eCommerce SEO

We can SEO any type of eCommerce website. The perfect part of our product it is flexible with any platform. We have strategies created for each platform as there are some hurdles our development team may hit during our eCommerce SEO strategy.

We’ve handled plenty of eCommerce platforms and created success stories with our SEO services. Below are some example eCommerce platforms that we had extensive experience with:

This is a very important question because eCommerce SEO differs greatly from local SEO. While local SEO can focus on building relevance behind low competition keywords, where you target certain cities and possibly only a short distance from the clients geographic location, eCommerce SEO is more nationally focused. There are many more competing parties in this space, with a higher degree of difficulty when it comes to ranking your website. This is one of the many reasons why it is important to find the appropriate set of professionals to assist you with your SEO. 

eCommerce SEO focuses on high intent, very high volume keywords being searched at the national, or possibly international level. In order to rank your website you need to create the proper relevancy behind your website, so that someone looking for your products in Philadelphia, will find your website just as relevant as someone in California looking for your products. 

The end goal of all of this is to get your website ranking as high as possible in search engine results (SERPs), so that your website is receiving more traffic, and therefore more sales. This needs to be done correctly, or an increase in traffic may not result in an increase of sales. 

There are many different reasons why someone may want to invest in their Search Engine Optimization, if they own an eCommerce business. You may be looking to increase the number of sales coming from your eCommerce shop. You may be looking to push more niche items. Possibly pushing items with higher dollar amounts, products that are easier for you to distribute, or possibly your own product line. No matter what the ultimate goal is, the only way to do it is to invest in SEO and to get your website to the top of search results. 

eCommerce SEO focuses on national or international level keywords. As you may know, there are a number of competitors in your market vertical, even if you think there’s not. If you think you are creating a market, then most likely your SEO will have to be focused on keywords that already exist and someone else is already ranking for. Not only are companies ranking for the keywords you would like to rank for, but there are also over 1 billion blogs on the internet. That is about 1 blog for every 7 people on earth…that is a lot of information. Some of those blogs will be targeting, and populating search results for the keywords you would like to rank for. On top of the number of websites already on the internet, but many more are entering your marketplace every single day. As more businesses start up there are also more businesses that increase their investment in online marketing. All of this leads to an endless number of competitors and an uphill battle is you’re not working with the right SEO agency.

On top of the sheer number of competitors in your particular landscape, some of these competitors have an endless budget. Think if you sell beauty products. Maybe you sell a high end face cream and a number of other products surrounding this. If you do a search for some of those core keywords, I assure you that multi-million dollar businesses will be populating the top of search results. How will you ever be able to beat those companies? It takes a very carefully planned, created, and implemented SEO strategy, as well as time, in order to beat those companies. Is it doable? Absolutely! But, it will certainly take time to accomplish.

This is certainly a loaded question. Your first rule of business is to decide what makes your company different from the rest. Then you want to identify your target audience. Understanding exactly who your target audience is, will give you a better understanding of what those types of people are searching for. Once you identify your target, you can do a lot of research surrounding what they are looking for, how they are looking for it, and who may already be ranking for these things. Once you have a baseline idea for who you would be looking to reach with your SEO efforts, it is important to get in touch with the proper agency right away. There are many companies out there who may say they are “eCommerce SEO experts” but it is important to do your research and find a company who is successful in completing their own SEO. If you find an agency that isn’t ranking well in their market, then how do you expect them to be able to rank your website?  

Once you determine the agency that is the best fit for you and your company, what can you expect and what will be completed should allow you to grow your search engine rankings, increase the traffic coming into your website, and increase your number of sales. This can take a good deal of time to accomplish and can take anywhere from 6-12 months to rank for lesser competitive keywords, and possibly a lot longer to rank for very competitive keywords. Search Engine Optimization has the ability to pay dividends in the future and is a very lucrative long term investment. The roadmap each SEO agency creates should not differ greatly and should contain the same core objectives. If these objectives are whiffed on,then it could be very detrimental to the overall success of your SEO campaign.

Competitor Analysis: The competitor analysis phase for an eCommerce website is very important. You can take a look at what some companies are doing from an SEO and online marketing perspective and get a better understanding of how to beat them. You can also see what types of links they have redirected to their website and it may provide you some insight into where you can look for backlinks as well. Having a number of competitors to look at will certainly help your SEO agency create the best possible strategy for your website. Make sure you have an understanding of who you feel your competitors are and let your agency provide some insight into other competitors that you may not even know exist.

Keyword research: The keyword research phase may be the most crucial piece to the entire eCommerce SEO strategy. There are a lot of different keywords that you can rank your shop for, but are those keywords going to be beneficial to the end goal of your business? The best SEO agencies will make sure that your keyword list is targeted towards both high volume keywords, and high intent keywords. This will provide you two different results. High volume keywords will help to drive more traffic to your website when you begin to rank for these keywords. High intent keywords will provide you with the right buyers, who are looking for your products and are more willing to make a purchase. Having both of these facets baked into your keyword research is the key to the overall success for your SEO strategy and eCommerce shop. 

On-page SEO strategy creation and implementation: Once your agency has a fine tuned list of keywords that they plan on ranking your website for, they then will create on-page SEO recommendations. It is very important that your SEO agency has a deep understanding of your website and what your current rankings are. Search Engine Optimization is all about creating the right relevance on the appropriate pages for your keywords. If this is not done correctly, then it could lead to keyword cannibalization, stagnant rankings, and ultimately an unsuccessful SEO campaign. SEO Locale works diligently to create the most optimal on-page recommendations that will lead to the most success.

Off-page SEO and link building: Off-page SEO may be one of the most crucial pieces to eCommerce SEO. Link building is the obtaining of links, on other websites, that then direct back to your website. These links need to have varying anchor texts in order to appropriately target specific keywords for your campaign. These links also need to be on high authority, high quality websites. If your agency ensures you they will build a certain number of links per month, then you have to make sure they will be building these on quality websites. Over the years Google has started tailoring their strategy for link building and it is far more important to look at quality over quantity. Link building can be done by leveraging industry partnerships, reaching out to other websites to obtain a broken link redirection, reaching out to blog websites, etc. Having an agency that knows how to link build effectively, is very important to make your eCommerce SEO campaign successful.

On-going website health: The health of your website also plays a key role in your eCommerce SEO strategy. Especially since your online shop has a multitude of product pages and could increase into the thousands. It is important that you work with an SEO agency that has a wealth of experience working with multiple eCommerce platforms, and that they have a plan in place to address your website’s technical health. If issues continue to hamper your website, over time, this could be detrimental to your SEO campaign and may take months to reverse the downward trend you could see. SEO Locale has experienced developers that have worked with a host of eCommerce platforms and they have the ability to analyze tricky development issues and get your website traffic moving in the right direction.