Why do Lawyers Need SEO?
Studies conducted in recent years show a significant increase in the percentage of people that use the internet to find a lawyer. One such study conducted in 2017 where 400 people were surveyed showed that people in need of an attorney were looking for the following elements:
- Pictures of the lawyer
- Images of the law office
- Social media activity
- Years of experience
- Location of office
- Rates/Fee Structure
- Results from past case
- Informative content regarding legal issues
It is apparent that to get clients for your law office, you need to be able to appear in the highest spots on search engine results for these elements. This is where SEO can help in putting you in front of users who are anxiously looking for your services. Let’s look at the specific reasons why you need SEO for your law firm.
- Getting an Inflow of Targeted Traffic – By optimizing your website for specific keywords that are relevant to your law office, an experienced SEO firm will make sure that you are appearing in the top positions. We can target users that are in your geographic area or are in search of a particular area of law in which you specialize. Targeted traffic to your website will yield much better results than appealing to a more general audience. Without SEO your website is the equivalent of an unlit billboard on a country back road. We will make sure your website appears in relevant searches so that you get targeted leads. These leads are much more likely to result in a consultation for your legal services.
- Establishing High Authority – When people are looking for a lawyer, they are searching for someone with authority. Finding a reliable attorney to meet their legal needs is a lot different than choosing between online sporting goods stores to buy a pair of sneakers. Your prospective client needs to feel a high degree of certainty that by contacting your office, they are placing their case in capable hands. Attaining a high ranking in the search engines projects a degree of confidence in potential clients. People don’t tend to click past the higher-ranked firms in the search results. Furthermore, they associate a greater degree of professionalism, trustworthiness, and reliability with a lawyer that appears in the top spots of a search.
- Achieving a Higher Return on Investment – Although you can get leads for your services through advertising, SEO helps you bring in clients effortlessly without spending money on search engine ads. It requires more work than running ads but long-term offers a much greater return on investment. Getting your website ranked in the top spot for a keyword can last for years while an ad will run for as long as you are willing to pay for the campaign to run.