Category "Marketing"

Are you looking for a way to quickly and effectively reach your target market? If so, you need to rely on the internet to help you. The overwhelming majority of people use the internet when they are looking for products and services they need, so you need to have a strong online presence if you want to make inroads in your target market. That means taking advantage of email marketing.

Because most people have phones in their pockets that allow them to receive emails at all times, email marketing can provide you with an instant link to your target market. What do you need to do if you want to get the most out of your email marketing campaign? There are five steps you need to follow.

1. Segment Your Target Market

First, you need to segment your target market. Who is going to receive your emails? Of course, you probably want everyone to become a customer, but if you try to target everyone with the same campaign, you will have a difficult time generating a significant conversion rate.

You need to segment your audience instead. Plenty of programs have filters that can help you segment your audience quickly. Perhaps you want to segment them by age, or maybe you want to segment them based on prior interactions you have had with them.

Some of the segments you might have include:

• You do not have any prior interactions with that prospect.
• The prospect has visited your website before, but they have not purchased anything.
• The prospect has contacted you directly, but they have not purchased anything from you.
• The prospect has purchased items from you in the past.

If you segment your email list, you can generate different emails for each group which could help you increase your conversion rate.

2. Set Goals for Your Campaign

Next, you need to think carefully about the goals you have. These goals are going to dictate the type of campaign you set up and how frequently you send emails to your target market.

Some of the goals you might have for your campaign include:

• You might be trying to get more people to visit your website.
• You may want to educate your audience about the new products and services you are selling.
• You might want to encourage your audience to attend an event you have coming up.
• You might simply want to send thank you emails to your customers to encourage them to come back for future purchases.

The exact goals set by your campaign will dictate the wording of your emails. Think carefully about your goals before you start sending out your emails.

3. Create Your Sign-Up Form

You will have a difficult time sending emails to your target market if you do not have any subscribers. You need to capture as many email addresses as possible, and there are different ways you can do so. While cold-calling was effective for a long time, you need to get a bit more creative if you want to get email addresses today.

When you collect email addresses, you may want to collect some other pieces of information as well. Some of the information you might want includes:

• The name of the prospect
• Where they are located
• The types of products and services they have purchased from other companies in the past
• Their occupation

Keep in mind that the information you collect might be a bit different if you operate in the B2B space.

4. Think About How Often You Want To Send Out Emails

An email campaign is going to have multiple emails you will send out, but the question is, how often do you want to send emails? If you do not send emails often enough, you will have a difficult time making an impression in your industry. On the other hand, if you send emails too frequently, you risk scaring off your target market.

Most customers do not want to receive emails every day, so you might want to consider sending emails weekly or every other week instead. The recommended frequency may also change depending on the industry in which you operate.

5. Think About the Timing of Your Emails

Finally, you need to think about the best time of day to send emails. The entire purpose of your email marketing campaign is to get your customers to open your emails and read the message. It can be incredibly frustrating if your emails do not have a very high open or click-through rate, so you need to figure out what time you want to send your emails. Do you think it is better to send your emails early in the morning, during lunchtime, or late at night? You may want to work with a professional who can help you.

Work With SEO Locale for Help With Email Marketing

If you want to maximize the results of your email marketing campaign, you need to partner with experts who can put you in the best position possible to be successful. We are SEO Locale, and we provide web marketing in Philadelphia. We can help you customize your email marketing campaign to meet your needs while maximizing the results of digital marketing in Warrington, PA. Give us a call today to speak to our team, and let us help you with your email marketing campaign.

A digital marketing strategy is a must-have in today’s day and age. Nearly 50% of all businesses don’t use a digital strategy, which means crucial marketing channels are severely underutilized. A clear understanding of your marketing plans and how you can reach more people is vital to getting more sales.

Whether it’s auditing your efforts with project trackers or you want to push towards your business goals, you need the right plan. Here are 7 reasons why you need a digital marketing strategy and how you can pin down the right move for you.

1. A Digital Strategy Gives Direction

Whether your business is big or small, you’re likely without direction in your digital strategy. You want to have a clear goal for your marketing plans. Everything starts with knowing what you want to happen with your business. This is where you ask yourself what matters for your business.

• Are you looking to gain more sales? 
• Do you want higher traffic to your business website? 
• Are you looking to get more value and save more costs? 

Your goal changes depending on the type of growth that you want. A digital strategy will help you allocate the right resources to reach the goals that you want to reach. 

The right strategy can define what marketing activities will lead towards the goal you set. With a strategy in place, you can also use marketing metrics to measure your efforts.

2. You Want To Discover More About Your Market

In any business, the first step should always start with identifying the strategies that are right for your business. The discovery stage itself will help your marketing team understand what moves will result in growth and sales. It’s crucial that you reach a good understanding of how to improve your marketing process.

Market discovery also gives you time to reevaluate your process. If you already do some level of marketing, a strategy will optimize it even further. It will maximize what you have, giving you a general idea of the improvements that will result in more conversions.

Completing your business discovery stage will unravel what’s right and wrong with your tactics. It will show if you’re targeting the right audience, and give you a clearer view of what you should expect ahead.

3. You Need To Convince Stakeholders

Building your digital marketing strategy is no different than traditional strategies that you know. The biggest challenge for teams is convincing stakeholders, whether it’s themselves or others, that they need the strategy. Many don’t believe their business would ever need it, stuck in offline and traditional efforts like print ads and other media.

It’s hard to convince people who have very little understanding of how the digital landscape works. If you’re the owner, it’s hard to manage business expenses and allocate for digital efforts when you’re used to simpler marketing techniques. If you’re a marketer, it’s hard to convince your C-level suits that the digital environment is indispensable.

A digital marketing strategy will give you the right data showing the techniques that work. Whether you’re on the fence about digital marketing or need to convince someone higher up, data is convincing. Numbers will never lie to you.

4. Strategies Give You Unique Value Proposition

Digital marketing strategies help you separate yourself from the crowd. In an online world where you’re not the only one offering the same service, gaining a unique value proposition (UVP) is powerful. If you can make this UVP the center of your online marketing, it will set you apart from the noise and encourage conversions.

Whether you have new or existing customers, winning a click, a comment or some type of engagement is more difficult than ever. By building a campaign that differentiates your brand, you can improve your business website’s traffic and even build on your click-through rate.

If your primary goal is more into sales than leads, a unique value proposition can help customer retention. It will keep your customers interested and prevent them from jumping to your competition simply because of pricing.

5. You Need To Understand Your Target Audience

Much like any business, it’s important for the organization to understand their target audience. When you know who your audience is, you unlock several possibilities that can improve your business growth. Knowing who wants your product is the hardest aspect of marketing but it’s also among the most useful.

Knowing the sentiment of your audience gives you the biggest chance for success. With the right digital marketing strategy, you can perform several types of campaigns that learn the pulse of your audience. More than analytics, the right strategy uses feedback tools to work on the weaker areas of your online marketing.

In most situations, you can address these weaknesses through the use of sales funnels, heat maps, and other tools for your website. Digital marketing strategies will cover your weak points and allow you to know what people want from your business.

6. You Need To Do Audience Outreach

Knowing your audience is half the battle. The other half finding where they are and bringing your marketing efforts to them. As digital marketing strategies revolve around reaching out to your audience, you need to know which platform they are more active. You would also want to reach out to them specifically through the device they use.

Most people connect through their desktops, smartphones, tablets, and even other smart devices. For those who spend a lot of their time online, it’s best to bring your marketing to where they are. A cohesive marketing strategy that targets your specific demographic and retargets them back to your website can be effective.

Reach out deeper and don’t limit yourself to one or two channels. Social media, email, SEO, paid search, and the list goes on and on.

7. You Learn More About Your ROI

One of the strongest reasons why you need a digital marketing strategy is knowing the return on investment (ROI) for your efforts. Digital marketing is among the best sources of marketing data. It helps you learn where you spend your money and what’s the potential ROI of every move you do.

The ability to project your ROI gives you a good idea of the type of marketing you need to do. It helps you understand more of your analytics and gives you more cost-effective measures to reach your marketing goals. A good digital marketing strategy can help forecast your results, which in turn can affect your profits.

Should you have a digital marketing strategy? In today’s marketing, having zero digital strategies is suicide. You’re going into a cutthroat market blind, with nothing to show for. On the flip side, a powerful combination of digital marketing strategies allows you to gather more data for more ROI and engage your audience even deeper. Start your digital strategy today.

Most potential buyers prefer to see a property in person before making their final decision. But now they can go back and view a house at any time through virtual tours and images. We have adapted to research our interests online before making a time commitment. Real estate agents and homeowners have begun to step up their marketing game and build a strong online presence.

Check out the following article to see how digital marketing is transforming the real estate market. Having a plan and adjusting your marketing strategies can help real estate agents and homeowners alike remain safe during this pandemic.

Virtual Tours

Given the challenges brought by COVID-19, conducting home tours in person became risky and impractical. Instead of putting everyone’s life at risk, many realtors now carry out virtual home tours. Doing so allows prospective buyers to examine the properties in the comfort of their homes. This helps narrow down the search for homes without having to set our several hours for tours.

You can utilize different platforms, like Facebook, Instagram, or YouTube. Others opt to utilize augmented technology to make these virtual tours possible. These video marketing strategies boost the exposure while protecting ourselves and our clients from the virus. Virtual home tours are expected to be the trend for the rest of 2021 and probably the years to come. They offer potential buyers to view the home and have a general idea of the house before the initial contact.

Social Media Marketing

Since most of us stay home now more than ever, social media platforms have become more versatile — either for school, work, or entertainment. The same is true for real estate agents. People looking to buy or sell their properties would browse the internet to find reliable real estate agents and the available homes they are sharing.

Using different social media channels, like Facebook, Instagram, Twitter, YouTube, and LinkedIn, can build your brand and boost exposure. Maximize the power of social media by producing catchy and viral content and leveraging social ad campaigns. This real estate trend will likely continue throughout 2021, so we need to quickly adapt to this fast-paced real estate market.

Drones

Most, if not all, property buyers want to look at the neighborhood outside so they can imagine what living in the neighborhood would be like. They need to consider different factors, like the amenities, proximity to hospitals, schools, markets, and other essential establishments.

While some people take their time to view the area on Google Maps, the images are not always up to date. This is where drones come in. You can use them to give potential clients a real-time experience of the community through the images and videos taken from the drones.

You can also feature these drone footage on your social media platforms as another selling point. Doing so can save time and reduce the amount of in-person meetings with clients.

Blockchain Technology

The benefits of blockchain technology are also now maximized in digital marketing. Through this technology, you can track ad placement and see if customers are clicking the ads. This feature makes it easier for us to reevaluate and improve your real estate marketing strategies.

Given the technology’s transparent nature, potential clients can see how marketers utilize their personal information. Once they trust us, they will likely share their details, helping us know them better.

Such transparency also helps us cut down real estate transaction costs, like registration fees, loan fees, and taxes. They can be reduced or even removed as platforms automate these processes.

Content Marketing

If you want to cut down on your expenses, especially since the pandemic has brought us inevitable economic challenges, you can focus on another digital marketing trend this 2021: content marketing.

As real estate agents and homeowners, it is important to keep seeking real estate marketing ideas that won’t burn a hole in your pocket but are still effective. That means exploring new marketing strategies like content marketing. Real estate internet marketing services can offer a window into an affordable way to share and view houses for sale.

With this type of marketing, you just need to focus on producing or repurposing content through blogs, Zoom webinars, YouTube videos, Facebook or Instagram stories, and several other platforms. Utilizing these channels helps us share valuable insights with potential clients and build your authority.

Community Service

The coronavirus pandemic has left so many people jobless and businesses closed. That is why every effort or outreach — no matter how big or small — would be appreciated by local communities.

Real estate agents who have the means can give back to the community by helping out the less fortunate through volunteering or donations. Potential clients would always pick competent real estate agents. However, it’s a great plus if they see agents actively involved in the community and going the extra mile to help other people.

With such a reputation, you can build credibility and trust, send a positive message, and expand your customer base. These charitable causes are expected to be the trend in the real estate market in 2021.

Keep Up With the Changing Real Estate Market

Virtual home tours, social media marketing, content marketing, and other digital marketing strategies are changing the real estate world in 2021. Knowing these trends help us plan and adjust your marketing strategies to keep up with the fast-moving real estate market. To find more real estate and digital marketing tips and trends, contact our digital marketing agency in Philadelphia today!

As we reach the end of 2021’s first quarter, it’s essential to step back and analyze the various ways digital marketing can help us gain momentum for our businesses. It’s also important to look at the emerging trends and align these with your company to take advantage of the things happening around us. Because 2020 drastically changed our economy, this year will continue to challenge marketers looking to help businesses get started or continue what they have built. Here are a few ways how digital marketing can help you gain momentum.

The Ever-Growing Demand for Online Services and Shopping

According to a survey from PYMNTS, almost 36% of U.S. consumers bought their retail goods online in July, compared to 29% from April last year. The increase was due to the closure of many stores in the middle of the pandemic. The same can be said for customers who order from restaurants online, where 21% of consumers ordered during July, compared to 13% from April 2020.

As a result, companies rushed to meet these digital demands, with Target taking up the lead in expanding its curbside grocery business. Target was able to further its digital transformation, and sales increased by 141% in the first quarter alone in 2020. Because of this, more of their stores will have designated curbside pickup spots along with fresh and frozen space for online grocery orders. Target aims to provide a high-quality digital experience while delivering orders quicker and cutting costs simultaneously.

Share Your Stories

“Stories” began with Snapchat back in 2013, and while it took a while for other social platforms to implement it, almost every one of them uses it today. From Twitter Fleets, Instagram Stories, and YouTube Reels, each of these stories have their twist to it, but they all serve the same purpose. To get success from using stories, we’ll need to use every feature it has to offer.

This means we need to engage our followers through clickable media and polls, utilize the whole screen, and experiment with effects, motion overlays, stickers, and other kinds of creative things. For marketers and brands, this medium allows us to be candid and post as much as we want. It also offers an easy-to-use tool and an excellent opportunity to increase brand awareness, so it gives you the whole package.

Repurposing your Existing Videos for Social Media

Because of the pandemic, the number of clicks on videos has skyrocketed. As such, viewers will be expecting to get more video content on social media — whether it’s customers, stakeholders, or employees. It’s precisely because of this demand that you need to empower your team to create video content, all of which can be done with simple video makers online. If you’re stuck for ideas on what kind of videos you need to create, don’t worry about making anything new.

Instead, take existing webinars and blog posts and make teaser videos out of them. You can then repost them as new content for your other social media platforms such as LinkedIn. Product tutorials and customer case studies can also be transformed into beautiful Instagram stories. You never have to worry about the content because it’s always there, and the possibilities are endless; you just need to present them in a new perspective every time.

Showing the Public that Your Business Exists

In recent years, we’ve seen more and more businesses shift to a multi-channel marketing strategy rather than sticking to just one form of traffic and revenue generator. One key reason behind this is that companies want to reduce the risk of revenue by being too dependent on Youtube, Google, or Pinterest algorithms.

Another reason is that businesses look for target audience-specific marketing channels to optimize their marketing campaigns for their particular platform to out-spend the competition. The final reason is based just on common sense; because companies want to grow their revenues, it’s best to use all major marketing platforms to get as many customers as possible.

Digital Customer Strategy

The year 2020 launched a brand new way of conducting business through an offline-to-online transformation of many stores and shops, which have mostly flourished in the year that has passed. However, some companies couldn’t keep up with this trend and have stopped all their activities. We believe that marketing activities shouldn’t just focus on getting new customers, but also on assisting our existing and future customers.

Some experts have focused on more tactical aspects of digital marketing, but others focus on digital customer strategies. These hold critical importance from the limitations and lockdowns still in place in many places around the world. Such strategies range from customer education, customer retention, and concepts of “predefined personalization” to reach out to your digital customers. 

Getting a new client shouldn’t be the end goal for any company, especially during these trying times. Simply acquiring a client for our services won’t help the business flourish if he/she will drop out after a few months. This is where support and education will help our clients endure difficult times and grow alongside us. Aside from creating lead magnets and well-functioning marketing funnels and developing sales processes and webinars, having a thorough digital customer strategy in place will ensure your business’s growth and the customers you serve.

By evaluating the current situation around us and the hurdles we’ve already jumped over in the past year, we can get a sense of the digital marketing trends and hiccups we need to look out for. By learning from what works and the mistakes made by others, we can adapt digital marketing strategies that we can use for the year ahead of us. While it can be so easy to lose our way or to chase after a brand new trend, it’s best to stick to practices that have been tested, so you can use them to build your momentum to keep your business running even after the pandemic is long gone. 

For more information on digital marketing strategies and more, contact our digital marketing agency in Philadelphia today!

Digital marketing is a key part of today’s marketing strategies. Thanks to the rise of online and social media platforms, everyone is taking advantage of the internet to sell their services or products. 

However, while it might seem easy to just hop on a platform yourself and start making moves, it will be beneficial to go through a qualified and reliable digital marketing agency. Here are some reasons why these people are in a unique position to help you.

Understanding Who You Serve

In today’s business climate, everything is incredibly competitive. It is hard to find a field that doesn’t have at least three companies blazing the trail and making significant headway, and many of these brands have been able to leverage social media to their advantage. As an upcoming name in your industry, you can’t do without having a social media presence. 

Today, a significant percentage of adults worldwide use social media. So, it makes sense that you use these channels and engage with your customers. With digital marketing, you can use tools like social media platforms and digital ads to meet your customers where they are and draw them to you. 

Advancements in technology have also made it possible to reach multiple people across various devices. While they use apps, play games, and generally interact with their devices, you can serve ads directly to them. 

A digital marketing agency’s job is essentially to help you find the people who make up your target audience and develop means to reach them. You should understand that what you sell most likely does not appeal to everyone. That’s okay; you have a market you’re selling to. The point of a digital marketing agency is finding the people you’re looking to attract and using digital channels to get their attention.

A digital marketing agency will be able to harness the power of platforms like Google, Facebook, and Twitter to find your target market. These platforms have demographic and psychological information about many of their users. You can tap into these information bases to target people. 

Instead of serving ads to every single person, you can target your efforts to improve efficiency. Digital marketing companies understand this, and they provide the infrastructure for you to get that done.

Analytics and Tracking

One of the most critical factors to consider when launching a digital marketing campaign is to set your goals. These goals will help you to track your performance and understand how well you’re doing.

With digital marketing, you can analyze your campaigns based on any time frame you like. It could be a day, a week, a month, and even hours! A digital marketing agency will understand how to work with analysis tools to access your customers’ demographics and other vital details. From there, it becomes easy to know how well your marketing campaign is performing. 

It’s worth noting that your digital marketing campaign’s goals don’t necessarily need to be confusing. It could be as simple as improving brand awareness and growing your audience, generating leads to your website or online store, or making actual sales through your various platforms. 

There are several other examples of what you would like to achieve with your digital marketing campaign. The point here is just to know where you’re trying to go before you even start the journey. Understand what you would like to happen as a result of your campaign; then walk backward from there. 

Digital marketing companies can help you with this process. They can consult with you to understand what your campaign is all about and what you’re trying to achieve with it. From there, they devise the proper methods to help you out. All in all, knowing what to optimize for will help to determine what you believe to be a success.

Cost-Effective Operations

As stated earlier, the business climate is incredibly competitive. It’s difficult for you, a small startup looking to make a name, to compete with the industry leaders who have vast resources. However, digital marketing can be the ultimate equalizer. 

Back in the day, everyone had to go through conventional media and marketing channels to sell their products. However, these platforms have become too centralized. Control by a group of people means that your efforts can easily fail since your top competitors can easily outspend you and drown out your marketing efforts.  

Digital marketing helps to cancel that out. While a lot of digital marketing still depends on money, you will find even more success if you can connect with your target audience. To do that, you don’t need vast resources. 

There have been several stories of brands that used targeted and focused digital marketing to improve their clientele over time, despite having limited resources. With digital marketing, you get an advertising medium that is trendy, cost-effective, and highly reliable. Also, since you can measure your success over time, it’s easy to understand your investment return. 

With just a few dollars per day, optimization, and focused targeting, you can engage in a low-cost digital marketing campaign and see impressive results. With consistency, you can increase your budget and reach even more people. That’s how you get the ball rolling!

Relationship and Reputation Building

To grow your business, you must have a stellar reputation. Word-of-mouth marketing remains a highly effective marketing medium, and it relies heavily on the reputation you’ve built with existing customers. 

Digital marketing agencies can help with this as well. They will help you monitor all your marketing and online channels, managing interactions with your current and prospective customers. By watching these channels, the digital marketing agency responds to compliments and complaints and answers questions. They can manage issues that your customers might have, discover trends, and build relationships with your customers that will last long. 

When your company has a reputation for answering questions and responding to customers, you become more trustworthy. Soon enough, your reputation spreads, and your customers essentially become marketers.

Earning Potential

Digital marketing strategies can earn you multiple times the revenue. By bolstering your conversion rates, digital marketing can help to get leads. Over time, these leads translate to paying customers and growing revenues.

With a complete digital marketing strategy, you can easily turn casual viewers or followers into paying customers. Once they engage with your brand more often, you can also advertise for other brands looking to piggyback off your success. Start the process of learning more by contacting our digital marketing agency in Philadelphia! 

Search engine optimization improves your online visibility, increasing your chances of gaining customers. When you are marketing, you’re actively promoting your products and services. By implementing SEO in your marketing, you allow this promotion to reach a wider audience.

Starting off with SEO you need to understand what type of digital marketing you’ll need for your audience. Will you need to setup a local SEO campaign? Maybe a national SEO campaign? Or a hybrid campaign that has the benefits of local and national SEO combined.

The Benefits of an SEO Focused Marketing Plan

According to studies, over 62% of consumers turn to search engines when they want to discover new products, services, or businesses. This is a large pool of potential buyers we can tap into if we implement SEO best practices. Optimized marketing leads to your business appearing at the forefront of consumers’ searches.

Each rank you increase in search engine results translates to more traffic. It is one of the most affordable marketing methods because most techniques that improve search engine rank positioning (SERP) are reachable. You can market your business to the exact people looking for your services rather than blindly firing your marketing materials into the crowd. With high intent keywords you can find the people looking for your product or service.

You can measure, adjust, and improve SEO. Being aware of SEO in your marketing puts you a step ahead of the competition. If you maintain your website or campaign’s SEO, you will remain a popular option even when competition becomes tighter. You can use an agency to help you maintain your rankings or use SEO tools out there to keep you ahead of your game in SEO. Keep in mind that the first option for any search always gathers 20.5% of all clicks.

Examples of Effective SEO Marketing Methods

There are many ways to improve marketing by using SEO. Let’s tackle two ways you can apply immediately.

Video Marketing and YouTube

Data shows us that YouTube is the second most popular website on the internet, accounting for two billion active monthly users. It is the second most popular search engine, and many people prefer to view video content over text. Videos catch people’s attention. They are also one of the most shared types of media on social networking websites.

Of course, you can’t just make videos and expect to gain traffic. You need proper implementation of SEO to get noticed. Once you start getting noticed, your traffic will only go up from there. Here are some steps you can apply to your video content:

• Create an engaging and clickable SEO friendly title using relevant keywords.
• Create a short blog post on your video description, describing your content in detail. It helps YouTube categorize your video.
• Use an enticing thumbnail to optimize your video
• Create playlists to entice users to watch more of your content

Content Marketing

One way to improve your credibility and connect with your audience is by focusing on your content marketing.

Longer content that helps users and collates information is valuable online. If you create comprehensive and updated content, people are likely to use you as a reference. The more people refer to you, the more you connect to your intended audience.

Build A Strong Marketing Plan

SEO is a great tool that can help enhance all your marketing efforts. The benefits are cumulative as each step you improve on SEO creates an online foothold for your business. More people will be able to see and connect with you, building your brand. SEO is efficient, and you should always apply it to your marketing plans.

Work With An Agency – That Can Get You Results

You can see in our video above we got our client Cupid’s Box the results of a lifetime in 2020 compared to his year in 2019.

+2,022.18% Increase in Revenue via Google Organic.

+3,419.69% Increase in New Users via Google Organic.

-91.39% Decrease in Google Pay Per Click (Saved ~$55,000) to make 75.25% more revenue!

Need Help Building a SEO Marketing Plan for Your Business?

SEO Locale knows how to create a custom SEO marketing plan that will be right for your business. It isn’t a cookie cutter plan that is created for all. Let us do the heavy lifting and show you how you can be successful with the correct SEO marketing plan.

Contact us if you are looking to hire an SEO agency to help grow your business online.

The new decade is a great time to start setting goals for your digital marketing. You will want to use a variety of different methods to keep your brand in front of your target audience at all times. Therefore, you will want to consider these digital marketing trends for 2020.

Social Media Marketing

With people creating five new profiles every second on Facebook, your customers must find your company on this social media platform throughout the coming year. The most common demographic for Facebook is between 25 and 34 years old. You also need to determine which other social media sites your target audience is using, and make sure that your target audience finds your digital marketing on these platforms, including those like Snapchat that goes away after a few seconds. You can expect niche social media sites to become even more prominent throughout the coming year. SEO Locale can help you with your future social media management.

Pay Per Click Advertising

One of the most significant changes that you need to embrace throughout the coming year in your PPC advertising is to use hyper-specific landing pages. This will work in your favor in at least two ways. First, Google rewards pages that they find highly relevant to their perception of the user’s intent. Secondly, conversion rates are higher when buyers find exactly the content, they are looking for immediately on your page. Paid advertising management can help you get the boost you need immediately compared to SEO that takes some time to kick in.

YouTube Advertising

Most companies find that their conversion rate with YouTube advertising is 2.5 % higher than with other digital marketing techniques. This is especially true if your target audience is under 35. You will want to use short bumper ads that are less than 15 seconds. Make sure you are working with a professional team that can deliver your message in a very creative way. Our team at SEO Locale can help you create the multimedia you need to start your effective advertising.

Email Marketing

One of the hottest trends for 2020 will be the use of videos in emails. Remember, however, that not all providers show videos in emails, so be sure to include a link to it. The use of AI to personalize emails this year will continue to be significant. Try incorporating the user’s past behavior into your subject line to increase open rates. Email marketing can be difficult so keep in mind to segment your list out so it is getting to the right people.

Website

One of the trends for 2020 that you will see on many websites is the use of voice-assisted search to help users find answers very quickly. You will want to create some professional videos for your site that reflect your company’s voice because they are memorable and help set you apart from your competitors. You need to be very open with your pricing while pointing out why customers get great value when shopping on your site. Make sure that you are always offering excellent customer service directly from your website.

These are just a few of the trends that you will want to embrace in 2020. Contact us today to get started on your marketing for this new decade.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

•