sdht case study


Spring Dance Hot Tubs came on board with SEO Locale in January of 2020. Spring Dance Hot Tubs was looking to get found for more keywords and increase their traffic and leads on their website. When they met with the team at SEO Locale, they decided we’d be a great digital marketing agency to partner with, and we got to work on their campaign right away.

The Challenge - Getting The Website Ranking For Relevant Keywords & Getting More Leads

Spring Dance Hot Tubs sells hot tubs, hot tub accessories, water care products & more. They have multiple store locations, and you can find them in Jamison, PA, Exton, PA & Marlton, NJ. Their goal was to rank high on search engines for all three of their locations and to do so, we got to work to find the best keywords for their business.

The Solution - Finding The Right Keywords For The Campaign & Researching Their Competitors

We wanted to ensure that we picked quality keywords for the campaign to help Spring Dance Hot Tubs rank on search engines, which in turn, would lead to more website traffic, calls, and sales. To achieve this, we looked into what their competitors were ranking for and combined that with other keywords they wanted to be found for. This made up our initial keyword research list for them to look through.

goal completions
traffic count


After our initial keyword research list was compiled, we collaborated with the client to select the best keywords for their campaign. Once the keywords were selected, we mapped out these keywords based on where they fit on the website, and then created on-page recommendations for content that would go on those pages. After the on-page recommendations were made and approved, we started creating content for those pages and implementing these changes to start attracting new customers to the website. 

Within a few months, Spring Dance Hot Tubs started receiving more leads, calls, and sales than they previously had. Within 10 months of starting to work on their campaign, they have seen a significant increase in traffic and leads. All of the keywords we’re tracking for them are ranking on Google, and 90% of their keywords are ranking on the first page.


    • Out of the 98 keywords Spring Dance Hot Tubs is ranking for that we are tracking, 4 keywords are ranking in the 21-50 spot, on Google, 5 keywords are ranking in the 11-20 spot, 50 keywords are ranking in the 4-10 spot, and 39 keywords are ranking in the 1-3 spot.
    • 89 keywords or 90.8% of their keywords are ranking on the first page of Google.
    • Out of the 98 keywords in their campaign, 70 are above the fold on Google.
    • When compared to the previous period, Google organic users increased by 32.15%, new users increased by 30.84%, and session increased by 29.79%.
    • Compared to the previous period, all users increased by 43.72%, new users increased by 40.68%, and sessions increased by 38.26%
    • Overall, goal completions increased by 55.91%.
    • Contact form submissions increased by over 1,690%.