As a business owner, email marketing is crucial for connecting with customers, building relationships, and driving sales. But what if your emails aren’t reaching inboxes? Authenticating your domain on Wix is the solution.
Don’t forget that there are other ways to boost your business on Wix outside of email marketing. Our Wix SEO services can help any business out there with a Wix website. Contact us if you are looking to expand your Wix website.
This process verifies your email, improving your sender reputation with email providers like Google and Outlook. This increases email deliverability, ensuring your messages land in customer inboxes, not spam folders. This comprehensive guide will teach you how to authenticate your domain on Wix, including troubleshooting.
Why Authenticate Your Wix Domain?
Email authentication acts as a digital signature for your emails. This verification reduces the chance of emails landing in spam.
Establishing your email address on your site assures services that your emails are legitimate. It’s like a digital ID, proving you are who you say you are.
This protects against spoofing (malicious actors sending emails pretending to be you). It also enhances your credibility as a sender, ensuring your emails reach their intended destination: the customer’s inbox.
This boosts your sender reputation, making email providers like Gmail more likely to deliver your messages to inboxes instead of spam folders. How does this tie in with Wix email marketing? Let’s see how to verify domain ownership on Wix.
How Email Deliverability Plays a Role
If you use Wix for email marketing (like Wix Email Marketing), domain authentication is essential. Your domain might show as “Not Authenticated,” which means Wix includes an automatic signature.
To remove this default signature, you must manually verify your custom email. Authenticating your domain name builds trust and improves email deliverability.
It keeps email communications consistent, assuring providers everything is above board. Plus, it keeps your audience happy and engaged.
How to Authenticate Domain Wix: A Step-by-Step Guide
Wix provides a support article about authenticating custom email domains purchased from another provider. Here’s a guide for those with a domain host outside of Wix using a custom domain:
- Access DNS Records: Go to your Email Marketing Dashboard. Look for “Sender Details” and click “Add Details” (or “Edit Details”). Fill in sender information, click “Save,” confirm the email address, and click “Authenticate”.
- Copy CNAME Records: A page displaying the CNAME Records will appear. Copy these DNS records and save them somewhere, like a notepad or Google Docs, in case you need to switch tabs.
- Login to Domain Provider: Log in to your domain host (e.g., GoDaddy, Namecheap). Find the DNS settings page for your domain. This page varies by provider, so consult their help documentation if needed.
- Paste Records: Add a new DNS record. Carefully paste the CNAME record from Wix, exactly as shown. Be sure to click the “click save” button. Also pay close attention to the record type and whether or not you need a privacy policy.
- Check Back: DNS record updates take time, up to 48 hours to fully propagate across all email marketing systems.
Troubleshooting Domain Authentication in Wix
If the authentication process is taking too long, double-check your steps. Wix notes updates can sometimes happen instantly, but can take up to 24 hours.
Ensure you’ve confirmed your email address. Check your spam/junk folder if the confirmation email hasn’t arrived in your inbox.
If you encounter domain authentication issues you can’t resolve or if your domain was purchased elsewhere and connected via pointing, contact support. Reach out to Wix support or your domain host for assistance.
Alternative Approach: Using External DNS Hosting
Instead of using Wix’s built-in DNS hosting (automatic and free if your domain is registered with Wix), you can use an external DNS provider. The authentication process will differ depending on your choice, especially regarding domain actions and email address formatting.
You can either transfer your domain registration entirely or change your nameserver settings with Wix. Consult Wix’s guide on domain pointing for detailed instructions. Remember to verify domain ownership after any changes. Although Wix generally recommends transferring domain registration, if you already own a Wix domain name, the process is straightforward.
DKIM Records: Adding an Extra Layer of Security for Your Business Email
A DomainKeys Identified Mail (DKIM) record authenticates your emails, acting as a digital signature that verifies the message originated from you. This added security measure for business emails combats spoofing.
While not directly related to authenticating your domain, understanding DKIM is crucial for overall email security. The principles of managing DNS records for both domain verification and DKIM are similar on Wix. The “host field” and “CNAME host” parameters function similarly across various DNS configurations. Learning how to set these parameters is key for managing your email sender information. For example, in your email settings you should be able to add a web address. If you forgot password information for any external domains, look up articles regarding that domain.
The Wix Help Center’s DKIM article provides valuable information and step-by-step guides on adding or modifying DNS records, including DMARC, DKIM, and SPF settings.
Conclusion
Learning how to authenticate your domain on Wix strengthens your business’s online identity and improves email deliverability. Using a custom domain builds trust, enhances professionalism, and assures customers that your emails are legitimate. Domain authentication with Wix involves adding and modifying CNAME records. You need to manage your DNS records, both for website functionality and email marketing. Domain verification may involve clicking on ‘add record’ or clicking the plus icon depending on the context.
Adding a DKIM record provides extra security, protecting your company and customers from spoofing and other malicious activities. This further builds brand recognition and solidifies customer confidence in your email communications. Your web design, specifically how your website functions, can significantly impact email deliverability as well.
