Running a local business demands accurate online contact information. This guide explains how to change a number on your local service ads, ensuring customers can always reach you.
Imagine a potential customer searching for a service on Google. Your ad appears, but the number is outdated. This is frustrating for them and a lost opportunity for you. In today’s digital world, correct contact information is crucial. Let’s update your Google Local Services Ads phone number.
Why a Correct Phone Number Matters
For local businesses, Google is a primary source of leads. Studies reveal that most people find local businesses online and contact them within a day. This highlights the importance of an accurate phone number in your local services ads.
A wrong number can cause you to lose these potential customers. This impacts your business growth.
Impact on Lead Generation
Your phone number is the initial contact point for many potential clients. An incorrect number directly affects your local services ads’ performance. This can waste your advertising budget.
Local Services Ads use a pay-per-lead pricing model, unlike traditional Google Ads. You’re charged for every qualified lead—a call, text, or voicemail. Given the average cost-per-lead for local services ads, a wrong number equates to lost revenue.
The price you pay per lead varies depending on your business category, location, and job type. An incorrect number leads to wasted ad spend and fewer valid leads.
How to Change a Number on Local Service Ads
Here’s how to update your number. Start by logging into your Google Local Services Ads account or your services ads account. This is your ads account where you can manage your online presence and reach customers.
- Go to the “Profile & Budget” section in your local services ads profile or ads profile. This displays all the key information shown on your ads.
- Find your current phone number. There will be an “edit” or “change” option nearby.
- Click this option and enter the correct number. Then, check all locations and business hours for accuracy.
- Save your changes.
Google may require time to approve this change. Be sure to monitor your communications from Google. Check your Google account and make sure you receive email updates.
Troubleshooting Common Issues
Sometimes, issues arise. The updated number may not appear immediately on your live ad. Allow 24 to 48 business hours for the change to take effect.
If the problem persists, log out of your Google Ads account. Clear your browser’s cache and cookies, then log back in.
If you’re still experiencing problems, contact Google support. They can help troubleshoot your specific issue.
Best Practices for Managing Your Number
Maintaining accurate contact details involves minimizing the need for changes. Effective management of your Local Services Ads prevents errors.
Create a checklist for your ad campaign updates. Document your marketing activities, including how to change a number on your local service ads and amending other ads.
Double-checking information regularly ensures everything is up-to-date. This helps avoid issues and streamlines operations related to updating your business services.
Regular Audits Are Critical
Regular reviews of your Local Services ads will safeguard your business and your ads budget. This prevents wasted ad spend on incorrect contact information.
| Task | Frequency |
|---|---|
| Review phone numbers in your LSAs and confirm business hours of operation. | Monthly |
| Verify all locations and your service area listed. Ensure all details align with your business profile and Google Business Profile. | Monthly |
| Confirm accuracy of listed business services. Make sure they accurately represent the services offer. | Monthly |
| Check the review score shown with your Google Local Service Ads. Respond to GMB reviews regularly and try to maintain a high rating. | Weekly |
These checks minimize risks and streamline operations. They ensure customers access the right information. This prevents wasted ad spend. Effective pay-per-click (PPC) management simplifies marketing tasks.
Staying on top of your business profile information helps improve ad ranking and visibility in Google Search and Google Maps. It also helps Google attempts to deliver valid leads within your budget and set budget early for a successful ad campaign.
Managing your local services ads budget, or ads budget, is crucial. Keep in mind your budget local service ads pay per lead. Be mindful of what Google receives for placing your services ads and how you’re charged for those leads. They don’t guarantee leads just deliver them based on factors including your fixed price or pricing model for listed services.
Accurate phone numbers are vital for your business listings. Knowing how to change a number on local service ads is important for efficient ad spend and customer satisfaction.
This ensures customers can easily contact you and prevents wasted budget. For additional assistance, reach out to Google Support. Google doesn’t provide support for specific services offered.
