Category "Marketing"

Every business must keep its data safe and secure, but the task of compliance with data protection regulations can be daunting! Several regulations and standards must be complied with. Failure to do so can lead to serious legal ramifications.

But when organizations can comply with certain standards, it is a different story. Businesses can build a risk-based approach to managing their data and ensure they are compliant with regulations. One way to accomplish this is by adhering to the ISO 27001 compliance checklist. 

All About ISO 27001

ISO 27001 helps organizations comply with legal requirements. It can protect valuable assets from cyber threats. But how does it do this?

Essentially, ISO 27001 provides organizations with a structured approach to data protection. It can guide organizations in every step of the process. From the identification of assets and risks to taking appropriate measures to mitigate those risks. It also helps organizations create a framework for protecting customer data. When organizations follow ISO 27001, they are well-guided on how to secure and protect information assets.

Businesses and organizations that use ISO 27001 can ensure that their data is well managed. This means that they know where their data is, how it is used, and who has access to it. They can then protect their data from any potential security risks! 

The standard also helps organizations keep up with changing regulations. Take for example the GDPR, which must be complied with by organizations looking to build and expand their online presence. The standard can provide a clear set of guidelines for compliance. 

Additionally, companies can demonstrate to customers and other stakeholders that they take data protection seriously. Organizations that display their commitment to protecting customer privacy will be viewed more favorably by potential customers! This may result in better positive reviews and a growing brand reputation.

Here’s a quick rundown of what your organization can do when you follow ISO 27001:

• You will be able to develop an ISMS (Information Security Management System) that is tailored to your needs. 
• You can develop procedures, processes, and tools. These will help your organization protect your data and information from unauthorized access or disclosure. 
• It requires your organization’s employees to undergo periodic training on how to protect and secure data. 
• The standard makes sure that your organization has an effective audit trail of its ISMS activities. This will ensure that all your data is securely managed and in line with legal requirements.

Overall, ISO 27001 can provide organizations with a comprehensive framework. This framework focuses on managing data protection and security risks. With these things well-managed, you can ensure compliance with regulations. 

And when your organization follows this standard, you can build trust among customers! Your customers will feel confident doing business with you when they know their information is being handled responsibly. 

Benefits of ISO 27001 for Marketing 

ISO 27001 provides organizations with the tools and guidance needed to remain compliant with data protection regulations. For marketing departments, this can help ensure that customer data is being handled correctly.

For example, your organization wants to run a targeted marketing campaign. To do this, you must have robust measures in place to protect the customer data used in that campaign. This includes having a process for collecting and storing data, as well as securely sharing it with relevant parties. 

Another example is email marketing. If your organization is using customer data to send out emails, you must have a secure system for managing contacts and unsubscribes. ISO 27001 can help organizations create processes and systems. These systems will protect this data while also ensuring customers’ privacy rights are respected.

The following are some more benefits that you can enjoy when you follow ISO 27001 for your digital marketing strategy:

• Ensuring customer databases are secure by following the ISO 27001 procedure. 
• Establishing trust with customers by assuring that their data is safe. 
• Demonstrating your commitment to security and compliance to potential partners or customers can help attract new business. 
• Setting a consistent baseline of security requirements for all marketing activities to reduce the risk of data breaches or other security incidents.

Final Thoughts

Data protection regulations are constantly evolving, making it difficult for organizations to stay on top of all the changes. But with the help of ISO 27001, organizations can create an ISMS that ensures compliance with data protection standards. 

ISO 27001 provides a structured approach to data security management. It can help your company ensure you remain compliant with regulations while also building trust with customers! For marketing departments, this can help them run campaigns without fear of legal repercussions while building a loyal customer base. 

With ISO 27001, your organization can have peace of mind knowing that you are taking the necessary steps to protect your data and meet legal requirements!

Professionals from the beverage industry know full well the importance of keeping up with the latest trends and technologies to stay ahead of the competition—especially since the landscape is becoming increasingly cutthroat. The global beverage industry is expected to reach $1.961 trillion in 2024, with digital marketing playing an increasingly critical role in driving growth. 

From influencer marketing to e-commerce and personalized experiences, digital marketing is constantly evolving, and beverage companies must stay on top of the latest trends to reach new audiences, build brand awareness, and drive sales. However, implementing these trends can be quite challenging, especially when you’re selling temperature-sensitive items and need to consider the logistics of shipping these products. 

In this blog post, we’ll explore some of the digital marketing trends in the beverage industry and provide tips on how to leverage them effectively. Let’s dive in! 

1. Influencer Marketing

Influencer marketing has become a powerful tool for beverage companies to reach new audiences and build brand awareness. By partnering with influencers in your niche, you can tap into their loyal following and promote your products to a highly engaged audience. Influencer marketing is particularly effective for reaching younger demographics, who are more likely to follow influencers on social media platforms like Instagram and TikTok. 

To get the most out of this digital marketing strategy, make sure to choose the right influencers for your brand. Look for ones who align with your values and have a loyal following in your target market. You can also consider micro-influencers, who have a smaller following but a more engaged audience. 

2. Video Marketing 

Videos can be used to promote new products, share recipes, and educate consumers about your brand. They’re also highly shareable, making them a great way to increase brand awareness and reach new audiences. 

One trend in video marketing is the use of user-generated content (UGC). UGC is content created by consumers that promotes your brand. It’s a great way to showcase your products in real-life situations and build trust with potential customers. You can encourage UGC by running social media contests or asking customers to share their experiences with your products. 

3. E-Commerce 

The rise of e-commerce has completely transformed the way consumers shop for beverages. Online shopping offers convenience and accessibility, making it an attractive option for busy consumers. Beverage companies can take advantage of this trend by creating an e-commerce business website or selling their products on popular online marketplaces like Amazon. 

When setting up an e-commerce website, don’t forget to consider merchandising solutions for single-serve beverages. Single-serve beverages are often sold in bulk, so it’s important to provide customers with easy ways to navigate and select products. You can use features like filters, sorting options, and product recommendations to make the shopping experience more user-friendly. 

4. Social Media Advertising 

Social media advertising has become a must-have for beverage companies looking to reach new audiences and drive sales. Platforms like Facebook and Instagram offer advanced targeting options that allow you to reach consumers based on their interests, demographics, and behaviors. Social media advertising is also highly measurable, allowing you to track the performance of your campaigns and make data-driven decisions. 

Pro tip: don’t be afraid to experiment with different ad formats. Social media platforms offer a variety of ad formats, from single images to carousel ads and video ads. Experiment with all of these to see what resonates best with your audience and drives the most engagement.

Additionally, don’t forget to test and optimize! Social media advertising is an ongoing process, and it’s essential to test and optimize your ads continually. A/B tests different ad elements such as visuals, headlines, and calls to action to see what works best and uses the data to refine and improve your ads over time. 

5. Personalization

Personalization has become a bit of a marketing buzzword over the years, and there’s a good reason for that! Consumers today expect personalized experiences from brands they interact with, and beverage companies are no exception. Personalization can take many forms, from personalized recommendations to customized packaging. 

One trend in personalization is the use of augmented reality (AR) technology. AR allows consumers to visualize products in real-life situations and even try them on virtually. Beverage companies can use AR to create immersive experiences that allow consumers to interact with their products in new and exciting ways. 

Stay Ahead of the Game by Keeping Up-To-Date with Digital Marketing Trends 

At this very moment, the beverage industry is highly competitive, and rising above the crowd requires a strategic approach to digital marketing. By leveraging the right tools and technologies and creating a strategy that works for you, your business can achieve success and drive growth for years to come. 

For more digital marketing insights and actionable tips, check out SEO Locale’s Blog!

Without a doubt, artificial intelligence, usually shortened to AI, has taken the world by storm. It has also had a significant impact on the digital marketing industry, particularly during the past few months. There are some situations where it might be smart to use AI, but there are other situations where you might be better off handling things yourself. 

What do you need to know about artificial intelligence, and how might you be able to use it to help your business? 

The Maturation Of AI

Even though artificial intelligence has been around for a long time, it took decades for it to reach its current form. Some people believe that artificial intelligence started decades ago. First, it was theorized in books and movies, and then, with the birth of computers, artificial intelligence became a reality.

Of course, it would be some time before AI took its current form. Early forms of artificial intelligence simply worked their way through algorithms, responding to commands based on what they had learned. Now, AI has the potential to generate content, which means that it has significantly changed the digital marketing industry. 

AI In The Digital Marketing Industry

There are plenty of ways that AI is having an impact on the digital marketing industry. When it comes to harnessing the power of AI to take customer experience to the next level, multiple key innovations are at the forefront, ranging from chatbots to data processing. Every single one of these can help streamline customer service as well as increase effectiveness in delivering relevant messages. 

A chatbot is essentially a computer program designed with artificial intelligence which allows users to carry out conversations (or “chat”) using predetermined responses from its database. You may have come across this before while browsing through websites for information or when being greeted by automated messaging services on social media sites – making them an incredibly useful tool for marketing campaigns. 

They’re so beneficial because they not only provide speedy customer support but also allow you to collect valuable data about customers which helps create even more targeted messages – all without having any human interaction. What’s even better is that they don’t just stop there; if you set up your bot correctly, it could guide people down their purchase funnel by asking specific questions related directly back to what they need help finding on your site. This could make them effective salespeople as well.

On top of everything else mentioned above, AI has been proven to be very effective in gathering accurate data on prospects and customers. Then, it can implement those details into developing personalized content – such as dynamic web pages or emails sent right where and when they are needed! By doing this, companies can target their audiences specifically instead of blasting everyone with generic ads no one cares about. This could allow businesses like yours to get ahead quickly and efficiently within today’s competitive market climate

Google And AI: A Paradox

Google and Artificial Intelligence have a complex relationship that has sparked some concerns. Initially, Google had strict regulations against content generated by AI in terms of rankings. However, they’ve since taken a more lenient stance – as long as the content is useful to users, it stands a chance of being ranked highly. 

When considering this type of AI-generated content, we must take into account its accuracy and validity. It’s not unusual for machines to fabricate facts that don’t exist. Therefore, any material created using only artificial intelligence should be proofread before publishing so discrepancies can be identified and addressed promptly.

There may also be times when involving an experienced professional would prove beneficial in crafting quality content from the initial concept through the completion stage. Ultimately, though, the key takeaway here is; you can use AI to generate your ideas – but it needs human oversight if you want it done right!

Using AI Properly

One of the best ways to use AI is to use it to generate ideas. For example, if you are wondering what to write about, you can use AI to give you a few prompts and suggestions. You might even be able to use AI to help you generate an outline for an article.

Then, it is still important for you to write the article yourself. You need to make sure the ideas you use are accurate, and you should ensure that the content is appropriate for your audience. This is one of the top ways to use AI for digital marketing. 

Looking To The Future

At SEO Locale, we provide search engine optimization in Somerset County, NJ to help you expand your business’s online experience. It is very difficult to predict what the future will look like, but it is crucial to put employees and professionals in the best position possible to maximize the abilities of artificial intelligence. 

To make the most of AI in marketing and sales, companies should invest in experts with the right tools. This includes teaching people how to utilize AI technology effectively and how to leverage these powerful tools for business growth. This can create a significant impact on the successful utilization of advanced technologies within your organization!

As a top digital marketing company serving Salt Lake and across the U.S., we are here to help you! Contact us today to learn more about how we can help you with healthy website practices and so much more!

A digital marketing strategy is a must-have in today’s day and age. Nearly 50% of all businesses don’t use a digital strategy, which means crucial marketing channels are severely underutilized. A clear understanding of your marketing plans and how you can reach more people is vital to getting more sales.

Whether it’s auditing your efforts with project trackers or you want to push toward your business goals, you need the right plan. Here are 7 reasons why you need a digital marketing strategy and how you can pin down the right move for you.

1. A Digital Strategy Gives Direction

Whether your business is big or small, you’re likely without direction in your digital strategy. You want to have a clear goal for your marketing plans. Everything starts with knowing what you want to happen with your business. This is where you ask yourself what matters for your business.

• Are you looking to gain more sales?
• Do you want higher traffic to your business website?
• Are you looking to get more value and save more costs?

Your goal changes depending on the type of growth that you want. A digital strategy will help you allocate the right resources to reach the goals that you want to reach.

The right strategy can define what marketing activities will lead toward the goal you set. With a strategy in place, you can also use marketing metrics to measure your efforts.

2. You Want To Discover More About Your Market

In any business, the first step should always start with identifying the strategies that are right for your business. The discovery stage will help your marketing team understand what moves will result in growth and sales. You must reach a good understanding of how to improve your marketing process.

Market discovery also gives you time to reevaluate your process. If you already do some level of marketing, a strategy will optimize it even further. It will maximize what you have, giving you a general idea of the improvements that will result in more conversions.

Completing your business discovery stage will unravel what’s right and wrong with your tactics. It will show if you’re targeting the right audience, and give you a clearer view of what you should expect ahead.

3. You Need To Convince Stakeholders

Building your digital marketing strategy is no different than traditional strategies that you know. The biggest challenge for teams is convincing stakeholders, whether themselves or others, that they need the strategy. Many don’t believe their business would ever need it, stuck in offline and traditional efforts like print ads and other media.

It’s hard to convince people who have very little understanding of how the digital landscape works. If you’re the owner, it’s hard to manage business expenses and allocate digital efforts when you’re used to simpler marketing techniques. If you’re a marketer, it’s hard to convince your C-level suits that the digital environment is indispensable.

A digital marketing strategy will give you the right data showing the techniques that work. Whether you’re on the fence about digital marketing or need to convince someone higher up, data is convincing. Numbers will never lie to you.

4. Strategies Give You Unique Value Proposition

Digital marketing strategies help you separate yourself from the crowd. In an online world where you’re not the only one offering the same service, gaining a unique value proposition (UVP) is powerful. If you can make this UVP the center of your online marketing, it will set you apart from the noise and encourage conversions.

Whether you have new or existing customers, winning a click, a comment, or some type of engagement is more difficult than ever. By building a campaign that differentiates your brand, you can improve your business website’s traffic and even build on your click-through rate.

If your primary goal is more into sales than leads, a unique value proposition can help customer retention. It will keep your customers interested and prevent them from jumping to your competition simply because of pricing.

5. You Need To Understand Your Target Audience

Much like any business, the organization needs to understand its target audience. When you know who your audience is, you unlock several possibilities that can improve your business growth. Knowing who wants your product is the hardest aspect of marketing but it’s also among the most useful.

Knowing the sentiment of your audience gives you the biggest chance for success. With the right digital marketing strategy, you can perform several types of campaigns that learn the pulse of your audience. More than analytics, the right strategy uses feedback tools to work on the weaker areas of your online marketing.

In most situations, you can address these weaknesses through the use of sales funnels, heat maps, and other tools for your website. Digital marketing strategies will cover your weak points and allow you to know what people want from your business.

6. You Need To Do Audience Outreach

Knowing your audience is half the battle. The other half is finding where they are and bringing your marketing efforts to them. As digital marketing strategies revolve around reaching out to your audience, you need to know which platform they are more active on. You would also want to reach out to them specifically through the device they use.

Most people connect through their desktops, smartphones, tablets, and even other smart devices. For those who spend a lot of their time online, it’s best to bring your marketing to where they are. A cohesive marketing strategy that targets your specific demographic and retargets them back to your website can be effective.

Reach out deeper and don’t limit yourself to one or two channels. Social media, email, SEO, paid search, and the list goes on and on.

7. You Learn More About Your ROI

One of the strongest reasons why you need a digital marketing strategy is knowing the return on investment (ROI) for your efforts. Digital marketing is among the best sources of marketing data. It helps you learn where you spend your money and what’s the potential ROI of every move you do.

The ability to project your ROI gives you a good idea of the type of marketing you need to do. It helps you understand more of your analytics and gives you more cost-effective measures to reach your marketing goals. A good digital marketing strategy can help forecast your results, which in turn can affect your profits.

Should you have a digital marketing strategy? In today’s marketing, having zero digital strategies is suicide. You’re going into a cutthroat market blind, with nothing to show. On the flip side, a powerful combination of digital marketing strategies allows you to gather more data for more ROI and engage your audience even deeper. Start your digital strategy SEO Locale! Are you ready to work with a digital marketing consultant in Philadelphia? Contact us today!

As we move further into the digital age, businesses must undergo a digital transformation to stay relevant and competitive. But what do you need to make that happen? Let’s explore nine essential skillsets that your business needs to thrive in the digital age. 

1. Strong, Directional Leadership

A successful digital transformation requires strong, directional leadership to guide the way. Leaders must be able to inspire and motivate their teams to embrace the changes required for a successful digital transformation. They must also be able to communicate a clear vision and roadmap for the future. With so many people working remotely, team leaders must ensure they keep everyone on the same page, even if not everyone is in the same place.

2. Strong Collaboration

Collaboration is essential for a successful digital transformation. Teams must be able to work together seamlessly, regardless of location or time zone. Strong collaboration skills enable teams to work together effectively, leading to better results and a more productive workforce. Each field is becoming more specialized, and that means teams will get larger with each person playing an important role. The ability for everyone to collaborate together will play a major role in future success.

3. Exceptional Digital Literacy

Exceptional digital literacy is critical for a successful digital transformation. It’s not enough to be able to use digital tools and technologies; employees must also be able to think critically and creatively in a digital context. Digital literacy enables employees to adapt to new technologies and processes, making them more productive and better able to meet the challenges of the digital age. Companies that stay on top of the latest developments, and know how to use them, will position themselves for success.

4. The Ability To Adapt To Change Quickly

The ability to adapt to change quickly is essential in today’s fast-paced digital environment. Digital transformation requires businesses to be agile and able to pivot quickly when necessary. Companies that can adapt quickly to changes in technology or the market are more likely to succeed in the digital age. Technology is accelerating, and companies that work hard to adapt to these new devices and processes, putting them to use effectively, will position themselves for success.

5. A Clear Vision of the Future

A clear vision of the future is essential for a successful digital transformation. Sure, the future is unfolding in front of us, but what does it look like? Businesses must be able to envision what the future will look like and plan accordingly. A clear vision enables companies to make strategic decisions that will position them for success in the digital age. What do you want your future to look like?

6. Strong IT Translation Skills

Strong IT translation skills are essential for bridging the gap between technical and non-technical employees. IT professionals must be able to communicate complex technical information in a way that non-technical employees can understand. This enables companies to make informed decisions about technology investments and strategies. Not everyone in your business has to be a tech expert, but there has to be an expert there who can explain things in a way that the average person can understand. Does your business have that person?

7. The Ability To Network Virtually

The ability to network virtually is essential for a successful digital transformation. In today’s digital age, networking is no longer limited to face-to-face interactions. Businesses must be able to connect and engage virtually, using tools like video conferencing and social media. If you can hire virtual employees and partners, you will expand your talent pool beyond your local area, but how can you make sure those relationships are strong enough to transcend space?

8. Strong Subject Matter Expertise

Strong subject matter expertise is essential for a successful digital transformation. Employees must have a deep understanding of their areas of expertise, as well as the impact of digital technology on their fields. This enables companies to make informed decisions about technology investments and strategies. Moreover, strong leaders will put their employees in the best position possible to be successful by capitalizing on their strengths. Make sure you have the right experts in the right roles.

9. Exceptional Empathy

Exceptional empathy is critical for a successful digital transformation. As businesses undergo digital transformation, employees may experience fear or anxiety about changes to their roles or processes. Leaders must be able to empathize with their employees and provide the support they need to succeed in the digital age. You need to recognize that everyone has different levels of stress tolerance and understand when to step in and provide them with some extra support.

Contact SEO Locale for Help With Your Digital Future: The Best Local Marketing Team

A successful digital transformation requires a broad range of skills and expertise. At SEO Locale, we specialize in helping businesses achieve their digital transformation goals with the latest marketing tactics. This includes everything from carpet cleaning SEO to dental SEO marketing. We can help you, too.

A successful digital transformation requires a range of skillsets that enable businesses to adapt to the rapidly changing digital landscape. From strong, directional leadership to exceptional empathy, these nine skillsets are essential for any business looking to succeed in the digital age. Contact us today to learn more about how we can help your business thrive in the digital age. We will work with you to customize a digital marketing plan to meet your needs and ensure you target the right market for your products and services.

Are you looking for a way to quickly and effectively reach your target market? If so, you need to rely on the internet to help you. The overwhelming majority of people use the internet when they are looking for products and services they need, so you need to have a strong online presence if you want to make inroads in your target market. That means taking advantage of email marketing.

Because most people have phones in their pockets that allow them to receive emails at all times, email marketing can provide you with an instant link to your target market. What do you need to do if you want to get the most out of your email marketing campaign? There are five steps you need to follow.

1. Segment Your Target Market

First, you need to segment your target market. Who is going to receive your emails? Of course, you probably want everyone to become a customer, but if you try to target everyone with the same campaign, you will have a difficult time generating a significant conversion rate.

You need to segment your audience instead. Plenty of programs have filters that can help you segment your audience quickly. Perhaps you want to segment them by age, or maybe you want to segment them based on prior interactions you have had with them.

Some of the segments you might have include:

• You do not have any prior interactions with that prospect.
• The prospect has visited your website before, but they have not purchased anything.
• The prospect has contacted you directly, but they have not purchased anything from you.
• The prospect has purchased items from you in the past.

If you segment your email list, you can generate different emails for each group which could help you increase your conversion rate.

2. Set Goals for Your Campaign

Next, you need to think carefully about the goals you have. These goals are going to dictate the type of campaign you set up and how frequently you send emails to your target market.

Some of the goals you might have for your campaign include:

• You might be trying to get more people to visit your website.
• You may want to educate your audience about the new products and services you are selling.
• You might want to encourage your audience to attend an event you have coming up.
• You might simply want to send thank you emails to your customers to encourage them to come back for future purchases.

The exact goals set by your campaign will dictate the wording of your emails. Think carefully about your goals before you start sending out your emails.

3. Create Your Sign-Up Form

You will have a difficult time sending emails to your target market if you do not have any subscribers. You need to capture as many email addresses as possible, and there are different ways you can do so. While cold-calling was effective for a long time, you need to get a bit more creative if you want to get email addresses today.

When you collect email addresses, you may want to collect some other pieces of information as well. Some of the information you might want includes:

• The name of the prospect
• Where they are located
• The types of products and services they have purchased from other companies in the past
• Their occupation

Keep in mind that the information you collect might be a bit different if you operate in the B2B space.

4. Think About How Often You Want To Send Out Emails

An email campaign is going to have multiple emails you will send out, but the question is, how often do you want to send emails? If you do not send emails often enough, you will have a difficult time making an impression in your industry. On the other hand, if you send emails too frequently, you risk scaring off your target market.

Most customers do not want to receive emails every day, so you might want to consider sending emails weekly or every other week instead. The recommended frequency may also change depending on the industry in which you operate.

5. Think About the Timing of Your Emails

Finally, you need to think about the best time of day to send emails. The entire purpose of your email marketing campaign is to get your customers to open your emails and read the message. It can be incredibly frustrating if your emails do not have a very high open or click-through rate, so you need to figure out what time you want to send your emails. Do you think it is better to send your emails early in the morning, during lunchtime, or late at night? You may want to work with a professional who can help you.

Work With SEO Locale for Help With Email Marketing

If you want to maximize the results of your email marketing campaign, you need to partner with experts who can put you in the best position possible to be successful. We are SEO Locale, and we provide web marketing in Philadelphia. We can help you customize your email marketing campaign to meet your needs while maximizing the results of digital marketing in Warrington, PA. Give us a call today to speak to our team, and let us help you with your email marketing campaign.

A digital marketing strategy is a must-have in today’s day and age. Nearly 50% of all businesses don’t use a digital strategy, which means crucial marketing channels are severely underutilized. A clear understanding of your marketing plans and how you can reach more people is vital to getting more sales.

Whether it’s auditing your efforts with project trackers or you want to push towards your business goals, you need the right plan. Here are 7 reasons why you need a digital marketing strategy and how you can pin down the right move for you.

1. A Digital Strategy Gives Direction

Whether your business is big or small, you’re likely without direction in your digital strategy. You want to have a clear goal for your marketing plans. Everything starts with knowing what you want to happen with your business. This is where you ask yourself what matters for your business.

• Are you looking to gain more sales? 
• Do you want higher traffic to your business website? 
• Are you looking to get more value and save more costs? 

Your goal changes depending on the type of growth that you want. A digital strategy will help you allocate the right resources to reach the goals that you want to reach. 

The right strategy can define what marketing activities will lead towards the goal you set. With a strategy in place, you can also use marketing metrics to measure your efforts.

2. You Want To Discover More About Your Market

In any business, the first step should always start with identifying the strategies that are right for your business. The discovery stage itself will help your marketing team understand what moves will result in growth and sales. It’s crucial that you reach a good understanding of how to improve your marketing process.

Market discovery also gives you time to reevaluate your process. If you already do some level of marketing, a strategy will optimize it even further. It will maximize what you have, giving you a general idea of the improvements that will result in more conversions.

Completing your business discovery stage will unravel what’s right and wrong with your tactics. It will show if you’re targeting the right audience, and give you a clearer view of what you should expect ahead.

3. You Need To Convince Stakeholders

Building your digital marketing strategy is no different than traditional strategies that you know. The biggest challenge for teams is convincing stakeholders, whether it’s themselves or others, that they need the strategy. Many don’t believe their business would ever need it, stuck in offline and traditional efforts like print ads and other media.

It’s hard to convince people who have very little understanding of how the digital landscape works. If you’re the owner, it’s hard to manage business expenses and allocate for digital efforts when you’re used to simpler marketing techniques. If you’re a marketer, it’s hard to convince your C-level suits that the digital environment is indispensable.

A digital marketing strategy will give you the right data showing the techniques that work. Whether you’re on the fence about digital marketing or need to convince someone higher up, data is convincing. Numbers will never lie to you.

4. Strategies Give You Unique Value Proposition

Digital marketing strategies help you separate yourself from the crowd. In an online world where you’re not the only one offering the same service, gaining a unique value proposition (UVP) is powerful. If you can make this UVP the center of your online marketing, it will set you apart from the noise and encourage conversions.

Whether you have new or existing customers, winning a click, a comment or some type of engagement is more difficult than ever. By building a campaign that differentiates your brand, you can improve your business website’s traffic and even build on your click-through rate.

If your primary goal is more into sales than leads, a unique value proposition can help customer retention. It will keep your customers interested and prevent them from jumping to your competition simply because of pricing.

5. You Need To Understand Your Target Audience

Much like any business, it’s important for the organization to understand their target audience. When you know who your audience is, you unlock several possibilities that can improve your business growth. Knowing who wants your product is the hardest aspect of marketing but it’s also among the most useful.

Knowing the sentiment of your audience gives you the biggest chance for success. With the right digital marketing strategy, you can perform several types of campaigns that learn the pulse of your audience. More than analytics, the right strategy uses feedback tools to work on the weaker areas of your online marketing.

In most situations, you can address these weaknesses through the use of sales funnels, heat maps, and other tools for your website. Digital marketing strategies will cover your weak points and allow you to know what people want from your business.

6. You Need To Do Audience Outreach

Knowing your audience is half the battle. The other half finding where they are and bringing your marketing efforts to them. As digital marketing strategies revolve around reaching out to your audience, you need to know which platform they are more active. You would also want to reach out to them specifically through the device they use.

Most people connect through their desktops, smartphones, tablets, and even other smart devices. For those who spend a lot of their time online, it’s best to bring your marketing to where they are. A cohesive marketing strategy that targets your specific demographic and retargets them back to your website can be effective.

Reach out deeper and don’t limit yourself to one or two channels. Social media, email, SEO, paid search, and the list goes on and on.

7. You Learn More About Your ROI

One of the strongest reasons why you need a digital marketing strategy is knowing the return on investment (ROI) for your efforts. Digital marketing is among the best sources of marketing data. It helps you learn where you spend your money and what’s the potential ROI of every move you do.

The ability to project your ROI gives you a good idea of the type of marketing you need to do. It helps you understand more of your analytics and gives you more cost-effective measures to reach your marketing goals. A good digital marketing strategy can help forecast your results, which in turn can affect your profits.

Should you have a digital marketing strategy? In today’s marketing, having zero digital strategies is suicide. You’re going into a cutthroat market blind, with nothing to show for. On the flip side, a powerful combination of digital marketing strategies allows you to gather more data for more ROI and engage your audience even deeper. Start your digital strategy today.

Most potential buyers prefer to see a property in person before making their final decision. But now they can go back and view a house at any time through virtual tours and images. We have adapted to research our interests online before making a time commitment. Real estate agents and homeowners have begun to step up their marketing game and build a strong online presence.

Check out the following article to see how digital marketing is transforming the real estate market. Having a plan and adjusting your marketing strategies can help real estate agents and homeowners alike remain safe during this pandemic.

Virtual Tours

Given the challenges brought by COVID-19, conducting home tours in person became risky and impractical. Instead of putting everyone’s life at risk, many realtors now carry out virtual home tours. Doing so allows prospective buyers to examine the properties in the comfort of their homes. This helps narrow down the search for homes without having to set our several hours for tours.

You can utilize different platforms, like Facebook, Instagram, or YouTube. Others opt to utilize augmented technology to make these virtual tours possible. These video marketing strategies boost the exposure while protecting ourselves and our clients from the virus. Virtual home tours are expected to be the trend for the rest of 2021 and probably the years to come. They offer potential buyers to view the home and have a general idea of the house before the initial contact.

Social Media Marketing

Since most of us stay home now more than ever, social media platforms have become more versatile — either for school, work, or entertainment. The same is true for real estate agents. People looking to buy or sell their properties would browse the internet to find reliable real estate agents and the available homes they are sharing.

Using different social media channels, like Facebook, Instagram, Twitter, YouTube, and LinkedIn, can build your brand and boost exposure. Maximize the power of social media by producing catchy and viral content and leveraging social ad campaigns. This real estate trend will likely continue throughout 2021, so we need to quickly adapt to this fast-paced real estate market.

Drones

Most, if not all, property buyers want to look at the neighborhood outside so they can imagine what living in the neighborhood would be like. They need to consider different factors, like the amenities, proximity to hospitals, schools, markets, and other essential establishments.

While some people take their time to view the area on Google Maps, the images are not always up to date. This is where drones come in. You can use them to give potential clients a real-time experience of the community through the images and videos taken from the drones.

You can also feature these drone footage on your social media platforms as another selling point. Doing so can save time and reduce the amount of in-person meetings with clients.

Blockchain Technology

The benefits of blockchain technology are also now maximized in digital marketing. Through this technology, you can track ad placement and see if customers are clicking the ads. This feature makes it easier for us to reevaluate and improve your real estate marketing strategies.

Given the technology’s transparent nature, potential clients can see how marketers utilize their personal information. Once they trust us, they will likely share their details, helping us know them better.

Such transparency also helps us cut down real estate transaction costs, like registration fees, loan fees, and taxes. They can be reduced or even removed as platforms automate these processes.

Content Marketing

If you want to cut down on your expenses, especially since the pandemic has brought us inevitable economic challenges, you can focus on another digital marketing trend this 2021: content marketing.

As real estate agents and homeowners, it is important to keep seeking real estate marketing ideas that won’t burn a hole in your pocket but are still effective. That means exploring new marketing strategies like content marketing. Real estate internet marketing services can offer a window into an affordable way to share and view houses for sale.

With this type of marketing, you just need to focus on producing or repurposing content through blogs, Zoom webinars, YouTube videos, Facebook or Instagram stories, and several other platforms. Utilizing these channels helps us share valuable insights with potential clients and build your authority.

Community Service

The coronavirus pandemic has left so many people jobless and businesses closed. That is why every effort or outreach — no matter how big or small — would be appreciated by local communities.

Real estate agents who have the means can give back to the community by helping out the less fortunate through volunteering or donations. Potential clients would always pick competent real estate agents. However, it’s a great plus if they see agents actively involved in the community and going the extra mile to help other people.

With such a reputation, you can build credibility and trust, send a positive message, and expand your customer base. These charitable causes are expected to be the trend in the real estate market in 2021.

Keep Up With the Changing Real Estate Market

Virtual home tours, social media marketing, content marketing, and other digital marketing strategies are changing the real estate world in 2021. Knowing these trends help us plan and adjust your marketing strategies to keep up with the fast-moving real estate market. To find more real estate and digital marketing tips and trends, contact our digital marketing agency in Philadelphia today!

As we reach the end of 2021’s first quarter, it’s essential to step back and analyze the various ways digital marketing can help us gain momentum for our businesses. It’s also important to look at the emerging trends and align these with your company to take advantage of the things happening around us. Because 2020 drastically changed our economy, this year will continue to challenge marketers looking to help businesses get started or continue what they have built. Here are a few ways how digital marketing can help you gain momentum.

The Ever-Growing Demand for Online Services and Shopping

According to a survey from PYMNTS, almost 36% of U.S. consumers bought their retail goods online in July, compared to 29% from April last year. The increase was due to the closure of many stores in the middle of the pandemic. The same can be said for customers who order from restaurants online, where 21% of consumers ordered during July, compared to 13% from April 2020.

As a result, companies rushed to meet these digital demands, with Target taking up the lead in expanding its curbside grocery business. Target was able to further its digital transformation, and sales increased by 141% in the first quarter alone in 2020. Because of this, more of their stores will have designated curbside pickup spots along with fresh and frozen space for online grocery orders. Target aims to provide a high-quality digital experience while delivering orders quicker and cutting costs simultaneously.

Share Your Stories

“Stories” began with Snapchat back in 2013, and while it took a while for other social platforms to implement it, almost every one of them uses it today. From Twitter Fleets, Instagram Stories, and YouTube Reels, each of these stories have their twist to it, but they all serve the same purpose. To get success from using stories, we’ll need to use every feature it has to offer.

This means we need to engage our followers through clickable media and polls, utilize the whole screen, and experiment with effects, motion overlays, stickers, and other kinds of creative things. For marketers and brands, this medium allows us to be candid and post as much as we want. It also offers an easy-to-use tool and an excellent opportunity to increase brand awareness, so it gives you the whole package.

Repurposing your Existing Videos for Social Media

Because of the pandemic, the number of clicks on videos has skyrocketed. As such, viewers will be expecting to get more video content on social media — whether it’s customers, stakeholders, or employees. It’s precisely because of this demand that you need to empower your team to create video content, all of which can be done with simple video makers online. If you’re stuck for ideas on what kind of videos you need to create, don’t worry about making anything new.

Instead, take existing webinars and blog posts and make teaser videos out of them. You can then repost them as new content for your other social media platforms such as LinkedIn. Product tutorials and customer case studies can also be transformed into beautiful Instagram stories. You never have to worry about the content because it’s always there, and the possibilities are endless; you just need to present them in a new perspective every time.

Showing the Public that Your Business Exists

In recent years, we’ve seen more and more businesses shift to a multi-channel marketing strategy rather than sticking to just one form of traffic and revenue generator. One key reason behind this is that companies want to reduce the risk of revenue by being too dependent on Youtube, Google, or Pinterest algorithms.

Another reason is that businesses look for target audience-specific marketing channels to optimize their marketing campaigns for their particular platform to out-spend the competition. The final reason is based just on common sense; because companies want to grow their revenues, it’s best to use all major marketing platforms to get as many customers as possible.

Digital Customer Strategy

The year 2020 launched a brand new way of conducting business through an offline-to-online transformation of many stores and shops, which have mostly flourished in the year that has passed. However, some companies couldn’t keep up with this trend and have stopped all their activities. We believe that marketing activities shouldn’t just focus on getting new customers, but also on assisting our existing and future customers.

Some experts have focused on more tactical aspects of digital marketing, but others focus on digital customer strategies. These hold critical importance from the limitations and lockdowns still in place in many places around the world. Such strategies range from customer education, customer retention, and concepts of “predefined personalization” to reach out to your digital customers. 

Getting a new client shouldn’t be the end goal for any company, especially during these trying times. Simply acquiring a client for our services won’t help the business flourish if he/she will drop out after a few months. This is where support and education will help our clients endure difficult times and grow alongside us. Aside from creating lead magnets and well-functioning marketing funnels and developing sales processes and webinars, having a thorough digital customer strategy in place will ensure your business’s growth and the customers you serve.

By evaluating the current situation around us and the hurdles we’ve already jumped over in the past year, we can get a sense of the digital marketing trends and hiccups we need to look out for. By learning from what works and the mistakes made by others, we can adapt digital marketing strategies that we can use for the year ahead of us. While it can be so easy to lose our way or to chase after a brand new trend, it’s best to stick to practices that have been tested, so you can use them to build your momentum to keep your business running even after the pandemic is long gone. 

For more information on digital marketing strategies and more, contact our digital marketing agency in Philadelphia today!