Growth of a Dumpster Rental Company
Speedy Dumps, a local dumpster rental service, partnered with our SEO team to improve their online visibility, drive qualified traffic, and increase lead generation. Over a 6-month period, we implemented a comprehensive SEO strategy focused on local optimization, technical improvements, and conversion tracking. The results demonstrate the powerful impact of targeted SEO on local service businesses.
Case Study Info
Business Type:
Dumpster Rental
Start Date:
2024
Organic Growth:
+93.8%
Organic Phone Calls:
+247%
Organic Leads:
+118%
Growth
00%
New Users
The Challenge
Speedy Dumps operates in a highly competitive local market where other providers also target high-intent keywords such as “dumpster rental near me” or “residential dumpster services.” Their website had limited organic traction and minimal conversions from search. The main challenge was to drive quality traffic that would convert into phone calls and leads two key KPIs for a business that thrives on local customer outreach.
The Solution
We launched a comprehensive SEO campaign tailored to local service discovery and user behavior. This included:
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Optimizing service pages with city-specific keywords and schema
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Implementing technical SEO improvements for speed, mobile-friendliness, and indexing
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Enhancing on-site CTAs to drive phone clicks and form submissions
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Setting up detailed event tracking to monitor real-world actions like calls and lead submissions
We also focused on content clarity and conversion flow to reduce friction and increase actions taken by organic users.
Organic Growth & Event Performance
Between January and June 2025, Speedy Dumps saw a 93.8% increase in organic users compared to the same timeframe in 2024. New organic users nearly doubled, and returning organic users rose by 140.9%, demonstrating strong brand retention and search visibility.
Conversions followed closely behind this surge. Phone call clicks attributed to organic traffic increased by 247.4%, and leads generated from organic users increased by 118%. Overall lead events doubled year-over-year, rising from 20 to 40.
Additionally, total phone click events across all channels increased by 212.1%, indicating improved engagement across paid, direct, and organic sources. The most effective channel for phone engagement remained organic search, contributing over 64% of total phone click events.
User Behavior and Retention
Direct traffic increased by nearly 50%, and returning users through that channel rose by 132.7%. These metrics reflect the growing recognition of the Speedy Dumps brand as a trusted local provider. Users who visited the site once were now coming back, often via branded search or direct access.
Organic social also saw gains, with a 56.4% increase in total users and a 600% spike in returning users—a sign that our visibility and engagement efforts across social platforms supported SEO performance.
Keyword Growth
00%+
Rankings
Our Results For Speedy Dumps
Speedy Dumps experienced a massive lift in organic performance, user retention, and phone conversions. By the end of Q2 2025, they had:
These results show the power of localized SEO when paired with conversion optimization and proper analytics tracking. The strategy not only drove more visitors to the site—it led to real, measurable business growth.
