Measuring the Success of Your SEO Content: Key Metrics to Track

Implementing a comprehensive strategy supported by high-quality content is an excellent first step toward getting your pages to rank and increasing your online visibility. But while doing all the right things is crucial, it’s also important to track your progress so that you can fine-tune your approach and identify any issues when they arise. Let’s take a look at some of the top key metrics to track as you measure the success of your SEO content.

Keyword Rankings

The goal of any SEO strategy is to rise to the top of search engines. Tracking your keyword rankings is essential to not only understand where you fall on SERPs but also to identify what your competitors are doing to rank above you. Keep in mind that you’re not going to be able to easily rank for some of the broader keywords when you first launch your website. Opting for long-tail keywords will help you become visible on search engines as you work on establishing a greater online presence and domain authority.

Organic Traffic

One of the best metrics to track the success of your SEO efforts is the amount of organic traffic coming to your site and its individual pages each month. If you’re ranking highly for the keywords you’re targeting and marketing your business effectively, you’re going to see more organic site visitors each month. Keep tabs on how many people are coming in and identify trends that could illustrate what you’re doing right or which changes don’t seem to be as beneficial.

Click-Through Rate

Certain elements of your SEO like your title tags and meta descriptions can play a role in whether search engine users choose to click on your website or a competitor’s. Take a closer look at your click-through rate to see how many people are visiting your site and what you can do to increase that percentage over time.

Average Page Load Time

Technical SEO is just as important as keyword optimization – it has a major impact on the user experience. If you’re putting all of your efforts into great content but you have a website that looks outdated and performs terribly, you’re going to drive away visitors and make it harder for Google to rank you higher. Leverage Google Analytics to see how quickly your website is loading. If it loads slowly, our Philadelphia web development company will make some changes to optimize your site speed.

Referring Domains

Backlinks increase the authority and ranking of your website, and a link-building strategy needs to be in place so that do-follow links are pointing back to you from websites with higher domain authority. Once you’ve crafted a link-building strategy, track your referring domains and see if there are any that pop up organically as others point to your site as a recommendation for products or services. Tracking referring domains is also important if a web page containing a backlink is no longer live.

Pages Per Session

Pages per session can be an important metric to track if you’re interested in seeing how much users are engaging with your website. If they’re clicking on multiple pages and exploring your website, that’s a good indication that they’re interested in learning more about what you have to offer. If they’re only spending a brief amount of time on your website and leaving quickly, it could be a sign that your content or copy is not as appealing as it could be. It could also indicate issues with site navigation and overall user experience that need to be addressed.

Google Business Profile Metrics

Google Business Profile, better known as Google My Business, is a free tool offered by Google for businesses that set up a profile. Once you’ve done this, you can easily view multiple metrics that Google tracks for you, including clicks, views, searches, and more. Using free tools like this can give your local business even more support as you evaluate your SEO strategy. If you need extra help, you can always look for Google My Business SEO services to help you make the most out of your approach to local SEO.

Conversion Rates

The goal of your website is to convert, and keeping tabs on your conversion rates will let you know not only if your SEO is attracting site visitors but also getting them to purchase a product or service. While it’s a bit more difficult to track, it can also tell you how effective your marketing budget is. Check to see if your content and copy are converting site visitors or if there’s more work to be done to see greater sales from your SEO strategy.

Improve Your SEO Strategy With SEO Locale

Tackling your SEO strategy on your own isn’t an easy feat, which is why most businesses turn to authoritative digital marketing agencies who can manage their marketing needs while they focus on what they do best. But who can you trust to help you elevate your online presence and see tangible results? Whether you’re searching for a content marketing agency in Bucks County, PA, or a team that can help you develop and manage your website, SEO Locale is your answer. SEO Locale is your go-to premier digital marketing agency to help you manage every aspect of your marketing strategy. Get in touch with us today to help us learn more about your unique marketing needs and how we can best support you!