
+ 250 more
10,049 Client Keywords on Page 1 Of Google, right now
4.9★ Google Rating From 116 reviews, two offices
11+ Years in Business Philadelphia, since 2015
+31,864 Positions Gained On page 1, latest check
18 In-House Specialists Nothing outsourced
Where The Budget Goes

Clicks are easy to buy. Phone calls are not.

We build campaigns around the searches that end in real business, then cut everything that spends without converting. Reporting is on leads, not impressions.

Wasted Spend

Your ad budget
is leaking money
every single day.

We audit 30+ accounts a month. The average business wastes 38% of its Google Ads budget on garbage clicks, broken tracking, and lazy bid strategies. Hover any row for our fix.

Free PPC Audit Included Find your wasted spend in 48 hours
Google Ads 847-XXX-XXXX
Overview Campaigns Recommendations Keywords
Budget leak audit — 5 issues detected
01
67% of your budget goes to broad match garbage
Your "plumber" keyword is matching "how to become a plumber" and "plumber salary." You're paying $4+ per click for people who will never call you.
The Fix
Tight keyword architecture: exact + phrase match groups with 200+ negative keywords. We audit search term reports weekly and kill waste on sight.
$4,800/mo
02
No negative keyword list — you're paying for competitor clicks
Someone searches "roto-rooter phone number" and clicks YOUR ad. That's a $6 click with a 0% chance of converting.
The Fix
Day-one negative keyword library with 300+ terms across brand, competitor, informational, and job-seeker queries. Updated weekly.
$3,200/mo
03
Landing pages have a 78% bounce rate
You're sending $8 clicks to your homepage. No dedicated landing page, no clear CTA, no phone number above the fold. Google punishes your Quality Score.
The Fix
Service-specific landing pages built for conversion: click-to-call, form above fold, social proof, and page speed tuned for a 10/10 Quality Score.
$2,600/mo
04
Conversion tracking is broken or missing entirely
Google's "smart" bidding can't optimize for conversions if it doesn't know what a conversion is. Your form tag fires on page load. Your call tracking is from 2019.
The Fix
Full GA4 + GTM + Google Ads conversion setup: form submissions, phone calls, click-to-call, offline imports, and enhanced conversions verified end-to-end.
$2,100/mo
05
Bidding strategy hasn't been changed in 8 months
You're still on "maximize clicks" from when the campaign launched. Google is happily spending your budget on cheap, low-intent clicks that convert at 0.4%.
The Fix
Target CPA / Target ROAS bidding tuned to your actual conversion data with portfolio bid strategies, dayparting, and geo-bid adjustments.
$1,500/mo
Meet The Team

Meet our
paid ads team.

The people who would run your accounts, in their own words — how we audit a new account, set up conversion tracking, build campaign architecture, and turn ad spend into predictable revenue.

Google Ads certifiedEvery specialist
Daily monitoringNot set and forget
Real teamNo outsourcing
Book a Strategy Call
Our Process

Five phases from audit
to predictable ROAS.

Every engagement follows the same proven pipeline. No improvising, no guesswork — just a repeatable system that turns ad spend into measurable revenue.

Phase 01
Research
  • Full account audit
  • Competitor ad teardown
  • Keyword + audience map
  • CPA/ROAS modeling
Phase 02
Build
  • Campaign architecture
  • Ad copy + extensions
  • Landing page design
  • Conversion tracking
Phase 03
Launch
  • Campaign go-live
  • Bid strategy activation
  • Real-time monitoring
  • Day 1–14 sprint
Phase 04
Optimize
  • Search term sculpting
  • A/B ad testing
  • Bid adjustments
  • Negative kw expansion
Phase 05
Scale
  • Budget expansion
  • New campaign verticals
  • Cross-platform launch
  • ROAS compounding
Website analytics

More Traffic.
More Leads.
Real Results.

Here’s real Google Analytics data from one of our clients showing how our SEO and digital marketing strategies drive more visitors, engagement and conversions.

  • More qualified traffic to your website
  • Higher engagement from real customers
  • Measurable growth you can track
Google Analytics for a client against the prior period: 10,306 visits, up 55.5%; 8,227 visitors, up 44.7%; 8,208 new visitors, up 47.3%; 469 conversions, up from none; engagement rate 48.9%; average visit 2 minutes 4 seconds, up 7.8%; 19,088 page views, up 17%; 5,036 engaged visits, up 55%
Website visits
Visitors and what they did on the site, from Google Analytics, against the period before.
Visits
10,306
up +55.5% was 6,628
Visitors
8,227
up +44.7% was 5,684
New visitors
8,208
up +47.3% was 5,571
Conversions
469
up new
Engagement rate
48.9%
down -0.1 pts was 49.0%
Avg. visit length
2m 4s
up +7.8% was 1m 55s
Page views
19,088
up +17.0% was 16,315
Engaged visits
5,036
up +55.0% was 3,249

We run ads on every platform that converts.

Google, Meta, LinkedIn, TikTok, Microsoft, YouTube, Amazon — we manage campaigns wherever your customers are searching, scrolling, or shopping.

Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Microsoft Ads
YouTube Ads
Amazon Ads
Client Results

Real accounts. Real scoreboards.

Every campaign is tracked the same way: what it cost, what it returned, and the number that actually reaches the bank account.

Proper Painting
Construction · Paid Ads
$460k Total Deal Value

Proper Painting

A highly targeted lead generation campaign delivered exceptional conversion rates, turning a $7.3K ad spend into over $460K in closed deals.

ROAS 62.6x
Close Rate 72%
Read the full story
Meet the Owners

Real owners.
Real accountability.

Nick and Marc built SEO Locale to be a hands-on agency: real results, with real people behind the work. No outsourcing. No faceless service. A team that cares about your growth, and two owners you can call.

  • Direct access to leadership
  • In-house team, one office
  • Focused on measurable growth
Nick Quirk and Marc Brookland, co-owners of SEO Locale
Nick Co-Owner
SEO Locale
Marc Co-Owner
SEO Locale
Campaign Settings

Common questions,
straight answers.

Click any question to expand. No jargon, no runaround — just what you need to know before we touch your ad account.

How much should we spend on Google Ads?
There's no universal answer — a plumber in Philly and a SaaS company have wildly different CPCs. We run a free market analysis that models your ideal CPA, estimated conversion rate, and the ad spend needed to hit your revenue target. Most local service clients start at $2–5K/mo; competitive national campaigns run $10–50K+.
How long until we see results from PPC?
Your ads start running the day we launch. But real optimization takes data — we need 2–4 weeks of conversion data before we can tune bids, kill underperformers, and shift budget to winners. By day 60, most accounts are running 30–50% more efficiently than day one. By day 90, you'll have a dialed-in machine.
Do you manage Meta and Facebook Ads too?
Yes. We manage campaigns across Google, Meta, LinkedIn, TikTok, Microsoft, YouTube, and Amazon. Most clients start with Google Ads (highest intent), then layer in Meta for retargeting and top-of-funnel awareness. LinkedIn works well for B2B, TikTok for DTC/e-commerce. We recommend the right mix based on your audience.
What's considered a good ROAS?
A 3x ROAS means you're getting $3 back for every $1 spent — decent but thin margins after COGS. A 4–5x ROAS is strong for most industries. Our average across 340+ active campaigns is 4.8x, with top performers in home services and legal hitting 6–8x consistently. We set ROAS targets with you and bid around them.
Can you fix our existing Google Ads campaigns?
That's literally what most clients hire us for. We start with a full audit: keyword waste, match types, negative kw gaps, Quality Scores, conversion tracking, bid strategy, landing page performance. Most accounts have 20–40% waste we can cut immediately. You'll get a clear before/after projection and a 90-day plan.
Is PPC management a long-term contract?
No. Month-to-month, cancel anytime. We keep clients because we perform, not because we locked them in. The numbers speak for themselves. If we're not delivering, you shouldn't be paying.
Can paid advertising help me scale?
Once your marketing strategy is working, advertising can help you scale the business and multiply its revenue. Pay Per Click campaigns are the best tools to complement your lead generation and conversion strategies, but they require specialization. People can lose thousands in advertising easily without the right training or professional help. Most thriving companies prefer outsourcing to PPC companies to increase their success chance while saving money and time from trial and error.
How do I expand in paid advertising?
There are multiple PPC campaigns designed for each area of your digital marketing strategy, ranging from brand awareness to social media advertising. The most effective method to generate qualified leads is using platforms such as YouTube, Facebook, and Instagram Ads with their detailed targeting extensions. Demographic targeting, video advertising, and PPC remarketing are some of the most effective services for most business models. If you are looking to increase your brand awareness, consider hiring PPC companies to get the visibility you deserve.
Campaign Snapshot Avg. Client Performance
ROAS 4.8x ↑ 22%
Avg. CPA $18.40 ↓ 34%
Conv. Rate 8.2% ↑ 41%
Active Campaigns 340+
Client Retention 22 mo
Google Reviews

What clients say on Google.

Live reviews pulled straight from both our Google Business Profiles, refreshed daily.

4.9
116 Google reviews · 2 locations
See all on Google
Marisa Stein
3 weeks ago

Been using SEO Locale since the beginning of the year and I really appreciate their responsiveness and professionalism. I'm not a tech savvy person, and they walk me through every step and answer my endless questions. I love how my website looks now, the design, functionality,…

Montgomeryville
Cam Sadler
4 weeks ago

I’ve been working with SEO Locale for the digital marketing needs of my service business in Bucks County, PA, and couldn’t be happier with the results! From SEO optimization and Meta Ads to social media management and web development, their team has helped keep our business…

Montgomeryville
Sector Bay
a month ago

SEO Locale has been handling the marketing for our company, Sector Bay Laundry, for about 6 months. We moved on from another company, and the work ethic and responsiveness have been a night and day difference. I can't point out one specific person because the entire team as…

Philadelphia
Marc Shaw
9 months ago

SEO Locale has been great in every way! Very responsive and certainly willing and able to help in anything related to our site, seo and etc. You will not be disappointed, they are a great team to add as a vendor for all businesses.

Philadelphia
Ryan Buttenbaum
10 months ago

Amazing team. SEO Locale has helped transform our digital presence and continues to deliver real, measurable results. They’re responsive, collaborative, and genuinely care about our growth. Highly recommend for anyone looking to level up their marketing.

Montgomeryville
P Szambelak
11 months ago

SEO Locale has been incredible to work with. We had been using another company before them, and the results were very poor so partnering with SEO Locale was a breath of fresh air. From day one the difference in communication, professionalism, and results was obvious. Nick and…

Philadelphia

Paid Advertising Management Services

Paid advertising can become overwhelming. We can help you create and manage paid advertising so it is successful for your business. SEO Locale’s custom paid advertising campaign strategies are developed to hit your needs and expectations. Our paid advertising specialists are all Google Ads certified and understand the ins and outs of paid search to provide the best service.

What Are Some Paid Advertising Campaigns?

Video Ads

There are several video advertising methods. We use TrueView in-search ads and TrueView in-display ads to reach your audience where they’re already watching.

Display Ads

We have an effective way to utilize display. We don’t just drive traffic to drive traffic. We understand ROI and make every impression count.

Social Ads

We can advertise on Twitter, Facebook, and LinkedIn. Our specialists can help with any social advertising needs across every major platform.

Remarketing Ads

This follows the user around the web and social media — targeting people who have visited your website prior so you stay top of mind.

SEM & Paid Advertising Management Company in Philadelphia

PPC services are an excellent strategy to get your business instant results. Companies with a new website especially — it takes time before search engines truly deem you as an authority in the industry. However, Pay Per Click does not follow the same algorithm as organic search, and as experts in this space, our agency understands how it works.

PPC has its own set of rules which determine where companies rank and have their ads displayed. At SEO Locale, we have an advanced understanding of these ranking factors and know how to get our clients the highest return on their investment as possible. Pay Per Click is also known as SEM (Search Engine Marketing). We offer a full management service for Pay Per Click / SEM.

How Paid Advertising Bidding Works

PPC is a platform where businesses can bid on specific keywords or phrases that users search for. Each search engine uses their own proprietary advertising system — which is why you need a true PPC agency that has a full understanding of how they each differ and how to create the most effective campaign for your company.

Creating a Customized Paid Advertising Campaign That Works

At SEO Locale, we craft customized PPC strategies to deliver the best results for your business. We monitor your campaigns daily, optimizing performance by targeting effective keywords and negating ineffective ones. With PPC, you only pay for clicks, ensuring your investment reaches genuinely interested customers.

Using this data, we identify high-converting keywords to maximize revenue. Our expertise in local campaigns spans Bucks County, Philadelphia, and beyond. Based in Philadelphia, we’re ready to manage your next PPC or SEM campaign and help your business achieve immediate results.

Other Services

Paid advertising delivers best results when paired with organic visibility. Our Local SEO and National SEO services build long-term traffic while PPC delivers immediate leads. For social platforms, our Social Media Marketing team creates organic content that complements your paid social campaigns.

Ready to stop wasting ad spend?

Free PPC audit + 90-day growth plan. No contracts, no commitment — just a clear picture of what your budget should be doing.

Get Your Free PPC Audit
Call Get a Free Audit