With a recent report from Adobe stating that online holiday sales may reach $200 billion, it’s more important than ever for businesses to hone their SEO and bring traffic to their website. SEO Locale is a leader in the eCommerce SEO space, we help businesses grow their online sales and we’re going to break down the reasons why you need to step it up. Here’s why businesses can expect their online stores to be hit harder than their physical stores in 2020.
The COVID-19 Pandemic
While online sales have been steadily rising as the preferred way for consumers to shop, it’s the Coronavirus pandemic that is pushing most consumers into the arms of online stores. It’s simply safer to buy their holiday gifts online than it is going to a store.
Yet the pandemic has also brought into question as to if consumers are going to spend as much this year as they did last year. Many families were hit hard with job furloughs and lay-offs. While many of those families now have their job back, others are still unemployed, and for many, a large gap in their savings is gone.
Another stimulus check may help bolster families and allow them to spend as much as they would like this holiday season. However, as of yet, there hasn’t been any real action on a second stimulus check.
Regardless, any holiday shopping that is going to be done will likely be performed online.
Other big businesses are gearing towards this shift. Some, like Wal-Mart and Target, have even closed their doors for their usual Thanksgiving shopping sales.
With Black Friday quickly approaching, businesses need to be prepared to garner as much online traffic as possible to make up for the losses that the pandemic waged on them.
How to Find Those Holiday Sales
Businesses who haven’t implemented an SEO strategy are missing out. SEO, or search engine optimization, is the process in which a website utilizes certain tools and strategies to make Google’s search engine rank their website higher on their search result’s list.
If you’ve ever searched for anything on the internet, then you know that you likely don’t look past the third or fourth page during a Google search. No one has time for that. If your business is on that fourth or fifth page during a Google search, then you’re missing out on tons of traffic.
Implementing an SEO strategy can increase your SEO score and land you more consumers. If you have money to make up for because of the pandemic, then investing in SEO experts and strategies is essential to your survival.
Start Including SEO Today
It’s a race to the first holiday sales and those who hone their SEO score will receive most of the sales. Contact us if you want to learn more about our custom national SEO packages.
You need SEO during the Coronavirus pandemic now more than ever. Your business must operate from home if you want to do your part to keep the community safe, and you should reach out to people who need your business more now than they ever have. Even if your business is shutdown during the Coronavirus pandemic, it is not a time to consider shutting down your digital marketing. Your business needs to recover after this is over. Small businesses will be getting a ton of support from communities throughout the world, as they understand the difficulties these businesses are going through. Consider all the things that you can do to reach the public during this challenging time.
Your Company Offers Essential Services
If your company offers essential services like HVAC, plumbing, or cleaning, you should increase your SEO presence. You want your customers to know that they can reach out to you even though the pandemic is still a real threat. When you work with us, we will help you find the customers that need you most. Businesses are turning off their paid advertising and SEO during this time, so it is a perfect opportunity for you to gain more business and beat your competition during the Coronavirus chaos. SEO Locale are experts that will help you target businesses that are working from home and need your services.
Your Company is Shutdown? No problem…
If your business was forced to shutdown, this is the perfect opportunity to advertise your business. You may think it’s crazy because everyone is at home, but the consumers will be bored on their phones and surfing the web. It’s the perfect opportunity to get your brand out there, and when they are ready to make that purchase, you will be in the forefront of their minds. We understand it is a scary time, as no small business owner has an end game during this time. Our COO Nick Quirk spoke to The Intelligencer about the unknown for small business owners.
How Can You Help Companies Get Back To Work?
If your company can help people get back to work, you should market yourself using this angle. You will see a change in the way that your website gets traffic because customers are searching for emergency services. We will help you add emergency or urgent services to your online marketing strategy. We will help you create a new list of keywords that should be used during the pandemic. The COVID-19 will be around the world for some time. Your business needs to stay on track with online marketing while people are isolating themselves. Keyword search volumes will be increasing, and your brand needs to be in front of those people.
Cleanup And Recovery Services
If you are a business that helps companies recover from disasters, we will help add the Coronavirus or the pandemic to your marketing strategy. Customers are looking for businesses like yours that can help them recover.
Helping Companies Operate Today
You might manage a company that helps companies create software or apps to manage their business. It is easy for you to add the pandemic and other emergency-oriented keywords into your digital strategy. Your customers will learn that you can help them change the way they do business, and they can continue to operate as they normally would.
Add More Information To Your Website
While we can help you with your online content strategy, we must add all this information into your website. Your website can become a hub for emergency information during the Coronavirus pandemic, and we will help you add a special notice to the website that tells your customers how you are responding to the pandemic. If you have crafted a quality response to this emergency, customers will trust you more.
Conclusion – Don’t Put Your Guard Down, It Is Time To Beat Your Competition
We will help you change your SEO plan during the Coronavirus pandemic. You can show your customers how you offer emergency services, and we will implement that strategy, utilizing keywords that will reach customers in need. Even if your business has a mandatory shutdown, we can still help you market yourself both during and after the pandemic. We’re here to help businesses get out of this chaotic situation that no business owner could have foreseen or planned for. We’re a premier digital marketing agency in Philadelphia with a plethora awards and accolades to prove our success to the business world.
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