Need More Leads for Your Law Firm?
Is your law firm struggling to appear on Google? Are you missing out on leads that could help grow your practice? We’re here to help. Our proven digital marketing strategies are designed specifically for law firms, helping you stand out in the crowded legal market. Your job is to win cases. Ours is to ensure your firm wins on search engines like Google—both in the short and long term. With fierce competition in the legal industry, you need a partner who knows how to navigate SEO for lawyers effectively.
Case Study: Bochetto & Lentz
Comparison Dates: 2025 (July–Nov) vs. 2025 (Jan–June)
We turned the website into a conversion engine. By targeting high-intent keywords, we didn’t just increase traffic; we exploded the number of potential clients contacting the firm.
+586% Increase in Phone Calls (Direct Click-to-Call)
+210% Increase in Case Inquiries (Lead Form Submissions)
+156% Increase in Email Outreach
Organic Authority
Through aggressive content expansion and technical optimization, we dominated the search results for their practice areas.
+184% Total Users (6,574 vs 18,674)
+183% New Client Traffic
+197% Returning Visitors (Building Brand Trust)
What is SEO For Lawyers?
Local SEO for Law Firms
Local SEO ensures your firm shows up in searches like “divorce lawyer near me” or “personal injury attorney in [city]”. Optimizing your Google Business Profile (GBP) and creating location-focused content can significantly increase your visibility in your target areas.
Keyword Targeting
We target high-intent, legal-specific keywords such as “criminal defense attorney” or “estate planning lawyer” to connect your firm with clients who are actively searching for your expertise.
Building Trust and Credibility
We showcase your firm’s reviews, awards, and accomplishments to build trust with potential clients. A solid SEO strategy ensures this information is easy to find and highlights why clients should choose you.
Content Creation
Publishing high-quality blogs, FAQs, and case studies not only educates potential clients but also positions your firm as an authority in your practice areas. Our team helps you develop content that speaks directly to your audience’s needs.
How Do We Deliver Results for Lawyers?
Looking to put your law firm on the digital map? SEO Locale, an award-winning SEO company based in Philadelphia, has a proven track record of helping attorneys across the United States. We don’t believe in cookie-cutter strategies—instead, we develop custom SEO plans tailored to your firm’s goals and target market.
No Long-Term Contracts: We deliver results, which is why we work on a month-to-month basis.
Proven Success: We’ve helped national law firms grow their online presence and surpass their goals.
Recognized Leaders: In 2024, SuperbCompanies.com ranked us as one of the top SEO agencies for lawyers nationwide.
Starting at $1,000/month, we provide a clear, data-driven strategy to grow your law firm’s visibility, leads, and client base.
We Don't Just Send Leads; We Deliver Signed Cases
Stop wasting your intake team’s valuable time sifting through “tire-kickers” and free-advice seekers. While other agencies chase vanity metrics like traffic volume, we focus exclusively on Case Acquisition.
We know that 1,000 visitors reading a blog post about statutes rarely equals revenue. That is why we pivot your strategy to target high-intent, transactional keywords—optimizing for “hire divorce attorney near me” rather than just “divorce laws in PA.”
By prioritizing commercial intent over generic search volume, we make sure your phone rings with prospects who are ready to sign a retainer, not students doing research.
100% Bar-Compliant SEO: Grow Your Firm Without Risking Your License.
Marketing a law firm requires more than just aggressive tactics; it requires strict adherence to the Model Rules of Professional Conduct. We understand that a single misleading claim or missing disclaimer can put your practice in hot water with the State Bar.
At SEO Locale, we don’t just know SEO; we know legal advertising ethics. We meticulously vet every piece of content to ensure it avoids prohibited guarantees, unsubstantiated comparisons, or misleading “expert” claims. We deliver aggressive growth strategies that keep you on the first page of Google and on the right side of the ethical line.
Attorneys Who Trust Us
Other Services
Meet Our SEO Team
Top Law Firm SEO Company Award
Law Firm SEO Insight
Lawyer SEO Tips & Information
Law Firm SEO
Law Firm SEO
Law Firm SEO
Experience From a Local SEO Client
Helping Local Attorneys
Responsiveness
Starfield & Smith, P.C. shares their experience working with SEO Locale after being referred by their developer. As newcomers to SEO, they were impressed by how responsive and knowledgeable the team was, making the process smooth and stress-free from the start.
Results
Thanks to SEO Locale, Starfield & Smith, P.C. saw impressive SEO results in a short amount of time. They were thrilled with the quick improvements and how the team helped their business grow online. Looking for effective SEO solutions? Start your journey with SEO Locale today!
Call Us Now 215-857-8700
Local SEO Strategies That Work
Local SEO is essential for law firms that serve specific regions. We implement proven strategies to help you connect with nearby clients. First, we optimize your business listings, ensuring your firm is accurately listed on directories like Google, Yelp, and legal-specific platforms. Consistent, accurate information builds credibility and improves your rankings. We also enhance your Google Business Profile by updating contact details, office photos, case highlights, and client reviews to ensure your firm stands out in local searches. Additionally, we incorporate geo-specific keywords into your website content, such as “personal injury lawyer in [city]” or “criminal defense attorney near me,” to target clients in your desired areas effectively.
Why Invest in SEO for Your Law Firm?
Today’s clients rely on Google when searching for legal services, and if your firm isn’t at the top of the search results, you’re losing out on potential clients. SEO increases your firm’s visibility by ranking higher for the search queries your audience uses. Unlike traditional marketing methods, SEO generates quality leads by connecting you with people actively seeking your services. It also delivers a better return on investment—SEO leads boast an average close rate of 14.6%, compared to just 1.7% for outbound leads like print ads.
Your Firm Is Not a Local Pizza Shop. Your SEO Shouldn’t Look Like It.
We understand that the “client journey” varies wildly depending on the type of law you practice. A generalist agency applies the same template to everyone. We build custom funnels based on the specific intent of your ideal client:
Personal Injury (High Velocity): The PI market is a race. Accident victims have an immediate need and high urgency. We deploy aggressive, high-velocity local SEO to make sure you are the first number they find in the “Map Pack” immediately after an incident.
Family Law (Trust & Research): Divorce and custody clients research for weeks before hiring. We build authoritative, long-form content strategies that answer their burning questions, establishing your empathy and expertise before they ever pick up the phone.
Criminal Defense (Immediate Action): When someone is arrested, brand loyalty doesn’t matter—speed does. We optimize for “near me” emergency terms to capture traffic at the exact moment of crisis (e.g., DUI checkpoints, weekend arrests).
Estate Planning & Corporate (Long-Term Value): These clients aren’t looking for a quick fix; they are looking for a legacy partner. We focus on reputation management and sophisticated keyword targeting to attract high-net-worth individuals planning their future.
FAQs on Law Firm SEO
Engaging a Law Firm SEO Company is an essential step towards digital success.
In today’s highly competitive legal landscape, standing out online can be challenging.
A well-executed SEO strategy, however, can significantly enhance your law firm’s visibility and reach on major search engines. This isn’t just about driving more traffic to your website; it’s about attracting the right kind of visitors – potential clients who are actively seeking legal services that you offer.
By partnering with a reputable Law Firm SEO Company, you gain access to specialized expertise and proven strategies designed specifically for the unique needs of law firms in the digital age.
SEO, or Search Engine Optimization, is an invaluable tool in the arsenal of law firms aiming to boost their online presence. It’s a fact that around 75 percent of internet users don’t scroll past the first page on search results. This demonstrates that if your law firm isn’t appearing near the top of search engine results, you may be neglecting potential customers.
So why does SEO hold such significance? A well-executed SEO campaign not only elevates your website’s rankings but also enhances its overall quality by making it more user-friendly and navigable. The outcome? A site that attracts more visitors and converts them into clients.
In terms of lead generation too, SEO proves its worth again with traditional outbound leads (like direct mail or print advertising) having a close rate of merely 1.7 percent, while SEO leads have an impressive close rate standing tall at 14.6 percent almost nine times better.
The digital landscape is evolving, and so are the strategies to reach potential clients. For law firms that primarily serve specific geographical areas, local SEO can be a game-changer.
To improve your firm’s online visibility in relevant locations, you need an effective local SEO strategy. Let’s explore some of these crucial steps.
1. Optimize Local Business Directory Listings
Your first step should be listing your law practice on various business directories available online. The accuracy and consistency of this information across platforms play a vital role in enhancing search engine rankings as well as credibility among prospective clients.
This task may seem mundane, but remember – it’s often the simple things done right that yield significant results over time.
2. Leverage Google My Business (GMB)
GMB is another tool worth investing effort into for improving localized visibility. Google provides comprehensive guidelines on how to optimize GMB listings effectively – make sure you follow them closely.
3. Incorporate Geo-Specific Keywords in Website Content
Apart from off-site optimization techniques such as directory listings and GMB management, incorporating geo-specific keywords in your website content plays a pivotal role in improving organic search results locally. This is especially the case when it comes to legal services, due to the nature of target demographics and their likely behavior patterns during the query formulation process. Ensuring maximum exposure among relevant audiences who reside within your desired catchment zones contributes significantly towards achieving your overall marketing objectives successfully, without having to rely heavily on paid advertising methods like PPC and SEM alone. A mix of the two can be employed.
Absolutely. Law firms can leverage SEO to enhance their online visibility, attract potential clients, and boost conversion rates.
In a law firm context, SEO involves optimizing the firm’s website and content to rank higher on search engine results pages, thereby increasing web traffic and potential client leads.
Yes. In today’s digital age, effective SEO is crucial for any business, including law firms. It helps increase online presence, reach more potential clients, and stay competitive in the market.
Paying for professional services from a reputable SEO company often yields high returns by improving your site’s ranking on search engines and driving quality traffic that converts into clients.
