Reality Check: Amazon Versus Your Small Business
Amazon is not the nail in the coffin on small businesses it’s made out to be. Everyone knows that Amazon is excellent for selling products and their innovations continue to enhance the market, but ultimately costing small and large businesses to shut down. Toys “R” Us is the latest victim of the growth of Amazon, so they say. However, I believe that with a couple key concepts, your business will not fall prey to Amazon!
Keep up on the Times
“The times they are a changing” as once said by Bob Dylan is true on so many levels. One of the most common failures of a business is to stay stagnant and continue running the business just like it’s day one. A big part of Amazon’s success is their digital marketing campaign. Take a look at how Amazon started. They started with a basic website online, but over time their website adapted to coincide with the ever-growing technology industry. Now with optimized SEO, Amazon is always the top search on the ever-popular Google search engine. Without a doubt I believe that optimizing your company’s SEO to be more visible on search engines on a regular basis is vital to maintaining a high level of performance.
E-Commerce combined with Digital Marketing
Let’s face it, the days of going to malls and stores are quickly coming to an end while buying and selling products online are rapidly increasing. Consumers now buy products on Amazon instead of going to local retail locations for multiple reasons like convenience or price. This process can stunt your companies growth because although you may still win the sale through Amazon, Amazon takes as much as 40% of the sale as a seller’s fee.
I am here to tell you this can be changed. We have clients that used Amazon as their primary sales platform, but this strategy is not sustainable. Undergoing thorough digital marketing and SEO analysis, we make sure that they are always using their website as their primary sales platform to maintain a higher profit margin by simply cutting out the middle man.
When I’m looking for a product or service, the first thing I do is run to Google and Google it. Wouldn’t it be great if when I was searching for these products or services, your company appeared in the top 3 results? Quality SEO will drive business to your website and you will recoup the profits, not Amazon. My prediction is that within the next ten years, there will be no more malls and almost everything will be done online.
We’re a SEO company in Philadelphia and Jenkintown helping small/large business owners grow their digital marketing presence. If you would like a free website evaluation on your digital marketing strategies, we’ll provide you a free report to you, contact us today!
Check below of these examples of our e-commerce clients that continue to grow in the online space: