With a recent report from Adobe stating that online holiday sales may reach $200 billion, it’s more important than ever for businesses to hone their SEO and bring traffic to their website. SEO Locale is a leader in the eCommerce SEO space, we help businesses grow their online sales and we’re going to break down the reasons why you need to step it up. Here’s why businesses can expect their online stores to be hit harder than their physical stores in 2020.
The COVID-19 Pandemic
While online sales have been steadily rising as the preferred way for consumers to shop, it’s the Coronavirus pandemic that is pushing most consumers into the arms of online stores. It’s simply safer to buy their holiday gifts online than it is going to a store.
Yet the pandemic has also brought into question as to if consumers are going to spend as much this year as they did last year. Many families were hit hard with job furloughs and lay-offs. While many of those families now have their job back, others are still unemployed, and for many, a large gap in their savings is gone.
Another stimulus check may help bolster families and allow them to spend as much as they would like this holiday season. However, as of yet, there hasn’t been any real action on a second stimulus check.
Regardless, any holiday shopping that is going to be done will likely be performed online.
Other big businesses are gearing towards this shift. Some, like Wal-Mart and Target, have even closed their doors for their usual Thanksgiving shopping sales.
With Black Friday quickly approaching, businesses need to be prepared to garner as much online traffic as possible to make up for the losses that the pandemic waged on them.
How to Find Those Holiday Sales
Businesses who haven’t implemented an SEO strategy are missing out. SEO, or search engine optimization, is the process in which a website utilizes certain tools and strategies to make Google’s search engine rank their website higher on their search result’s list.
If you’ve ever searched for anything on the internet, then you know that you likely don’t look past the third or fourth page during a Google search. No one has time for that. If your business is on that fourth or fifth page during a Google search, then you’re missing out on tons of traffic.
Implementing an SEO strategy can increase your SEO score and land you more consumers. If you have money to make up for because of the pandemic, then investing in SEO experts and strategies is essential to your survival.
Start Including SEO Today
It’s a race to the first holiday sales and those who hone their SEO score will receive most of the sales. Contact us if you want to learn more about our custom national SEO packages.