If you’re feeling a bit overwhelmed with the dwindling numbers and conversions of your website traffic, you’re not alone. The internet is a very busy and competitive place trying to get the attention of consumers, not only to visit but to convert them into buyers. We’re going to make your life easier and share a secret that will help you stand out in this crowded online field. They’re long-tail keywords, and they are the key to opening the door to your website’s SEO potential. Over time, SEO helps in building a strong brand presence, making your business and website a go-to authority in your industry.
Long-Tail Keywords Target and Cater to Specific Audiences
Like keywords that customers type into search engines to find what they are looking for, long-tail keywords are phrases that go further to use specific keywords that narrow down the search. For example, the general keyword “shoes” is expanded into a long-tail keyword phrase, “best walking shoes for women” which gets the attention of that target market.
What are The Benefits of Long-Tail Keywords?
The biggest and best benefit of using long-tail keywords is the increased visibility on the search engine results pages. When you target a specific audience and use keywords for an individual niche, your website has more opportunities to rank higher than competitors in these searches. For example, expanding the keyword “resort” to family-friendly resort in Florida,” gives you a stronger opportunity of appearing higher in results. This visibility could increase the number of potential customers and organic traffic visiting your website.
Convert More Visitors Into Customers
It’s all about reaching your target audience with keywords they relate to. When you use long-tail keywords that specifically reach a potential customer’s interest, your chances of converting them into buyers increase. When you optimize your website for relevant words and phrases, you’re attracting a more qualified customer and piquing their interest, so they visit your website to learn more. For example, a website selling “boots,” gets better conversion with “handcrafted cowboy boots for women.”
Target and Reach Niche Markets Looking for Unique Products
Another advantage of using more detailed long-tail keywords is targeting niche markets looking for unique products. Going the extra mile with, “handcrafted gold bracelet,” instead of, “gold bracelet,” could open the door to potential buyers who are looking for that specific product.
Now that you understand the significance of long-tail keywords and how they can improve your SEO, we want to share a few tips for finding and adding the right ones that will work for you. The correct keywords will drive organic traffic, educate visitors, and position your company as a leader in your specific industry.
Use Keyword Research Tools
Keyword research tools are valuable for looking into the search preferences of your target audience. They help you discover specific long-tail phrases instead of generic ones, which allows you to optimize your website content effectively. A commonly used keyword research tool is Google Keyword Planner and Semrush which offer simple suggestions to optimize your keywords.
Identify Keywords
One of your main goals is to know what your competitors are doing. This includes knowing what and how they are marketing to your target audience. This includes their SEO strategies and what long-tail keywords they are using in their content. Researching the successful keywords they are using will help you to understand their content strategy and find audiences you may be missing. Review their websites, blog posts, and meta tags, and look for consistent themes or specific long-tail keywords.
Search engines are also helpful. When you start typing into the Google search bar, suggestions appear that can help you identify related keywords and popular searches. For example, if you type in “dental practice SEO company,” it may continue adding locations near you. Incorporate suggestions listed into your website content for more targeted searches to drive new traffic to your website.
Add Strategic Long-tail Keywords To Your Website Content
Analyze your website and strengthen the content by adding long-tail keywords. This includes meta titles and descriptions, headings, and subheadings, Alt text for images, body copy, and product descriptions. Additionally, make sure your content is relevant, interesting, and user-friendly. Making a strong first impression with clear, concise, relevant content is essential. You only have a few seconds to get the attention of a visitor and if your website isn’t attention-grabbing, easy to navigate, and seamlessly designed, they will leave and go somewhere else. Customer experience is everything and long-tail keywords are part of website content and SEO strategy.
Contact SEO Locale To Learn More About Your Keyword Opportunities
We offer full-service SEO marketing in Ohio and across the nation. With specialized local search engine optimization, national search engine optimization, web design, and development, we customize strategies to meet your business needs. Serving as an SEO company in NJ, PA, and local areas, we are here to help you optimize your website with the best long-tail keywords that will target and convert potential customers. Let’s work together to maximize your online presence and grow your business. Contact us today.
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