berger realty case study


Berger Realty came on board with SEO Locale in the summer of 2020. Even in the middle of the Coronavirus pandemic, they knew that SEO would help increase their traffic to their website and get more sales. After meeting with SEO Locale, they decided we’d be a good fit to help their company, and we got to work right away to deliver results.

The Challenge - Increasing Traffic & Leads On Their Website

Berger Realty is a real estate company in Ocean City, NJ. They provide rental properties and properties to own by the beach and the surrounding areas. Their goal was to rank higher than their competitors on Google and get more leads overall. We wanted to choose the best keywords possible to make this happen.

The Solution - Picking The Right Keywords & Analyzing Their Competitors

Since the real estate market in Ocean City, NJ is incredibly competitive, we wanted to make sure we were putting together a comprehensive list of keywords for the client to choose from. We put together a list of keywords Berger Realty was already being found for as well as what their competitors were ranking for.


After we put together our keyword research list, we collaborated with the client to select the best keywords for their campaign. After that, we mapped out the keywords based on where they would fit best on their website and then created our on page recommendation. After the on page recommendations were approved, we started creating content and implementing the meta titles, h tags, and more to start bringing new customers to their website.


    • Out of the 175 keywords they are ranking for that we are tracking, 9 keywords are ranking in the 51-100 spot on Google, 54 keywords are ranking in the 21-50 spot, 54 keywords are ranking in the 11-20 spot, 31 keywords are in the 4-10 spot, and 27 keywords are in the 1-3 spot.
    • About 60% of their keywords are ranking on the first and second pages of Google in a highly competitive space.
    • Over the past two months, their traffic value has increased by 108%.
    • 38 of their keywords are ranking above the fold on Google.
    • Compared to before they started with SEO Locale to present-day, their Google organic users increased by 66.29%, new users increased by 66.43%, and their sessions increased by 74.33%.