Our Process
The Results
Growing a Powder Coating Company With SEO.
Vibrant Finish partnered with SEO Locale in November 2022 with a clear goal: to increase local phone traffic for their business. Vibrant Finish serves Philadelphia and the Lower Bucks County area as a company offering powder coating, ceramic coating, media blasting, wheel and rim repair, tire and wheel sales, and TIG welding. They wanted to get more calls from local customers and dominate the local search rankings. With their expertise in the automotive and industrial world, they needed a strategy that reflected and targeted their ideal audience.
Users
When Vibrant Finish joined SEO Locale, their main concern was standing out in a competitive market and getting more calls from local car enthusiasts and gearheads. Email leads weren’t their focus; they wanted more phone traffic.
The competition in Philadelphia and lower Bucks County was tough, especially for businesses targeting niche services like powder coating and wheel repair. Vibrant Finish needed a detailed plan to climb Google’s rankings and turn that visibility into more phone clicks.
SEO Locale began by conducting thorough research on local keywords relevant to their services and market, focusing on terms like “powder coating in Philadelphia” and “wheel repair in Bucks County.” A competitor analysis provided valuable insights, allowing us to fine-tune our strategy and identify opportunities to outshine similar businesses. Once the keywords were selected, we mapped them to specific pages on their website, optimizing metadata and headers, and created new content to boost search visibility.
These steps laid the foundation for their SEO campaign, and we continually monitored and adjusted our approach to ensure consistent improvement in rankings and traffic.
Page 1 Positions
Growing a Powder Coating Company With SEO.
Over the course of two years, Vibrant Finish has achieved remarkable results. In November 2022, they were ranking for 50 keywords. By December 2024, this number had grown to 90 keywords, with 98% of them appearing on the first page of Google. Among these, 84 keywords ranked in the top three positions, securing Vibrant Finish a dominant presence in prime search results. An additional four keywords ranked within positions four to ten, maintaining strong visibility on the first page. One keyword ranked in positions 11 to 20, just off the first page, while another fell within positions 21 to 50, showing progress toward higher rankings.
From Q3/Q4 2023 to Q3/Q4 2024, organic search traffic increased by 23%. During the same period, leads saw an impressive 67% boost, and phone clicks rose by 31%, perfectly aligning with Vibrant Finish’s goal of driving more calls.
Our success with Vibrant Finish was rooted in understanding their goals and tailoring the strategy to their audience. The focus was always on local visibility and attracting customers ready to call for services. Using local SEO tactics and consistently monitoring their progress, we ensured a steady growth in their rankings and leads.
This campaign proves that a targeted strategy from SEO Locale can make a significant difference even in a competitive market. Vibrant Finish’s phone has been ringing off the hook, connecting them with car enthusiasts and businesses throughout Philadelphia and lower Bucks County. If you’re looking to transform your business’s online presence, this is proof that the right SEO strategy with the right partner can drive real results.
601 Bethlehem Pike Bldg A
Montgomeryville, PA 18936
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Philadelphia, PA 19106
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