Social media trends vary on different platforms; some behave differently from others. What could be most searched on Facebook may be different from what’s most searched on Twitter, and so on. When using social media to promote your business or website, optimize your social media marketing strategies for better exposure on the internet.
If you have some knowledge of SEO, then you already have a grasp of keyword strategies. If not, SEO (or Search Engine Optimization) is the process of optimizing the contents of your brand to rank you higher in search engine page results (SERPs). When search engine users look for something on Google or any other search engine, they barely go to the second-page results and focus mostly on what is displayed first.
The goal of your website content is to answer the search engine user’s questions to attract more traffic to your website. But how can you do that?
Optimizing Your Social Media Content
Identify the Keywords
Let’s say you are promoting a pool cleaning services website. For a search engine to know that you are under that category, you must use “pool cleaning services” or “pool cleaning business” within the content. If you sell pool cleaning products, then you must use “pool cleaning products” or “pool cleaning materials.” Keywords must be straight to the point and clear.
Remember, the goal is to create content on what a search engine user might ask for. Expanding too much or having too many words in the keywords might make your website go further down on search engine page results. Your keyword phrases must be short and precise.
Once the keywords are determined, you then incorporate them into your content. To optimize the keywords, they must be mentioned more than once within the content. Here are a few places where you can incorporate keywords into your social media content.
Use Keywords on Your Title, Headings, and Subheadings
Search engines can quickly determine which search queries your content belongs to if your keywords are in the title itself. It is the first thing that comes up in search engine page results, and it is how a search engine user judges if it fits their needs. Now, some content topics may be too broad or difficult, so you must analyze the scope of content to come up with a variation of the keyword that maintains its purpose.
Use Keywords on your Meta Description
The meta description is where you can describe what your content is all about. By putting your important keywords within the summarized description, Google can filter your content better to the most related search queries. Your content must not be wordy and easy to navigate for it to be user-friendly. If your introduction is good, then a user would continue reading the content.
Incorporating Keywords on Different Social Media Platforms
Platforms each have trend behaviors, and you must be knowledgeable on such trends so that you can optimize your content on search queries. You can never know which one is best among the others, but you can use more than one. Here are a few social media platforms and their behaviors on keyword searches.
With Facebook having over two billion regular users worldwide, it is the most popular social media platform in the world. With that many users with sophisticated augmentation, you should take advantage of the interests of different audiences and specifically alter your keywords to fit those.
With an average of 6,000 tweets per second, Twitter trends change fast. Utilize Twitter hashtags for your keywords to optimize search results exposure. Updating your feed often will help you stay relevant on Twitter
Like Twitter, Instagram relies heavily on hashtags to promote products. Instagram also relies on its visual presentations, so putting your keywords in hashtags on your posts will help in product discovery.
Google My Business
GMB requires location-based strategies, since it is where a lot of brands go for local exposure. The best way to optimize keywords is to incorporate them with specific cities, states, or regions.
The best way to incorporate keywords into your social media content is to analyze social media trends and use them to your advantage. You can also find and monitor your competitors on social media, allowing you to make your content better than theirs. What are they doing right? What do they lack? Using social media as leverage for itself will help lead your business into a success.
Are you ready to learn more about building an SEO-friendly social media strategy or optimizing your website? Contact our digital marketing agency in Philadelphia today!