Within the food industry, catering businesses are a unique industry. They are one of the few types of food businesses that do not require having a permanent location to conduct their services. They can set up shop essentially anywhere. Because of these facts, catering businesses can greatly benefit from online marketing and local SEO services from reputable companies like SEO Locale.
As a catering business owner, you already know that the competition can be fierce for getting new customers. It is essential that your marketing strategies make you stand out among the other local catering services. It doesn't matter if you are a new business or one that has been around for years, all catering companies can benefit from essential online marketing principles.
There are many great ways to improve your SEO online and get your company's name out there. Marketing effectively is essential for all businesses who want a fighting chance of success. It doesn't matter if your business offers the best food in town, your catering company will not last if you can't bring in a steady flow of customers. Below are some great options for growing your catering business.
- SEO Services Catered Towards You
- Web Development / Web Design
- Paid Advertising Management
- Social Media Management
To get the best results marketing your catering business locally, hire a reputable SEO agency. They can do everything necessary to get your local business found at the top of search engines. They will use both off-page and on-page SEO strategies to make sure you are put in front of the competition. Some steps an SEO agency will take to boost your business can include local SEO, national SEO, link building campaigns, PPC advertising, website design and email marketing. They can tailor their services to best meet the needs of your catering business and your budget requirements.
of search queries are four words or longer.
of mobile searches are related to a location.
Create A Great Catering Website
In this digital day and age, a great website is essential. As a catering service with no physical location, your website needs to be top-notch. A good website should offer your potential clients an informative, attractive and well-designed layout that is easy to navigate. People who are online researching catering services will use your website to compare with other local caterers. Your website needs to help put your business ahead of the competition. Make sure your site is optimized for viewing on all device types.
If you are not sure how to begin designing a website for your business, look to other caterer's websites for ideas, especially businesses that are doing well. You will most likely find many things you want on your site including sample menus, pricing packages, staff information, contact information, decoration options, company history, pictures and more. The only limitations there are for designing your website is the time and energy you are willing to devote to it. If you want the best, consider hiring a website designer to create your site for you.
Website Search Engine Optimization for Catering
For any website to be successful in the search engines, it needs to be optimized for them. This means having a site with different pages based around specific keywords that correlate to your catering business. You can use online tools and Google to find keywords related to your industry that are important for ranking high in the search engines. Be sure your site has lots of related content that will please both the search engines and your potential clients. As soon as you have people visiting your site, you will want to build a relationship with them straight away.
Use Pay-Per-Click Advertising for Catering
PPC advertising campaigns are another way to market your catering business. This is different from SEO in the way that you will pay to be ranked on the top pages of the search engines for keywords you designate in your campaigns. PPC is a great way to help maximize your local marketing budget. This works especially well if you know which specific keywords work best for bringing customers to your site looking for catering services. For new catering companies, getting traffic to your new website can be best done with pay-per-click advertising. If you are not sure how to run your own campaign, SEO services with companies like SEO Locale can set it up for you and maximize your marketing budget.
Landing Pages to Target Customers for Your Catering Services
Landing pages have similar uses to blogs and content on your website. They are whole pages of your site dedicated to offering free information about catering or your company in general. They are great places to answer common questions clients may have about your services. The key to a successful landing page is offering good information that shows your company is knowledgeable and an authority on the subject at hand. Your landing pages can rank separately in Google if you optimize them well with SEO keywords and links. They can expand your potential audience significantly. Therefore, expert SEO companies suggest adding new content to your website often.
Interact with Clients on Social Media
For local businesses, social media is a great tool to use for marketing. Twitter, Instagram, Facebook, Pinterest and YouTube are not just sites to keep in touch with friends and family on. They are also a great place to market your catering business. You can effectively use these social media site's strong platforms to show potential customers your company is professional, experienced and dependable. Offer catering advice, answer questions and post lots of appealing pictures of your available food options to get people's attention.
Create A Blog for Caterers
A blog can offer many of the same benefits as a landing page. It should be consistently updated with content such as recipes, stories about your business, events you are attending and more. Adding content on a regular basis will be good for SEO and will show your customers you are a top authority in the industry.
Get Links to Your Catering Website
Another important way to boost your SEO and rank higher in Google is to get links back to your site from other sites. The higher the rank is of the site that contains a link back to your website, the more effective it will be. These types of links are called backlinks and they are essential for optimizing your site. Be sure to create them steadily and honestly for the best results.