Here are a few things to consider to get the most out of your efforts to boost sales:

1. Authenticity Above All

Users aren’t on TikTok for perfectly polished ad campaigns. Remember what initially drew people to the platform. It was real people making silly, raw, unedited videos. Embrace the casual vibes of the platform, lean into humor and personality, and show off the human side of your brand.

But what does that actually look like? Don’t overthink your filming setup. TikTok videos are meant to feel natural and homemade, like they were filmed on an iPhone. Focus on quick transitions and snappy editing. Sound matters more, so consider investing in a simple microphone to capture clear audio.

Think of every video as a miniature story with a clear beginning, middle, and end. Remember, the average attention span is short. Focus on delivering one message well. Keep videos concise and get to the point fast. You are creating video content, after all.

2. Be Creative – It’s an Experiment.

Trying too hard to create viral content will have the opposite effect. It’s impossible to know what will take off, and sometimes the TikToks that go viral are pure accidents. So don’t be afraid to have fun and get a little silly with it. Jump on trending sounds or challenges to increase brand awareness and boost the chances that your content will get seen.

For example, you could hop on the audio used for millions of #TikTokMadeMeBuyIt videos to highlight how your product has gone viral. A few years ago, this trend started as a way for people to showcase cool new finds they discovered on the platform. But this hashtag now has 7.2 million posts from creators and brands. You could create a video that uses popular trends and a popular audio to highlight a real customer who was influenced to make a purchase from your brand on TikTok.

It’s critical to have a Content Marketing Strategy and stick to a content calendar. Don’t forget to include time for more spontaneous content too. Who knows, your experimentation may lead to your brand’s big TikTok moment. That is what marketing your brand on social media is all about, finding what works for you.

3. Post Consistently and Engage Your Audience

How much is enough? TikTok recommends posting at least once a day – ideally three to five times. That frequency may not work for every business, but regular content is important to keep your audience engaged and increase brand awareness. A TikTok business account will give you access to more analytics to figure out what works best for your brand.

TikTok’s algorithm prioritizes new content so a robust content calendar is essential to maximize views. The comment section can help amplify your content too. A simple way to increase comments is by directly asking your audience a question. For instance, consider highlighting an uncommon or lesser-known use for your product and asking viewers if they knew about it.

TikTok offers lots of unique features that can help you further engage your audience and promote your brand. Live videos allow you to interact in real-time. Stories give your followers a glimpse of your day-to-day operations, or behind-the-scenes looks.