Objective Growing High Quality Leads with Social Ads
Generate a consistent flow of local high-quality leads using Meta’s Lead Gen Ads, while keeping cost-per-lead well below industry averages.
Case Study Info
Business Type:
Automotive
Start Date:
2024
Social Ads Growth
130 Leads
Cost Per Lead
$5.58
Total Reach
634,724
Campaign Overview (2 Weeks)
- Leads Generated: 130
- Cost Per Lead: $5.58
- Total Reach: 634,724 people
- CPM (Cost per 1,000 impressions): $3.00
- Click-Through Rate (CTR): 1.84%
The Campaign
The campaign was a Window Tint Campaign focused on promoting the advanced benefits of Ceramic Pro’s KAVACA Ceramic IR window tint. We highlighted the superior heat rejection, UV protection, and clarity offered by this nano-ceramic technology, emphasizing how it enhances driver comfort, protects vehicle interiors, and maintains signal strength without interference. The goal was to educate customers on why Ceramic Pro’s ceramic tint stands out from traditional window films. The goal from educating was to primarily drive appointments for professional installation in their Wayne, NJ location.
The Results
We outperformed typical industry costs by up to 84%, generating leads more efficiently and affordably—without downgrading quality.
What We Did Differently
- Audience Targeting: Focused on high-intent users likely to take action
- Ad Creative: Clear, compelling messaging built around value
- Lead Flow: Forms designed for easy, fast submissions
- Optimization: Live testing and data-backed adjustments to scale performance
If you’re looking to:
- Reduce costs
- Consistent, qualified leads
- Reach more people for less
- Partner with a team that treats your business like its own
Industry Benchmarks
| Metric | Industry Avg (Vehicles) | Our Campaign Result |
| Cost per Lead | $15–$35 | $5.58 ✅ |
| CPM | $6–$12+ | $3.00 ✅ |
| CTR | ~1.0–1.5% | 1.84% ✅ |
