growth of a swim school

Blue Legend Swim School joined hands with SEO Locale in August 2023 to build its online presence and draw visitors to the website. The swim school wanted to increase visibility in search results and set itself apart from its competitors in the field of swim schools. More traffic and conversions would ultimately strengthen the school by reaching more potential audiences.

blue legend swim school case study

Case Study Info

Client:

Blue Legend Swim School

Business Type:

Swimming School

Start Date:

2023

Organic Growth:

188.81%

First Page Keywords:

77 Targeted Keywords

Organic Traffic

00%

New Users

The Challenge

Blue Legend Swim School faced a few challenges. One is improving organic traffic and conversions for all their locations. The school is located in different areas and, therefore, needs to be easily found under local search terms relevant to each location.

Another problem was that although people went to the website, they were not engaging with it. To create leads with calls or emails, the website requires more interest and action. Blue Legend could lose out on future students without a good platform to draw potential new visitors.

The Solution

These are the challenges that SEO Locale has addressed. Hence, it delivered a plan made especially for Blue Legend Swim School. The three points concentrated on local level SEO, which is the making of content and website optimization. With local keywords, content writing and site structure optimization, Blue Legend Swim School improved its performance online with the assistance of SEO Locale.

SEO Locale began with a complete analysis regarding the school's target keywords and the competitors in Blue Legend Swim School. Key terms that match up with the services offered by the school and its location were identified by the team. They then mapped these keywords to the relevant pages of the site to ensure that all locations and services are absolutely represented in a multi-location business. Each location that was to be ranked for local searches should thus be given its own dedicated page.

The next step was to improve the website's metadata, headers, and content. SEO Locale has optimized all those parts to become user-friendly and eye-catching for search engines. This has made it easier for visitors to find what they are looking for. It is important to engage visitors and keep them on the site longer.

Another significant segment of the strategy involved the creation of content. SEO Locale wrote informative blog posts that could drive more organic traffic. These posts could enable Blue Legend Swim School to be perceived as an authority in the swim industry, giving advice to potential customers. In line with that, optimized location pages were created to boost rankings in local searches and increase the visibility of each swim school location on the web.

Throughout the campaign, SEO Locale continuously monitored the website’s performance. The team kept track of key metrics and adjusted the plan as necessary to ensure it stayed aligned with Blue Legend Swim School’s goals.

Increase in leads

00%

new leads

Our Process

The Results

Growing a Local Swim School

Our Process with Blue Legend Swim School

Over 16 months, the campaign delivered impressive results.

By December 2024, the website’s organic keywords grew by 122%, from 353 to 784. 23 keywords ranked in the top 3 positions, while 54 ranked in the 4-10 range. This increased visibility helped Blue Legend reach more potential customers.

User engagement has grown. Organic search traffic increased by 188.81%, which indicates increased visitor access to the site through search engines. Engagement grew by 555.76% with the site becoming more interesting and encouraging non-registered visitors to interact with the content.

The biggest success was the huge growth in conversions. Leads grew by 8,813.74%, proving that the campaign was effective in turning visitors into potential customers. Phone clicks rose by 399.08%, and email clicks increased by 340%. These numbers show that the campaign successfully encouraged visitors to reach out for more information.

The Results of Our Work

The collaboration between Blue Legend Swim School and SEO Locale demonstrates how good an SEO strategy can lead to success. Specific local SEO, useful content, and an optimized website drastically improve traffic, engagement, and conversions for Blue Legend.

The successful value of having a digital marketing team experienced in the field was more apparent in increasing search engine rankings, engaged visitors, and a significant lead increase for Blue Legend Swim School through the SEO Locale strategy. This case shows that businesses can excel in otherwise tough markets when applying associated online marketing strategies.

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