YouTube Marketing

YouTube is the world's second search engine. Are you showing up?

2 billion monthly users. 500 hours of video uploaded every minute. We cut through the noise with video SEO, Shorts strategy, paid campaigns, and channel optimization that drives views, subscribers, and revenue.

5,854 client keywords on page 1 of Google right now, from SEO App rank tracking
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0:00 Intro 2:14 Strategy 8:30 Results
12:47
How We Grew This Channel From 0 to 50K Subscribers in 6 Months (Full Strategy)
142K views 3 days ago 4.2K
SL
SEO Locale
24.6K subscribers
In good company
+ 250 more
5,854 Client Keywords on Page 1 Of Google, right now
4.9★ Google Rating From 116 reviews, two offices
11+ Years in Business Philadelphia, since 2015
+60,285 Positions Gained On page 1, latest check
18 In-House Specialists Nothing outsourced
What We Do

Full-service YouTube marketing.
Every format. Every goal.

From long-form video SEO to Shorts virality to paid pre-roll — we manage every surface area where your brand can show up on YouTube.

Deep DiveCore
SL
Video SEO & Keyword Optimization
Titles, descriptions, tags, chapters, cards, and end screens — all keyword-researched and CTR-optimized.
VisualCTR
SL
Thumbnail Design & A/B Testing
Custom thumbnails with proven click-through frameworks. We A/B test and iterate until CTR is above 8%.
60sShorts
SL
YouTube Shorts Strategy
Vertical short-form content optimized for the Shorts shelf. Hooks, trends, and repurposing from long-form.
PaidAds
SL
YouTube Ads & Pre-Roll Campaigns
In-stream, discovery, bumper, and Shorts ads. Audience targeting, creative testing, and ROAS optimization.
ChannelGrowth
SL
Channel Optimization & Branding
Banner, about section, playlists, sections, featured video, and channel keywords — the full profile overhaul.
AnalyticsData
SL
Analytics & Retention Optimization
Audience retention graphs, CTR analysis, traffic source breakdown, and content strategy based on real data.
YouTube Shorts

Shorts are YouTube's fastest growth lever. We make them work.

70 billion daily Shorts views. The algorithm rewards volume, hooks, and retention. We create Shorts strategies that feed subscribers to your long-form content and build awareness at scale.

Long-Form RepurposingWe clip the best moments from your videos into standalone Shorts with new hooks and CTAs.
Trending Topic HooksWe script original Shorts around trending topics in your niche — designed for the Shorts shelf algorithm.
Shorts-to-Long FunnelEvery Short links back to a long-form video. We build the viewer journey from discovery to deep engagement.
Book a Strategy Call
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Where People Search Next

YouTube is the second biggest search engine on earth.

People type questions into it the same way they type them into Google — and the answers rank for years afterwards.

The Problem

Great videos.
Nobody watching.

You're investing in production but your videos plateau at 200 views. The algorithm isn't surfacing you because the optimization layer is missing. Here's what's broken.

Free YouTube Channel AuditWe'll analyze your SEO, thumbnails & retention
01
Titles aren't searchable

Creative titles don't rank. "The One Where We Talk About Growth" gets zero search traffic. We write titles that balance keyword targeting with click-through appeal.

02
Thumbnails have no system

Low-contrast, no faces, no text hierarchy. YouTube is a visual platform — your thumbnail is the ad. We design and A/B test thumbnails using proven CTR frameworks.

03
Descriptions are empty or copy-pasted

YouTube descriptions are a ranking signal. Blank descriptions or "Check out this video!" waste 5,000 characters of searchable real estate. We write keyword-rich, timestamped descriptions.

04
No retention strategy

Average view duration under 40% kills your impressions. We analyze retention graphs, restructure your content flow, and add pattern interrupts to keep viewers watching.

05
Channel page is a dead end

No featured video, no organized playlists, no sections, no trailer. Your channel page should convert visitors into subscribers. Most channels waste this entirely.

Google Reviews

What clients say on Google.

Live reviews pulled straight from both our Google Business Profiles, refreshed daily.

4.9
116 Google reviews · 2 locations
See all on Google
Marc Shaw
8 months ago

SEO Locale has been great in every way! Very responsive and certainly willing and able to help in anything related to our site, seo and etc. You will not be disappointed, they are a great team to add as a vendor for all businesses.

Philadelphia
Jim McMahon
9 months ago

Marc and team were tremendous throughout our engagement. The client service and deliverables exceeded my expectations. I hope to work with them again in the future and would happily refer them to anyone looking to build and optimize their business’ digital presence.

Montgomeryville
Ryan Buttenbaum
10 months ago

Amazing team. SEO Locale has helped transform our digital presence and continues to deliver real, measurable results. They’re responsive, collaborative, and genuinely care about our growth. Highly recommend for anyone looking to level up their marketing.

Montgomeryville
P Szambelak
11 months ago

SEO Locale has been incredible to work with. We had been using another company before them, and the results were very poor so partnering with SEO Locale was a breath of fresh air. From day one the difference in communication, professionalism, and results was obvious. Nick and…

Philadelphia
christen macqueen
11 months ago

SEO Locale is great to work with. They are quick to respond and get the job done. They are also fair with pricing and communication. They have done a great job with our website and have increased our traffic flow!! Synergy Pharmacy

Philadelphia
Todd Amos
11 months ago

We’ve been working with SEO Locale for over a year now, and the impact has been great. They took the time to understand our niche in exotic car exhausts and built an SEO strategy that fits our brand perfectly. We’ve seen stronger organic traffic, better keyword rankings, and…

Philadelphia
FAQ

YouTube marketing questions, answered.

Everything you need to know about growing your brand on YouTube.

How to Engage Your Audience?

It’s one thing to post videos. It’s another to turn viewers into loyal subscribers who look forward to new content. Think of your YouTube channel as its own social media platform, even though it falls under the umbrella of a media platform. There are several ways to increase channel subscribers and engage your audience:

  • Ask for feedback: Don’t just let your viewers passively watch. Ask them to comment on their experiences or share questions they have. Even something as simple as “What other tips would you like me to share?” is incredibly powerful.
  • Respond to comments: This one takes effort, but it shows you are invested in your viewers. Think of your YouTube Channel like your favorite restaurant. You return when the owner is present and making people feel valued.
  • Collaborations: Don’t underestimate the value of influencer marketing and partnering with creators in similar niches. This will help you reach new audiences.

The more interactive and connected your viewers feel, the more they’ll spread the word about your brand.

Do you create the videos for us?
We focus on strategy and optimization, not production. You create the video content; we handle everything around it — keyword research, title/description optimization, thumbnail design, tags, chapters, end screens, and distribution strategy. We also provide content calendars and topic research to inform what you should film next.
How important are thumbnails really?
Thumbnails are the single biggest lever for views. YouTube can show your video to millions of people, but if nobody clicks, it doesn't matter. Average CTR on YouTube is 2–5%. Our thumbnails consistently hit 8–12% CTR by using proven design frameworks: high contrast, readable text, expressive faces, and curiosity gaps.
Should we do Shorts, long-form, or both?
Both. Shorts drive discovery and subscriber growth. Long-form builds deep engagement, watch time, and ad revenue. The best strategy uses Shorts as the top of funnel — hooking new viewers — and long-form as the retention and conversion layer. We build a content calendar that serves both formats.
Do you manage YouTube Ads?
Yes. We run full-funnel YouTube ad campaigns through Google Ads — in-stream (skippable and non-skippable), in-feed discovery ads, bumper ads, and Shorts ads. We handle creative strategy, audience targeting, bid optimization, and ROAS reporting. Ad spend is separate from our management fee.
How long until we see growth?
SEO-driven improvements (better CTR, more search impressions) show within 2–4 weeks. Algorithmic growth from improved retention and engagement typically kicks in around month 2–3. Paid campaigns drive immediate traffic. Most channels see meaningful subscriber and view growth by month 3, with compounding effects after that.
Can you help with an existing channel that's stalled?
That's actually our sweet spot. Stalled channels usually have a fixable problem: low CTR, poor retention, weak SEO, or inconsistent posting. We audit the full channel, identify the bottleneck, and build a recovery strategy. Many of our best results come from reviving channels that plateaued 6–12 months ago.
Meet Our Social Team

Hear it straight from
our social team.

The people who would run your channel, in their own words — how we research topics, write titles that get clicked, and turn watch time into customers.

Book a Strategy Call
Experience From a Social Client

Fire Protection Company

Social Media

Fran McKay is the Vice President of Sales for Keystone Fire & Security. We started with a smaller campaign and built on their package with more keywords and social media.

Results

The results we’ve achieved for his company’s local SEO continue to improve year after year, and we’re thrilled to be part of his journey as we help drive more daily phone calls from new customers, ultimately expanding his business locally.

Call Us Now215-857-8700

YouTube Marketing Company

YouTube Marketing has exploded in popularity in recent years. With billions of users watching hours of content daily, you’re probably wondering how to make YouTube work for your business. The good news is, it’s simpler than you think. By focusing on a few key YouTube marketing strategies, any business can stand out and reach more customers.

YouTube Marketing is a vital component of any comprehensive Social Media Marketing plan. Let’s explore how to get started.

What is YouTube Marketing?

Video Content Creation

YouTube marketing involves using the platform to share videos that promote your brand, products, or services. It’s a powerful tool for building awareness, engaging with your audience, and driving traffic to your website.

YouTube Ads

YouTube offers various ad formats, including skippable, non-skippable, and bumper ads, to reach targeted audiences. These ads ensure your message reaches viewers interested in your products or services.

Channel Optimization

Optimizing your YouTube channel with eye-catching thumbnails, clear descriptions, and relevant tags improves visibility. A well-structured channel attracts more viewers and boosts engagement.

Analytics and Engagement

YouTube’s analytics tools provide insights into video performance, audience demographics, and engagement. These metrics help refine your strategy and ensure your content resonates with your audience.

Understanding Your Target Audience: Speak to Their Needs

One mistake many brands make is simply posting whatever they like without understanding their viewers. This makes keyword research a crucial part of YouTube Marketing. Research your target audience and competitor analysis.

Find out your target audiences’ age range, interests, and the types of videos they engage with. Most importantly, uncover what challenges they face that you can help solve. Keyword research tools can offer a ton of insight here. By digging into who your viewers are, you can ensure that the video content you put out genuinely connects with them. This will improve watch time and lead to viewers subscribing to your channel and even telling others about it.

Planning Your Content: Don’t Just Hit Record

You need a clear content calendar with a mix of formats. Consider tutorials, Q&A sessions, behind-the-scenes glimpses, and reviews. Even vlogs and time-lapses can work for some industries. Experiment with YouTube’s newer features like Shorts and Livestreaming. YouTube Shorts, in particular, have become extremely popular for viewers wanting content delivered in under 60 seconds.

Having a content strategy in place makes your content creation process more organized. This will lead to a stronger brand account that viewers can rely on for consistent uploads. Your brand channel is a great way to reach new customers. By making your videos informative and engaging, you can turn viewers into loyal customers.

Leveraging YouTube’s Potential for Marketing

With 2.1 billion active users, YouTube is so much more than just a place to watch funny animal videos. Social media lead generation offers the potential to connect with prospects in an engaging way. This connection builds trust and familiarity with your brand. Video Content Marketing has even been shown to improve marketing strategies to gain customers.

By investing time and energy into a consistent YouTube Marketing strategy, you’ll create an effective and affordable marketing channel. As more consumers embrace digital information, estimates of reaching customers rise each year. This positions a YouTube Channel as an asset with substantial and ever-increasing returns on investment. Running YouTube ads is a great way to generate more traffic sources to your channel and increase brand awareness.

Other Services

Your next customer is watching YouTube right now. Will they find you?

Free YouTube channel audit. We’ll analyze your SEO, thumbnails, retention, and growth potential — and show you the exact strategy to scale.

Call Get a Free Audit