Search engine optimization improves your online visibility, increasing your chances of gaining customers. When you are marketing, you’re actively promoting your products and services. By implementing SEO in your marketing, you allow this promotion to reach a wider audience.
Starting off with SEO you need to understand what type of digital marketing you’ll need for your audience. Will you need to setup a local SEO campaign? Maybe a national SEO campaign? Or a hybrid campaign that has the benefits of local and national SEO combined.
The Benefits of an SEO Focused Marketing Plan
According to studies, over 62% of consumers turn to search engines when they want to discover new products, services, or businesses. This is a large pool of potential buyers we can tap into if we implement SEO best practices. Optimized marketing leads to your business appearing at the forefront of consumers’ searches.
Each rank you increase in search engine results translates to more traffic. It is one of the most affordable marketing methods because most techniques that improve search engine rank positioning (SERP) are reachable. You can market your business to the exact people looking for your services rather than blindly firing your marketing materials into the crowd. With high intent keywords you can find the people looking for your product or service.
You can measure, adjust, and improve SEO. Being aware of SEO in your marketing puts you a step ahead of the competition. If you maintain your website or campaign’s SEO, you will remain a popular option even when competition becomes tighter. You can use an agency to help you maintain your rankings or use SEO tools out there to keep you ahead of your game in SEO. Keep in mind that the first option for any search always gathers 20.5% of all clicks.
Examples of Effective SEO Marketing Methods
There are many ways to improve marketing by using SEO. Let’s tackle two ways you can apply immediately.
Video Marketing and YouTube
Data shows us that YouTube is the second most popular website on the internet, accounting for two billion active monthly users. It is the second most popular search engine, and many people prefer to view video content over text. Videos catch people’s attention. They are also one of the most shared types of media on social networking websites.
Of course, you can’t just make videos and expect to gain traffic. You need proper implementation of SEO to get noticed. Once you start getting noticed, your traffic will only go up from there. Here are some steps you can apply to your video content:
- Create an engaging and clickable SEO friendly title using relevant keywords.
- Create a short blog post on your video description, describing your content in detail. It helps YouTube categorize your video.
- Use an enticing thumbnail to optimize your video
- Create playlists to entice users to watch more of your content
One way to improve your credibility and connect with your audience is by focusing on your content marketing.
Longer content that helps users and collates information is valuable online. If you create comprehensive and updated content, people are likely to use you as a reference. The more people refer to you, the more you connect to your intended audience.
Build A Strong Marketing Plan
SEO is a great tool that can help enhance all your marketing efforts. The benefits are cumulative as each step you improve on SEO creates an online foothold for your business. More people will be able to see and connect with you, building your brand. SEO is efficient, and you should always apply it to your marketing plans.
Work With An Agency – That Can Get You Results
You can see in our video above we got our client Cupid’s Box the results of a lifetime in 2020 compared to his year in 2019.
+2,022.18% Increase in Revenue via Google Organic.
+3,419.69% Increase in New Users via Google Organic.
-91.39% Decrease in Google Pay Per Click (Saved ~$55,000) to make 75.25% more revenue!
Contact us if you are looking to hire an SEO agency to help grow your business online.
The new decade is a great time to start setting goals for your digital marketing. You will want to use a variety of different methods to keep your brand in front of your target audience at all times. Therefore, you will want to consider these digital marketing trends for 2020.
Social Media Marketing
With people creating five new profiles every second on Facebook, your customers must find your company on this social media platform throughout the coming year. The most common demographic for Facebook is between 25 and 34 years old. You also need to determine which other social media sites your target audience is using, and make sure that your target audience finds your digital marketing on these platforms, including those like Snapchat that goes away after a few seconds. You can expect niche social media sites to become even more prominent throughout the coming year. SEO Locale can help you with your future social media management.
Pay Per Click Advertising
One of the most significant changes that you need to embrace throughout the coming year in your PPC advertising is to use hyper-specific landing pages. This will work in your favor in at least two ways. First, Google rewards pages that they find highly relevant to their perception of the user’s intent. Secondly, conversion rates are higher when buyers find exactly the content, they are looking for immediately on your page. Paid advertising management can help you get the boost you need immediately compared to SEO that takes some time to kick in.
Most companies find that their conversion rate with YouTube advertising is 2.5 % higher than with other digital marketing techniques. This is especially true if your target audience is under 35. You will want to use short bumper ads that are less than 15 seconds. Make sure you are working with a professional team that can deliver your message in a very creative way. Our team at SEO Locale can help you create the multimedia you need to start your effective advertising.
One of the hottest trends for 2020 will be the use of videos in emails. Remember, however, that not all providers show videos in emails, so be sure to include a link to it. The use of AI to personalize emails this year will continue to be significant. Try incorporating the user’s past behavior into your subject line to increase open rates. Email marketing can be difficult so keep in mind to segment your list out so it is getting to the right people.
One of the trends for 2020 that you will see on many websites is the use of voice-assisted search to help users find answers very quickly. You will want to create some professional videos for your site that reflect your company’s voice because they are memorable and help set you apart from your competitors. You need to be very open with your pricing while pointing out why customers get great value when shopping on your site. Make sure that you are always offering excellent customer service directly from your website.
These are just a few of the trends that you will want to embrace in 2020. Contact us today to get started on your marketing for this new decade.