Why do Lawyers Need SEO?
Studies conducted in recent years show a significant increase in the percentage of people that use the internet to find a lawyer. One such study conducted in 2017 where 400 people were surveyed showed that people in need of an attorney were looking for the following elements: Pictures of the
3 Ways To Save Money in Your PPC Campaigns
Everyone wants to save money, especially when it comes to digital marketing. Whether you’re a small business or an account manager, there’s never enough budget to go around. If you feel confined by a lack of spend, don’t feel alone. Here are three ways that will cut some of your
Spend Money to Make Money… If You Do It Right!
The old adage is, “You gotta spend money to make money.” Well, I disagree that that. There is a very important keyword missing from that sentence, wisely. You can spend all the money you have to your name, but that doesn’t mean you’re going to make any money from it. Paid search provides a
Conversion Rate Optimization is Critical to Success
While there appears to be a lot of attention focused on aspects such as SEO, there is much less attention paid to Conversion optimization, mainly because, the process is not an easy one. Google recognizes this and they are happy to reward website that put the work in. The have