The holidays are always a busy time of year, and you might be wondering how you can get the most out of the holiday season as an e-commerce business. The vast majority of people use the internet when they are looking for products and services they require, so you need to think carefully about your online presence if you want to capitalize on the holiday season. What do you need to do if you want to make the most of this year’s holidays?
Take a look at a few important points below, and consider partnering with an eCommerce SEO agency that can help you make the most of the holiday season.
1. Create a Holiday Gift Guide Using the Right Keywords
Countless people are trying to figure out what types of gifts they want to give their family members and friends this holiday season. Therefore, why not help them out? You should put together a holiday gift guide that can help your target market select the best possible gifts for their loved ones.
Of course, you should include the products and services you provide as a part of that gift guide. That way, they will have an easier time moving from your gift guide to your website, where they will purchase the products and services you offer. Consider putting together a holiday gift guide for different situations based on the products and services you provide.
2. Offer Personalized Gifts
Next, you should consider offering personalized gifts. There are only so many gift cards and coffee mugs that someone can receive. It might be time for you to think outside the box by customizing gifts for your customers and clients.
For example, if you sell t-shirts, consider offering some customizable options. If you sell sports equipment, consider monogramming names onto your sports equipment. If you offer ways for your customers and clients to customize gifts to meet the needs of the recipient, you may have an easier time increasing your orders and boosting your profit margins.
3. Upgrade Your Shipping Software
In addition, consider upgrading your shipping software. During the holiday season, you should be prepared to receive a lot more orders. Do you think your current software program is ready for the influx? You do not want orders to be delayed, as the vast majority of your customers will want to have their items by Christmas. If you miss the deadline, customers could show up asking for a refund, and the reputation of your brand will suffer.
Therefore, you should consider upgrading your shipping software. Upgraded shipping software will have an easier time making sure your orders reach the customer on time. In addition, a better shipping software program might find ways for you to reduce your shipping expenses. For example, there might be opportunities for you to secure a better deal if you ship in bulk.
4. Consider Partnering With a Complementary Brand
You may want to expand your target market during the holiday season, and one of the best ways to do so is to partner with a complementary brand. You do not need to partner with a competitor, but you should partner with a brand that offers complimentary products and services. You might be able to get your name in front of some new people.
For example, if your company sells tires, you may want to partner with a local body shop. That way, customers can go from your tire shop to the body shop, handling a wide variety of issues with their cars. Consider reaching out to some local small businesses to see if they might be willing to partner with you.
5. Target Multiple Revenue Streams
You should try to target multiple revenue streams. Even though plenty of people are going to purchase products and services directly from your website, do not forget to target other channels as well. You may want to try some other online marketplaces, and you should consider lifting your product on social media. Make it as easy as possible for people to find your product and services, and ensure you streamline the checkout process. That way, you can keep your cart abandonment rate as low as possible.
6. Test Your Promotions for Specific Categories First
Even though you may want to offer some promotions during the holiday season, you should test your promotions and various categories first. You may want to offer some holiday discount codes, or you might want to include BOGO offers. You might even want to consider matching sales with donations to local nonprofit organizations.
You may want to consider testing your promotions on social media first. See which ones are generating the most traction. Then, you may want to extend your most popular promotions throughout the holiday season.
Work With SEO Locale & Get The Most FromThe Holiday Season
The holiday season is a great time for you to boost your revenue numbers, but you need to work with a professional company that can help you get the most out of this crucial time. At SEO Locale, we are a professional digital SEO company. We can help you get your name out there, making sure your brand is synonymous with exceptional customer service. We can increase your online traffic, boost your conversion rate, and work with you to make sure you have a solid digital marketing plan in place. If you would like to learn more about how we can help you, contact us today!