measure and analyze social

Staying competitive in today’s crowded digital marketplace requires understanding not just your customers but also your competitors. Knowing how to do paid social ads competitor analysis is invaluable. This guide provides a step-by-step process for performing social media competitive analysis, helping you analyze your competition effectively.

You’ll gain a competitive edge by learning key areas to analyze and practical tools to use now. This information benefits those starting their research and seasoned marketers refining paid strategies for maximum return on ad spend. This process will help you engage audience, strategies work, gain insights and more.

Why Paid Social Media Competitor Analysis Matters

Before diving in, let’s explore the importance of this research and analysis. Think of your competitors as unwitting mentors. They’ve invested in testing strategies. Analysis reveals what’s working and what’s not, saving you valuable time and resources.

This competitive intelligence can significantly contribute to media competitive analysis.

It’s all about learning, capitalizing on insights, and enhancing paid media performance. Use a competitive analysis template for analyzing competitors social media strategies.

Uncover Hidden Opportunities and Avoid Costly Mistakes

Competitor analysis provides competitive insights. Maybe they’re investing in new platforms or messaging strategies that generate higher engagement. It is key to also look into content formats and analyze competitor’s ad copy to fully see their strategies.

Their paid search investments can reveal SEO opportunities. Leveraging E-A-T signals can boost search engine rankings.

Conversely, analyzing competitor failures reveals potential pitfalls. Observing their operations uncovers weaknesses and long-term competitive advantages. This can also help with identifying social media plans and better media strategy. This analysis is also applicable for competitor analysis tools as well. Close eye should be kept to help identify social changes that can affect marketing efforts.

How to Do Paid Social Ads Competitor Analysis: A Step-by-Step Guide

If you’re unsure how to perform social media competitor analysis, here’s how to get started. Identify gaps to improve content types or social customer care by doing a proper media competitive analysis. Monitor the ad library, posting frequency and follower growth as well.

1. Identify Your Key Competitors

First, determine your main competitors. Consider direct, indirect, affiliate, and marketing partners. Include all relevant keywords when assessing your competition.

Focus on companies repeatedly appearing for your top keywords. Consider specific industry or even indirect competitors. One might gain insights for marketing strategy from even a local coffee competitor by monitoring social and identify social changes and patterns in buying habits and target audience.

2. Choose the Right Social Media Analysis Tools

The variety of competitor analysis tools can feel overwhelming. Many competitor analysis tools, some geared towards strategy social media or competitor analysis for a certain social account can be utilized for specific social media platform media competitive analysis.

Reputable platforms include Sprout Social, SpyFu, Semrush, and Ahrefs. These tools offer competitive insights into mentions, ad copy, and other metrics that benefit marketing strategy, such as ad library engagement, posting frequency and more.

These analysis tools track competitor activity and identify gaps for opportunity and improvement in customer care. If using Google Ads, use the Auction Insights report for competitive analysis of your specific industry and media ads. This helps you analyze competitors social media accounts, their online presence and ad spend, posting frequency and follower growth.

3. Gather and Analyze Competitor Data

This stage goes beyond surface-level metrics. Study their paid social approach, including content strategy, ad creatives, targeting, and overall campaign performance. From a competitive angle, determine their brand’s social persona.

Note preferred networks and posting frequency. These reveal engagement strengths and strategies.

AspectData to GatherTools and Techniques
Content StrategyPosting frequency, content formats, topics covered, use of hashtags, engagement rates (likes, comments, shares), audience sentiment.Social listening tools (e.g., Sprout Social, Mentionlytics), competitor reports, manual analysis of social media profiles.
Ad Creatives and TargetingAd copy, visuals, ad formats (image, video, carousel, etc.), targeting parameters (demographics, interests, location, etc.), landing pages.Facebook Ad Library, competitor websites, landing page analysis tools.
Campaign PerformanceEstimated ad spend, reach, impressions, engagement metrics, click-through rates, conversion rates, website traffic from social media.PPC competitor analysis tools (SpyFu, Semrush, Ahrefs). Note: PPC investment data isn’t always reliable. Semrush offers a free 7-day trial with access to its toolkits.

Be sure to keep a close eye and engage audience that provide valuable insights into how to engage with them as part of social customer care.

4. Document Your Discoveries to Use For Paid Ads and Beyond

Use a social media competitive analysis template to organize findings. Our template includes a line for your company’s data, facilitating comparison and identification of gaps. Content types and engagement rates are useful metrics. This media specific strategy to identifying gaps between you and competitor strategies and can easily fit in your overall digital marketing strategy or your analysis template and media competitive analysis template.

Now you understand competitor presence, ad copy, target audience, and strengths/weaknesses. Piece this together to uncover new opportunities for your social media planning.

Conclusion

Knowing how to do paid social ads competitor analysis can significantly improve your ad impact. Regularly review your rivals’ activity to capture market and industry trends. This refines ad campaigns, informs content development, increases paid reach, and improves budget use.

From small businesses seeking greater share of voice to large enterprises, competitive analysis is crucial in today’s market. Be sure to check competitors social accounts for any changes.

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