growth of a car detailing Website
SEO Locale has helped Berardi Detailing increase its online presence through targeted paid and organic search campaigns. Over the last 12 months, their property has grown in both organic and paid search traffic. This case study demonstrates the effectiveness of this approach through notable outcomes, including a rise in keyword rankings and interactions.
We've seen first-hand the direct results of our tailored SEO strategies and focused digital marketing efforts in increased web traffic, higher engagement rates, and a rise in form submissions. The result shows a strong partnership between Berardi Detailing and SEO Locale—just proof that an integrated digital strategy will deliver consistent results and drive business growth.
Case Study Info
Client:
Berardi Detailing
Business Type:
Car Detailing
Start Date:
2020
Ogranic Growth:
17% YoY 2024 vs. 2023
First Page Keywords:
186 Targeted Keywords
Rankings
00+
Keywords
The Challenge
Berardi Detailing was in a highly competitive online marketplace with limited visibility and traffic from search engines. Although they were considered among the greatest detailing shops, they needed help to get good, consistent web traffic or competitively rank for industry-relevant keywords. They needed a distinct digital marketing strategy and website redesign that would help them increase their reach and customer base.
The Solution
SEO Locale addressed these challenges with a two-pronged approach: paid search campaigns and organic search optimization. Our organic approach included in-depth keyword research, thorough on-page SEO enhancements, and content creation that would drive better rankings. On top of those, we also conducted technical SEO to improve site speed and mobile responsiveness for a better user experience to keep visitors longer. Additionally, we placed ads in strategic spots to increase visibility.
Lead Generation
00%
New Leads
Why They Matter
Berardi Detailing's online performance skyrocketed with the combination of paid and organic search strategies; results looked impressive: a 21.22% rise in phone calls in a year—showing more visitors were engaging with the site and taking important actions. Through optimizing form submissions and simplifying navigation, we achieved a 60.37% year-over-year increase in submissions, proving that our strategy was effective.
Year-over-year, there was a 17.05% increase in organic users and 15.69% increase in new users. These increases are able to show that they are able to find new clients to purchase either service. In addition, there was also a 5.35% increase in returning users showing that people will come back to their site because of their quality services.
We improved the user experience and increased conversions by strategically enhancing form optimizations for usability, clearing calls-to-action, and easing navigation throughout the site. Analyzed user behavior and worked to remove the obstacles stopping people from submitting forms and encouraging more active participation.
Keyword GrowthBy December 2024, the website ranked for 2,100 keywords, up from 627 in March 2023, including 170 in top-ranking positions. This growth highlights the success of targeted SEO strategies, increasing visibility and attracting more traffic.
This approach reinforces branded and competitive keywords but also reveals the others where there is still room for improvement to drive even more gains. Including keywords in blog posts or service pages can create long-tail search traffic and niche groups and enhance the website's exposure.
The site is well-represented in top-ranked locations, with 170 keywords in positions 1–3 offering prime visibility and traffic opportunities, 16 keywords in positions 4–10 where click-through rate optimization is possible, and three keywords in positions 11–20, highlighting areas for ranking improvement on the second page.
How We Impacted Berardi
SEO Locale helped Berardi Detailing overcome the challenge of being in a highly competitive market with limited visibility. While they were one of the premier detailing shops in town, they needed help to rank for main terms and drive consistent traffic to their site. We elevated their online presence through paid and organic search strategies, resulting in improved keyword ranking and engagement metrics: a 16.52% increase in total events and a 46.06% rise in phone clicks. Berardi Detailing is now more visible and attracting more business—proof that smart digital marketing can turn challenges into growth.
