If you run a contracting business, you need to invest in strong digital marketing services. The vast majority of people use the internet when they are looking for products and services they require. A strong presence on the internet is a must if you want to compete with the other businesses in your area. At the same time, you have a lot to do daily, and you might not have the knowledge or resources necessary to handle your digital marketing on your own. That is why you need to find a digital marketing service that can help you. If you are looking for SEO for HVAC companies, plumbing, or remodeling, there are a few steps you can take to make the process easier.
1. Contact Page or Quote Form
When you are looking to build out your digital marketing plan, one of the first things you need is a contact page or a quote form. You want to be a company that makes it as easy as possible to contact. If someone has to spend a lot of time scouring the website to find the page you need, that is not a good sign. Make forms, phone numbers, and all contact information visible and easy to get in touch with.
If you offer free quotes, make sure it’s common knowledge across your website. Transparency is critical, and anyone looking for your services needs to trust your business before their initial contact. You want the contact information and forms to be user-friendly and accurate to lead the right audience to you. Make sure the customer knows the quote is free and there is no catch. This can provide you with serious leads that will result in quality business opportunities.
2. Detailed Service Pages
As you are assessing all your services and looking to translate them into detailed service pages? There are several elements involved in search engine optimization for local services. You want to provide your customers with the best information that meets their needs and accurately represents your business. That means highlighting your business’s services, showing highly-rated work experience, and indicating the areas you offer your skills in.
As an industry expert, you want to show your experience and work on these service pages without overwhelming or misleading potential customers.
You need to be familiar with each of the services you offer and have a website design that best represents the key points of those services. Your website should be clear on these services and break down the information in an easy-to-read format for the appropriate audience. If you aren’t sure what your website needs, you should think carefully about SEO services that would be the right fit for your business. If you have questions about which services you should highlight or what is the best strategy for your company, this is something else you should discuss with the marketing team.
This will allow your customers to learn more about the quality of the work you provide.
3. Past Works, Reviews, and Testimonials
When someone is looking for products and services online, there is a good chance they will look at reviews and ratings before they decide whether you have what they are looking for. You need to take the same approach and look at your business as if you were the customer. Take a look at what other people have to say.
As a service-based industry, you should add a list of prior works or projects. This is a great opportunity to show the high-quality work you have already performed. You can add a gallery of work sites or before and after pictures to show the type of work you can do. This also shows how you meet your customer’s visions and needs. Don’t forget to see what other companies have, and how you can remain competitive with the knowledge. You can take a look at your competitors to see what you like and don’t like so that you can pick the elements that highlight your company’s best features and services.
Work With SEO Locale for Digital Marketing Help
Ultimately, there are a lot of factors you need to consider if you are looking for local SEO for your small business. If you are looking for a digital marketing team that can help you, it would be our pleasure to assist. At SEO Locale, we have experience working with contracting companies across all industries. We have the expertise and marketing tools necessary to help you as well.
Are you ready for website optimization in Philadelphia or the surrounding area? Start by contacting our team today!
Do Google Reviews help SEO? The short answer is yes that Google reviews, so long as they are positive, do assist with SEO by helping to improve search engine rankings. Positive reviews indicate to search engines that the recipient of the reviews is trustworthy and authoritative. In an era in which competition on the Internet has gotten harder and harder, especially for smaller companies, overseeing online reviews helps to differentiate a business and improve its visibility in search engine results. Authority and trustworthiness are rewarded by search engines through improved search results. Your response as a business owner is key on helping keywords trigger to Google Bot to see you are relevant for X service or product.
Why Positive Google Reviews Matter
SEO requires examination of extensive search details, including content creation, link building and reviews generally don’t get much SEO attention. However, they certainly should, and especially for local businesses. The Local SEO Guide confirms the value of positive customer reviews for local businesses. For larger national businesses, the value is also indisputable. In fact, 88% of customers believe in online reviews as much as they do personal recommendations. Shoppers nearly always check online reviews before visiting any business, and 95% of shoppers say that reviews affect buying decisions. Google itself has confirmed this. In a recent survey of Google ranking factors, it was found that the importance of reviews has increased substantially over the last several years. Reviews now rank at 15.44% in search engine importance and #13 among 50 top ranking factors. The value and importance of positive reviews in SEO are clear.
Reviews Allow Customers to Learn About Products
Customers use online reviews to learn about products. When a product is new, there is a very good chance the customer will do a Google search to learn more. Positive reviews are likely to lead a customer to choose a provider of the product, and even to become a buyer.
What is the Best Way to Manage Reviews?
So long as a business is successful, review management should not be too difficult. Make sure that positive reviews are collected and reported online, and positive results will follow. Always display positive reviews on a website. There are various website development tools that can be used for this. Communicating with customers, encouraging reviewing, and collecting reviews makes good sense and will lead to receipt of positive reviews. Attempt to gather an email address at the time of a sale and then send a request for a review. Unfortunately, not all reviews will be positive, but even negative reviews are useful and should be collected. Communicate with negative reviewers from a customer service perspective in an effort to resolve complaints, and with resolution of complaints, a negative review may very well become a positive review. Allow us help you manage your Google My Business and reviews online, we can help you grow your entire digital marketing strategies.
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