5 Ways to Leverage Schema on Your Website
The digital marketing industry is always evolving. While this is not necessarily a bad thing, it can leave website owners struggling to keep up with constant updates and changes. However, one of the newest evolution within the digital marketing field holds a little more weight than usual. Known as schema markup, this new form of optimization deserves more attention because of its strong implications regarding the SEO strategy. What’s interesting about it is that it has proven to be one of the most effective SEO strategies yet. The unfortunate reality is that it is also one of the most overlooked and underutilized strategies as well. This is a shame considering that it has the power to increase the understanding of your website’s content from a search engine’s ranking perspective. Overall, this can have a major impact on the overall SEO standings of your site. Now that we understand how important it is, we can start to discuss how to use it to its fullest potential. Here are five ways to leverage schema on your website.
#1: Use the Website Schema Markup
One of the biggest issues with this strategy is determining which markup type should be used on your site. This is an important factor as different types serve different purposes. However, a safe bet to go with is to use the Website Schema markup. Doing so allows you to produce the site link features for specific results pages on search engines. This helps the name of your website appear in a relevant position in the search results.
#2: Using Google’s Structured Data Markup Tool
If we are talking about ways to leverage schema on your website, we can’t ignore the importance of using Google’s structured Data Markup Tool. As we can imagine, this serves as the home base for all schema functionalities you can think of. More specifically, it can help with areas such as email schema vocabularies, event actions, and other informational highlights regarding data markup.
#3: Continue to Add Markup Items
Another proven way to leverage schema on your website is to continuously add markup items. Above everything else, doing this serves the purpose of guiding the markup process. In other words, it can be used to prioritize other items within your content that can be added on a markup list. Even better, this can be done at your own pace without having to rush any area of your website.
#4: Put Schema Markup On Your Web Pages
One step that simply can’t be ignored when it comes to leveraging schema is putting schema markup on your web pages. Although this process can seem a bit confusing considering the technicality of having to use source code, it’s extremely beneficial in highlighting important snippets in the relevant areas.
#5: Look For Commonly Used Schemas
Last but not least, you will want to look for commonly used schemas as a way to leverage it on your website. Using the Schema.org source is the best provider of these schemas and can be used to your advantage. Overall, this process will help locate the ones that are the best fit for your website.
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