Digital marketing strategy for business owners: agencies, trends, budgets, channels and the decisions that drive growth. Articles from SEO Locale.
84 articles
This is the general section: the articles about marketing a business that do not belong to one channel. How to set a marketing budget and split it, what a marketing retainer buys, how to judge an agency, how to align sales and marketing in a B2B company, what email marketing still does well, how reputation and reviews fit into the whole, and the larger questions of strategy that come before any tactic. It is also where we write about running a small business and marketing it at the same time, which is the position most of our clients are in.
Because the section is broad, the posts range from short answers to long guides. The common thread is that they are written for an owner or a marketing manager who has to decide something, not for other marketers.
If you are deciding how much to spend and on what, start with the budget and retainer articles. If you are choosing an agency, the pieces on what to ask and what a report should contain will save you a bad year.
Let’s face it, building a digital marketing strategy isn’t a one-and-done type of deal. No digital channel is immune to change. Algorithms evolve, and…
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Mapping Search Intent to the B2B Sales Funnel is the most effective way to ensure your brand captures interest at every stage of the…
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In-house marketing vs SEO agency: real costs, salaries, speed and the hybrid model that wins in 2026. A straight comparison with actual numbers.
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Thinking about how to become a digital marketer in 2026? You’re in the right spot. Many people are curious about this career path, and…
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If you’re a business owner publishing YouTube videos, you might wonder if anyone’s even searching for your topics. Maybe you’re a creator and see…
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For years, link building has followed a fairly predictable formula. Find prospects, send outreach emails, secure placements, repeat. And for a long time, that…
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Understanding what is digital marketing involves exploring all advertising efforts that require an electronic device or the internet. Modern businesses leverage various digital marketing…
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Figuring out video on Instagram can feel like a moving target. You spend time creating awesome video content. Then you hit upload, only to…
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You might frequently find yourself wondering exactly how profitable is online marketing in today’s highly competitive digital economy. Business owners across the country frequently…
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Sales and marketing teams have historically operated in separate silos with different goals and metrics, often leading to significant organizational friction. Sales teams often…
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