As a leader in national SEO and digital marketing we leverage the Google Search Console for data within our future strategy for our clients. The Google Search Console is a combination of Google SEO tools. Google Search Console has different data and configuration controls that help boost your website. There are also multiple visitor metrics. The Search Console gives you an insight into Google’s opinion of your website. You can check your site for any errors or broken pages. You can also receive messages from Google concerning your website. You’ll be notified if there is a potential security issues or malware outbreak. You can also use Google Search Console to add deep linking features to your app. Here is a look at some of the additional ways that Google Search Console can assist your digital marketing efforts.
Site Links
Site Links help people browse your website. The Site Links are automatically generated by Google. They are considered shortcuts to direct pages.
Search Traffic
The Search Traffic feature gives you access to important information such as the number of impressions, the keyword search phrases Google served your site and your average search engine rankings for a specific keyword. You can also view your hidden link structure.
Analytics
You can view analytics that show how your website is performing based on the organic search traffic generated through Google. You’ll receive access to the most popular devices, pages, and queries. Google Search Console also allows you to segment traffic through using different filters. You can segment your organic traffic based on your business objectives. You can use the analytics feature to view new opportunities and trends.
Internal Links
View the Internal Links breakdown to look at the pages with the most links from inside of your website. If the impressions are consistent, but you are noticing a lack of clicks, that is a sign that something is wrong. Test out some new description tags.
Content Keywords
The Content Keyword feature lets you view the most popular keywords founds on your website. This helps you ensure that the vision of your website content according to Google aligns with your small business objectives.
Crawl Stats
The Crawl Stats feature allows you to view the number of pages during the allowable reporting period of around 3 months. Analyze the Crawl Stats to identify website performance issues.
Link Multiplier
When you go to the Search Traffic section, you’ll be able to view the top linked pages. Check to see if the listed content is trending. If the content is currently in demand, use it to connect with bloggers and other influencers.
