As a business owner, you’re always looking for ways to expand your reach. You’ve probably heard that podcasting is a great way to do this. But many wonder how to find podcasts to be a guest on. This post simplifies the process, turning it into an exciting opportunity.
We have our own podcast if you want to be a guest on, you must be in the Philadelphia area. Our digital marketing agency created a podcast studio to help business owners or entrepreneurs their story out or even struggles.
Guest appearances offer a chance to connect with new audiences. They also help establish you as an expert and drive traffic to your business. It’s mutually beneficial for both you and the podcast host.
Why Guest on Podcasts?
Podcasts have a highly engaged listener base. Buzzsprout reports over 66% of US podcast listeners have a college degree and an average household income of around $75,000. In Canada, that average income jumps to over $100,000 for 28% of listeners. This desirable demographic makes podcasts great for reaching potential customers.
Guesting lets you showcase your expertise and personality. It’s more intimate than traditional advertising. This builds trust and credibility, leading to stronger customer relationships.
How to Find Podcasts to Be a Guest On: Proven Strategies
There are several effective ways to find podcasts. Ideally, these podcasts should align with your target audience and expertise. Here are some proven strategies:
1. Leverage Your Network
Start with your existing network. Ask if friends, colleagues, or mentors have been on podcasts. Check their social media feeds and LinkedIn profiles. You might find they’ve been guests on relevant podcasts. If so, reach out to the podcast host.
2. Tap into Social Media and Podcast Guests
Some social media groups connect podcasters with guests. Consider Podcast Guests. Signing up for a free account gives you weekly podcasting leads. Participating in these communities can lead to new podcast guest appearances. Visit relevant Facebook, Twitter, or Instagram communities, too.
3. Use Google Alerts and Search Engines
Set up Google Alerts for industry keywords plus “podcast guest.” This keeps you updated on podcasts seeking relevant guests. Use search engines like Google, Bing, or Yahoo. Refine searches with keywords to pinpoint ideal podcasts.
4. Research Industry Influencers
Every industry has influencers, like Gary Vaynerchuk, Shay Rowbottom, and Mark Metry. Find out which podcasts feature relevant influencers.
Listen to those episodes. Pay attention to the style and audience. This can help you discover good fit podcasts for yourself.
5. Explore Podcast Directories
Many websites list podcasts sorted by industry. Apple Podcasts and Listen Notes offer lists and keyword search. Use these platforms and search engines to discover fitting podcasts.
Crafting Your Pitch
Once you find potential podcasts, create a compelling pitch. Personalize it by mentioning specific episodes you enjoyed. Explain why your expertise fits their audience.
Avoid being overly promotional. Instead, look for collaboration opportunities. Showcase how your partnership can benefit their community.
Focus on a genuine tone aimed at audience impact. Build connections with people and potential brand partners. Mention any quick wins they could have by partnering with you.
Preparing for Your Podcast Appearance
Preparing well ensures a successful podcast guest appearance. Research the host and their interview style. Prepare talking points related to your expertise. Make use of Pinterest, Youtube, or other places to look up information on them.
Technical aspects are also important. A quiet space with good acoustics and decent equipment is best. Review the podcast’s platforms. Look at their engagement and professionalism. Choose podcasts that align with your values.
Staying Organized
Track podcasts you’ve contacted. Note your pitch status and scheduling details. This organized approach helps with promotion and maximizes collaboration benefits. Highlighting positive sponsor interactions builds lasting relationships.
Learning how to find podcasts to be a guest on offers valuable opportunities. It’s about engaging with the community and establishing trust. The conversational element of podcasts resonates with listeners.
Weave practical information with engaging narratives. This attracts quality podcast appearances. Listeners will share posts and tag you on socials. Engage with them frequently and organically.
Use sponsor-related takeaways to benefit your audience. Approach podcast opportunities creatively. Focus on impactful sharing and authentic connections.
