AI Marketing

About AI Marketing

Search is being rebuilt around AI answers, and this section follows it as it happens. ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews now answer a growing share of the questions people used to type into a search box, and they choose which businesses to name by rules that overlap with search engine optimization but are not the same. The articles here cover what those rules look like so far, how to measure whether an AI engine mentions you, what llms.txt and entity optimization are, and how much of the old SEO playbook still applies when a model is doing the reading.

We write from the work: we track AI visibility for clients in our own tools, we have watched what gets a business cited and what does not, and we say plainly where the evidence is thin. The subject moves monthly, so the dates on these posts matter more than in any other section, and the newest pieces generally supersede the older ones.

Start with the explainer on how AI search differs from Google search, then the piece on measuring AI visibility, then whichever engine your customers use most.